Oral Care Market Research Report – Forecast to 2027

Oral Care Market Information By Product (Toothbrush, Toothpaste, Mouthwash, Others) By Distribution Channel (Store-based, Non-store based)- Forecast 2027

ID: MRFR/MED/5064-HCR | August 2022 | Region: Global | 100 Pages         

Oral Care Market

Oral care market CAGR of 5.8% during the assessment period of 2020 to 2027, to reach USD 60.9 Billion by 2027


By Product Toothbrush Toothpaste Mouthwash Other
By Distribution Channel Store Based Non Store Based

Key Players

  • Supersmile
  • Ultradent Products Inc.
  • Heraeus Dental
  • GlaxoSmithKline
  • Dentaid
  • GC Corporation
  • Himalaya
  • Carestream Health


  • increasing demand for effective oral care products
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Oral Care Market Overview

Oral care market CAGR of 5.8% during the assessment period of 2020 to 2027, to reach USD 60.9 Billion by 2027. Oral care products are used to keep teeth clean, fresh, and healthy. The oral care market includes items such as breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. As a result of rapidly changing lifestyles and bad diets, especially sugar-rich diets, as well as increased use of alcohol and cigarettes, oral health has become a serious public health issue in almost every corner of the world.

The global oral care market is driven by well-known companies' product improvements, as well as their promotional spending in order to reach a wider audience. Furthermore, as consumer spending on oral healthcare has risen, people all over the world have begun to take preventative steps, propelling the demand for effective oral care products. As a result of the aforementioned concerns, consumers all over the world have begun to place a greater emphasis on preserving their dental health, driving up demand for high-quality oral care products.

Oral Care Global Market Companies Covered:

Some of the key players operating in the global oral care market include 

  • Supersmile

  • Ultradent Products Inc.

  • Heraeus Dental

  • GlaxoSmithKline

  • Dentaid

  • GC Corporation

  • Himalaya

  • Carestream Health

  • Procter & Gamble Company

  • Colgate-Palmolive

  • Lion Corporation

  • Fresh LLC

  • Sunstar Suisse S.A.

  • Sirona Dental Systems

  • Church & Dwight Co. Inc.

  • Johnson & Johnson Consumer Inc.

  • Danaher

  • Dentsply International

  • Unilever PLC

  • Safeway

  • Dabur India Ltd.

 Report Overview:

MRFR’s report offers a comprehensive analysis of the oral care market share including current market status, key developments, and industry trends. A revenue analysis is available based on store-based and non-store based distribution channels. The discussion also covers different types of products available for oral care such as mouthwash, dental floss, dental accessories, toothbrush, toothpaste, and fixative. The regional analysis of the oral care market share spans across Americas, Europe, Asia Pacific, and the Middle East & Africa.

Report Coverage:

The oral care market report encompasses forecast, past trends, market dynamics, and market factor analysis which includes Porter's five forces analysis and supply chain of the market. It also covers market share analysis of the key players, market value by region as well as segmentation and a country-level study of global oral care market segment.

Research Methodology:

MRFR employs robust fail-safe analytical algorithms for drawing actionable insights into the oral care market. The data is sourced through extensive primary and secondary research which include interviews with key level executives, surveys, questionnaires, SEC filings, paid database services, whitepaper references, and annual reports among others. Top-down and bottom-up approaches are leveraged for accurate estimation of the oral care market size and revenue. Furthermore, a multi-layer verification process is employed for reaffirming the credibility of the statistical observations available in our reports.

Recent Development

Western Dental recently announced that it had reached an agreement to purchase Mid-Atlantic Dental Partners (MADP). With its affiliated partners Western Dental, Brident, and Vital Smiles brands, Western Dental, a dental support organization (DSO), is a national leader in high-quality, accessible, and affordable multispecialty oral healthcare and orthodontics. Western Dental will become a truly nationwide DSO from this complementing merger, with 4 million patient visits yearly in 571 clinics across 20 states under seven distinct brands.

Ultradent Product, a leading manufacturer of high-tech dental materials has released UltraTemp REZ II temporary dental cement for temporary crowns, bridges, inlays, and minor fillings. UltraTemp REZ II temporary cement is hydrophilic, resin-based chemistry that ensures a good seal and minimal irritation. It comes in a dual-barrel syringe with mixing tips for simple delivery and was created for extended retention demands. The formula is non-eugenol, thus it won't affect resin bonding.

Segmental Analysis:

By product

  • Toothbrush

  • Toothpaste

  • Mouthwash

  • Others

By distribution channel

  • Store-based

  • Non-store based

Report Scope:
Report Attribute/Metric Details
  Market Size   2027: 60.9 Billion
  CAGR   2020-2027: 5.8%
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Supersmile, Ultradent Products, Inc., Heraeus Dental, GlaxoSmithKline, Dentaid, GC Corporation, Himalaya, Carestream Health, Procter & Gamble Company, Colgate-Palmolive, Lion Corporation, Dr. Fresh LLC, Sunstar Suisse S.A., Sirona Dental Systems, Church & Dwight Co. Inc., Johnson & Johnson Consumer, Inc., Danaher, Dentsply International, Unilever PLC, Safeway, and Dabur India Ltd.
  Key Market Opportunities   New Product Launch
  Key Market Drivers

  • Increasing awareness about dental care coupled
  • Rising prevalence of dental disorders

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    Frequently Asked Questions (FAQ) :

    Oral Care Market is projected to grow at a 5.8 % CAGR between 2020-2027.

    Oral Care Market predicted to touch USD 60.9 Billion by 2027.

    Exponential aging population are adding market growth.

    Lack of dental professionals may limit market growth.

    The Product included in the Oral Care Market are Toothbrush, Toothpaste, Mouthwash.