Fresh Herbs Market Research Report - Global Forecast till 2027

Global Fresh Herbs Market: Information By Type (Basil, Chives, Coriander, Parsley, Mint, Salicornia and others), By Category (Conventional and Organic), By Distribution Channel (Foodservice and Food Retail) - Forecast till 2027

ID: MRFR/F-B & N/7317-CR | February 2021 | Region: Global | 122 pages

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Market Overview

Fresh Herbs Market has perceived sustained progress over the last few years and is anticipated to develop by USD 1,183.2 Million from 2018 to 2025 at a CAGR of 3.9%. The use of fresh herbs as flavoring agents in a range of culinary preparations has a significant role in enhancing the overall food flavor. The standard varieties of herbs such as coriander, mint, parsley, basil, chives, and thyme are used to garnish dishes in diverse cuisines worldwide. Herbs with fragrant or aromatic properties are being used to flavor food, integrated into fragrances, and even as an ingredient of natural medicines.

COVID-19 Analysis

Even though the fresh herbs market is very small when compared to that of fruit and vegetables, it is an industry that has developed appreciably over the past few years. The COVID-19 pandemic's influence had been harsh, and the global market for fresh herbs had been deeply affected. The majority of the fresh herbs sold in the worldwide market go straight to restaurants, and with the shutting of restaurants owing to the national lockdowns, the entire market for herbs has come to a standstill. It is estimated to take a while for the fresh herbs market to recover after the global situation changes.

Market Dynamics


Rising Popularity Of Cross-Cultural Cuisines

The surge in demand for cuisine from different regions has increased due to globalization, and this is estimated to promote the fresh herbs market share in the forecast period.

Growing Preference For Packaged Fresh Herbs

The developing demand trends noted globally for fresh herbs packaged are estimated to contribute to developing fresh herbs and spices at farmers' market in the coming period.

Growth Of The Foodservice Industry

The fast development of the foodservice industry fuelled by eating out rather than at home is estimated to stimulate the fresh herbs market in the forecast period.


Demand For Organic Fresh Herbs

The call for organic produce has risen globally due to increased consumer understanding, and this is predicted to benefit the fresh herb companies in the coming years.


Volatile Commodities Prices

As is the case with fresh produce, the process for growing fresh herbs is hugely at the mercy of nature and distribution chains, which lead to fluctuations in the prices of the products.

Segment Overview

Based On Type

The basil segment is primed to control the dominated fresh herbs market with a share of nearly 20% in the forecast period.

By Category

The conventional segment is predicted to control the leading segment during the forecast period.

Based On The Distribution Channel

The retail food segment is anticipated to record the uppermost CAGR of 4.2% throughout the forecast period.

Regional Analysis

Asia Pacific To Hold Controlling Stance In Global Market

The highest herb yielding countries are clustered in Asia and Europe's regions. The Asia Pacific established itself as the largest herb-producing region in 2018, with huge amounts of fresh herbs being exported to the regional markets of North America and the Middle East. Generally, herb production is very volatile and is primarily affected by environmental influences, such as floods, rainfall, and droughts, making a gap in need and supply, heading to price variations. Thus, instabilities in fresh herbs' prices are anticipated to confine the market's development throughout the forecast period. The Asia Pacific region is anticipated to increase earnings to USD 356.19 million from 2018 to 2025. China is an important country-level market, contributing to the Asia Pacific fresh herbs market's growth.

Europe To Show Robust Progress

Europe is anticipated to record the uppermost CAGR throughout the forecast period due to the intensifying demand for fresh culinary herbs in the region, particularly in Northern Europe.

Competitive Landscape

The renowned players in the fresh herbs market are

  • Spisa Group (Sweden),

  • Vitacress (UK),

  • Van Vugt Kruiden (Netherlands),

  • Rocket Farms (US),

  • Nomad Foods (UK),

  • Pacific Botanicals (US),

  • Shenandoah Growers, Inc. (the US),

  • Langmead Herbs (UK),

  • Organic Herb Trading Company (UK),

  • Al-Hanin Herbs (Egypt)

Recent Developments

Jan 2021 Edible Garden revealed that it has contracted a Letter of Intent to buy a facility in Piqua, OH.  The contract is an excellent chance to build on their undertaking of Zero-Waste Inspired farming, traceability, food safety, and the decrease of food miles. This purchase lines up our facility with current distribution successes at retailers counting Meijer and Walmart, enabling them to provide fresh produce through the Midwest. The new facility will enlarge Edible Garden's growing volume to present its sustainability directive, GreenThumb software technology, and packaging modernization. The facility will undergo an all-embracing revamp to house Edible Garden's advanced procedures and strict food safety rules.

Jan 2021 Grow Up FARM, a Danish-based growing company, is introducing a new product, called Eat-Grow-Repeat, which consists of small pea plants that can be cultivated in hemp in a bag. The package is refrigerated and bagged, keeping the pea sprouts fresh for a week, and after consumption of the peas, the upper section of the bag can be ripped off, and the bottom of the bag is now the pot.

Dec 2020 Organto Foods Inc., a foremost supplier of organic and value-added organic fruits and vegetables, stated that it had employed a Letter of Intent to obtain 100% of Fresh Organic Choice's unsettled shares BV, a privately maintained Dutch corporation. Fresh Organic is a supplier of a wide variety of year-round fresh-cut organic herbs, advertised under the Fresh Organic Choice brand, with retailing throughout the European region. Closing of the deal is subject to final due diligence, definitive agreements, and receipt of the TSX Venture Exchange.

Nov 2020 Orto Novo AB, One of Sweden's biggest organic producers of potted vegetables, has capitalized on LED lighting products of LED supplier Netled. Orto Novo is Sweden's first climate-certified manufacturer of herbs and salads. The company produces garden-fresh, organic produce all year round.

Oct 2020 Harvest London has started operation in the new Vertical Farm facility, a business dedicated to surmounting problems in sourcing herbs and vegetables 12 months a year by producing them in specifically built and controlled environments that can be transported to the city's restaurants in hours of harvesting all year round.  After a year in development and expansion, the project has come to completion, controlled by specialists at East Yorkshire based high-tech horticultural engineering company CambridgeHOK. It has consulted the industrial unit in Leyton, rehabilitated into a 153 m2 of grow area facility where herbs can be farmed in pure conditions across four levels.

Jun 2020 Coles has sealed a deal with Tweed Heads herb farmer Pocket Herbs, presenting a lifeline after COVID-19 forced its restaurant clients to close. The business was looking at the risk of shutting down when its customer base almost vanished suddenly in the face of lockdowns.  But the agreement with Coles, which assures to buy additional 500 micro herb pots per week, has presented the business the assurance it needs to keep employing locals at this challenging time. The company will provide 40 Coles supermarkets across Australia with their produce.

Report Overview

By Type

  • Basil

  • Chives

  • Coriander

  • Parsley

  • Mint

  • Salicornia

  • Others

By Category

  • Conventional

  • Organic

By Distribution Channel

  • Foodservice

  • Food Retail

Report Scope:
Report Attribute/Metric Details
  Market Size   USD 1,183.2 Million (2025)
  CAGR   3.9% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Category, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Spisa Group (Sweden),, Vitacress (UK), Van Vugt Kruiden (Netherlands), Rocket Farms (US), Nomad Foods (UK), Pacific Botanicals (US), Shenandoah Growers, Inc. (the US), Langmead Herbs (UK), Organic Herb Trading Company (UK), Al-Hanin Herbs (Egypt)
  Key Market Opportunities   Increased Consumer Understanding
  Key Market Drivers

  • Rising Popularity Of Cross-Cultural Cuisines.
  • Growing Preference For Packaged Fresh Herbs.
  • Growth Of The Foodservice Industry

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