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Oral Care Market Analysis

ID: MRFR//5064-HCR | 100 Pages | Author: Snehal Singh| May 2024

The oral care industry is a dynamic and quickly advancing area impelled by advancing ways of life, rising shopper cognizance with respect to dental wellbeing, and improvements in oral consideration items. The items that contain this market are broad and incorporate dental floss, toothpaste, toothbrushes, and mouthwashes.
Expanding Shopper Mindfulness: A significant variable impacting the oral care market is the rising cognizance among buyers concerning the criticality of keeping up with great oral cleanliness. The interest for oral care items is being pushed by buyers' developing consciousness of the connection between oral wellbeing and generally prosperity, which is worked with by the accessibility of data through different channels.

Mechanical Progressions: as of late, the oral care industry has encountered prominent innovative headways. Savvy toothbrushes, toothpaste including modern details, and innovative dental instruments certainly stand out and acknowledgment. As well as drawing in clients, these developments add to the extension of the market overall.
Attributable to the multiplication of online business, the dissemination of oral care items to buyers has been reformed. Shoppers can advantageously peruse, think about, and procure oral consideration items by means of online stages. Furthermore, online business stations work with direct-to-buyer exchanges, which enable associations to encourage a more significant compatibility with their customer base.
A developing number of shoppers are fostering a mindfulness and an inclination for regular items and fixings tracked down in oral care items. The usage of regular and natural constituents in toothpaste and mouthwash plans is turning out to be progressively famous. Considering these inclinations, organizations are presenting items that fulfill them, benefiting from the developing pattern of maintainable and naturally positive oral care.
Accentuation on Avoidance and Specialty Items: With customers effectively looking for options in contrast to ordinary pit assurance, counteraction situated oral care items have become progressively noticeable. The expanded interest for specific items that address concerns like periodontal wellbeing, teeth responsiveness, and teeth brightening shows a developing pattern towards taking on a more complete way to deal with oral care.
Globalization and Local Varieties: Both worldwide and territorial elements influence the oral care market. In spite of the market being overwhelmed by worldwide brands, customer inclinations differ as per financial, social, and territorial elements. To fit items and advertising systems to specific business sectors, organizations should explore these differentiations.
The lion's share of created districts is where the geriatric populace has added to an elevated accentuation on oral care concerns. The significance of oral cleanliness increments with age, bringing about a thriving business sector for items that target explicit wellbeing concerns (e.g., dried mouth, gum infection, and oral care for people with specific circumstances).

Covered Aspects:

Report Attribute/Metric Details

Oral Care Market Overview

The oral care market is expected to reach USD 60.9 Billion by 2030 at 5.8% CAGR during the assessment period of 2022 to 2030. Oral care products are used to keep teeth clean, fresh, and healthy. The oral care market includes items such as breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. As a result of rapidly changing lifestyles and bad diets, especially sugar-rich diets, as well as increased use of alcohol and cigarettes, oral health has become a serious public health issue in almost every corner of the world.


The global oral care market is driven by well-known companies' product improvements, as well as their promotional spending in order to reach a wider audience. Furthermore, as consumer spending on oral healthcare has risen, people all over the world have begun to take preventative steps, propelling the demand for effective oral care products. As a result of the aforementioned concerns, consumers all over the world have begun to place a greater emphasis on preserving their dental health, driving up demand for high-quality oral care products.


Oral Care Global Market Companies Covered:


Some of the key players operating in the global oral care market include 



  • Supersmile

  • Ultradent Products Inc.

  • Heraeus Dental

  • GlaxoSmithKline

  • Dentaid

  • GC Corporation

  • Himalaya

  • Carestream Health

  • Procter & Gamble Company

  • Colgate-Palmolive

  • Lion Corporation

  • Fresh LLC

  • Sunstar Suisse S.A.

  • Sirona Dental Systems

  • Church & Dwight Co. Inc.

  • Johnson & Johnson Consumer Inc.

  • Danaher

  • Dentsply International

  • Unilever PLC

  • Safeway

  • Dabur India Ltd.


Report Overview:


MRFR’s report offers a comprehensive analysis of the oral care market share including current market status, key developments, and industry trends. A revenue analysis is available based on store-based and non-store based distribution channels. The discussion also covers different types of products available for oral care such as mouthwash, dental floss, dental accessories, toothbrush, toothpaste, and fixative. The regional analysis of the oral care market share spans across Americas, Europe, Asia Pacific, and the Middle East & Africa.


Report Coverage:


The oral care market report encompasses forecast, past trends, market dynamics, and market factor analysis which includes Porter's five forces analysis and supply chain of the market. It also covers market share analysis of the key players, market value by region as well as segmentation and a country-level study of global oral care market segment.


Research Methodology:


MRFR employs robust fail-safe analytical algorithms for drawing actionable insights into the oral care market. The data is sourced through extensive primary and secondary research which include interviews with key level executives, surveys, questionnaires, SEC filings, paid database services, whitepaper references, and annual reports among others. Top-down and bottom-up approaches are leveraged for accurate estimation of the oral care market size and revenue. Furthermore, a multi-layer verification process is employed for reaffirming the credibility of the statistical observations available in our reports.Recent Development


Western Dental recently announced that it had reached an agreement to purchase Mid-Atlantic Dental Partners (MADP). With its affiliated partners Western Dental, Brident, and Vital Smiles brands, Western Dental, a dental support organization (DSO), is a national leader in high-quality, accessible, and affordable multispecialty oral healthcare and orthodontics. Western Dental will become a truly nationwide DSO from this complementing merger, with 4 million patient visits yearly in 571 clinics across 20 states under seven distinct brands.


Ultradent Product, a leading manufacturer of high-tech dental materials has released UltraTemp REZ II temporary dental cement for temporary crowns, bridges, inlays, and minor fillings. UltraTemp REZ II temporary cement is hydrophilic, resin-based chemistry that ensures a good seal and minimal irritation. It comes in a dual-barrel syringe with mixing tips for simple delivery and was created for extended retention demands. The formula is non-eugenol, thus it won't affect resin bonding.


Oral Care Market Segmental Analysis:


Oral Care product Outlook



Oral Care distribution channel Outlook




  • Store-based




  • Non-store based



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