Global Non-Alcoholic Malt Beverages Market Overview
Non-Alcoholic Malt Beverages Market Size was estimated at 16.17 (USD Billion) in 2022. The Non-Alcoholic Malt Beverages Industry is expected to grow from 17.36(USD Billion) in 2023 to 32.86 (USD Billion) by 2032. The Non-Alcoholic Malt Beverages Market CAGR (growth rate) is expected to be around 7.35% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Non-Alcoholic Malt Beverages Market Trends Highlighted
The Non-Alcoholic Malt Beverages Industry is proving to be in high demand as the increasing number of health-conscious populations tend to look for a substitute for their highly alcoholic and sugary beverages. Health benefits such as preventing gastrointestinal disorders, maintaining hydration and antioxidant properties are further aiding in market expansion. Low-calorie cheese and gluten-free varieties are in demand.
The growth is also fueled by a high sense of awareness about the negative effects of the consumption of alcohol. The increasing popularity of craft alcohol-free beers and interesting tastes are also helping to fuel the growth of the market. Further product development may lie in the functional variants with enhanced vitamins, minerals and probiotics due to the demand for convenient and healthy beverages. Markets may also be expanding by engaging the food industry with creative food and beverage pairing.
Non-Alcoholic Malt Beverages Market Drivers
Growing Health Consciousness
Consumers are increasingly becoming health-conscious and are looking for healthier alternatives to traditional alcoholic beverages. Non-alcoholic malt beverages offer a lower-calorie, lower-sugar option that still provides the taste and refreshment of beer. This growing health consciousness is expected to drive the growth of the non-alcoholic malt beverages market in the coming years. According to a study by the International Food Information Council Foundation, 72% of consumers are actively trying to eat healthier.This trend is expected to continue in the coming years as consumers become more aware of the link between diet and health.
As a result, non-alcoholic malt beverages are well-positioned to benefit from this growing trend. In addition to the growing health consciousness, the increasing popularity of non-alcoholic malt beverages is also being driven by the following factors The rising popularity of social drinking, where consumers are looking for non-alcoholic options that they can enjoy with friends and family.The increasing availability of non-alcoholic malt beverages in a variety of flavors and styles. The growing demand for non-alcoholic malt beverages in emerging markets, where consumers are increasingly adopting Western lifestyles. Overall, the growing health consciousness is one of the most important market drivers in the non-alcoholic malt beverages market. As consumers become more aware of the health benefits of non-alcoholic malt beverages, they are increasingly choosing these beverages over traditional alcoholic beverages.
Rising Demand for Low- and No-Alcohol Beverages
The rising demand for low- and no-alcohol beverages is another key driver of the growth of the non-alcoholic malt beverages market. Consumers are increasingly looking for ways to reduce their alcohol intake without sacrificing taste or refreshment. Non-alcoholic malt beverages offer a great option for consumers who want to enjoy the taste of beer without the alcohol content. According to a study by the Wellness Institute, the market for low- and no-alcohol beverages is expected to reach $1.2 trillion by 2032.
This growth is being driven by a number of factors, including the growing health consciousness of consumers, the increasing popularity of social drinking, and the rising demand for low- and no-alcohol beverages in emerging markets. Non-alcoholic malt beverages are well-positioned to benefit from this growing demand for low- and no-alcohol beverages. These beverages offer a great alternative to traditional alcoholic beverages without the alcohol content.As a result, non-alcoholic malt beverages are expected to continue to grow in popularity in the coming years.
Growing Popularity of Craft Non-Alcoholic Malt Beverages
The increasing popularity of craft non-alcoholic malt beverages is another key driver of the non-alcoholic malt beverages market. Craft non-alcoholic malt beverages are traditionally made with high-quality ingredients and are known for their unique taste. The increasing demand for non-alcoholic malt beverages that still taste great is one of the main reasons for the growing popularity of craft non-alcoholic malt beverages.
The growing popularity of these beverages is mainly due to the increasing demand for premium non-alcoholic beverages.In addition to this, the increasing popularity of craft beer is also a major factor contributing to the growing popularity of this type of non-alcoholic malt beverage. Craft non-alcoholic malt beverages are also increasingly available at various bars and restaurants. As consumers are becoming more aware of the quality of these beverages, they are preferring these products over other types of non-alcoholic malt beverages. The demand for craft non-alcoholic malt beverages is expected to grow further in the future.
Non-Alcoholic Malt Beverages Market Segment Insights
Non-Alcoholic Malt Beverages Market Type Insights
The Non-Alcoholic Malt Beverages Market is segmented by Type into Low Alcohol Malt Beverages, Non-Alcoholic Malt Beverages, and Reduced Alcohol Malt Beverages. The Non-Alcoholic Malt Beverages segment is expected to hold the largest market share in 2023, owing to the growing demand for non-alcoholic beverages. This segment is also expected to witness the highest CAGR during the forecast period as consumers become more health-conscious and opt for healthier alternatives to traditional alcoholic beverages.
The Low Alcohol Malt Beverages segment is expected to account for a significant market share in 2023.This segment includes beverages with an alcohol content of less than 2.5% by volume. The growing popularity of low-alcohol beverages, particularly among younger consumers, is driving the growth of this segment. Reduced Alcohol Malt Beverages, which contain between 2.5% and 5% alcohol by volume, are expected to witness steady growth over the forecast period. This segment is expected to benefit from the increasing demand for moderation and the growing popularity of craft beers. Regionally, the Non-Alcoholic Malt Beverages Market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.North America is expected to account for the largest market share in 2023, owing to the high consumption of non-alcoholic beverages in the region. Europe is expected to hold the second largest market share, followed by Asia Pacific.
The Asia Pacific region is expected to witness the highest growth rate over the forecast period as the demand for non-alcoholic beverages increases in emerging markets. Key players in the Non-Alcoholic Malt Beverages Market include Anheuser-Busch InBev, Carlsberg Group, Heineken NV, Diageo, and Molson Coors Beverage Company.These companies are focusing on product innovation and expansion into new markets to gain market share.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Non-Alcoholic Malt Beverages Market Packaging Insights
Bottles, cans, and cartons/tetrapaks are the primary packaging formats used in the Non-Alcoholic Malt Beverages Market. Bottles dominate the market, accounting for over 60% of the revenue in 2023. The convenience and portability of bottles make them a popular choice for consumers on the go. Cans are the second most popular packaging format, with a market share of around 30%. Cans are lightweight and durable, making them a good option for outdoor activities and events. Cartons/tetrapaks are a more sustainable packaging option, as they are made from renewable resources and can be recycled.They are also lightweight and easy to transport, making them a good choice for bulk purchases.
The growth of the Non-Alcoholic Malt Beverages Market is expected to drive demand for all three packaging formats in the coming years. Bottles are expected to remain the dominant format, but cans and cartons/tetrapaks are expected to gain market share as consumers become more aware of their environmental benefits.
Non-Alcoholic Malt Beverages Market Flavor Profile Insights
The Non-Alcoholic Malt Beverages Market is segmented by Flavor Profile into Traditional Malt Flavors, Fruity Flavors, Spicy Flavors, and Herbal Flavors. Traditional Malt Flavor holds the largest market share due to its classic taste and widespread appeal. Fruity Flavors are gaining popularity, driven by the demand for refreshing and flavorful beverages. Spicy Flavors are emerging as a niche segment, catering to consumers seeking unique and bold taste experiences. Herbal Flavors are expected to witness steady growth due to their perceived health benefits and refreshing taste.The Non-Alcoholic Malt Beverages Market revenue from Traditional Malt Flavor is projected to reach USD 12.34 billion by 2024, while the Fruity Flavors segment is estimated to grow at a CAGR of 7.5% during the forecast period.
Non-Alcoholic Malt Beverages Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Non-Alcoholic Malt Beverages Market. Supermarkets/hypermarkets hold a significant market share due to their extensive reach and wide product offerings. Convenience stores also contribute a notable portion, driven by their convenient locations and increasing consumer preference for on-the-go purchases. Online retailers are gaining traction, particularly among younger consumers who prefer the ease and convenience of doorstep delivery. Bars and restaurants form a key distribution channel, offering a platform for consumers to socialize and enjoy non-alcoholic malt beverages in a relaxed setting.
Non-Alcoholic Malt Beverages Market Target Audience Insights
The target audience for the non-alcoholic malt beverages market comprises various segments with unique consumption patterns and preferences. Health-conscious consumers, who prioritize well-being and fitness, are increasingly opting for non-alcoholic malt beverages as a healthier alternative to traditional alcoholic drinks. The growing awareness of the adverse effects of alcohol consumption has fueled the demand for non-alcoholic malt beverages in this segment.
Non-alcohol drinkers, including individuals who abstain from alcohol for personal, religious, or health reasons, constitute a significant portion of the target market.These consumers seek beverages that provide the taste and refreshment of beer without the intoxicating effects of alcohol. Designated drivers and individuals who engage in activities where alcohol consumption is prohibited, such as driving or operating heavy machinery, also contribute to the market growth. Non-alcoholic malt beverages offer a safe and responsible option for these consumers, allowing them to enjoy the social aspects of drinking without compromising safety. Religious restrictions in certain regions further drive the demand for non-alcoholic malt beverages.In countries where alcohol consumption is prohibited or discouraged due to religious beliefs, non-alcoholic malt beverages provide a culturally acceptable alternative that aligns with local customs and traditions.
Non-Alcoholic Malt Beverages Market Regional Insights
The Non-Alcoholic Malt Beverages Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in 2023, owing to the increasing popularity of non-alcoholic beverages and the presence of major market players in the region.
The market in Europe is also expected to witness significant growth, driven by the growing health consciousness and the demand for healthier alternatives to alcoholic beverages. APAC is another key region for the Non-Alcoholic Malt Beverages Market, with China and India emerging as major markets.The market in South America and MEA is expected to grow at a moderate pace, driven by the increasing urbanization and the growing middle-class population in these regions. Overall, the Non-Alcoholic Malt Beverages Market is expected to witness steady growth over the forecast period, driven by the increasing popularity of healthier alternatives to alcoholic beverages and the growing demand for non-alcoholic beverages in emerging markets.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Non-Alcoholic Malt Beverages Market Key Players And Competitive Insights
Major players in the Non-Alcoholic Malt Beverages Market are continuously striving to gain a competitive advantage and increase their market share. They are investing in research and development, launching new products, and expanding their distribution networks to cater to the growing demand. Leading Non-Alcoholic Malt Beverages Market players are also focusing on strategic partnerships and acquisitions to strengthen their position in the market.
The Non-Alcoholic Malt Beverages Market industry is characterized by intense competition among established players, with new entrants constantly emerging to challenge the market landscape.A leading company in the Non-Alcoholic Malt Beverages Market, Heineken, has a strong focus on innovation and product development. The company has launched several new products in recent years, including Heineken 0.0, a non-alcoholic beer that has gained significant popularity. Heineken also has a wide distribution network and a strong brand reputation, which gives it a competitive advantage in the market.
The company is investing in research and development to further improve its products and expand its market share.A competitor in the Non-Alcoholic Malt Beverages Market, Carlsberg, is another major player with a strong focus on sustainability and environmental responsibility. The company has set ambitious sustainability goals and is investing in renewable energy and resource efficiency to reduce its environmental impact. Carlsberg also has a strong brand portfolio and a wide distribution network, which gives it a competitive advantage in the market. The company is focusing on expanding its product offerings and entering new markets to drive growth.
Key Companies in the Non-Alcoholic Malt Beverages Market Include
- Diageo
- Tsingtao Brewery
- Carlsberg Brewery Malaysia Berhad
- Boston Beer Company
- Sapporo Holdings
- Asahi Group Holdings
- Molson Coors Beverage Company
- AnheuserBusch InBev
- Kirin Holdings
- Heineken
- Orion Breweries
- Suntory Holdings
- San Miguel Corporation
- Carlsberg Group
- United Breweries Limited
Non-Alcoholic Malt Beverages Market Industry Developments
Non-alcoholic malt beverages are gaining traction globally, influenced by rising health consciousness and evolving consumer preferences. In 2023, the market valuation is projected at USD 17.36 billion, with a CAGR of 7.35%, leading to an anticipated valuation of USD 32.86 billion by 2032. Recent developments include the introduction of innovative flavors and formats, such as hard seltzers and non-alcoholic craft beers, to cater to diverse consumer tastes. Strategic collaborations and partnerships between major players have also been observed to enhance market reach and expand product offerings. Additionally, the growing popularity of e-commerce and online platforms has created new avenues for market growth.
Non-Alcoholic Malt Beverages Market Segmentation Insights
- Non-Alcoholic Malt Beverages Market Type Outlook
- Alcohol Malt Beverages
- Non-Alcoholic Malt Beverages
- Reduced Alcohol Malt Beverages
- Non-Alcoholic Malt Beverages Market Packaging Outlook
- Bottles
- Cans
- Cartons/Tetrapaks
- Non-Alcoholic Malt Beverages Market Flavor Profile Outlook
- Traditional Malt Flavor
- Fruity Flavors
- Spicy Flavors
- Herbal Flavors
- Non-Alcoholic Malt Beverages Market Distribution Channel Outlook
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retailers
- Bars and Restaurants
- Non-Alcoholic Malt Beverages Market Target Audience Outlook
- Health-Conscious Consumers
- Non-Alcohol Drinkers
- Designated Drivers
- Religious Restrictions
- Non-Alcoholic Malt Beverages Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
16.17(USD Billion) |
| Market Size 2023 |
17.36(USD Billion) |
| Market Size 2032 |
32.86(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.35% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Diageo, Tsingtao Brewery, Carlsberg Brewery Malaysia Berhad, Boston Beer Company, Sapporo Holdings, Asahi Group Holdings, Molson Coors Beverage Company, Anheuser-Busch InBev, Kirin Holdings, Heineken, Orion Breweries, Suntory Holdings, San Miguel Corporation, Carlsberg Group, United Breweries Limited. |
| Segments Covered |
Type, Packaging, Flavor Profile, Distribution Channel, Target Audience, Regional. |
| Key Market Opportunities |
Growing health consciousness Rising demand for low-calorie beverages Expanding e-commerce channels Technological advancements in brewing Increasing popularity in developing countries. |
| Key Market Dynamics |
Increasing health consciousness, growing demand for nonalcoholic beverages product innovation, expanding retail channels and mergers and acquisitions |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The non-alcoholic malt beverages market was valued at 17.36 billion U.S. dollars in 2023 and is projected to reach 32.86 billion U.S. dollars by 2032, exhibiting a CAGR of 7.35% during the forecast period.
Regionally, the non-alcoholic malt beverages market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America held the largest market share in 2023, followed by Europe and Asia Pacific.
The growth of the non-alcoholic malt beverages market is primarily driven by the increasing health consciousness among consumers and the rising demand for low- and no-alcohol beverages. The growing popularity of alcohol-free social gatherings and the expansion of the e-commerce industry are also contributing to market growth.
Non-alcoholic malt beverages are primarily consumed as a refreshing and flavorful beverage. They are also used as a mixer in cocktails and mocktails and can be paired with a variety of foods.
Prominent players in the non-alcoholic malt beverages market include Heineken NV, Anheuser-Busch InBev, Diageo plc, Carlsberg Group, and Radeberger Gruppe. These companies are investing in product innovation and expanding their distribution networks to gain a competitive edge.
One of the major challenges faced by the non-alcoholic malt beverages market is the perception that these beverages lack the taste and flavor of traditional alcoholic beverages. Additionally, the market is highly competitive, with established players having a strong brand presence.
The growing demand for healthier and more sustainable beverages presents a significant opportunity for growth in the non-alcoholic malt beverages market. Additionally, the expansion of the e-commerce industry and the increasing popularity of online grocery shopping are creating new avenues for market growth.
The non-alcoholic malt beverages market is witnessing a trend towards premiumization, with consumers willing to pay more for high-quality and innovative products. Additionally, there is a growing demand for non-alcoholic malt beverages with functional ingredients, such as vitamins and minerals.
The COVID-19 pandemic had a mixed impact on the non-alcoholic malt beverages market. While the closure of bars and restaurants led to a decline in on-premise consumption, the increased demand for home consumption and the shift towards e-commerce helped offset some of the losses.
The non-alcoholic malt beverages market is expected to witness steady growth over the forecast period, driven by the increasing health consciousness among consumers and the rising demand for low- and no-alcohol beverages. The market is anticipated to reach 32.86 billion U.S. dollars by 2032, exhibiting a CAGR of 7.35%.
