ID: MRFR/F-B & N/6094-CR | March 2019 | Region: Global | 129 pages
Coconut water is a popular healthy beverage in tropical areas of the world. But in the last few years, it is becoming popular all over the globe. The raw organic coconut water is refreshing and has hydrating properties without any calorie content compared to the other beverages that have high sugar content. The real coco organic coconut water has a palatable flavor.
The coconut water market share has been rising because it is very healthy and tasty. There are plenty of healthy minerals such as magnesium, potassium, calcium, and many more. And because of higher levels of antioxidants, it protects the body from the ill effect of toxic heavy metals. A very good alternative to sports drinks.
According to the agencies who are working on the organic coconut water market analysis and research works, the market for coconut water is expected to grow at a CAGR of 18.7% to reach USD 804.4 million by the end of 2023. The method of procuring coconut water is highly mechanized. Later, the coconut water is filtered and then packaged safely in food cans, bottles, or cartons. People are adopting healthy lifestyles. Now, youngsters are shifting from carbonated drinks and juices to real plant-based drinks, such as organic coconut water. The organic coconut water industry is booming now!
COVID 19 Impacts and effects
The COVID 19 has affected 215 countries. To combat the negative effects countries lead lockdown which has adversely affected the organic coconut water brands. The pandemic leads to numerous challenges to the food sector, the coconut market has been hit badly across the globe. The factors like the risk of continuing production, supply, distribution, lack of workforce; and lesser development activities have affected the demand and supply. North America and Asia account for 68% of the total world production of coconut water. Around 41% of Coconut Products were produced in the North American market, they are also the biggest consumers.
People are not consuming coconut-like earlier. Major strategic developments are taking place in the organic coconut products Germany, the US, North American nations. MNC are investing more in this segment because of the increasing demand from consumers across the globe.
The coconut water market analysis is a huge topic, but to sum it up in short, one can expect a significant growth during the forecast period till 2023. There are many health attributes linked with the consumption of organic coconut water and the rising demand for organic coconut water. It is one of the best hydrating drinks that are readily available in the market today. It is a proven scientific fact the drink is loaded with sodium, potassium, and electrolytes which are extremely healthy for the human body. Also, a very amazing alternative to manage weight issues, daily consumption improvised the skin texture and leads to good digestion. People are getting health conscious. This is also boosting the market for organic coconut water.
Nature is the ultimate source of the best organic coconut water. The Organic Coconut Water Market is expected to grow at a CAGR of 18.68%, the estimated value is around USD 804.4 million by 2023. Carton packaging of organic coconut water is a very important and integral part of the whole process. The carton brings high stability and securing the packaging is the most vital factor for raising the demand for the carton packaging for organic coconut water. Bottles are the second important packaging element of organic coconut water. All the Bottles are made from impermeable materials and are capable of storing coconut water compared to glass bottles which are less popular.
However, the demand-supply ratio has been well managed so far. Without a doubt, in the coming years, the consumption of organic coconut water is expected to grow as a functional beverage; thus, boosting the market in taking over the existing growth constraints.
The outbreak of COVID-19 has hard severely knocked out the growing pace of the coconut water market share because of mandatory closures of consumer markets and farming across the globe, the profit share of the companies has fallen apart. COVID19 has disrupted the entire supply chain. Continuous lockdown created a negative impact and affected the morale of the farmers. The major retailers, such as supermarkets & hypermarkets and whose main job is selling organic coconut water powder and coconut water have gone through acute shortage despite having demand in certain areas across the globe.
During the forecasted period, there has been an estimated rise in the revenue of USD 804.4 million by 2023. The Global organic coconut market has been divided on the basis of type, packaging type, distribution channel, and region. Overall, the market has been segregated into pure and mixed organic coconut water. Pure coconut water is getting popular due to the rising awareness regarding the health benefits of coconut water, growing preference towards organic and chemical-free products, and the best alternative for functional beverages. A higher CAGR of 18.89% expected during the forecast period. The organic coconut water Costco and Walmart is the most popular drink.
On the basis of packaging type, the global organic coconut water market is divided into cartons, bottles, and others. Companies have to focus on the segments if they want to expand the consumer demand in the future at a greater pace.
The primary coconut market claims to have a CAGR of 18.89% to reach USD 400 B804.4 million by 2027. The demand for healthy beverages has risen because coconut water offers many health benefits. The Asian and North American countries are focussing to expand the production of natural coconut water to meet the demand and supply chain.
There has been a growing demand for healthy coconut water, the demand for these types of products is rising everywhere including the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.KFrance, Spain, etc. North America was the biggest market in 2016 and is estimated to rise at the highest CAGR of 18.89% during the forecast period. Europe imports these types of products from Asia-Pacific countries. Europeans and Americans love consuming organic coconut water which is accelerating the growth of the healthy beverage market in Europe. Another lucrative market in North America.
Due to the increasing demand for healthy beverages globally, new products are coming every day. Natural coconut water highly consumed, the major sources of electrolytes, potassium, calcium, etc
Global Organic Coconut Water Market, On the basis of Type
Global Organic Coconut Water Market, On the basis of packaging
Global Organic Coconut Water Market, On the basis of Distribution Channel
Global Organic Coconut Water Market, On the basis of Region
North America is the major exporter of coconut water-based products globally. Organic coconut water has an increasing market share since 2017. The biggest companies in the market are concentrating on product launches, acquisitions, and strengthening their distribution channels across the globe. North America, Europe, Asia Pacific, and the Rest of the World (RoW) are the markets for selling these products.
Celebes Coconut Corporation, PepsiCo, IncHarmless Harvest, etc are the biggest players in this segment. They are concentrating on expansions. Obrigado, a Brazilian company is expanding its operations in Europe. Product positioning is very important. Partnerships are gaining importance as evident with Vita Coco auctioning shares within its company to the venture Reignwood Group, it is a Chinese conglomerate that wants a foothold in the Asian market.
Another U.S company named TAJA Coconut has recently launched a natural coconut beverage named after its brand name. The new beverage is free from genetically-modified organisms (GMO) and high sugar content. There has been a continuous increase in preference for natural health drinks full of electrolytes & immunity boosters, also the current global outbreak of COVID-19 has generated a new wave of interest in naturally extracted coconut water.
The primary stakeholders are Organic Coconut Waters manufacturers, Farmers who are the Coconut suppliers and traders, Government agencies, partners and industrial bodies, Investors, and Trade experts.
The product is gaining momentum. It has medicinal properties. This is making it more popular. The companies are focusing on increasing product innovations. But North American countries are bigger consumers.
The players of this segment have been eying on Europe, Asia Pacific (APAC), North America, and Rest-of-the-World (RoW).
The North America region has an expected CAGR of 18.20% till 2023. The overwhelming response towards health consciousness is expected to play a significant role in determining the revenue streams of the consumer market regionally. The U.S. is becoming the major consumer due to the trend of veganism which reclines towards plant-based drinks. Germany is also a leading consumer. According to the APAC organic coconut water market can have a profit of USD 179.8 million by 2023.
Competitive Landscape of natural coconut water
The market players for the organic coconut water powder and beverage industry, are:
Rest of Europe
Rest of Asia-Pacific
Rest of the World
The Middle East
Frequently Asked Questions (FAQ) :
USD 804.4 million by 2023
North America and Germany
Those who study coconut water market growth claims to have a CAGR would be 23% during the forecast period.