Natural Vitamin E Market Size was valued at USD 0.8 Billion in 2022. The Natural Vitamin E Market industry is projected to grow from USD 0.9 Billion in 2023 to USD 1.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2023 - 2032). The primary market drivers boosting market expansion include rising consumer awareness of the health advantages of natural vitamin E and rising demand for clean label goods.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market CAGR for natural vitamin E is predicted to increase significantly over the forecast period due to rising demand for vitamin supplements. There is a vast amount of clinical research that supports the significance of vitamins in overall health and their advantages to the human body, particularly the bones. This aspect will drive sales of natural vitamin E-based goods such as injections (pharmaceutical grade), oral supplements, food fortification, and dietary supplements.
Moreover, natural vitamin E insufficiency caused by lifestyle and dietary changes in both developed and developing countries will boost industry expansion in the next years. Sedentary people who eat a lot of junk food are more likely to acquire chronic diseases that result in vitamin deficiencies. Menadione and phytonadione are fat-soluble chemicals that are required for tooth and bone formation. It also increases blood clotting and inhibits coagulation factors. People who suffer from coagulation disorders as a result of sedentary lifestyles and poor dietary habits are advised to take menadione and phytonadione supplements on a regular basis. The aforementioned variables will hasten industry growth.
In addition, rising consumer demand for clean label products is another driver of market expansion in the natural vitamin E industry. Natural vitamin E is becoming more popular as customers become more health-conscious and seek natural and organic alternatives. Natural vitamin E is sourced from plants and is free of synthetic additives and preservatives, making it an appealing option for individuals seeking clean and transparent components. This rising desire for clean label products provides opportunity for businesses to broaden their natural vitamin E offerings and respond to consumers' changing preferences.
According to the World Health Organization (WHO), more than 2 billion people would be vitamin deficient by 2020, raising consumer health awareness and fueling the growth of the Natural Vitamin E Market. Natural vitamin E aids in the prevention of cancer, heart disease and problems, cell infections, arthritis, and other diseases, which improves consumer consumption of natural vitamin E. Furthermore, the Food and Nutrition Board at the Institute of Medicine of The National Academies has encouraged the usage of vitamin E, which is increasing the acceptance of vitamin goods and accelerating the market's growth throughout the period 2022-2032.
The Natural Vitamin E Market segmentation, based on type includes Tocopherols and Tocotrienols. Tocopherols category is the most popular type of natural vitamin in the world, because to their high functionality and widespread availability. Natural sources of vitamin E include highly fractionated D-alpha-tocopherol and its esters. Alpha-tocopherol is one of the eight chemical kinds that is recognised to meet nutritional needs in humans. The unit of measurement for vitamin E is the international unit (IU), with one IU equaling 0.67 mg of d-a-tocopherol (also known as "natural" vitamin E). Due to tocopherols' availability in most diets and tocotrienols' absence, tocotrienols are a less common type of vitamin E.
Figure1: Natural Vitamin E Market, by Type, 2022&2032(USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Natural Vitamin E Market segmentation, based on application, includes Dietary Supplements, Food and Beverages, Cosmetics and Others. In 2022, the dietary supplements category will hold the largest share of the natural vitamin E market. This is primarily due to increased health consciousness among people, which raises the need for dietary supplements. Nowadays, shifting lifestyle patterns are unable to meet the body's daily vitamin requirements, thus consumers turn to dietary supplements to fill the void. Additionally, dietary supplements provide simplicity and ease of use, making them a popular choice among customers. With a greater emphasis on preventive healthcare and a greater understanding of the importance of appropriate nutrition, demand for dietary supplements containing natural vitamin E is projected to climb further. This creates a big potential for market producers to meet the wants and desires of health-conscious consumers.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. With a substantial share of 45% in 2020, North America dominated the Natural Vitamin E Market. This is due to increased health-consciousness, which boosts the availability of vitamin products. Furthermore, changing lifestyles and increased culinary innovation promote the use of natural vitamin E in this region.
Further, the major countries studied in the market reportare TheUS, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: NATURAL VITAMIN E MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Natural Vitamin E Market accounts for the second-largest market share due to increased health concerns such as vitamin deficiency and gastrointestinal disease occurrences caused by poor eating habits among a large segment of the population. Further, the German Natural Vitamin E Market held the largest market share, and the UK Natural Vitamin E Market was the fastest growing market in the European region
The Asia-Pacific Natural Vitamin E Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because the Asian population is becoming more aware of the health benefits. Furthermore, China is the largest producer of vitamin E in Asia Pacific, which enhances vitamin E use, hence driving market growth. Moreover, China’s Natural Vitamin E Market held the largest market share, and the Indian Natural Vitamin E Market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Natural Vitamin E Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Natural Vitamin Eindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Natural Vitamin E industry to benefit clients and increase the market sector. In recent years, the Natural Vitamin E industry has offered some of the most significant advantages to medicine. Major players in the Natural Vitamin E Market, Archer Daniels Midland Company, BASF SE, Koninklijke DSM N.V, Matrix Fine Sciences Pvt. Ltd, Amway Corporation, Herbalife International of America, Inc, and others, are attempting to increase market demand by investing in research and development operations.
Kappa Bioscience is a Norwegian firm that specializes in vitamin K2 manufacture and delivery. They are well-known for their high-quality vitamin K2 components and are a market leader. Kappa Bioscience promotes the health advantages of vitamin K2 and works with a variety of companies to include it into their products. In February 2021, Kappa Bioscience intends to extend its activities in the United States. The company's customer base and operational facilities will grow as a result of the geographical growth, resulting in higher nutraceutical production.
Lesaffre is a manufacturer of yeast and fermentation products. They are an industry leader in baking, cuisine, and nutrition. Lesaffre provides yeast products, baking ingredients, and unique solutions for a variety of uses. Lesaffre continues to increase its footprint and contribute to the expansion of the yeast and fermentation business, with a strong presence in both developed and emerging regions. In May 2021, Lesaffre purchased NattoPharma, a Natural Vitamin E2 expert, to broaden its product portfolio in the human nutrition and wellness industry. This transaction also bolstered the company's Natural Vitamin E research and marketing division.
Natural Vitamin E Industry Developments
December 2021, Kensing established a partnership with Azelis to improve and increase distribution of vegetable oils, vitamins, and personal care products across Europe, the Middle East, and Africa. Azelis has a substantial distribution network in these locations in the B2B sector.
June 2021, Prinova created an e-commerce website to facilitate the purchase of ingredients in the United States. On the internet, you can find food-grade vitamins and amino acids. The company's goal is to provide B2B vitamin distribution solutions all around the world.
January 2019, DSM has acquired Nenter & Co. Inc. in China in order to enhance vitamin E production and assets.
In May 2020, Kappa Bioscience will begin an educational program to provide information on scientific analysis, production, and formulation of nutritional supplements like Vitamin D3 and K2.
| Report Attribute/Metric | Details |
| Market Size2022 | USD 0.8Billion |
| Market Size 2023 | USD 0.9Billion |
| Market Size2032 | USD 1.6 Billion |
| Compound Annual Growth Rate (CAGR) | 7.80% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Archer Daniels Midland Company, BASF SE, Koninklijke DSM N.V, Matrix Fine Sciences Pvt. Ltd, Amway Corporation, Herbalife International of America, Inc, Healthful International Co., Ltd. (HSF), Organic Technologies, Nature's Bounty Co, Puritan's Pride |
| Key Market Opportunities | Increasing consumer understanding of natural vitamin E's health benefits |
| Key Market Dynamics | Increasing demand for clean label items. |
Frequently Asked Questions (FAQ) :
The Natural Vitamin E Market size was valued at USD 0.8Billion in 2022.
The market is projected to grow at a CAGR of 7.80% during the forecast period, 2023-2032.
North America had the largest share in the market
The key players in the market are Archer Daniels Midland Company, BASF SE, Koninklijke DSM N.V, Matrix Fine Sciences Pvt. Ltd, Amway Corporation, Herbalife International of America, Inc, and others.
The Tocopherols category dominated the market in 2022.
The Dietary Supplements had the largest share in the market.
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