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Organic Juices Market Research Report Information By Type (Fruits {Apple, Orange, Grapes, Pineapple, and Others}, Vegetables {Beetroot, and Others}, and Blends), By Packaging Type (Bottles, Cartoons, and Others) By Distribution Channel (Store-Based {Hypermarkets & Supermarkets Convenience Stores, and Others} And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/F-B & N/2556-HCR | 110 Pages | Author: Sakshi Gupta| May 2024

Global Organic Juices Market Overview


Organic juices market size was valued at USD 40.9 Billion in 2022. The organic juices market is projected to grow from USD 42.86 Billion in 2024 to USD 62.37 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024 - 2032). An increase in the usage of fruit juices, changes in consumer preferences and tastes, and increasing health consciousness of the growing middle-class population are the key market drivers enhancing the market growth.


Organic Juices Market1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Organic Juices Market Trends



  • The rising popularity of ready-to-drink juice products is driving the market growth.


Market CAGR for organic juices is driven by the rising popularity of ready-to-drink juice products due to the busier lifestyle. Packaged drink products provide convenience to the customer to enjoy a healthy lifestyle without expending extra hours in its preparation. With the expansion in employment and rapid urbanization in emerging economies, including India and China, consumers are continuously looking for healthy and tasty juice products. These juices are packaged in plastic bottles and glass bottles, enabling consumers to carry them around easily; hence, their demand among the younger generation is increasing rapidly.


Additionally, the demand for organic juices is gaining popularity worldwide due to the increasing health consciousness of the growing middle-class population. Like the health and wellness trends, the trend of detoxification is also followed by consumers. Fruit and vegetable juices are vital in cleansing the body and promoting weight loss. It is why people prefer organic juices over beverages with additives and other nutrients. In February 2022, Pure Green launched the new Pink Grape Cold-Pressed Juice made with dragon fruit, grape, lemon, Himalayan salt, and microflora of probiotics.


The enhanced demand for organic products among consumers and changes in consumer lifestyles are the key factors driving the organic drinks market revenue. The industry has grown due to the accessibility of organic drinks, which are widely available at retail establishments. The use of synthetic products may be outlawed by governments in some nations, which will spur additional growth in organic products and the market for organic beverages. Due to the positive impact on health that consuming natural products has, demand for them has generally increased on the market. Customers are drawn to natural, nutritious food goods in particular. Organic beverages have an advantage over other items in their category worldwide since they are not made with artificial components.


Manufacturers have focused on new product improvements to improve sales of their products. Demand for green drinks is anticipated to rise during the forecast period due to the convenience associated with packaging and the benefits associated with nutrient content. Manufacturers are introducing new flavors, such as green juice consisting of coconut water, leafy greens, cucumber, and splash pineapples, to influence growing demand among health-conscious customers and to address the demand for healthy and natural juices. Also, the introduction of smooth green mixes with apple, mint, pineapple, and cucumber is expected to boost the growth of the cold-pressed juice market during the forecast duration.


Organic Juices Market Segment Insights


Organic Juices Type Insights


The organic juices market segmentation, based on type, includes fruits {apple, orange, grapes, pineapple, and others}, vegetables {beetroot, and others}, and blends. The blends segment dominated the market, accounting for 35% of market revenue (15.00 Billion). In developing economies, category growth is driven as a combination of fruit and vegetables allows customers to enjoy a wide range of advantageous compounds in a single drink without individually purchasing other products. Blended juice with a more increased concentration of leafy vegetables delivers consumers with higher nutritional credentials than fruit-based juices. However, fruits are the fastest-growing category as fruit juices are available in a wide variety ranging from citrus fruits to tropical fruits. Since these juices provide nutritional value additions, they are preferred by most of the population.


Organic Juices Distribution Channel Insights


The organic juices market segmentation, based on distribution channel, includes store-based {hypermarkets & supermarkets, convenience stores, and others} and non-store-based. The store-based category generated the most income (70.4%) due to the availability of a tremendous range of products with various discount offers, making them one of the most preferred distribution channels by customers. The ability to physically verify these products and expert assistance by sales representatives drives the market growth. However, non-store-based is the fastest-growing category, as customers can purchase products from the convenience of their homes.


Organic Juices Packaging Type Insights


The organic juices market segmentation, based on packaging type, includes bottles, cartoons, and others. The bottles category generated the most income as it is the most widely utilized material for juice packaging. Since such packaging materials are lightweight, they allow easier transportation of products. However, cartoons are the fastest-growing category as this material assist to keep the juice fresh and is non-toxic. Also, cartoons are available in different colors making the product packaging highly attractive to consumers.


Figure 1: Organic Juices Market by Packaging Type, 2022 & 2032 (USD Billion)


Organic Juices Market by Packaging Type, 2022 & 2032


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Organic Juices Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American organic juices market will dominate, owing to growing consumer inclination towards healthy beverages and replacing carbonated soft drinks in their diet. Adopting new dietary styles, such as veganism, will boost market growth in this region. Moreover, US organic juices market held the largest market share, and the Canadian organic juices market was the fastest-growing market in the North American region.


Further, the prominent countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: ORGANIC JUICES MARKET SHARE BY REGION 2022 (USD Billion)


ORGANIC JUICES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's organic juices market accounts for the second-largest market share due to the increasing focus on preventive healthcare and increased awareness of human health and well-being. Further, the German organic juices market held the largest market share, and the UK organic juices market was the fastest-growing market in the European region.


The Asia-Pacific organic juices market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the expansion in disposable income that has enabled consumers to spend more on premium and healthy food products in this region. Moreover, China’s organic juices market held the largest market share, and the Indian organic juices market was the fastest-growing market in the Asia-Pacific region.


Organic Juices Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the organic juices market grow even more. Market participants are also undertaking numerous strategic activities to enhance their footprint, with important market developments such as new product establishment, mergers and acquisitions, higher investments, contractual agreements, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the organic juices industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the organic juices industry to benefit clients and increase the market sector. Major players in the organic juices market, including Coca-Cola, Santa Cruz Organic, Parkers Organic Juices PTY LTD, 1915 Organic, Lakewood Juice Company, Hain Celestial Group, Suja Life LLC,., and others, are attempting to increase market demand by investing in research and development operations.


The Hain Celestial Group Inc manufactures and markets organic and natural products. The company's product portfolio includes infant, toddler, and kid food products; rice and grain-based products; plant-based beverages and frozen desserts; flour and bakery products; cereal bars; canned, chilled fresh, aseptic, and instant soups and yogurts. Hain Celestial markets products under Soy Dream, The Greek Gods, Spectrum, Sun-Pat, Westbrae, Natumi, Ella's Kitchen, and Celestial Seasonings brand names. The firm sells its products through specialty and natural food distributors, supermarkets, natural food stores, convenience stores, mass-market and e-commerce retailers, drug store chains, food service channels, and club stores. In December 2021, The Hain Celestial Group Inc. acquired snack brands ParmCrisps and Thinsters. According to the company, the strategy behind this acquisition is to offer consumers fruit and vegetable juice with every purchase. Thus, the company is trying to create a brand image and sustain a point of dominance.


Dole Food Company, commonly known as Dole, is a multinational food and beverage company that primarily focuses on producing and distributing fresh fruits, vegetables, and other food products. The company is one of the world's largest producers and distributors of fresh fruits and vegetables. The company was founded in 1851. It has since grown into a major player in the food industry. Dole's product portfolio includes many fruits, such as bananas, pineapples, grapes, strawberries, and other fresh produce. In November 2021, Dole Sunshine India launched its 100% natural pineapple juice with pure fruity goodness. The new beverage is manufactured with natural pineapple, enriched with vitamin C and no added sugars and preservatives.


Key Companies in the Organic Juices market include



  • 24 MANTRA ORGANIC

  • W. Knudsen Family

  • Organic Valley

  • Suja Life LLC

  • Danone

  • Coca-Cola

  • Santa Cruz Organic

  • Parkers Organic Juices PTY LTD

  • 1915 Organic

  • Lakewood Juice Company

  • Hain Celestial Group

  • James White Drinks

  • Evolution Fresh

  • Purity Organic

  • Uncle Matt's


Organic Juices Industry Developments


Coca-Cola offers plant-based milk substitutes to go with its line of organic drinks.


Suja Juice introduces a line of organic drinks with added protein aimed at athletes.


April 2021: Dabur's leading brand Real Activ launched a fruit and veggie juice with carton packaging to boost immunity and gut & heart health. It is available in Apple, Beetroot + Carrot, Cucumber + Spinach, Orange + Carrot, and Fibre + multi-fruit variantsAugust 2020: Jijuan Beverages launched a new Rainforest Not-From-Concentrate (NFC) series of beverages with 100% pure juice and no added sugar and preservatives. The new products especially target consumers seeking healthier alternatives to carbonated beverages.


Organic Juices Market Segmentation


Organic Juices Type Outlook




  • Fruits

    • Apple

    • Orange

    • Grapes

    • Pineapple

    • Others



  • Vegetables

    • Beetroot

    • Others



  • Blends



Organic Juices Distribution Channel Outlook


  • Store-Based

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Others



  • Non-Store-Based


Organic Juices Packaging Type Outlook

BottlesOthers

Organic Juices Regional Outlook


North America

  • US

  • Canada


Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe


Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific


Rest of the World

  • Middle East

  • Africa

  • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 40.9 Billion
Market Size 2024 USD 42.86 Billion
Market Size 2032 USD 62.37 Billion
Compound Annual Growth Rate (CAGR) 4.80% (2024-2032)
Base Year 2022
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Market Competitive Landscape, Growth Factors, Revenue Forecast, and Trends
Segments Covered Type, Distribution Channel, Packaging Type, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled 24 MANTRA ORGANIC, Danone, James White Drinks, Evolution Fresh, Purity Organic, R.W. Knudsen Family, Organic Valley, Coca-Cola, Santa Cruz Organic, Parkers Organic Juices PTY LTD, 1915 Organic, Lakewood Juice Company, Hain Celestial Group, Suja Life LLC, and Uncle Matt's
Key Market Opportunities An expansion in the consumption of fruit juices.Changes in consumer tastes.
Key Market Dynamics Increasing health consciousness of the growing middle-class population


Frequently Asked Questions (FAQ) :

The organic juices market size was valued at USD 40.9 Billion in 2022.

The organic juices market is projected to grow at a CAGR of 4.80% during the forecast period, 2024-2032.

North America had the largest share of the organic juices market.

The key players in the market are Coca-Cola, Santa Cruz Organic, Parkers Organic Juices PTY LTD, 1915 Organic, Lakewood Juice Company, Hain Celestial Group, Suja Life LLC, and Uncle Matt's.

The blends category dominated the market in 2022.

The store based had the largest share in the organic juices market.

The bottles had the largest share of the market.

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