Mobile Analytics Market Research Report- Global Forecast 2023

Mobile Analytics Market Research Report- Global Forecast 2023

ID: MRFR/ICT/2998-HCRR | December, 2017 | Region: Global | 100 pages | Half-Cooked Research Reports

Global Mobile Analytics Market, By Type (Mobile Advertisement & Advertisement Analytics, In-App Behavioral Analytics), By Organization Size (Small & Medium Enterprises), By Vertical (Media & Entertainment, Retail and Ecommerce) - Forecast 2023


Market Synopsis of Mobile Analytics Market:
Market Scenario:
IBM a prominent player in mobile analytics market. The company has designed a cloud platform as a service known as bluemix to get detail analysis of app performance, monitor application performance from tablet or any other mobile device without any queries or technical issues.


The regional analysis of mobile analytics market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America region is expected to be largest revenue generator in mobile analytics market. Asia-Pacific region is expected to be fastest growing region in mobile analytics market owing to huge investment in mobile advertising. The market growth in North America region is mainly  due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile analytics popularity among enterprises.


The key trends in mobile analytics market include location based analytics, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based analytics is a direct analytics technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based analytics is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.


 Mobile analytics market is segmented on the basis of type, organization size and vertical. Mobile analytics market consists of location based Analytics. In location based Analytics, location-enabled activities are often directly associated to consumer related behavior. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.


The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.


Mobile Analytics Market
Mobile Analytics Market


 


Key Players:
The prominent players in the mobile analytics market are – Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.



Segments:

Mobile Analytics market for segment on the basis of User-type, Solution and Vertical


Mobile Analytics Market by Type:


Mobile Advertisement & Advertisement Analytics


  • Campaign Analytics

  • Ad Attribution Analysis

  • Conversion Funnel Analysis



In-App Behavioral Analytics


  • Touch Heatmaps

  • Event Tracking

  • User Profiling And Demographics



Application Performance Analytics


  • Cross Platform Analysis

  • Mobile A/B Testing

  • Others




Mobile Analytics Market by Organization Size:



  • Small & Medium Enterprises

  • Large Enterprise




Mobile Analytics Market by Vertical:



  • Retail And E-Commerce

  • Media & Entertainment

  • Travel & Logistics

  • Healthcare

  • Government

  • BFSI

  • Automotive

  • IT & Telecom

  • Others




  Intended Audience



  • Investors and consultants

  • System Integrators

  • Government Organizations

  • Research/Consultancy firms

  • Technology solution providers

  • IT Solution Providers

TABLE OF CONTENTS

1    MARKET INTRODUCTION


      1.1    INTRODUCTION    

      1.2    SCOPE OF STUDY

            1.2.1    RESEARCH OBJECTIVE

            1.2.2    ASSUMPTIONS

            1.2.3    LIMITATIONS

      1.3    MARKET STRUCTURE

2    RESEARCH METHODOLOGY

      2.1    RESEARCH TYPE

      2.2    PRIMARY RESEARCH

      2.3    SECONDARY RESEARCH

      2.4    FORECAST MODEL

            2.4.1    MARKET DATA COLLECTION, ANALYSIS & FORECAST

            2.4.2    MARKET SIZE ESTIMATION

3    MARKET DYNAMICS 

      3.1    INTRODUCTION

      3.2    MARKET DRIVERS

      3.3    MARKET CHALLENGES

      3.4    MARKET OPPORTUNITIES 

      3.5    MARKET RESTRAINTS

4    EXECUTIVE SUMMARY 

5.    MARKET FACTOR ANALYSIS


      5.1    PORTER’S FIVE FORCES ANALYSIS

      5.2    SUPPLY CHAIN ANALYSIS

6    MOBILE ANALYTICS MARKET, BY SEGMENTS

      6.1    INTRODUCTION

      6.2    MARKET STATISTICS

            6.2.1   BY TYPE

                6.2.1.1  MOBILE ADVERTISEMENT & ADVERTISEMENT ANALYTICS

                  6.2.1.1.1  CAMPAIGN ANALYTICS

                  6.2.1.1.2  AD ATTRIBUTION ANALYSIS

                  6.2.1.1.3  CONVERSION FUNNEL ANALYSIS

                6.2.1.2   IN-APP BEHAVIOURAL ANALYTICS

                  6.2.1.2.1  TOUCH HEATMAPS

                  6.2.1.2.2  EVENT TRACKING

                  6.2.1.2.3  USER PROFILING AND DEMOGRAPHICS

                6.2.1.3   APPLICATION PERFORMANCE ANALYTICS

                  6.2.1.3.1  CROSS PLATFORM ANALYSIS

                  6.2.1.3.2  MOBILE A/B TESTING

                6.2.1.4   OTHERS

            6.2.2   BY ORGANIZATION SIZE

                6.2.2.1  SMALL & MEDIUM ENTERPRISET

                6.2.2.2   LARGE ENTERPRISE       

            6.2.3    BY VERTICAL

                6.2.3.1     RETAIL AND E-COMMERCE

                6.2.3.2     MEDIA & ENTERTAINMENT

                6.2.3.3    TRAVEL & LOGISTICS

                6.2.3.4    HEALTHCARE

                6.2.3.5 GOVERNMENT

                6.2.3.6   BFSI

                6.2.3.7 AUTOMOTIVE

                6.2.3.8    IT & TELECOMMUNICATION

                6.2.3.9 OTHERS

            6.2.4     BY GEOGRAPHY

                6.2.4.1    NORTH AMERICA

                  6.2.4.1.1 U.S.

                  6.2.4.1.2   CANADA

                  6.2.4.1.3   MEXICO

                6.2.4.2    EUROPE

                  6.2.4.2.1 GERMANY

                  6.2.4.2.2 U.K.

                  6.2.4.2.3 FRANCE

                  6.2.4.2.4   ITALY

                  6.2.4.2.5    REST OF EUROPE

                6.2.4.3    ASIA-PACIFIC

                  6.2.4.3.1   CHINA

                  6.2.4.3.2   JAPAN

                  6.2.4.3.3   INDIA

                  6.2.4.3.5    SOUTH KOREA

                  6.2.4.3.6    REST OF ASIA-PACIFIC

                6.2.4.4    REST OF THE WORLD

7    COMPETITIVE ANALYSIS

      7.1    MARKET SHARE ANALYSIS

      7.2    COMPANY PROFILES

            7.2.1    AMAZON WEB SERVICES (AWS) (U.S.)

            7.2.2     IBM (U.S.)

            7.2.3    GOOGLE INC. (U.S.)

            7.2.4     LOCALYTICS (U.S.)

            7.2.5    ADOBE SYSTEMS INCORPORATED (U.S.)

            7.2.6    WEBTRENDS (U.S.)

            7.2.7    COMSCORE (U.S.)

            7.2.8    FLURRY (U.S.)

            7.2.9    MICROSOFT CORPORATION (U.S.)

            7.2.10    MIXPANEL (U.S.)

            7.2.11     OTHERS



LIST OF TABLES

TABLE 1        MOBILE ANALYTICS MARKET, BY TYPE

TABLE 2        MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 3            MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 4         MOBILE ANALYTICS MARKET, BY REGION

TABLE 5     NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE

TABLE 6            NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 7         NORTH AMERICA MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 8     U.S. MOBILE ANALYTICS MARKET, BY TYPE

TABLE 9     U.S. MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 10    U.S. MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 11    CANADA MOBILE ANALYTICS MARKET, BY TYPE

TABLE 12    CANADA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 13        CANADA MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 14    MEXICO MOBILE ANALYTICS MARKET, BY TYPE

TABLE 15        MEXICO MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 16        MEXICO MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 17    EUROPE MOBILE ANALYTICS MARKET, BY TYPE

TABLE 18    EUROPE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 19    EUROPE MOBILE ANALYTICS MARKET, BY VERTICAL 

TABLE 20    GERMANY MOBILE ANALYTICS MARKET, BY TYPE

TABLE 21    GERMANY MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 22    GERMANY MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 24    FRANCE MOBILE ANALYTICS MARKET, BY TYPE

TABLE 25    FRANCE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 26     FRANCE MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 27    U.K. MOBILE ANALYTICS MARKET, BY TYPE

TABLE 28    U.K. MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 29    U.K.  MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 30    ITALY MOBILE ANALYTICS MARKET, BY TYPE

TABLE 31    ITALY MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 32    ITALY MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 33    REST OF EUROPE MOBILE ANALYTICS MARKET, BY TYPE

TABLE 34    REST OF EUROPE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 35    REST OF EUROPE MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 36    ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY TYPE

TABLE 37    ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 38    ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 39    CHINA MOBILE ANALYTICS MARKET, BY TYPE

TABLE 40    CHINA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 41    CHINA MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 42    JAPAN MOBILE ANALYTICS MARKET, BY TYPE

TABLE 43    JAPAN MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 44    JAPAN MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 45    INDIA MOBILE ANALYTICS MARKET, BY TYPE

TABLE 46    INDIA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 47    INDIA MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 48    SOUTH KOREA MOBILE ANALYTICS MARKET, BY TYPE

TABLE 49    SOUTH KOREA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 50    SOUTH KOREA MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 51    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY TYPE

TABLE 52    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 53    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY VERTICAL

TABLE 54    REST OF THE WORLD MOBILE ANALYTICS MARKET, BY TYPE

TABLE 55    REST OF THE WORLD MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE

TABLE 56    REST OF THE WORLD MOBILE ANALYTICS MARKET, BY VERTICAL 

LIST OF FIGURES

FIGURE 1    RESEARCH TYPE

FIGURE 2    MOBILE ANALYTICS MARKET: BY TYPE (%)

FIGURE 3    MOBILE ANALYTICS MARKET: BY ORGANIZATION SIZE (%)

FIGURE 4    MOBILE ANALYTICS MARKET: BY VERTICAL (%)

FIGURE 5        NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 6    NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 7        NORTH AMERICA MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 8     U.S. MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 9     U.S. MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 10    U.S. MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 11    CANADA MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 12    CANADA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 13       CANADA MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 14    MEXICO MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 15       MEXICO MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 16       MEXICO MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 17    EUROPE MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 18    EUROPE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 19       EUROPE MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 20    GERMANY MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 21    GERMANY MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 22    FRANCE MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 23    FRANCE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 24    FRANCE MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 25    U.K. MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 26    U.K. MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 27    U.K.  MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 28    ITALY MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 29    ITALY MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 30    ITALY MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 31    REST OF EUROPE MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 32    REST OF EUROPE MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 33    REST OF EUROPE MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 34    ASIA-PACIFIC MOBILE ANALYTICS MARKET BY TYPE (%)

FIGURE 35    ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 36       ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 37    CHINA MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 38    CHINA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 39    CHINA MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 40    JAPAN MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 41    JAPAN MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 42    JAPAN MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 42    INDIA MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 43    INDIA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 44    INDIA MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 45    SOUTH KOREA MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 46    SOUTH KOREA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 47    SOUTH KOREA MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 48    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 49    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 50    REST OF ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY VERTICAL (%)

FIGURE 51    ROW MOBILE ANALYTICS MARKET, BY TYPE (%)

FIGURE 52    ROW MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)

FIGURE 53       ROW MOBILE ANALYTICS MARKET, BY VERTICAL (%)