Global Pet Treat Products Market Overview
The Pet Treat Products Market was valued at USD 30.37 Billion in 2024. The Pet Treat Products Market industry is projected to grow from USD 33.55 Billion in 2025 to USD 82.80 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.16% during the forecast period (2025-2035).
The rising awareness of pet health and wellness and growing adoption of pets across the globe and the demand for high-quality pet food are driving the growth of the Pet Treat Products Market.
As per the Analyst at MRFR, increasing focus on pet health and wellness is driving significant growth in the global pet treat market. Pet owners are actively seeking snacks that support dental health, joint function, skin condition, and overall vitality. This trend has led to a surge in the popularity of health-oriented treats formulated with high-quality ingredients free from artificial additives. As pets are increasingly viewed as family members, pet owners are more conscientious about their pets' overall health, nutrition, and well-being. This shift in mindset has fueled the demand for pet treats that not only satisfy pets' tastes but also contribute to their long-term health. With pets living longer and more active lives, owners are seeking out products that promote specific health benefits, such as improved dental health, joint support, digestive wellness, and enhanced immunity.
As a result, the pet treat market has seen a surge in functional treats that provide added nutritional value, responding to the growing demand for healthier, more beneficial snack options. Additionally, specialty products such as dental chews or grain-free options cater to pets with specific dietary sensitivities or health concerns. The preference for clean-label products, those that are minimally processed and contain recognizable ingredients, further underscores this movement towards healthier options. As pet owners become more knowledgeable about their pets' dietary requirements, they are willing to invest in premium treats that contribute positively to their pets' health.
This rising focus on pet health is particularly evident in the dog and cat food segments, where functional treats designed to address specific health concerns are in high demand. For example, treats containing glucosamine for joint support are popular among older dogs or active breeds prone to mobility issues. As pet owners become more health-conscious, they are increasingly opting for products that are not only free from artificial additives and preservatives but also packed with natural, nutrient-dense ingredients that contribute to their pets' overall wellness. Additionally, the rise in pet health insurance signifies a shift towards viewing pet care as an investment rather than an expense.
Younger generations of pet owners are particularly inclined to secure insurance for their pets, indicating a commitment to preventive care and long-term health management. This trend is supported by statistics showing that a significant portion of younger pet owners actively seek out preventive measures to avoid costly emergency treatments later. As consumers become more educated about their pets' needs, they are increasingly inclined to invest in products that enhance their pets' quality of life.
FIGURE 1: PET TREAT PRODUCTS MARKET VALUE (2019-2035) USD BILLION
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Pet Treat Products Market Opportunity
RISE IN DEMAND FOR FUNCTIONAL PET TREATS
As pet owners become increasingly aware of their pets' health and wellness needs, there is a surge in demand for treats that provide more than just indulgence. Functional pet treats are those designed to support specific health benefits, such as joint health, digestive health, dental care, skin and coat health, and even anxiety reduction. This trend is driven by greater emphasis on preventative care, as pet owners seek to improve the overall quality of life for their animals. Treats that serve a functional purpose are particularly appealing to owners of senior pets or those with health conditions, as well as to owners of active pets who want to support their animals' well-being. For example, treats that contain glucosamine and chondroitin are in high demand for joint health, especially for larger dog breeds and senior pets.
Similarly, probiotics and prebiotics in treats cater to pets with sensitive stomachs or digestive issues, while omega-3 fatty acids and antioxidants are sought after for promoting a shiny coat and healthy skin. Additionally, there is a growing interest in CBD-infused pet treats, which are marketed for anxiety relief and calming effects, a growing concern for pets in high-stress environments. The rise of functional treats presents a key opportunity for innovation in the pet treat market. Companies can leverage advances in animal nutrition and supplement formulations to create specialized treats that meet specific health needs.
By using natural ingredients and scientifically backed formulations, brands can offer products that appeal to a health-conscious pet owner demographic. Moreover, the trend toward functional treatments is not limited to dogs and cats; pet owners of small animals, birds, and even exotic pets are increasingly seeking treats that support their pets' health. This provides an opportunity for brands to diversify their offerings and cater to a wider audience. To capitalize on this opportunity, brands need to focus on transparency, high-quality ingredients, and effective communication of the benefits of functional treats. By emphasizing the specific health advantages and providing clear labelling, companies can build trust with consumers and drive growth in this expanding segment of the pet treat market.
Pet Treat Products Market Segment Insights
Pet Treat Products System by Flavor Insights
Based on Flavor, this segment includes Flavored and Unflavored. The Flavored segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. The diet of cats and dogs can now include a whole range of flavored pet treats that are in demand. Pet treats, in general, are gaining popularity as more and more people would want their pets to have the best while indulging in these adorable companions. Such treats are usually given to pets for two reasons: they taste delicious and nutritious at the same time.
Popular pet treat flavors are chicken, bacon, and cheese since these are already familiar to the pets. There has been a shift in pet owners seeking more than just tasty treats, but also ones that enhance the health of a pet. This has encouraged the manufacture of more nutritious pet treats integrated with vitamins, minerals, and specific functions for skin, joints, and digestion. The rising popularity of pet ownership has also led to the rise of numerous flavored pet treats that suit all types of pets, such as small and big. There are different types of bulk pet treats, such as chews, dental bones, and biscuits, designed for purposes according to the pets’ needs: removing hunger or maintaining oral hygiene. With the rise of gourmet pet treats and chews, many interesting flavors swamped the market, including salmon, sweet potato, pumpkin, or even bacon-wrapped varieties for pet owners wishing to spoil their dear pets.
Pet Treat Products System by Food Type Insights
Based on Food Type, this segment includes Granules & Flakes, Chunks & Nuggets, Sticks & Wafers, Kibbles & Pellets, Shredded & Sliced, Others. The Kibbles & Pellets segment dominated the global market in 2024, while the Chunks & Nuggets segment is projected to be the fastest–growing segment during the forecast period. Kibbles and pellets are common types of pet foods that are easy to measure and have good nutritional value. Little and crunchy kibbles are made for pets of any size with one bite; they are suitable for many kinds of breeds. For animals such as dogs and cats, its hardness helps to some extent, while its crunch is beneficial for dental hygiene.
Further, kibbles have lipids, protein, and carbs that are distributed in an appropriate ratio, allowing for their use during training or as regular snacks. Many pet owners tend to use them as a reward for good practice or as a healthy snack for their pets due to kibbles being easy to pack and having a long shelf life. Although pellets are often a little more packed than kibbles, they are also approximately the same size. Pellets are also useful in providing essential nutrients when targeted at animal feed. Small animals such as rabbits, guinea pigs, or fish consume dep pellets as part of their diet with a proper-sized texture of food. Pellets can be made from a variety of ingredients, including grains, vegetables, and plant-based proteins, and are frequently enriched with vitamins, minerals, and fibers to support digestive health. For pets with specific dietary needs, pellets come in grain-free, high-protein, or high-fiber options, accommodating dietary sensitivities or restrictions.
Pet Treat Products System by Animal Type Insights
Based on Animal Type, this segment includes Food Packaging Dog Food, Cat Food, Horse food, Others. The Dog Food segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Dog food has evolved with pet treats becoming a major focus in the industry, driven by pet owners’ desire to provide their dogs with nutrition and variety and enjoyment. Pet treat food products are now crafted with diverse ingredients and flavors, addressing a range of dietary needs and preferences. Tasty and nutritious proteins from sources such as chicken, beef, and fish are often combined with vegetables and whole grains to make wholesome treats. As the market demands it, more brands also offer new ingredients such as sweet potatoes, blueberries, and chia seeds, elevating the nutritional value of these treats and pampering the dogs.
Also, simply pet treat food products have health benefits now too. There is a demand for functional treatments with vitamins, minerals, and supplements beneficial for joints, skin, and coat and assistance the digestive system. This led to the idea of having treats that are functional, focusing on common dietary issues such as being grain-free, low-calorie, or hypoallergenic for dogs with sensitive stomachs or conditions. In a more holistic view, the natural and organic ingredient trend is also in tandem with the owner wanting to feed their pets the same diet and way that they adhere to. The market is also seeing an emphasis on transparency, with brands openly listing ingredients and avoiding artificial additives, flavors, and preservatives. Freeze-dried, dehydrated, and raw treats have become popular among pet owners seeking minimally processed options. These treat types are designed to preserve nutrients while satisfying dogs’ natural instincts with a crunch or chewiness they enjoy.
FIGURE 2: PET TREAT PRODUCTS MARKET SHARE BY ANIMAL TYPE 2024 AND 2035 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Pet Treat Products System by Packaging Type Insights
Based on Packaging Type, this segment includes Flexible Packaging (Pouches) and Rigid Packaging (Cans, Bottles, Trays, Others). The Flexible Packaging (Pouches) segment dominated the global market in 2024, while the Rigid Packaging (Cans) is projected to be the fastest–growing segment during the forecast period. Flexible packaging is an increasingly popular choice for pet treat products due to its versatility, cost-effectiveness, and convenience. This type of packaging typically includes materials like plastic films, foil, and paper, offering lightweight yet durable solutions for storing and transporting pet treats. Flexible packaging provides excellent barrier properties, protecting treats from moisture, oxygen, and contaminants to maintain freshness and flavor.
It is ideal for resealable pouches, which are particularly convenient for pet owners as they help preserve the treats’ quality after opening. This packaging format also allows for creative designs and vibrant printing, enhancing shelf appeal and brand recognition. The ability to customize shapes, sizes, and closures, such as zippers or spouts, further boosts its practicality for both manufacturers and consumers. Moreover, flexible packaging contributes to sustainability as it typically uses less material than rigid alternatives, reducing environmental impact. Innovations in biodegradable and recyclable flexible materials are making it an even more attractive option for eco-conscious brands. Despite its many benefits, flexible packaging may lack the rigidity needed for certain product displays or transportation scenarios, requiring additional support in some cases.
Pet Treat Products System by Distribution Channel Insights
Based on Distribution Channel, this segment includes Supermarkets & Hypermarkets, Specialty Pet Shops, Online, Others. The Supermarkets & Hypermarkets segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Supermarkets and hypermarkets have become distribution channels for pet food treat products, offering a broad selection of treats for pet owners seeking convenience and variety. Because it is a store oriented to many consumers, the possibility of having no special journeys for buying the treats is extremely convenient; they can buy these snacks together with their other household items. Packaging and lower prices are two of the most important factors that supermarkets and hypermarkets consider when determining the configuration of pet food aisles in their shops.
These types of behavior are consistent with the practices of these types of consumers, whose typical score for those lower-priced everyday essentials is high; while the broad coverage and the wide distribution of these retailers bring the treats within reach, consumers do not have to think about it when they go shopping. Apart from low-cost treats and other bundle deals, supermarkets have also focused on expanding their pet product range as consumers have shown an increase in demand for premium or high-quality pets. Nowadays, there are a lot of stores that offer treatments such as dental care and grain-free and fortified vitamins and minerals. This level of diversity allows treats to fit deep inside the dietary requirements, preferences, and health issues of the pet; thus, pet owners can do their shopping for regular and specialized pet foods in the supermarkets. Furthermore, the increasing demand for natural and organic pet treats has encouraged supermarkets to collaborate with popular pet food brands, introducing special sections or dedicated aisles for premium and specialty treats.
Pet Treat Products System Regional Insights
Based on the Region, the global Pet Treat Products is segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa. Major demand factors driving the North America market are the rising awareness of pet health and wellness and growing adoption of pets across the globe and the demand for high-quality pet food. The region’s growing humanization of pets, where owners view pets as family members, has fueled demand for innovative, nutritious, and functional treats. Customers are looking for items that are suited to the nutritional requirements of their dogs, such as those that promote joint care, weight control, dental health, and even stress reduction.
Treats containing natural, organic, and clean-label ingredients have become increasingly popular as a result, appealing to pet owners who are concerned about their health. Because of its vast pet population and high level of disposable income, the United States holds a significant market share and major in the North American market. Canada comes in second, with pet owners there expressing a significant preference for locally produced and sustainable goods. The market's growth has been greatly aided by e-commerce platforms, which provide customers with convenience and more access to specialized and niche pet treats. Additionally popular are subscription-based business models, which offer steady deliveries of customized treat assortments.
FIGURE 3: PET TREAT PRODUCTS MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Mexico, Germany, France, the UK, Spain, Italy, Spain, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Northern America, Southern America and others.
Global Pet Treat Products Key Market Players & Competitive Insights
Many global, regional, and local vendors characterize the Pet Treat Products Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major competitors in the market, Mars, Incorporated, Nestlé Purina PetCare, Colgate-Palmolive, General Mills, Inc., Archer Daniels Midland Company (ADM), Wellness Pet Company, Central Garden & Pet Company, Spectrum Brands Holdings, Inc., The J.M. Smucker Company, United Petfood are among others. The Pet Treat Products Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Pet Treat Products Market include
- Mars Incorporated
- Nestlé Purina PetCare
- Colgate-Palmolive
- General Mills, Inc.
- Archer Daniels Midland Company (ADM)
- Wellness Pet Company
- Central Garden & Pet Company
- Spectrum Brands Holdings, Inc.
- The J.M. Smucker Company
- United Petfood
Pet Treat Products Market Industry Developments
March 2024: Wellness Pet showcased a variety of new products across its dog and cat food lines. For cats, the company introduced CORE+ dry and canned foods, Lickable Treats and Appetizing Entrées. For dogs, the company teamed a new Complete Health recipe, an expansion of its CORE+ line, and new Bowl Boosters Hearty Toppers.
June 2024: United Petfood enters the U.S. market by purchasing a production facility from Wellness Pet Company in Mishawaka, Indiana. This marks United Petfood's first manufacturing plant in the U.S., enabling them to serve American customers more effectively with locally produced products.
October 2023: Spectrum Brands acquired Armitage Pet Care Ltd. for approximately $180 million. Armitage is a leading vendor of premium pet treats in the UK and continental Europe, known for brands like Good Boy and Meowee! This acquisition is anticipated to bolster Spectrum's global pet care business and enhance its e-commerce capabilities
July 2021: Central Garden & Pet Acquired Bird Feed Company D&D; Acquisition Adds Premium Bird Feed Brands to Core Garden Category.
Pet Treat Products Market Segmentation
Pet Treat Products by Flavor Outlook
Pet Treat Products by Food Type Outlook
- Granules & Flakes
- Chunks & Nuggets
- Sticks & Wafers
- Kibbles & Pellets
- Shredded & Sliced
- Others
Pet Treat Products by Animal Type Outlook
- Dog Food
- Cat Food
- Horse food
- Others
Pet Treat Products by Packaging Type Outlook
- Flexible Packaging (Pouches)
- Rigid Packaging
- Cans
- Bottles
- Trays
- Others
Pet Treat Products by Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Specialty Pet Shops
- Online
- Others
Pet Treat Products Regional Outlook
- North America
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- GCC Countries
- Turkey
- Northern America
- Southern America
| Report Attribute/Metric |
Details |
| Market Size 2024 |
USD 30.37 Billion |
| Market Size 2025 |
USD 33.55 Billion |
| Market Size 2035 |
USD 82.80 Billion |
| Compound Annual Growth Rate (CAGR) |
10.16% (2025-2035) |
| Base Year |
2024 |
| Forecast Period |
2025-2035 |
| Historical Data |
2019-2023 |
| Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
By Flavor, By Food Type, By Animal Type, By Packaging Type, By Distribution Channel |
| Geographies Covered |
North America, Europe, Asia Pacific, South America, Middle East & Africa |
| Countries Covered |
The US, Canada, Mexico, Germany, France, the UK, Spain, Italy, Spain, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Northern America, Southern America |
| Key Companies Profiled |
Mars, Incorporated, Nestlé Purina PetCare, Colgate-Palmolive, General Mills, Inc., Archer Daniels Midland Company (ADM), Wellness Pet Company, Central Garden & Pet Company, Spectrum Brands Holdings, Inc., The J.M. Smucker Company, United Petfood |
| Key Market Opportunities |
· Rise in demand for functional pet treats · Expansion of e-commerce and online sales channels · Growing demand for natural and organic pet treats |
| Key Market Dynamics |
· Rising awareness of pet health and wellness · Growing adoption of pets across the globe · The demand for high-quality pet food |
Frequently Asked Questions (FAQ) :
USD 30.37 Billion is the Pet Treat Products Market in 2024
The Kibbles & Pellets segment by material holds the largest market share and grows at a CAGR of 10.23 % during the forecast period.
North America holds the largest market share in the Global Pet Treat Products Market.
Mars, Incorporated, Nestlé Purina PetCare, Colgate-Palmolive, General Mills, Inc., Archer Daniels Midland Company (ADM), Wellness Pet Company, Central Garden & Pet Company, Spectrum Brands Holdings, Inc., The J.M. Smucker Company, United Petfood are the prominent players in the Global Pet Treat Products Market.
The Dog Food segment dominated the market in 2024.
