Malt Beverages Market Size was estimated at 752.72 (USD Billion) in 2022. The Malt Beverages Industry is expected to grow from 771.69(USD Billion) in 2023 to 965.36 (USD Billion) by 2032. The Malt Beverages Market CAGR (growth rate) is expected to be around 2.52% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The malt beverages market is influenced by several key trends. Increasing health consciousness among consumers is driving the demand for low-calorie and gluten-free malt beverages. The rise of craft and artisanal breweries is also a significant trend as consumers seek unique and flavorful products. Technological advancements, such as the development of new brewing techniques and packaging materials, are also shaping the market.
Opportunities in the malt beverages market include the expansion into emerging markets, where there is a growing demand for premium and imported brands. The development of innovative flavors and products tailored to specific consumer preferences is another opportunity. The growing trend of online alcohol sales also presents opportunities for market players. Recent trends in the malt beverages market include the increasing popularity of hard seltzers, which are low-calorie, gluten-free, and often flavored with fruit or other natural flavors. The rise of nonalcoholic malt beverages is another notable trend as consumers look for healthier and more convenient alternatives to traditional alcoholic beverages.
As people are paying more and more attention to their health, the demand for healthier ways of drinking alcohol instead of consuming traditional alcoholic drinks has dramatically increased. It has led to the rising popularity of malt beverages. According to the Malt Beverages Market Industry is expected to boom in the near future. It is mainly attributed to the steadily wider use of healthier options instead of high-sugar and high-calorie products.Nowadays, the popularity of low-carb and ketogenic diets leads to a higher progressive demand for malt beverages with the lowest possible amount of carbohydrates.
The craft beer market has grown quickly during the last few years. The reason is the interest of customers in something special and extremely tasty, and Malt beverages are part of it. Therefore, it is believed that this market growth will positively affect the malt beverages market as well. Moreover, when discussing craft beer, it is important to mention that smaller breweries try to produce new tastes and types of beer or cider which leads to growth of opportunities for malt beverage suppliers.
Malt beverages are now on the rise in developing markets primarily because these regions are experiencing growth and continued development. With more people having disposable income and developing a taster for Western-style drinks, the Malt Beverages Market Industry will likely grow with developing markets, including Africa.
The Malt Beverages Market revenue is expected to expand at a moderate CAGR over the forecast period. This growth could be attributed mainly to expanding urbanization and changing consumer preferences. The market is segregated on the basis of type such as beer, ale, stout, and lager. Beer is divided into subtypes, stouts and ales. Beer is a type of fermented alcoholic beverage with the biggest market share. It accounts for more than 60% share all over the world. It is made up of malted barley, hops, water, and yeast. Usually, it is consumed when it is cold and mild.There are various styles and flavors of beer in the market ranging from light to low alcohol content. The second biggest type of malt beverage is ale with about 20% free all over the world.
Ale is made from malted barley, just like beer, but it uses a distinct form of yeast and fermentation at a higher temperature. The result of fermentation is sweet, complete, and less carbonated and has a higher alcohol concentration. It is referred to as another malt brew. The third type is a stout, which is a dark and full-bodied brew with a share of about 10% free.It has a brown hue and is brewed from roasted barley. The alcohol content of stout is always high. It has a cream head when served. Kellie Schultz Lager is the fourth type of malt beverage, lager, and the market share is about 10% all over the world. It is brewed by bottom-fermenting the yeast. It has a golden hue with a crisp and clean taste and is served when cold. It has a share of the American lager.
The market is driven by numerous factors, such as expanding urbanization and changing consumer preferences. As more people move to urban areas, they become familiar with different cultures and foods.This has led to higher acceptance and inclination for a variety of malt beverages. The market revenue is influenced by the consumption habits of people. Comprehensively, the growth of the malt beverages market or craft brews is influenced by a number of factors. Notably, as of now, the market is expected to witness major growth in the Asia-Pacific area. The driving force behind this trend is continual urbanization resulting in a higher rate of disposable income. Hence, the malt beverages market is expected to continue growing.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The first vital segment of the Malt Beverages Market is Packaging. Cans, bottles, kegs, and draught constitute the primary formats of packaging across the market. Cans have become popular due to their convenience, portability, and cost-effectiveness in the Malt Beverages Market. By 2023, its revenue would reach 215.43 billion USD, demonstrating sustainable growth. Bottles, and specifically glass packaging, provide a premium solution and sophisticated option. The estimated market sleeve in 2023 would be 187.65 billion USD. Kegs are also vital but are used in bars, restaurants, and other commercial settings.
The demand for such packaging is increasing, and by 2023, this segment generated 124.82 billion USD. Draught accounts for the smallest proportion of the Malt Beverages Market whose value was estimated at 78.91 billion in 2023. In general, the Packaging segment of the Malt Beverages Market is crucial as it drives the industry forward. At the moment, the demand for craft beers and premium solutions is rising.
The Malt Beverages Market revenue was valued at USD 734.12 billion in 2023 and is expected to reach USD 928.02 billion by 2032, exhibiting a CAGR of 2.85% during the forecast period. The market growth is attributed to the rising popularity of craft beers and the increasing demand for premium and flavored malt beverages.
In terms of flavor, the market is segmented into Light, Regular, Premium, and Craft. The Light flavor segment accounted for the largest share of the market in 2023 and is expected to continue to dominate the market throughout the forecast period.The Regular flavor segment is expected to witness a steady growth rate during the forecast period. The Premium flavor segment is expected to grow at a faster rate than the Regular flavor segment due to the increasing demand for premium and flavorful malt beverages. The Craft flavor segment is expected to witness the highest growth rate during the forecast period due to the rising popularity of craft beers.
The Malt Beverages Market is segmented based on Alcohol Content into Low-Alcohol, Regular-Alcohol, and High-Alcohol. Low-Alcohol segment is expected to grow at a CAGR of 3.5% during the forecast period. The increasing health consciousness among consumers is driving the demand for low-alcohol beverages. The regular-alcohol segment held the largest market share of 65.5% in 2023. High-Alcohol segment is expected to witness a steady growth rate over the forecast period. The growing popularity of craft beers and premium spirits is contributing to the growth of this segment.The Malt Beverages Market is expected to reach a market valuation of USD 787.45 Billion by 2024, expanding at a CAGR of 2.7% during the forecast period 2024-2032.
The distribution channel segment plays a crucial role in the growth of the Malt Beverages Market. In 2023, the off-premise channel accounted for the largest revenue share, driven by the convenience and accessibility of purchasing malt beverages from retail stores, supermarkets, and convenience stores. The on-premise channel, which includes bars, restaurants, and pubs, is expected to witness steady growth due to the increasing popularity of craft beers and the growing demand for premium malt beverages in social settings. The online channel, although still a relatively small segment, is rapidly gaining traction as consumers increasingly prefer the convenience of ordering malt beverages online and having them delivered to their doorstep.This channel is expected to grow significantly in the coming years, particularly in regions with a high penetration of e-commerce.
The Malt Beverages Market segmentation based on region consists of North America, Europe, APAC, South America and MEA. North America is anticipated to hold the largest market share in the coming years. The consumption of malt beverages is expected to witness growth due to the increasing popularity of craft beers and the growing demand for low-alcohol beverages. Europe is expected to be the second-largest market for malt beverages. The presence of major breweries and the growing demand for premium and imported beers is expected to drive the growth of the market in the region.
APAC is anticipated to be the fastest-growing market for malt beverages. The increasing disposable income and the growing popularity of Western culture are expected to drive the growth of the market in the region. South America and MEA are expected to witness moderate growth in the market for malt beverages. However, factors such as economic instability and cultural preferences may impact the growth of the market in these regions.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Malt Beverages Market Competitive Landscape is characterized by the presence of both regional and players. The prominent players in the Malt Beverages Market are concentrating mainly on enlarging their product portfolio and increasing their production capacity. Leading Malt Beverages Market players are also investing in strategic partnerships to gain a competitive edge. Some of the top Malt Beverages Market companies are adopting an acquisition of smaller companies and start-ups in order to create new products that meet the needs of customers. In addition, the leading players in this market are investing and acquiring start-ups in the acquisition and continuing with the development of new products to meet the needs of customers. For instance, Boston Beer Company acquired Dogfish Head Craft Brewery to increase its portfolio in the beverage industry. Consequently, Boston Beer Company will also gain access to Dogfish Head Craft Brewery brewed beer, including 60-Minute IPA, SeaQuench Ale, and 120-Minute IPA.
Some of the key players in the Malt Beverages Market are Anheuser-Busch InBev. Anheuser-Busch InBev is one of the top players in the Malt Beverages Market. The company has a strong presence in Europe, North America, and Asia-Pacific. The company has a brand portfolio that includes Budweiser, Corona, Stella Artois, and Beck's. The company has been expanding its distribution network and focus was on the development of new products to retain a competitive edge in the market. Molson Coors Beverage Company is the other key player in the Malt Beverages Market. The company has a strong presence in Europe and North America. The company's brand portfolio includes Coors Light, Carling, Miller Lite, and Blue Moon. Molson Coors Beverage Company has been focusing on the expansion of its international presence and the development of new products to expand its product portfolio. Heineken N.V. is another prominent player in the Malt Beverages Market. The other top players in the Malt Beverages Market include Carlsberg A/S and Kirin Holdings.
Malt Beverages Market Industry Developments
The Malt Beverages Market is projected to reach USD 965.36 billion by 2032, exhibiting a CAGR of 2.52% during the forecast period. Rising disposable income, changing lifestyles, and increasing urbanization are key factors driving the market growth. The Asia-Pacific region is expected to witness the highest growth due to the increasing popularity of craft beers and flavored malt beverages. Key players are focusing on product innovation and expansion into emerging markets to gain a competitive edge. Recent developments include the launch of nonalcoholic and low-calorie malt beverages, as well as the growing popularity of flavored and craft beers. The market is expected to be influenced by factors such as health consciousness, government regulations, and the rise of e-commerce.
Malt Beverages Market Segmentation Insights
Malt Beverages Market Alcohol Content Outlook
Malt Beverages Market Distribution Channel Outlook
Malt Beverages Market Regional Outlook
North America
Europe
South America
Asia-Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2022 | 752.72(USD Billion) |
| Market Size 2023 | 771.69(USD Billion) |
| Market Size 2032 | 965.36(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 2.52% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2022 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Carlsberg Group, Asahi Group Holdings, Boston Beer Company, Molson Coors Beverage Company, AnheuserBusch InBev, China Resources Beer, Heineken International, Tsingtao Brewery, Constellation Brands, SABMiller, Kirin Holdings Compan, Yanjing Beer Group, Red Stripe, Diageo plc |
| Segments Covered | Type, Packaging, Flavor, Alcohol Content, Distribution Channel, Regional |
| Key Market Opportunities | 1 Premiumization2 Craft Beer Surge3 Functional Malt Beverages4 Low and no-alcohol Options5 Ecommerce Expansion |
| Key Market Dynamics | Growth in the craft beer segment Increasing popularity of nonalcoholic and low-alcohol beers Rising health consciousness Expansion into emerging markets Technological advancements |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
According to estimates, the Malt Beverages Market was valued at approximately USD 771.69 billion in 2023.
The Malt Beverages Market is anticipated to reach a valuation of around USD 965.36 billion by the end of 2032.
The Malt Beverages Market is projected to expand at a compound annual growth rate (CAGR) of 2.52% between 2024 and 2032.
The Asia-Pacific region is anticipated to lead the Malt Beverages Market with a significant market share during the forecast period due to rising disposable income and growing consumer preference for premium beverages.
Malt Beverages are primarily consumed as alcoholic beverages and are widely used in social gatherings, leisure activities, and as an accompaniment to meals.
Major players in the Malt Beverages Market include AB InBev, Heineken, Carlsberg Group, Molson Coors Beverage Company, Diageo, and Kirin Holdings.
Factors such as increasing consumer demand for premium and craft beers, rising disposable income, and expanding distribution channels are contributing to the growth of the Malt Beverages Market.
The Malt Beverages Market faces challenges such as intense competition, fluctuating raw material prices, and increasing health consciousness among consumers.
Opportunities in the Malt Beverages Market include the development of innovative flavors, expansion into emerging markets, and the growing popularity of nonalcoholic malt beverages.
Key trends in the Malt Beverages Market include the rise of craft beers, the growing popularity of low-calorie and gluten-free options, and the increasing adoption of e-commerce for beverage purchases.
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