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The potato protein market is witnessing significant trends, reflecting the growing recognition of plant-based proteins and the versatile applications of potato-derived ingredients. Potato protein, a byproduct of potato starch processing, has gained attention as a valuable protein source with various functional properties. One prominent trend in the potato protein market is the increasing demand for plant-based alternatives in the food and beverage industry. As consumers gravitate towards plant-centric diets for health and environmental reasons, potato protein has emerged as a viable option for product formulations in categories such as plant-based meat alternatives, dairy-free products, and protein supplements. This trend aligns with the broader movement towards sustainable and ethical food choices, driving the adoption of plant-based proteins.
Moreover, the sports and nutrition industry is contributing to the growth of the potato protein market, with an emphasis on clean-label and allergen-free protein sources. Potato protein, being naturally gluten-free and hypoallergenic, is gaining traction as a suitable option for individuals with dietary restrictions or sensitivities. The protein's complete amino acid profile also makes it an attractive choice for athletes and fitness enthusiasts looking for high-quality plant-based protein supplements. This trend reflects the increasing demand for clean and transparent ingredient lists in sports nutrition products.
Additionally, innovation in product development is driving the potato protein market, with manufacturers exploring new applications and formulations. Potato protein's functional properties, such as emulsification and foaming abilities, make it a versatile ingredient in various food and beverage products. From enhancing the texture of plant-based burgers to improving the creaminess of non-dairy beverages, the adaptability of potato protein is expanding its role in the culinary landscape. This trend is encouraging the development of novel products, further broadening the market's appeal.
Sustainability is emerging as a key trend in the potato protein market, with consumers and manufacturers prioritizing environmentally friendly practices. Potato protein is derived from potato processing by-products, contributing to the reduction of food waste. Brands are increasingly focusing on sustainable sourcing, efficient production processes, and eco-friendly packaging to align with consumer values. This sustainability trend not only addresses environmental concerns but also positions potato protein as a responsible and ethical choice within the plant-based protein market.
Furthermore, the market is experiencing a geographical expansion, with increased demand for potato protein in various regions. Europe, in particular, is a significant player in the potato protein market, driven by the region's strong focus on sustainable and plant-based diets. The Asia-Pacific region is also emerging as a promising market, influenced by the growing awareness of plant-based nutrition and the increasing prevalence of vegetarian and flexitarian lifestyles. This regional diversification is shaping the market dynamics, with key players strategically expanding their presence to capitalize on diverse consumer preferences.
Potato protein market Market Highlights:
Global Potato Protein Market Overview
By the end of 2030, the potato protein market is expected to develop at a considerable pace of 4.88 percent, reaching a market value of USD 100.2 billion. Potato proteins have a similar protein composition to cereal proteins based on dry weight, making them a good substitute for other protein sources. In the industrial world, potato proteins reinforce bread and other products. The global market is primarily driven by advancements in the food and feed industry. This market is being driven by the growing vegan population, consumer concerns about food allergies in products, and the nutritional profile of potato proteins.
Food demand is fast increasing, as the global population is predicted to reach nearly nine billion people throughout the forecast period. The exponential rise of the human population is predicted to strain animal protein supplies. However, this can be changed by modifying the food composition and allowing a higher portion of the diet to be plant-based. As a result, plant-based protein sources like potato protein have many potentials. Furthermore, potato protein is being more widely used in the production of natural products, and as a result, the market value is predicted to quadruple over the projection period. Across all regions, interest in conventional potato protein far outnumbers that of organic potato protein.
Segmentation
Potato Protein Market has been segmented based on type, application, and region.
The global market has been classified, based on type, into isolates and concentrates.
The global potato protein industry has been segmented, based on application, into bakery & confectionery, meat substitutes & analogues, sweet & savory snacks, animal feed, and others.
The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American potato protein market has further been segmented into the US, Canada, and Mexico.
The European market has been classified into the UK, Germany, France, Italy, Spain, and the rest of Europe.
The potato protein industry in Asia-Pacific has been segmented into China, India, Japan, Australia & New Zealand, and the rest of Asia-Pacific. The potato protein industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Key Players
- Coöperatie AVEBE U.A. (Netherlands)
- Tereos S.A. (France)
- The Agrana Group (Austria)
- Roquette Frères (France)
- Omega Protein Corporation (US)
- Pepees Group (Poland)
- Emsland Group (Germany)
- Meelunie B.V. (Netherlands)
- KMC a.m.b.a. (Denmark)
- Südstärke GmbH (Germany)
Regional Market Summary
Global Potato Protein Market Share (%), by Region, 2018 Â 
Source: Secondary Sources and MRFR Analysis
Globally, potato protein market in Europe is anticipated to be the dominating market with a market share of 39.45% in 2018. A growing number of vegan population banking on plant-based nutrition followed by technological advancements in the feed industry are expected to be directly influencing the growth of potato protein industry in Europe during the forecast period.
The potato protein industry in Asia-Pacific is expected to register the highest growth rate during the forecast period due to highly populated countries of the region and growing product awareness in the region. Moreover, the growing demand for feed products in Asia-pacific due to the high raising of animals for commercial use is expected to directly influence the sales of potato protein in the region during the forecast period.
Recent Development
Feb 2022 The pioneering Danish ingredients firm KMC has created textured potato protein, which can be used as a component in plant-based meat for the first time in the world. Potato protein's particular features can increase the texture and nutritive quality of plant-based meat products. KMC's approach for finding new applications for potato-based foods includes this invention. The plant-based market is growing rapidly and will continue to do so in the future years. Modern customers would prefer to eat less meat, but there aren't many new options in supermarkets to help them shift to a plant-based diet. KMC, a Danish business, has made a huge step toward a plant-based future by transforming extracted potato protein from a powder ingredient into a product with a structure that is extremely similar to meat.
Global Potato Protein Market, by Type
- Isolates
- Concentrates
Global Potato Protein Market, by Application
- Bakery & Confectionery
- Meat Substitutes & Analogues
- Sweet & Savory Snacks
- Animal Feed
- Others
Global Potato Protein Market, By Region
-
North America- US
- Canada
- Mexico
-
Europe- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
-
Asia-Pacific- Japan
- China
- India
- Australia & New Zealand
- Rest of Asia-Pacific
-
Rest of the World (RoW)- South America
- Middle East
- Africa
Intended Audience
- Potato protein manufacturers
- Commercial research and development institutions
- Raw material suppliers and distributors
- Agriculture and feed industry
- Snack manufacturers and other end users
- Retailers, distributors, and wholesalers
- Traders, exporters, and importers
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