Ready To Drink Market Global Research Report - Forecast to 2030

Ready To Drink Market Research Report Information By Type (Probiotic Drinks, Sports Drinks, Energy Drinks, Fruit & Vegetable Juices and Others), By Distribution Channel (Store-Based and Non-Store Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

ID: MRFR/F-B & N/2314-HCR | 110 Pages | Author: Pradeep Nandi | March 2024         

Ready To Drink Market Speak to Analyst Request a Free Sample

Global Ready To Drink Market Overview


Ready To Drink Market Size was valued at USD 1.1 billion in 2021. The ready to drink market industry is projected to grow from USD 1.22 Billion in 2022 to USD 2.57 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2022 - 2030). One market driver influencing the growth of the market is the rising popularity of ready-to-drink (RTD) beverages being offered as a side drink at different fast-food restaurants and cafés.
Ready To Drink Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ready To Drink Market Trends


  • Increasing demand for beverages made of natural ingredients to boost market growth


Due to growing consumer knowledge of mindful living and wholesome eating, shoppers are becoming more health conscious. The prevalence of obesity-related diseases like diabetes, hypertension, and heart disease has led consumers to avoid purchasing unhealthy food items. Moreover, customers that desire to lead healthy lifestyles favor organic and natural products. Ready-to-drink beverages that are sugar-free, vegan, gluten-free, and organic are now widely accessible, and their popularity is rising. Thus, with a line of completely vegan beverages, Chicago-based coffee brand Intelligentsia entered the ready-to-drink (RTD) industry in February 2021. When Intelligentsia first introduced their RTD line, it included Cold Brew Coffee and two oat-based lattes (Oat Latte and Spiced Oat Latte with vanilla, ginger, cinnamon, and orange). The first RTD line from Intelligentsia.


Furthermore, the market for ready to drink is driven by a number of phenomenal growth factors. Because of rising consumer interest & awareness, the rate of sales is increasing daily. A healthy lifestyle, ready-to-drink protein shakes, a shortage of time, and convenience are some other growth reasons that propel the market. The market for ready to drink is expanding as a result of rising health consciousness, which will have an impact on the market for ready-to-drink coffee over the forecast period of 2022–2030. Consumers are now more aware of what is healthy for them and what is not. Therefore, this factor has enhanced the ready to drink market CAGR across the globe in the recent years.


Additionally, the RTD beverage market's growth prospects can also be ascribed to the wide variety of well-liked and popular flavors that businesses offer. The demand for flavors in various products has risen quickly and is now rising at a significant rate as more customers experiment with food and beverages as well as novel tastes and flavors. Additionally, a variety of beverages are offered in RTD products, satisfying the demands, preferences, and regional preferences of customers from diverse locations. The addition of unusual flavors to manufacturers' product lineups will also be one of their main techniques for grabbing consumers' attention. Thus, driving the growth of the ready to drink market revenue.


Ready To Drink Market Segment Insights


Ready To Drink Type Insights


The ready to drink market segmentation, based on type, includes Probiotic Drinks, Sports Drinks, Energy Drinks, Fruit & Vegetable Juices and Others. The probiotic drink segment held the majority share in 2021 in respect to the ready to drink market revenue because of growing health awareness. Customers have a tremendous appetite for the various flavors that are now on the market.


Ready To Drink Distribution Channel Insights


The ready to drink market segmentation, based on distribution channel, includes Store-Based and Non-Store-Based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to their enormous popularity, particularly in Asian nations. The high level of customer reliance on retail outlets for food purchases is anticipated to have a substantial impact on the development of RTD. Hence, it positively impacts the market growth.


Figure 2:  Ready To Drink Market, by Distribution Channel, 2021 & 2030 (USD Billion)
Ready To Drink Market, by Distribution Channel, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ready To Drink Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe ready to drink market accounted for USD 0.51 billion in 2021 and is expected to exhibit a significant CAGR growth due to changing consumer tastes for on-the-go items and rising consumer demand for a variety of flavors. These cocktails' low alcohol level and affordable price are increasing demand among people throughout the nation.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  READY TO DRINK MARKET SHARE BY REGION 2021 (%)
READY TO DRINK MARKET SHARE BY REGION 2021
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America ready to drink market accounts for the second-largest market share. Changes in consumption habits, weight reduction trends, ready-to-drink coffee brands, a growing pub culture, and an increase in disposable income are the primary growth or driving drivers for the sector. Further, the US ready to drink market held the largest market share, and the Canada ready to drink market was the fastest growing market in the European region.


Asia Pacific America ready to drink Market is expected to grow at the fastest CAGR from 2022 to 2030. Increasing disposable income and shifting consumer habits are two key factors driving RTD demand in the area. One of the largest markets for RTD in the region is the emerging economies, which include China and India among others. Moreover, India ready to drink market held the largest market share, and the China ready to drink market was the fastest growing market in the North American region.


Ready To Drink Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the ready to drink market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the ready to drink industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the ready to drink industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, ready to drink industry has provided medicine with some of the most significant benefits. The ready to drink market major player such as PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Campbell Soup Company (U.S.) and Ocean Spray (U.S.).


The corporate headquarters of the American food, snack, and beverage giant PepsiCo, Inc. are in the hamlet of Purchase in Harrison, New York. The business of PepsiCo includes every facet of the food and beverage industry. It is in charge of its products' production, marketing, and distribution. In February 2022, in the U.S. market, PepsiCo introduced Nitro Pepsi, its first cola with nitrogen infusion. The company used widget technology, which is frequently used in the production of coffee or beer products, and applied it to the cola category to give Nitro Pepsi its foamy, frothy, smooth texture.


Also, the Coca-Cola Company is a American beverage company that was established in 1892 and is best known for being the maker of Coca-Cola. The Coca-Cola Company also produces, sells, and markets alcoholic beverages as well as other non-alcoholic beverage concentrates and syrups. In January 2022, with Constellation Brands Inc., The Coca-Cola Company has entered into a brand authorization agreement in order to introduce FRESCA Mixed, a line of fully flavored, spirit-based ready-to-drink (RTD) cocktails, in the United States. The FRESCA brands are designed to bridge the gap between flavorful bar cocktails and refreshing hard seltzers by appealing to people wanting fuller-flavored experiences and higher-quality RTD beverages.


Key Companies in the ready to drink market includes



  • PepsiCo (U.S.)

  • Fuze Beverage (U.S.)

  • Coca-Cola (U.S.)

  • Nestlé (Switzerland)

  • Kraft Foods (U.S.)

  • Campbell Soup Company (U.S.)

  • Ocean Spray (U.S.)


Ready To Drink Industry Developments


July 2021: In Oceania, Southeast Asia, and Latin America, Starbucks ready-to-drink coffee products were introduced thanks to a partnership between Nestlé and Starbucks Corporation. RTD coffee sales brought in about CHF 2.7 billion (or about US$ 2.98 billion) for Starbucks. This strategic alliance will support Nestle in maintaining its position as the industry leader in the coffee market.


March 2021: For those who enjoy drinking cocktails and whisky, Diageo plc has introduced a new line of "Crown Royal ready to drink cocktails." It features three traditional, iconic Crown Royal drinks in the flavours of apple, cranberry, cola, and peach tea.


August 2020: Under its Ketel One brand, Diageo plc introduced a variety of flavoured, low-calorie RTD cocktails in the United States. The drink's three strong flavours are "Peach & Orange Blossom," "Cucumber & Mint," and "Grapefruit & Rose," and it is made with vodka combined with botanicals, natural fruits, and sparkling water.


Ready To Drink Market Segmentation


Ready To Drink Type Outlook (USD Billion, 2018-2030)



Ready To Drink Distribution Channel Outlook (USD Billion, 2018-2030)



  • Store-Based

  • Non-Store-Based


Ready To Drink Regional Outlook (USD Billion, 2018-2030)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

  • Rest of the World

  • Middle East

  • Africa

  • Latin America

Report Scope:

Report Attribute/Metric Details
Market Size 2021 USD 1.1 billion
Market Size 2022 USD 1.22 billion
Market Size 2030 USD 2.57 billion
Compound Annual Growth Rate (CAGR) 11.20% (2022-2030)
Base Year 2021
Market Forecast Period 2022-2030
Historical Data 2018 & 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Distribution Channel and Region
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Campbell Soup Company (U.S.) and Ocean Spray (U.S.).
Key Market Opportunities Increasing demand for beverages made of natural ingredients
Key Market Dynamics The market is expanded as a result of lifestyle adjustments and a growing awareness of a balanced diet, The increased interest and consumer awareness




Frequently Asked Questions (FAQ) :

The ready to drink market size was valued at USD 1.1 Billion in 2021.

The market is projected to grow at a CAGR of 11.20% during the forecast period, 2022-2030.

The key players in the market are PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Campbell Soup Company (U.S.) and Ocean Spray (U.S.).

The probiotic drink category dominated the market in 2021.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Request Free Sample

Why Choose Market Research Future?

  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.
Speak to Analyst
Leading companies partner with us for data-driven Insights.
Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo

Kindly complete the form below to receive a free sample of this Report

Please fill in Business Email for Quick Response
Invalid