The gluten-free foods and beverages market is expected to grow at a 7.29% CAGR and reach USD 7.16 Billion by 2030. Gluten refers to a protein that is mainly present in barley, wheat, triticale, and rye. Gluten-free foods and beverages are products that do not contain gluten. The demand for gluten-free products is increasing owing to their effectiveness in the management of symptoms of celiac diseases and medical conditions relating to gluten.
The consumption of gluten-free items is known to be effective in reducing the potential risks of medical conditions. Gluten-free foods and beverages help in ensuring good bowel conditions and managing conditions such as irritable bowel syndrome, autism, wheat allergy, multiple sclerosis, and ADHD. However, gluten-free foods and beverages are also popular among individuals who are not affected by any gluten-related health conditions. The global gluten-free foods and beverages market has witnessed a rapid change over the years. The main consumers of gluten-free foods and beverages can be divided into two groups. One group is the individuals between the age of 25 to 34 years, and another group includes the people between 50 to 64 years.
Previously, gluten-free products were only available in pharmacies and nutritional stores. However, now they are increasingly available in the general grocery outlets to meet the increasing demand of people. The increase in the number of health-conscious individuals is one of the major drivers that support the expansion of market size. The global gluten-free foods and beverages market is expected to witness significant growth during the forecast period.
COVID-19 Impact Analysis
According to the gluten-free foods and beverages market outlook, the outbreak of the Covid-19 pandemic had a significant impact on the global market. The pandemic resulted in the disruption of the manufacturing and supply of gluten-free foods and beverages. Owing to the worldwide lockdowns and shutdowns, the supply of gluten-free products was affected significantly. However, the Covid-19 situation has also incorporated healthy habits among individuals. It has increased health consciousness among individuals, thereby contributing to the expansion of the global gluten-free foods and beverages market share.
The key players in the global gluten-free foods and beverages market are putting in their best efforts in order to accelerate the growth of the market. They are implementing strategies like partnerships to enhance the market growth. The easing of the shutdowns and lockdowns is likely to revive the market in the coming years.
The increase in the number of health-conscious individuals is one of the major drivers of the gluten-free foods and beverages market. The increase in the number of people suffering from gluten intolerance and other medical conditions also accounts for the market growth. Nearly 6 to 7 percent of individuals in the United States suffer from gluten intolerance.
The government initiatives and increase in the advertisement of gluten-free products is also another factor that is likely to increase the global gluten-free foods and beverages market share. The increase in the investments made by the manufacturers towards research and development will also facilitate market growth.
The ability of gluten-free products to manage health conditions such as non-celiac gluten sensitivity, autism, wheat allergy, irritable bowel syndrome, and multiple sclerosis are likely to create lucrative opportunities for the growth of the global gluten-free foods and beverages market.
The introduction of new gluten-free snack items and beverages by the key players in the industry will further enhance the growth of the market. The gluten-free foods and beverages market has a number of opportunities to introduce hybrid and innovative gluten-free products with a fully integrated nutritional model. The availability of different flavors of gluten-free products will increase the market value.
The high cost of gluten-free products is one of the major factors that limit the growth of the global gluten-free foods and beverages market. Gluten-free products have a significantly high cost in comparison to the regular foods and beverages that contain gluten. The high cost can be attributed to the cost involved in availing of the high-quality raw materials and the high cost of production. The unawareness among people relating to the different health issues relating to gluten products is another limiting factor that restricts the growth of the gluten-free foods and beverages market.
The lack of appropriate technology in order to improve the quality of gluten-free products is a major challenge of the global gluten-free foods and beverages market. A number of manufacturers of gluten-free products do not have access to the right technology that can enhance the product quality and provide consumers with more health benefits.
Cumulative Growth Analysis
According to the gluten-free foods and beverages market forecast, the global market is anticipated to witness significant growth during the forecast period. As per the gluten-free foods and beverages market trends, the rise of health-conscious individuals will accelerate the growth of the market and allow it to reach its highest potential.
The global gluten-free foods and beverages market is segmented on the basis of type, packaging material, distribution channel, and geographical region.
On the basis of type, the gluten-free foods and beverages market is divided into beverages, fruits, legumes, and vegetables, snacks and cookies, grains and cereals, bread products, fish, poultry, and meat, and desserts, sweets, and condiments. The beverages segment is divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages are further segmented into distilled, fermented, and other beverages. Non-alcoholic beverages are divided into non-carbonated drinks and carbonated drinks. The non-alcoholic beverages segment is expected to occupy a larger share in the global market, owing to product innovation and advancement in technology. Gluten-free alcoholic beverages are anticipated to experience significant growth during the forecast period.
Based on application, the global gluten-free foods and beverages market is bifurcated into store-based and non-store-based channels. The store-based channel segment is further divided into supermarkets and hypermarkets, food and drink specialty stores, and convenience stores. The store-based segment is expected to occupy the largest share in the global market.
On the basis of packaging material, the market is divided into plastic, paper, metal, and others. According to the gluten-free foods and beverages market analysis, the plastic segment occupies the highest share in the global market. The convenience of disposal and low production cost mainly accounts for the larger share of this segment. The ease of availability also enhances the growth of the market segment.
On the basis of geographical region, the market is divided into North America, Asia Pacific, Europe, South America, and the Middle East and Africa.
Geographical Region Analysis
Based on geographical region, the market is divided into South America, North America, the Middle East, and Africa, Europe, and the Asia Pacific. According to the gluten-free foods and beverages market analysis, North America occupies the dominating share in the global market and is followed by Europe.
The United States has the highest market share in the North American region. The inclination of people towards a healthy lifestyle and increase in consumption of gluten-free beverages accounts for the highest share of the market region. The Asia Pacific is expected to become the fastest-growing region during the forecast period owing to an increase in health consciousness among individuals.
The key players in the market are:
The market players are focusing on innovations and partnerships in order to accelerate the global gluten-free foods and beverages market growth.
As per the gluten-free foods and beverages market report, this market research report covers all the vital market dynamics. The report also sheds light on the gluten-free foods and beverages market trends. The market analysis offers a detailed insight into the market drivers, opportunities, restraining factors, and challenges of the market. It also highlights the major players in the global market along with the recent developments.
By Distribution Channel
By Packaging Materials
|Market Size||USD 7.16 Billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Type, Packaging Material, Distribution Channel, and Region|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Freedom Foods Group, Hain Celestial Group, Hero Group AG, The Kraft Heinz Company, Pinnacle Foods, Gruma S.A.B. de C.V., Genius Food Ltd., General Mills, FARMO SpA, PepsiCo, Inc., Kellogg's Company, Jamestown Mills, PaneRiso Foods, and Kelkin Ltd|
|Key Market Opportunities||Ability of gluten-free products to manage health conditions, Availability of different flavors of gluten-free products|
|Key Market Drivers||Increase in the number of health-conscious individuals, Increase in the number of people suffering from gluten intolerance|
Major types of gluten-free beverages include nonalcoholic and alcoholic.
Major packaging materials used for gluten-free beverages include paper, plastic, and metal.
The growing awareness about gluten intolerance is the major driver for the gluten-free beverages market.
North America is the dominant regional market for gluten-free beverages.
Leading players in the gluten-free beverages market include WhiteWave Foods, Bob’s Red Mill Natural Foods, PepsiCo Inc., Hain Celestial Group Inc., and The Dannon Company Inc, among others.