North America Meal Replacement Market Research Report Information By Product Type (powder, ready -to-drink, bars, and others), by Nature (organic and regular), by Price Range (economy/mass and premium), by Category (plant-based, gluten-free, nut-free, and others), by Application (muscle building, weight loss, weight gain, and energy), by End User (residential and commercial), by Distribution Channel (supermarket & hypermarket, convenience stores, specialty stores, and online), and by Region (US, Canada, Mexico)- Forecast Till 2032

North America Meal Replacement Market Overview

North America Meal Replacement Market Size was valued at USD 6,219.34 million in 2023. The Meal Replacement industry is projected to grow from 2024 to USD 11,974.53 million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.71% during the forecast period (2024 - 2032). The North America Meal Replacement market has witnessed a transformative shift in recent years, driven significantly by rising obesity and diabetes rates, busy lifestyle and convenience, and innovative product offerings.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Market Trends

Rising Awareness and Concern for Health, Sustainability, and Food Safety

In recent years, the North America meal replacement market has witnessed significant evolution, influenced by a shift in consumer preferences towards organic, vegan, and free-from products. This surge is primarily driven by heightened awareness and concern for health, sustainability, and food safety. Organic meal replacements, which avoid artificial additives and preservatives, are gaining traction as consumers increasingly prioritize natural and wholesome ingredients. The rising demand for organic options reflects a broader trend toward supporting sustainable agriculture and a growing belief that organic foods offer superior health benefits. Similarly, the popularity of vegan meal replacements is soaring, fueled by a surge in plant-based diet adoption. Consumers are drawn to vegan products not only for their potential health advantages but also to align with ethical values concerning animal welfare and environmental impact. The move towards plant-based diets is part of a larger trend of seeking sustainable and health-conscious food choices. Additionally, the demand for free-from-meal replacements is climbing as more individuals become aware of food allergies and intolerances. The increasing prevalence of food sensitivities and a growing desire to avoid potentially harmful ingredients are driving consumers to seek out products that cater to these needs. This includes options that are free from common allergens and artificial ingredients, further underscoring a trend towards healthier and more transparent food choices. Hence, the evolution of the meal replacement market reflects a significant shift in consumer values towards health, sustainability, and inclusivity, shaping the future of food products in North America.

Meal Replacement Market Segment Insights

Meal Replacement Product Type Insights

Based on product type, the North America Meal Replacement market has been segmented into powder, ready -to-drink, bars, and others. The powder segment accounted for the largest market share of 56.31 % in 2023 and is likely to register a CAGR of 7.19% during the projected period. Powder Meal Replacement is a convenient solution for balanced nutrition. Powder meal replacements have been on the rise and are regarded as a practical and wholesome measure for many people looking for a better choice than their diets. Powder Meal Replacement is a convenient solution for balanced nutrition. These meal replacement powders are specifically made to contain the nutrients usually present in a one-course meal; even busy professionals or people who love bodybuilding have a place. As more and more people consider the health-conscious options, powder meal replacements are more than a solution for lasting ones; they are time savers too. For fitness enthusiasts and people who are keen about losing their weight, powder meal replacements can be effective measures. These are typically low-calorie diet programs designed to facilitate lifestyle changes, as advised by many weight loss experts.

Figure 1: North America Meal Replacement Market, by Product Type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Nature Insights

Based on the nature, the North America Meal Replacement market has been bifurcated into organic and regular. The organic segment accounted for the largest market share of 64.33% in 2023 and is likely to register a CAGR of 8.10% during the projected period. Organic meal replacements products are gaining popularity among health-conscious consumers who prioritize clean labels, sustainability, and whole-food sources over synthetic or heavily processed components. These products are devised nutrition products that aim at achieving balanced nutrition through a selection of whole food with minimal ingredients processes. Where fruits, nuts, vegetables, seeds, and plant-based proteins are the main ingredient, nature-based meal replacements seek to provide necessary nutrients while retaining a large proportion of natural foods. Ideal Construction meal replacements are made of whole fruits and vegetables with high levels of vitamins, minerals, antioxidants, and phytochemicals that are concentrated within their food matrix. For example, a nature-based meal replacement contains organic spinach for iron and folate, chia seeds for omega-3 fatty acids and berries for antioxidants. It helps in supplying enough essential nutrients to the body and contributes in a way which is positive for one’s health.

Figure 2: North America Meal Replacement Market, by Nature, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Price Range Insights

Based on the price range, the North America Meal Replacement market has been bifurcated into economy/mass and premium. The economy/mass segment accounted for the largest market share of 58.46% in 2023 and is likely to register a CAGR of 7.24% during the projected period. The economy, or mass market, meal replacements are intended to save time and provide adequate nutrition for a reasonable price. There is a wide consumer base for such products, including stressed-out office workers, students, and every other person who needs to eat or manage on the cheap. Economy meal replacements also seek to supply basic levels of nutrients, gaining popularity for those who demand to have practical solutions to their eating issues. The characteristics of economy meal replacements are their cheap rate. These products range from USD 1.50 to USD 3.50, (Around USD 2.50 per serving) which makes them affordable to many people. This feeds them into retail sales and beyond. Slim Fast, Ensure, and Carnation Breakfast Essentials rule this market, with shakes, powders, or bars often dominating brands. These are generally positioned as meal replacement or supplementation aids that have weight control, act for energy, and contain basic nutrition.

Figure 3: North America Meal Replacement Market, by price range, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Category Insights

Based on the category, the North America Meal Replacement market has been bifurcated into plant-based, gluten-free, nut-free, and others. The plant-based segment accounted for the largest market share of 64.33% in 2023 and is likely to register a CAGR of 8.21% during the projected period. Meat extenders or plant based, also known as meat analogues, are made from constituent plant-sourced ingredients that contribute to phenomenal nutrient composition, supporting ethical values, environmental preservation, and health. These molded meals have secured a prime position within the North American market of meal replacement products as the population of vegetarian and vegan followers, as well as people who wish to reduce animal-based foods, increases. Vega, Huel, and Garden of Life are some of the dominant market players in this segment targeting nutrition-conscious consumers and vegans. They are 100 percent vegetarian; hence, everybody feels comfortable wearing these proteins and supplements. Combination of proteins to achieve a complete protein is useful in regaining better muscle health. They are lower in saturates and cholesterol-free, which makes them heart-friendly food. As advantages and drawbacks of meal replacements based on pea, brown rice, hemp, and soy protein have first been available worldwide distribution.

Figure 4: North America Meal Replacement Market, by category, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Application Insights

Based on the application, the North America Meal Replacement market has been bifurcated into muscle building, weight loss, weight gain, and energy. The weight loss segment accounted for the largest market share of 61.10% in 2023 and is likely to register a CAGR of 7.86% during the projected period. These products are designed in such a way that the consumers do not have to cut down on the essential nutrients in a bid to reduce the number of calories consumed. Most people who want to lose weight need to use the products in the long term. But at the same time, weight loss meal replacement drinks are specially designed to include appropriate proteins, carbohydrates, and fats along with ample quantities of micronutrients: vitamins and minerals. Protein is one of the key ingredients of these types of products since it helps in retaining lean body mass during weight loss, increases metabolism, and helps to control hunger by providing in at mealtimes, reducing the chances of studying between meals. The most striking aspect of weight loss meal replacements is their ease of use. Most people want to eat healthy, low-calorie meals every day because they understand the benefits associated with such meals.

Figure 5: North America Meal Replacement Market, by application, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement End User Insights

Based on the end user, the North America Meal Replacement market has been bifurcated into residential and commercial. The residential segment accounted for the largest market share of 66.31% in 2023 and is likely to register a CAGR of 8.22% during the projected period. These products are suitable for broad types of consumers, such as working professionals, families, people who care about their health, or those who have diets. Meal replacement for individuals living in private accommodation is focused on providing an effective and dietetic solution to people who wish to control their food intake within the parameters of their home. Residential meal replacements are also available in all possible kinds of diets, like vegan, ketogenic, or low-calorie. This ability enables them to make a choice to eat foods most suited to their health objectives or problems at a given time. Families, as an example, can incorporate such products to bring in food diversity and balance the nutrition of various individuals in a single household. Meal replacements come with appropriate ratios of energy-giving nutrients like proteins, carbohydrates, and fats with adequate vitamins and minerals. These products help avoid shortcomings in nutrition whenever the intake of conventional meals is inadequate.

Figure 6: North America Meal Replacement Market, by end user, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Distribution Channel Insights

Based on the distribution channel, the North America Meal Replacement market has been bifurcated into supermarket & hypermarket, convenience stores, specialty stores, and online. The online segment which has accounted for the largest market share of 36.13% in 2023 and is likely to register a CAGR of 9.28% during the projected period. The online selling channel has emerged as one of the largest players in the meal replacement market because it brings unrivaled accessibility, selection, and ease of use to consumers. As the digital consumption trends higher, so does the option for the consumers to find meal replacements on the net more so for shopping, hence browsing, comparing, and purchasing the said products at their homes. This change, of course, has directed the advertising and selling of meal replacements in a new way. The benefit rendered by the online channel is that of availability. Consumers can search for meal replacements and purchase them without necessarily going to the shop. This is beneficial for busy people who do not have time to go shopping or people who are used to shopping online. Most online sites have a subscription plan where consumers get their desired meal replacements without having to log in and order each time. This advantage, along with the market strategy of cueing the target customers from various retailers and brands, has made the online channel very appealing to the buyers.

Figure 7: North America Meal Replacement Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal Replacement Regional Insights

By Region, the study segments the market into US, Canada, and Mexico. The US segment accounted for the largest market share in 2023, with a market value of USD 5,112.59 million; with a market share of 82.20%. The rising need for portable, on-the-go nutrition solutions is propelling the robust expansion of the meal replacement market in the United States. For complete nutrition without the hassle of meal preparation, health-conscious customers, working professionals, and fitness fanatics are turning to meal replacements. Growing numbers of plant-based and high-protein choices satisfy various nutritional needs, such as those following vegan and ketogenic diets. Additionally, these items are now more widely available because of the growth of e-commerce platforms and retail partnerships. Trends in timesaving, wellness, and health solutions drive the market's expansion as they fit with changing customer tastes and lifestyles.

Figure 8: North America Meal Replacement Market, by region, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Meal replacements are becoming more and more popular in Canada, and this growth is being driven by consumers' desire for quick, wholesome substitutes for traditional meals. The popularity of meal replacements is being driven by busy lives, as well as a growing interest in fitness and weight control. Customers are looking for low-sugar, high-protein, plant-based products to suit various nutritional requirements, such as vegan and keto tastes. The growth of e-commerce improves the industry by increasing product accessibility. The market is growing because of a general trend toward health and wellness as well as the aging population and those looking for functional health solutions.

Mexico's meal replacement industry is expanding due to factors including hectic lives, greater urbanization, and more health consciousness. Meal replacements are becoming more and more popular among consumers as quick and inexpensive substitutes for regular meals, particularly for those looking to lose weight and improve their fitness. Demand for choices that are high in protein, low in calories, and nutritionally balanced has increased due to increased knowledge of health and wellness trends. The items have become more widely available due to the growth of e-commerce platforms and retail availability. Further propelling market expansion in Mexico is the impact of younger customers who prioritize fitness and easy nutrition solutions.

Meal Replacement Key Market Players & Competitive Insights

Growing awareness about health and nutrition is prompting consumers to seek convenient and nutritious meal options. Meal replacements like powders, ready-to-drink shakes, and bars offer balanced nutrition, which appeals to health-conscious individuals. With more people leading fast-paced lives, there is a rising demand for quick and convenient meal solutions. Ready-to-drink options and bars cater to this need, making them popular among busy professionals and on-the-go individuals. The focus on fitness and weight management is driving demand for meal replacements designed for muscle building, weight loss, and weight gain. Products tailored for these specific needs attract consumers who are dedicated to their fitness goals. The rising trend toward plant-based and vegan diets presents a significant opportunity for meal replacement brands to innovate and expand their product lines.  This shift is driven by consumer demand for sustainable and health-oriented food options. Advances in nutritional science and formulation are making meal replacements more effective and appealing. Products fortified with vitamins, minerals, and other essential nutrients address various health needs, contributing to their growing popularity. There is a growing awareness of food allergies and intolerances, leading consumers to seek out specialized meal replacements that cater to specific dietary restrictions, such as gluten-free or dairy-free options. Brands can innovate with new flavors, ingredients, and formulations to differentiate themselves in a competitive landscape. The growth of e-commerce also presents a significant opportunity, allowing brands to reach a broader audience and provide greater convenience through online retail channels. Strategic partnerships with fitness centers, health professionals, and wellness influencers can enhance brand visibility and credibility, leading to co-branded products and promotional opportunities.

Key Companies in the Meal Replacement market include

• General Mills Inc. (USA)


• Herbalife Ltd. (US)


• Glanbia PLC (Ireland)


• The Simply Good Foods Company (US)


• Huel (Hertfordshire)


• Starco Brands, Inc. (US)


• Abbott Laboratories (USA)


• Kellanova (US)


• Nestlé S.A. (Switzerland)


• Amway Corporation (US)

Meal Replacement Industry Developments

Jan 2024: Abbott Laboratories launched its new PROTALITY brand, which features high-protein nutrition shakes specifically designed for adults pursuing weight loss while maintaining muscle mass. This initiative aims to address the nutritional needs of individuals who may struggle to meet their protein requirements due to decreased appetite or busy lifestyles, particularly those on weight loss medications.

December 2023: General Mills has launched several new ‘better-for-you’ bars. The product lineup of bars aims at giving consumers expanded healthful eating options. The products include the Nature Valley Protein Smoothie Bars, which offer 10 grams of protein, and the Double Chocolate Chip Soft-Baked Muffin Bars, featuring whole grains.

Meal Replacement Market Segmentation

Meal Replacement Product Type Outlook

• Powder


• Ready -to-Drink


• Bars


• Others

Meal Replacement Nature Outlook

• Organic


• Regular

Meal Replacement Price Range Outlook

• Economy/Mass


• Premium

Meal Replacement Category Outlook

• Plant-Based


• Gluten-Free


• Nut-Free


• Others

Meal Replacement Application Outlook

• Muscle Building


• Weight Loss


• Weight Gain


• Energy

Meal Replacement End User Outlook

• Residential


• Commercial

Meal Replacement Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Convenience Stores


• Specialty Stores


• Online

Meal Replacement Region Outlook

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  North America

  
  


• 
  

  US

  
  


• 
  

  Canada

  
  


• 
  

  Mexico