Potato Chips Market Research Report - Global Forecast till 2030

Potato Chips Market Research Report: Information by Type (Flavored and Plain), Category (Organic and Conventional), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030

ID: MRFR/F-B & N/2205-HCR | February 2021 | Region: Global | 90 pages         

Potato Chips Market

Potato Chips Market Size is anticipated to reach USD 48.1 Billion by 2030, registering a CAGR of 3.98% during 2020-2030.


By Type Flavored Plain
By Category Organic Conventional
By Distribution Channel Store-Based Non-Store-Based
By Region North America Europe Asia-Pacific Rest of the World

Key Players

  • Burts Potato Chips Ltd.
  • Calbe Inc.
  • PespsiCo Inc.
  • Great Lakes Potato Chip Co.
  • The Kellogg Company
  • Herr Foods Inc.
  • Intersnack Group GmbH& Co. KG
  • Utz Quality Foods Inc.


  • Increasing Demand for Snack Items Especially Potato Chips
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Potato Chips Market Overview

The potato chips market size has been projected to reach approximately USD 48.1 billion by 2030 at 3.98% CAGR. Potato chips are thin slices of potato baked or deep-fried until they are crunchy in taste and loved by all age groups. They are a popular and convenient snack item consumed by people all across the globe. There exist diverse varieties of potato chips, such as salted, plain, and flavored. The key preservation action in potato chips is the heat used during the frying process and the low level of moisture content in the snack items. The best type of potato used to make chips is the one with a high level of sugar content. It helps to produce a golden color when the potato slices are fried. 

Several factors are likely to contribute to the favorable performance of the market, such as the high consumption of snack items such as potato chips and the introduction of new and delicious flavors. Based on the U.S. Census Data and Simmons National Consumer Survey (NHCS), in the year 2020, around 34.690 million Americansconsumed16 or more bags of potato chips. 

A detailed evaluation of the global potato chips industry has been conducted to determine its growth potential in the future. Several factors in the market have been identified and investigated, such as opportunities, drivers, challenges, and restraining factors. The competitive intensity in the market has also been analyzed as it could directly influence the market's future performance at the global level. 

COVID 19 analysis

The COVID 19 pandemic has significantly impacted the global potato chips industry. It has changed the food consumption behavior as well as their shopping patterns. As people preferred to buy essential items, the demand for snack items had slumped considerably. However, during the forecasted period, the market is expected to recover and showcase favorable performance in terms of growth and profitability. 

Chief variables existing in the market

  • Key market drivers

One of the main drivers that have been positively influencing its growth is the increasing demand for snack items, especially potato chips. The introduction of new variants and flavors of potato chips has also driven the market and encouraged customers to try out new items. The businesses need to mold their strategy during the forecasted period as per the latest potato chips market trend.

  • Market challenges

A key challenge in the potato chips market is the need for businesses to constantly innovate their offerings. To thrive in the unpredictable market setting, companies need to invest in their Research and Development activities to introduce healthy, tasty potato chips for the market audience. 

  • Opportunities in the global market

As the potato chips market is highly attractive, there exist several opportunities that could be exploited. One of the main opportunities is innovating the existing production process to improve the quality of potato chips. There is also an opportunity to introduce new flavors that have not yet been introduced in the market. 

  • Restraints

Several restraints exist in the market that can adversely affect the potato chips market size during the forecasted period. Some of the main restraining elements include intense competition from other snack items and the ever-changing tastes and preferences of the target market audience. These elements increase the level of uncertainty and complexity in the market. They could affect the ability of businesses to capture a major portion of the market share.

Cumulative evaluation of the market

A thorough analysis of the market has been conducted by focusing on the market opportunities, drivers, restraints, and challenges. An important potato chips market trend that has been captured in the study is the introduction of new flavors by businesses. The companies that operate in the market setting have been identified, and their strategy has been critically examined. They can influence the growth and performance of the potato chips market during the forecasted period. 

Overview of the main market segments

  • By Type

Based on type, the potato chips market can be further categorized into flavored and plain. The flavored segment has been gaining high popularity in the market. To capitalize on the market opportunity, businesses have been introducing several new variants and flavors to fulfill the evolving tastes and preferences of the customers. The high demand for flavored potato chips is likely to influence the future growth of the market.

  • By Category

The potato chips market can be divided into organic and conventional category segments. The demand for organic potato chips has been increasing in recent times among the health-conscious market audience. However, customer segments have been showing an inclination towards the conventional category of the market as well. Both the segments are likely to play a key role in capturing a significant portion of the potato chips market share.

  • By Distribution channel

Based on the distribution channels, the market can be further fragmented into store-based and non-store-based. The store-based segment can be further divided into supermarkets and hypermarkets, convenience stores, and others. The demand for both the supermarkets and hypermarkets and convenience stores segment is expected to contribute to the strong performance of the market during the forecasted period.

Regional analysis

The potato chips market can be segmented into diverse geographical segments such as North America, Europe, the Asia Pacific, and the rest of the world. The American market can be further segmented into the U.S., Mexico, and Canada. The European market can be fragmented into Germany, France, the U.K., Spain, Italy, and the Rest of Europe. The Asia Pacific market can be further divided into Japan, India, China, Australia, New Zealand, and the Asia Pacific. The rest of the world segment can be divided into the Middle East, Africa, and South America. Different market variables exist in each of these regional segments and influence the market performance. The North American geographical segment is expected to dominate the potato chips market size during the forecasted period. The surge in snack consumption in the U.S. and Canada could serve as the catalyst and lead to the commendable market performance. 

Competitive intensity in the industry

The competitive intensity in the market is extremely high owing to the rise in demand for snack items. Several business players have entered the market to capture a major portion of the potato chips market share. Some of the key players that have been dominating the market at the global level and contributing to its growth are listed below: 

  • Burts Potato Chips Ltd. 

  • Calbe Inc.

  • PespsiCo Inc.

  • Great Lakes Potato Chip Co. 

  • The Kellogg Company

  • Herr Foods Inc.

  • Intersnack Group GmbH& Co. KG

  • Utz Quality Foods, Inc. 

Recent market developments

  • Companies operating in the potato chips market have been working on new and innovative manufacturing processes such as high-tech potato chip making to improve production efficiency and product quality. 

  • Secco, a prominent Dutch potato chip maker, has started using sustainable and recyclable packaging solutions to minimize its environmental footprint while conducting business operations. 

Report Overview

An in-depth analysis of the potato chips market has been carried out to ascertain its growth potential during the forecasted period. Several strategic tools have been used to investigate the diverse market variables that operate in the industry. The PESTLE analysis has been carried out, which has helped to explore the macro market factors in the political, economic, social, technological, legal, and environmental settings. The SWOT analytical framework has helped identify the market's strengths, weaknesses, opportunities, and threats. Porter’s Five Force analysis has been carried out to examine the competitive intensity at the global market level. The use of these analytical tools and frameworks has increased the overall richness of the research. Based on the market assessment, the attractiveness of the global potato chips industry is high, and it is likely to experience significant growth in the future. 

Key Industrial segments

By Type

  • Flavored

  • Plain

By Category

  • Organic

  • Conventional

By Distribution channel

  • Store-based

  • Non-store based

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Frequently Asked Questions (FAQ) :

Potato Chips Market is projected to grow at a 3.98% CAGR between 2020-2030.

North America is expected to lead the Potato Chips Market.

Potato Chips Market is predicted to touch USD 48.1 billion by 2030

Top players profiled in the potato chips market include The Kellogg Company (US), Herr Foods Inc. (US), Intersnack Group GmbH & Co. KG (Germany), Great Lakes Potato Chip Co. (US), The Campbell Soup Company (US), Utz Quality Foods, Inc. (US), PepsiCo, Inc. (US), Calbee Inc. (Japan), and Burts Potato Chips Ltd (UK).

Demand for convenience food and introduction of new flavors are the key factors driving the Potato Chips Market.