Organic Juices Market Research Report: By Type (Fruits, Vegetables, and Blends), Packaging Type (Bottles, Cartons, and Others), Distribution Channel (Store Based and Non-Store Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2030

Organic Juices Market Overview

The organic juice market is expected to gain a market value of USD 60.2 billion by 2030 at a CAGR of 4.80 % from 2022-2030.

Organic juice is made from organic fruit or vegetables that have not been processed with chemical fertilizers, pesticides, herbicides, or growth hormones. Organic juice is made at the farm level, ensuring zero % sugars or preservatives are used. Organic juice is a healthy beverage for children, adults, and seniors. Typically derived from acai berries, organic juice is a delicious source of vitamins, minerals, antioxidants, and dietary fiber.

The major factors influencing the global organic juice market is the demand for organic products and consumer shifting toward healthy lifestyles, increasing disposable income in developing countries, and consumers becoming more aware of organic juice's nutritional benefits. Furthermore, organic products, such as organic drinks, organic dairy products, organic cereals, organic juices, and organic meat, are projected to increase in the near future. The wide availability of fruit juices is a major component that has made the global market growth in recent years. However, these benefits come with a price. High-quality, organic fruit juices are often expensive and harder to find than other alternatives, such as bottled juice. Additionally, skilled labor is needed to harvest the fruit, leading to difficulties in getting the required quantity for production. This hinders the growth of the market. According to a recent study, North America is the world's largest fruit juice market, accounting for one-fourth of global consumption. It is followed by Western Europe, Asia-Pacific, Eastern Europe, Latin America, Africa, and the Middle East.

COVID-19 Analysis

The COVID-19 pandemic has impacted the global organic juice market moderately. The trade and lockdown restrictions have harmed the market. On the other hand, there was increased awareness about health and the importance of maintaining immunity and a healthy lifestyle. As organic juices are a rich source of vitamins A, B, and C, minerals such as iron and calcium thus, it led to a positive impact and boosted the market growth during the pandemic.

Organic Juices Market Dynamics

• Drivers-The positive spirit given by the juice-like freshness is the factor that drives the sale of the organic juice market. It is mostly preferred by the users as compared to those health drinks. Their rising inclination towards organic juice owes to their health benefits. The upper and socio-economic status are still now preferring to have organic juice daily which expands the organic juice market growth. These organic juices are gaining popularity worldwide due to the rise in demand for the juice among middle-class people as they are very much concerned about their health. it has given some of the medical advantages like reducing weight, helping in absorbing, reducing the aggravation in lungs, increases the working of cerebrum, supports energy, and many more. It has certain cancer prevention agents which help in driving the market growth.

• Opportunities- these organic beverages being free of pesticides and other flavoring agents have increased the sale opportunities among the consumer. The rise of consumer awareness about the composition of the beverage is the major factor increasing the lucrative opportunities of demand. An increase of customer’s priority towards the consumption of the beverage enhances its opportunities for buying it. The rise in demand for clean and natural label ingredients bolsters up the organic juice market.

• Challenges- the increase in the cost price of organic juices when manufactured by the HPP method becomes the major challenging factor in the market. Another most important challenging factor is convincing the consumers by spreading awareness regarding health issues in the market. You will also mark that the companies are investing much more amount of sum for branding and advertisement.

• Cumulative growth- with change in consumers’ insights towards the nutritional and health benefits of this organic juice organic juices market growth is marked. Organic juices like tea, espresso, utilitarian, and many more have nutrients C and vitamin E add to the development of the organic juice market. The primary demand for organic juice from organic mango, organic apple, and organic berries, and organic vegetables like carrot, beetroot, and cucumber enable the expansion of organic juice market size.

• Restraints- the presence of unskilled labor hampers the market growth. Major issues caused by drinking organic juices hinders the size of the market.

Organic Juices Market Segment Overview

• By type- it is marked that the organic juices market type is split up based on type, distribution channel, and packaging. Based on type, organic juice includes fruits, vegetables, and mix. Mixed fruit organic juice is most preferable as it is highly nutritious and also makes the manufacturer mix different types of fruit, vegetables, and others. Based on packaging, it comprises plastic, glass, cans, beverage cartons, and many more. Based on the distribution channel, the organic juice market is split into direct sales and indirect sales channels of distribution. The direct sale segment is further categorized into modern retail formats, convenience, and departmental stores like specialty stores and online retail shops which also contributes to the rising of organic juices market value. As per the organic juices market trend, the modern retail format is categorized into hypermarkets or supermarkets which shows a high growth rate. Give much priority to the organic food products retail chains are offering organic products like organic dairy products, organic beverages, cereals, and meat helps the market to achieve success in later future.

• By technology- innovative technology is used to generate organic juice where the minimum amount of heat is emitted out and the amount of microbial fermentation so carried out is very less. Thus due to the advancement of technology, these organic juice can be stored and distributed with zero or very few levels of preservatives.

Organic Juices Market Regional Analysis

Regionally, the organic juice is bifurcated into seven different developing regions. These regions include North America, Latin America, Western Europe, Eastern Europe, and some Asia Pacific regions like Japan, Africa, and the Middle East. North America and Western Europe cover the majority of organic juice market share which increases the organic juice market value of the organic juice and beverage market. The demand for juice in this region is high as the maximum population present there adopts this juice rather than conventional juice. North America followed by Europe is the dominant market where premiumization is in the organic juice market trend. Asia-Pacific region follows after North America and western Europe owing to consumer awareness concerning lifestyle, rise in income value, the rise of population in urban areas, and many more.

Recent Developments

• In 2022, Naked Juice Co launched its new smoothie, which includes orange and lime flavors. The recent launch will attract more consumers toward the brand and enable the growth parameter for the company.


• In 2021, The Hain Celestial Group Inc. acquired snacks brands ParmCrisps® and Thinsters®. The approach behind this procurement is to offer consumers fruit and vegetable juice with every purchase. Thus, the company is trying to create a brand image and sustain a point of dominance through effective marketing


• In 2020, Evolution Fresh Inc., part of (Starbucks Corporation), launched Organic Celery Glow because organic products are in more demand. This will help it expand into more markets and increase its market share.

Organic Juices Market Competitive Landscape

Some of the key players operating in the market are Danone in France, Suja Life LLC of the United States of America, Parkers Organic Juices Pty Ltd in Australia, Hein Celestial Group of United States, The Organic Valley of United States, Coca-Cola of United States, Purity Organic Company of United States, James White Drinks of United Kingdom, Evolution Fresh of United States, Lakewood Juice Company of United States, R.W Knudsen Family of United States, Uncle Matt’s Organic Company of United States, Santa Cruz Organic Company of United States, 1915 Organic Company of Cannada, 24 Mantra Organic Company of United States and many more. The competitors in the market focus to enter and carry out various strategies to expand their revenue. The market players of the organic juice market embarking on merging and obtaining acquisitions and thus led to the launching of the new product to attain consolidation and optimizing their offerings. These market players on developing partnerships act as game-changers in the organic juice market.

Organic Juices Market Report Overview

The report provides a thorough analysis of the competitive landscape and thus considering the market shares of the dominant companies operating in the market. It gives a good overview of the market scenario, market demands, market trends, drivers, major challenges affecting the market sectors. The report summarizes the opportunities responsible for the growth of the business during the organic juices market forecast period. The market identifies the possible threats that will hamper the market growth.