Oats Market Research Report - Forecast to 2030

Oats Market Information: by Form (Regular/Flakes, Powder/Flour, Bar and others), by Application (Food Ingredient, Bakery & Confectionery, Healthcare Products, Personal Care Products), by Distribution Channel (Store Based (Supermarkets/Hypermarkets, Specialty Retailers, Convenience Stores, others), and by Non-Store Based (E-Commerce)) and Region forecast to 2030

ID: MRFR/F-B & N/2995-HCR | February 2023 | Region: Global | 110 Pages         

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Oats Market

Oats Market Size is projected to reach USD 10.8 Bn by 2030, at a CAGR of 5.11% from 2022 to 2030.

By Form Regular/Flakes Powder/Flour Bar others
By Application Food Ingredient Bakery & Confectionery Healthcare Products Personal Care Products
By Distribution Channel Store Based Non-Store Based
By Region North America Europe Asia-Pacific Rest of the World
Key Players
Companies Profiled   The Quaker Oats Company (U.S.)    Blue Lake Milling Pty Ltd (Australia)    Grain Millers Inc. (U.S.)    Morning Foods Ltd (U.K.)    General Mills Inc. (U.S.)    Avena Foods Limited (Canada)    Richardson International (Canada)
Market Driving Forces   Increasing application area    Health benefits
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Oats Market Overview

Oats Market Size is expected to reach USD 10.8 Bn by 2030, at a CAGR of 5.11% from 2022 to 2030. Oatmeal is one of the top choices in breakfast cereal for a number of people worldwide. It is popular for its significant nutrient content, including high starchy carbohydrates, protein, vitamin, minerals and dietary fiber. Generally, oatmeal is consumed along with berries, fruits, milk and nuts. Oatmeal has high content of anti-oxidants and possess more than 26 bioactive substances that safeguard the body from various chronic diseases, like diabetes, cancer and heart disease. Oatmeal is largely preferred by consumers leading a highly hectic lifestyle, given its easy to cook nature and its high nutritive value beneficial for the body.

Surging inclination towards healthy diet and the evolving food habits favor the oats market. Moreover, the preference for convenience food and popularity of oat cookies, oat milk and similar products add to the market value as well. Despite the strong market growth, a few challenges can emerge in the form of substitute items including buckwheat, quinoa, cornflakes and brown rice, which also enjoy a large consumer base. However, emergence of new flavors in oatmeal and the surging use of oatmeal in different cosmetic products could present great opportunities to the worldwide market in years to come.

Covid-19 Analysis

Due to the Covid-19 pandemic situation, the industries have faced many problems. There were shut down situations, and the industries were closed for a longer period, which led to a loss. It has also affected the economy of the nations. Many countries and nations are in economic crises due to such a situation. The Global Oats Market has also been affected by the worldwide pandemic situation. Due to government lockdown, the supply chain activity was affected to a great extent. The closer of the market and restraint in the services have ultimately impacted the demand for oats in a negative manner. But the distribution process was unaffected as the government was allowing the distribution of food products through the online platform. The Global Oats Market was affected, but it is expected to enhance its growth in the forecasted period.

Market Dynamics


Expanding shift in shopper inclinations and ways of life have brought about a flood for the utilization of solid fixings and items. This pattern is relied upon to be one of the main considerations for Global oat market development. Nourishing and medical advantages related to the utilization of oats in the midst of rising worldwide mindfulness for better food utilization are factors expected to drive the development of the oats market. Expanding interest for oats has brought about significant market players presenting inventive items dependent on these fixings, which are additionally going about as a significant development driver for the Quaker oats market share.


The nation part of the report additionally gives singular market affecting variables and changes in the guideline in the market locally that impacts the current and future patterns of the Global oats market. The information focuses like utilization volumes, creation destinations, and volumes, and import sends out examination, value pattern investigation, cost of crude materials, down-stream and upstream worth chain examination is a portion of the significant pointers used to develop the market situation for singular nations. Likewise, the presence and accessibility of worldwide brands and their difficulties looked because of huge or scant rivalry from the neighborhood and homegrown brands, the effect of homegrown duties and shipping lanes are thought of while giving figure examination of the nation information.


Expansion in inclination for quality dinners and changing food propensities is an effective opportunity in the global oats market. Moreover, interest in comfort food and the high nourishment substance of cereal likewise supports the market. However, accessibility of substitute items, for example, quinoa, buckwheat, earthy colored rice, and cornflakes, are required to hamper the development of this market soon. The advancement of various seasoned oats and the utilization of cereal in the beautifiers business offer incredible development openings for the Market for Oats to a great extent.


Utilization patterns for food items are continually changing, and this weak pattern is required to bring about the market's development to be limited in the estimated time of 2022 to 2030. Premium estimating of these fixings when contrasted with substitute items is additionally expected to ruin the market development. Due to these restraints, the market is facing many problems, and it is likely to affect the growth and development of the oats and barley market for the estimated period.

Cumulative Growth Analysis

This global oats market report gives subtleties of new on-going turns of events, exchange guidelines, import send out an investigation, creation examination, esteem chain advancement, portion of the overall industry, the effect of homegrown and limited market players, investigations openings as far as arising income pockets, changes in market guidelines, vital market development investigation, market size, class market developments, application specialties and predominance, item endorsements, item dispatches, geographic extensions, mechanical advancements on the lookout. The high demand for the oats products is effectively helping in raising the growth and development of the wild oats industry phoenix in the estimated time frame. The growth analysis of the Market for Oats offers the expected growth of this market in the forecasted period.

Segment Overview

By Structure

Based on structure, the global Oats market is segmented into different parts, which involves standard/chips, powder/flour, bar, others. Customary/pieces oats hold a significant offer possessing to maximum usage of oats as breakfast cereal

By Application

Based on the application, this global oats market is segmented into different segments, which incorporates food fixing, bread kitchen and candy store, medical services items, individual consideration items. Among these portions, bread shop and candy parlor section rules the worldwide market dependent on appeal for sound heated great and candy store items

By Distribution Channel

Based on distribution channel, this global oats market is segmented, which involves store-based general stores/hypermarkets, claim-to-fame retailers, corner shops, others, and non-store-based like a web-based business. Deal through store-based channels overwhelms the market because of the advantageous one-quit shopping experience of the buyers.

Regional Analysis

The global oats market is divided into Asia Pacific, North America, Europe, and the rest of the world (RoW). North America oats market holds a significant portion of the overall industry followed by Europe. Popularity for oats owing to expanding wellbeing mindfulness and quality food utilization patterns from the created nations of these locales is adding to the positive development of the oats market. The U.S., China, Saudi Arabia, France, and India are the significant shippers of oats. Created exchanging channels and popularity for quality food are additionally driving the development of the market in these nations.

Major Market Players

The key players of the Global Oats Market:

  • The Quaker Oats Company (U.S.)

  • Blue Lake Milling Pty Ltd (Australia)

  • Grain Millers Inc. (U.S.)

  • Morning Foods Ltd (U.K.)

  • General Mills, Inc. (U.S.)

  • Avena Foods Limited (Canada)

  • Richardson International (Canada)

Recent Developments

February 2022

Above Food Corp. will be acquiring Sonic Milling Systems, Ltd., a reputed food technology firm focused on creating processing methods for plant-based ingredients as well as products. Sonic Milling’s hydrodynamic-cavitation technology makes use of pressure and water to develop microscopic air bubbles that can break apart a host of ingredients including fruits, vegetables and pulses into clean label liquids as well as sauces without requiring stabilizers. Above Food Corp. has used the technology to develop oat beverage, oat creamer and oat concentrate for numerous North American retailers and brands.

February 2022

MOMA, a British oat milk company has unveiled its latest chilled oat milk that will now be available in two varieties, semi and whole. Both the products will be sold at 220 Waitrose stores across the country, along with launch at a few retailers including Ocado and Morrisons to follow. MOMA says that the new oat milk products are of barista-quality and are able to foam as perfectly without any splitting. Unlike other brands, these varieties are created in the UK and not made from concentrate.

Report Overview

Market overview highlights the global recognition of whole oats market analysis overview

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis for the oats industry Report.

  • Market segmentation overview

  • The regional analysis of global oats industry consumption

  • Competitive landscape analysis

  • Recent Developments of global oats industry Forecast

The report highlights the oats market growth development includes its revenue hike's growth potential by the end of the forecast years.

Report Scope:

Report Attribute/Metric Details
  Market Size    USD 10.8 Billion
  CAGR    5.11% (2022-2030)
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units    Value (USD Billion)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Form, By Application , By Distribution Channel and Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   The Quaker Oats Company (U.S.), Blue Lake Milling Pty Ltd (Australia), Grain Millers Inc. (U.S.), Morning Foods Ltd (U.K.), General Mills Inc. (U.S.), Avena Foods Limited (Canada), Richardson International (Canada)
  Key Market Opportunities   changing food propensities is an effective opportunity in the global oats market
  Key Market Drivers   Awareness about the health benefits of oats

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Frequently Asked Questions (FAQ) :

Major exporters of oats include Canada, the U.S., the UK, Australia, and Germany.

Leading players in the oats market include The Quaker Oats Company, Grain Millers, and General Mills, among others.

The growing awareness about the health benefits of oats is the major driver for the global oats market.

North America accounts for the largest share in the global oats market.

The major segments of the oats market by form are regular/flakes, powder/flour, and bar.