Savory Snacks Market Research Report - Global Forecast till 2032

Savory Snacks Market Research Report Information By Type (Potato Chips, Nuts & Seeds, Popcorn, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, and Others), And By x (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/0549-HCR | 124 Pages | Author: Pradeep Nandi | February 2024         

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Global Savory Snacks Market Overview


The Savory Snacks Market Size valued at USD 123.4 billion in 2022. The Savory Snacks market industry is projected to grow from USD 129.4 Billion in 2023 to USD 188.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.85% during the forecast period (2023 - 2032). Increased consumption of low-calorie snack items and the growing popularity of baked foods among consumers are the key market drivers enhancing the market growth.


Savory Snacks Market Overview


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Savory Snacks Market Trends



  • Growing consumers' demand for healthy snacking is driving the market growth


Market CAGR for savory snacks is being driven by the rising number consumers' demand for healthy snacking. A gradual rise in life expectancy and greater attention to quality has been seen; consumers are becoming largely concerned about their health and being more conscious about their lifestyle and dietary habits. Countries globally are going through a nutritional transition and countering the dual burden of nutritional problems.


As per the WHO, major challenges continue to remain, like, undernutrition and specific nutrient deficiencies with an imbalance diet and chronic diseases together are becoming dangerously common. Moreover, the rise in sedentary lifestyles, obesity rates, an aging population, and consumer interest in health and nutrition are demanding healthy snacking. Consumers' awareness about health, nutritional enrichment, calorie reduction, and food safety has increased, mainly in developed countries and high-income groups in developing countries, which is anticipated to change the food & beverage industry and fuel the demand for healthy snacks. The government's drive to educate the rural population on nutrition, the rising working population, and the lack of time to prepare food has led to the demand for healthy snacks. The growing awareness about the importance of proper diet and inclination towards fitness by the young generation are the factors for the growing demand for healthy snacks. Furthermore, the rising population in Asian countries, introduction of food categories, subjection to Western products, and growing number of nuclear families fuel the demand for healthy snacks, like nuts & seeds and meat snacks.


Furthermore, the increasing demand for nutritional bars by the rising health-conscious population is increasing the sale of healthy snacks. Consumers are widely spending on value-added food categories to continue healthier lifestyles, increasing the healthy snacks sale. Increasing consciousness among consumers to enhance their immunity to prevent infection risk has impelled them to maintain healthy lifestyles and adopt proper dietary habits. A protein-rich diet will help minimize the effects of the virus on at-risk people because of plenty of macro-nutrients, micro-nutrients, and antioxidants. Hence all these factors are anticipated to fuel the healthy snacks market, which in turn will increase the demand for savory snacks. Thus, driving the Savory Snacks market revenue.


Savory Snacks Market Segment Insights


Savory Snacks Type Insights


The Savory Snacks market segmentation, based on type, includes Potato Chips, Nuts & Seeds, Popcorn, and Others. The potato chips segment has the largest share in the savory snack market due to the development of new flavors and boiled potato chips that have medical advantages. These chips have fewer calories, less fat, and high potassium. The nuts & seeds segment is expected to grow at the fastest rate, which is a good source of protein, healthy fats, fibers, and vitamins.


Savory Snacks Distribution Channel Insights


The Savory Snacks market segmentation, based on distribution channels, includes Hypermarkets & Supermarkets, Convenience Stores, Online, and Others. The hypermarkets & supermarket distribution channels have the largest contribution to the market due to changing consumer preferences, and the attainability of a large range of products offered by varied branded and private labels in this format is expected to fuel the growth of the market. Online distribution is anticipated to increase at the highest rate, as it is changing the nature of snacking and is expected to rise as a proportion of snack category sales. The use of online purchases has profited many online retailers like Amazon, Walmart, and Target.


Figure 1: Savory Snacks Market, by Distribution Channel, 2022 & 2032 (USD billion)


Savory Snacks Market, by Distribution Channel, 2022 & 2032 (USD billion)


Source Primary Research, Secondary Research, MRFR Database, and Analyst Review


Savory Snacks Regional Insights


By Region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American savory snacks market has the largest market share, owing to the availability of a few distinctive market players that offer different savory bites and enlarging the tendency of customers towards comfort food items. The growing awareness is rising demand for clean-label savory snacks, easy availability at the grocery stores, and the consumers changing habit to snacking in between the mealtime is fueling the market in the region. The US is the largest contributor to the North American savory snacks market.


Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SAVORY SNACKS MARKET SHARE BY REGION 2022 (%)


SAVORY SNACKS MARKET SHARE BY REGION 2022 (%)


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Europe's Savory Snacks market accounts for the second-largest market share as the people here consume it on a variety of occasions, they prefer quick meals over full meals, and also the increasing health awareness among the population. Further, the UK Savory Snacks market held the largest market share, and the Spain Savory Snacks market was the fastest growing market in the European region.


The Asia-Pacific Savory Snacks Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and growing economies in the countries. Moreover, China’s Savory Snacks market held the largest market share, and the Indian Savory Snacks market was the fastest-growing market in the Asia-Pacific region.


Savory Snacks Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Savory Snacks market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Savory Snacks industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Savory Snacks industry to benefit clients and increase the market sector. In recent years, the Savory Snacks industry has offered some of the most significant advantages to health-conscious consumers. Major players in the Savory Snacks market, including Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc., and others, are attempting to increase market demand by investing in research and development operations.


Terra Chips were discovered by two New York Chefs, Dana and Alex; Terra Chips are extraordinary vegetable chips, an appetizer that is a flavorful snack on the bar. It uses not only the potato but also exotic root vegetables like taro, sweet potato, batata, parsnip, and yucca with healthy olive oils, no preservatives, artificial coloring, or flavorings. Terra Chips is a part of the Hain Celestial family, which is a leading organic and natural product company operating in America, Europe, and India. In March 2021, Future Group announced to sell off its US-based Terra Chips in India for expansion, and Hain Celestial Group joined the venture to manufacture the Terra Chips in India.


 General Mills was established in 1866 as an American manufacturer and marketer of branded processed consumer food sold through retail stores. It acquired a five-unit restaurant company named Red Lobster and expanded globally and started to take charge of the restaurants. General Mills acquired the California-based Good Earth health food restaurant chain, which was eventually converted to other chain restaurants they were operating. In 1982 they founded a new Italian-themed restaurant chain Olive Garden. In January 2021, General Mills had an obtaining with the EPIC province in order to create meat tidbits that are regular and natural.


Key Companies in the Savory Snacks market include



  • Kraft Heinz Company

  • PepsiCo

  • Diamond Foods LLC

  • CALBEE Inc.

  • JACK Link’s LLC.

  • Orkla ASA

  • Conagra Brands Inc.

  • Intersnack Group GmbH & Co. KG

  • Kellogg Co.

  • Mondelez International

  • Hain Celestial Group

  • Nestle SA

  • ITC Limited

  • General Mills Inc.


Savory Snacks Industry Developments


January 2022: ParmCrisps was acquired by Hain Celestial, which is a rapidly growing, better-for-you brand that provides delicious, convenient products that are consumers' favorites from Clearlake Capital Group. This acquisition has strengthened Hain's position in the snacking category and constitutes a significant step in establishing Hain as a  high-growth, healthy food company globally.


August 2021: Calbee launched a new range of plant-based snack products, which is a baked and not fried vegetable and pulse-based snacks that aim to give a healthy alternative to traditional fried crisps and snacks.


February 2020: Be & Cheery, also known as Hangzhou Haomusi Food Co Ltd., was acquired by PepsiCo, which allowed PepciCo to strengthen itself in the snack market. It enlarged its customer base in the Chinese market by leveraging Be & Cheery's brand presence, manufacturing, and sourcing expertise with innovation and consumer insights capability.


Savory Snacks Market Segmentation


Savory Snacks Type Outlook



  • Potato Chips

  • Nuts & Seeds

  • Popcorn

  • Others


Savory Snacks Distribution Channel Outlook



  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Online

  • Others


Savory Snacks Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 123.4 billion
Market Size 2023 USD 129.3 billion
Market Size 2032 USD 188.9 billion
Compound Annual Growth Rate (CAGR) 4.85% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Distribution Channel, and Region
Geographies Covered North America, Asia Pacific, Europe, and the Rest of the World
Countries Covered The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc.
Key Market Opportunities The increasing tendency of consumers towards convenience food products.
Key Market Dynamics Increase in popularity for baked foods and consumption of low-calorie snack items.




Frequently Asked Questions (FAQ) :

The Savory Snacks market size was valued at USD 123.4 Billion in 2022.

The market is projected to rise at a CAGR of 4.85% during the forecast period, 2023-2032.

North America had the largest share of the market

The key players in the market are Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc.

The potato chips Savory Snacks category dominated the market in 2022.

Hypermarkets & supermarkets had the largest share of the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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