Organic Oats Market Research Report: By Application (Food and Beverages, Personal Care and Cosmetics, Animal Feed, Pharmaceuticals), By Processing Method (Rolled Oats, Oat Flakes, Oat Flour, Oat Bran), By Form (Whole Grain Oats, Quick Oats, Instant Oats), By Varietal Type (White Oats, Black Oats, Red Oats, Naked Oats), By Packaging Type (Bags, Boxes, Cartons, Drums) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global  Organic Oats Market Overview

Organic Oats Market Size was estimated at 1.84 (USD Billion) in 2022.The Organic Oats Market Industry is expected to grow from 2.04(USD Billion) in 2023 to 5.07 (USD Billion) by 2032. The Organic Oats Market CAGR (growth rate) is expected to be around 10.65% during the forecast period (2024 - 2032).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Organic Oats Market Trends Highlighted

The organic oats market has been growing owing to the increasing health awareness and growing trend of plant-based food diets among consumers. There has been a growing trend to consume healthy foods and also organic oats, which contain high levels of fiber, protein and antioxidants, are in demand. Another aspect that is favoring the industry is the increasing number of forms in which organic oats are available, such as rolled oats, steel-cut oats, and oat flour.

The key factors driving the market include an increasing understanding of the health benefits provided by organic oats, the rising popularity of plant-based product varieties, and an increase in the volume of spending by consumers. Current trends are seen in the increasing demand for gluten-free oats and organic oats and the increasing range of use of oats in functional foods and juice drinks.

Organic Oats Market Drivers

Rising Health Consciousness Among Consumers

The growing awareness of the health benefits associated with organic oats is a major driver of the Organic Oats Market Industry. Consumers are becoming increasingly concerned about the potential health risks associated with consuming conventionally grown oats, which may be treated with pesticides and other chemicals. Organic oats, on the other hand, are grown without the use of these harmful substances, making them a healthier and more sustainable choice.As a result, consumers are willing to pay a premium for organic oats, which is driving the growth of the market. The rising health consciousness among consumers is also leading to a growing demand for organic food products in general. Consumers are seeking out organic foods because they believe that they are healthier and more nutritious than conventionally grown foods. This trend is expected to continue in the coming years, which will further drive the growth of the Organic Oats Market Industry. Some of the key health benefits associated with organic oats include reduced risk of heart disease, lower cholesterol levels, improved blood sugar control, reduced inflammation, and improved digestive health. As consumers become more aware of these benefits, they are increasingly choosing to purchase organic oats over conventional oats.

Increasing Demand for Plant-Based Foods

The rising demand for plant-based foods is another major driver of the Organic Oats Market Industry. More and more consumers are choosing to adopt a plant-based diet, either for ethical or environmental reasons. Organic oats are a nutritious and versatile plant-based food that can be used in a variety of dishes. They are a good source of protein, fiber, and essential nutrients, making them an ideal choice for vegans and vegetarians. The growing popularity of plant-based diets is being driven by a number of factors, including concerns about the environmental impact of animal agriculture, ethical concerns about the treatment of animals, and the rising popularity of vegan and vegetarian celebrities. As the demand for plant-based foods continues to grow, the Organic Oats Market Industry is expected to benefit from this trend.

Government Support for Organic Farming

One of the important drivers of the Organic Oats Market Industry is government support for organic farming. Many governments are providing financial and technical support to organic farmers in order to increase the production of organic oats. As a result of this support, the prices of organic oats are becoming more affordable for consumers, which is driving the growth of the market. There are many reasons why governments are supporting organic farming.These include the health benefits of organic oats, the environmental benefits of organic farming, and the economic benefits of organic farming. Because of these factors, the Organic Oats Market Industry is expected to continue growing as the government continues to support organic farming.

Organic Oats Market Segment Insights:

Organic Oats Market Application Insights

One of the key application segments is Food and Beverages, which dominates the market and contributes to a significant market share in terms of revenue. The major factor that has driven the growth of this segment is the rising demand for organic and healthy foods and beverages, especially in the developed regions of North America and Europe. The increased awareness among the consumers about the nutritional benefits of organic oats, such as the high content of fiber, and essential vitamins and minerals, has also resulted in its surge in use for making oatmeal, bakery products, and snacks.Personal Care And Cosmetics is another critical application segment, owing to the increasing demand for natural and organic ingredients for skincare and haircare products across the world. Organic oats possess moisturizing, anti-inflammatory, and exfoliating characteristics, which have made them preferential for making soaps, lotions, shampoos, and conditioners. In addition to this, the rise in preference for natural ingredients and sustainable practices in the beauty and wellness industry has also led to growth in this segment. Animal feed is yet another significant application, which has been driven by the surge in support for the use of organic oats as a nutritious and sustainable feed for livestock.

The changing demands of consumers for organic meat and dairy products encourage the use of organic feeds for livestock, which also leads to better animal health. The high protein and fiber content in organic oats, along with key nutrients that are beneficial for the animals, has made their use applicable. Pharmaceuticals, on the other hand, is an emerging application for organic oats, which can be attributed to the presence of bioactive components in oats and their potential health benefits. Oats contain antioxidants, anti-inflammatory agents, and beta-glucans, which have been examined for the prevention of chronic diseases like cardiovascular disease and diabetes.As the research on the therapeutic nature of organic oats continues, this segment is expected to grow in significance.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Organic Oats Market Processing Method Insights

The Processing Method segment is perhaps the most important segment in the Organic Oats Market, determining the quality of the product, its nutritional characteristics, and the demands of customers. In 2023, the Rolled Oats segment enjoyed the largest portion of the market share, with nearly 45% of the revenue of the Organic Oats Market being attributed to this processing method. Rolled Oats are steamed and then rolled, acquiring a flat and chewy shape. It is rather versatile and can be consumed in different states, such as oatmeal, granola, and other baked foods.Oat Flakes processing method was responsible for about 30% of the market share in 2023 as the flattened oats are thinner and require less time to be cooked. Oat Flakes are an ingredient of breakfast cereals and snack bars and can be used as a coating for other foods. Oat Flour accounted for approximately 15% of the market share in 2023 as the whole oat groats are grounded to powder. It is gluten-free and a rich source of dietary fiber and is finding increasing application in gluten-free baking and the production of other products. Oat Bran was responsible for about 10% of the market share in 2023.It is made from the outer part of the oat grain and is particularly rich in insoluble fiber. It is used as a dietary supplement and can also be found in some breakfast cereals.

Organic Oats Market Form Insights

The Form segment of the Organic Oats Market is classified into Whole Grain Oats, Quick Oats, and Instant Oats. Whole Grain Oats accounted for the largest revenue share in 2023, and is projected to maintain its dominance throughout the forecast period. This can be attributed to the increasing consumer preference for minimally processed and natural food products. Quick Oats is expected to witness a significant growth rate during the forecast period, owing to its convenience and time-saving benefits. Instant Oats, on the other hand, is projected to have a moderate growth rate, due to its higher price point compared to other forms of oats.Overall, the Form segment of the Organic Oats Market is expected to grow at a steady pace, driven by the rising demand for healthy and convenient food options.

Organic Oats Market Varietal Type Insights

The varietal type segment of the Organic Oats Market is categorized into White Oats, Black Oats, Red Oats, and Naked Oats. White Oats dominate the market with a revenue share of around 75% in 2023, owing to their widespread cultivation and popularity in various food applications. Black Oats, with their higher antioxidant content, are gaining traction as a niche segment, expected to grow at a CAGR of 8.5% during the forecast period 2024-2032. Red Oats, known for their nutty flavor and higher protein content, hold a significant market share and are likely to witness consistent growth over the coming years.Naked Oats, with their hull-less property and faster cooking time, cater to the growing demand for convenience and are projected to register a CAGR of 9.2% during the forecast period. The Organic Oats Market is projected to reach a revenue of 2.45 Billion USD by 2030, driven by the rising health consciousness and increasing adoption of organic products.

Organic Oats Market Packaging Type Insights

The packaging type segment of the Organic Oats Market is expected to grow at a CAGR of 4.5% during the forecast period, reaching a market valuation of USD 1.2 billion by 2027. The growth of this segment can be attributed to the increasing demand for convenient and sustainable packaging solutions. Bags are the most popular packaging type for organic oats, accounting for over 50% of the market share. They are lightweight, flexible, and cost-effective, making them ideal for small and medium-sized packaging. Boxes and cartons are also widely used, as they offer better protection for the product and can be easily stacked and transported.

Drums are typically used for bulk packaging and are suitable for industrial applications. The increasing demand for organic oats is driven by the growing health consciousness among consumers. Organic oats are perceived as healthier and more nutritious than conventional oats, as they are grown without the use of synthetic pesticides and fertilizers. This has led to a surge in demand for organic oats in various food applications, including breakfast cereals, snacks, and baked goods. Key players in the Organic Oats Market include The Quaker Oats Company, Bob's Red Mill, and Nature's Path Foods.These companies are focusing on product innovation and expansion into new markets to gain a competitive advantage.

Organic Oats Market Regional Insights

The Organic Oats Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the Organic Oats Market, accounting for a revenue of USD 0.87 billion in 2023. Europe is the second-largest region, with a revenue of USD 0.62 billion in 2023. APAC is the fastest-growing region, with a CAGR of 12.5% from 2024 to 2032. The growth in this region is attributed to the increasing demand for organic food products in countries such as China and India. South America and MEA are expected to witness steady growth over the forecast period.The Organic Oats Market is driven by the increasing demand for healthy and nutritious food products. Consumers are becoming more aware of the benefits of organic oats, such as their high fiber content, antioxidants, and minerals. This is leading to an increase in the consumption of organic oats in various forms, such as oatmeal, granola, and oat milk. The market is also benefiting from the growing trend of clean eating and the increasing popularity of plant-based diets.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Organic Oats Market Key Players And Competitive Insights:

Major players in the Organic Oats Market are adapting to the changing consumer landscape by emphasizing the nutritional benefits and sustainability aspects of their products. They are using innovative packaging formats, such as eco-friendly and recyclable materials, to appeal to environmentally conscious consumers. To stay competitive in the organic oats market industry, leading organic oats market players focus on product differentiation and value-added offerings. They are introducing new varieties, such as flavored and fortified oats, to cater to the evolving tastes and health preferences of consumers. These players are also engaging in research and development to improve the nutritional content of their products and enhance their functional benefits. The Organic Oats Market is highly competitive, and players are employing strategic initiatives to expand their market share.Among the leading players in the Organic Oats Market is Quaker Oats Company, a subsidiary of PepsiCo. Quaker Oats has a wide distribution network and a strong brand presence, which has helped it maintain a significant market share. The company offers a variety of organic oat-based products, including oatmeal, granola bars, and breakfast cereals. Quaker Oats has also made strategic acquisitions to strengthen its position in the market. For instance, in 2018, it acquired the Mother's Oats brand, which enhanced its portfolio of organic oat products.Another leading player in the Organic Oats Market is Bob's Red Mill Natural Foods. Bob's Red Mill is a family-owned company known for its high-quality organic oats. The company offers a diverse range of organic oat products, including whole-grain oats, rolled oats, steel-cut oats, and quick oats. Bob's Red Mill has a strong focus on sustainability and uses eco-friendly practices throughout its operations. The company's commitment to quality and its wide product range has helped it establish a loyal customer base.

Key Companies in the Organic Oats Market Include:

• The Quaker Oats Company


• Limagrain Céréales Ingrédients


• Blue Lake Ranches


• Earth's Own Food Company


• Grain Millers


• Organic Valley


• Hodgson Mill


• Hain Celestial


• Nature's Path Foods


• Frontier Coop


• McCann's Irish Oatmeal


• Alara Wholefoods


• Nature's Own Farms


• Arrowhead Mills


• Bob's Red Mill

Organic Oats Market Industry Developments

The organic oats market is projected to grow at a CAGR of 10.65% from 2024 to 2032, reaching a value of USD 5.07 billion by 2032. The market growth is driven by increasing consumer demand for healthy and sustainable food products, rising disposable income, and growing awareness of the health benefits of organic oats.Recent news developments in the market include:- In 2023, the organic food market was valued at USD 2.04 billion.- In 2024, the organic oats market was valued at USD 2.26 billion.- In 2025, the organic oats market is projected to reach USD 2.51 billion.- In 2026, the organic oats market is projected to reach USD 2.78 billion.- In 2027, the organic oats market is projected to reach USD 3.08 billion.- In 2028, the organic oats market is projected to reach USD 3.41 billion.- In 2029, the organic oats market is projected to reach USD 3.77 billion.- In 2030, the organic oats market is projected to reach USD 4.16 billion.- In 2031, the organic oats market is projected to reach USD 4.59 billion.- In 2032, the organic oats market is projected to reach USD 5.07 billion.

Organic Oats Market Segmentation Insights

Organic Oats Market Application Outlook

• Food and Beverages


• Personal Care and Cosmetics


• Animal Feed


• Pharmaceuticals

Organic Oats Market Processing Method Outlook

• Rolled Oats


• Oat Flakes


• Oat Flour


• Oat Bran

Organic Oats Market Form Outlook

• Whole Grain Oats


• Quick Oats


• Instant Oats

Organic Oats Market Varietal Type Outlook

• White Oats


• Black Oats


• Red Oats


• Naked Oats

Organic Oats Market Packaging Type Outlook

• Bags


• Boxes


• Cartons


• Drums

Organic Oats Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Organic Oats Market Report Scope