Global Mobile Analytics Market, By Type (Mobile Advertisement & Advertisement Analytics, In-App Behavioral Analytics), By Organization Size (Small & Medium Enterprises), By Vertical (Media & Entertainment, Retail and Ecommerce) - Forecast 2027

Market Overview:
Analytics help to measure and analyze data of the user's to under user's behavior as well as the performance of the website. If this process is done on mobile apps and apps users, then it is called mobile analytics. Mobile analytics is a method of collecting user behavior data and from them to determine the metrics. It will help to drive retention, conversion, and engagement. Mobile analytics help to measure the user's involvement with the all in addition to metrics about the app that includes all installs, screens, events, app version, all launches, funnel analysis, and many more. Mobile analytics gives so many advantages to a business by tracking how many new users are using the app, what their location is, which devices they are using, how they reached the website or app. Companies not only use mobile analytics to measure app usage but also to improve app performance and services.

It is important for businesses to know their key performance indicators, and mobile analytics gives a great advantage to businesses by providing valuable data such as sales funnels, crash rates, open app rates, and all the related data to their business. This information can help their business to meet the requirements of their customers and help them to make important decisions—one of the most important things for the businesses to spend money on advertising. Mobile analytics not only help to measure the mobile app data but also the effectiveness of their marketing strategy, online and offline marketing campaigns.  Mobile analytics gives so many advantages to businesses, and for that, the demand for mobile analytics solutions is increasing with it is fueling the mobile analytics market growth.

This mobile analytics market report highlights that the market will reach 5 billion with a CAGR rate of 24% by the end of the year 2023. The retail sectors, e-commerce sectors are expected to boost the demand of the global mobile analytics market in the coming year. The Increasing demand for automation in BFSI sectors and e-commerce companies to create a great shopping experience for their customer draw a huge demand for the global mobile analytics market. The rapid growth of mobile use is increasing worldwide, and it will boost the application Industry. The application Industry will need mobile analytics to make better business decisions that will drive the mobile analytics market size. A major part of the world population is dependent on mobile apps to perform daily tasks, and the apps use a huge amount of data.  To effectively analyze the huge amount of data analytics solutions required and will fuel the mobile analytics Industry.

Covid-19 Analysis:
Covid-19 has brought big challenges to the private sectors, as well as the government sectors around the world.  The government launched different types of apps to help the people in need and track the covid-19 pandemic. The mobile phone data used to track the pandemic geographically, and for that, the government used mobile analytics solutions. Apart from government sectors, the private sectors also took the help of the Internet to reach out to their customers. As due to lockdown and social distancing guidelines, all the private sectors around the world was closed and in this time internet was the only medium for the business to promote their services and products. Many apps were launched any e-commerce actors and companies to give a better experience to the customers. And to measure the apps, the companies adopted mobile analytics. As a result, the mobile analytics market demand increased.  The covid-19 pandemic helped the mobile analytics business to grow and had a positive impact on the mobile analytics market.

Market Dynamics:
Market Drivers
One of the major drivers in the mobile analytics market is the increasing number of smartphones. In the last few years, the number of smartphones increased rapidly worldwide. With the increasing use of smartphones, it becomes easier for companies to reach their customers. To give their customers a better shopping exercise, these companies launched an app. The Increasing number of mobile applications will drive the mobile analytics market. The need for mobile analytics in e-commerce is another factor that is driving the growth of the mobile analytics market. Companies need to know the customer's behaviors, demands, and how they reached their app, and this information will help them to boost their sales. Apart from e-commerce, the banking sector is also responsible for the huge demand of the mobile analytics market. The rising implementation of digitization and government initiatives are driving the mobile analytics market trends.

Market Opportunities:
The growing demand to manage the apps properly expected to bring opportunities to the market. As the app can give valuable data about customer's behavior with the help of mobile analytics, it is bringing great opportunities to the market. Now many business organizations are taking their businesses online with the help of the app, and they are spending so much money on advertisement. And to measure the effectiveness of online campaigns, mobile analytics is used, so increasing business initiatives will be beneficial for the mobile analytics market.

Market Restraints:
Mobile analytics market restraints are hampering the demand of the market. One of the biggest restraints is privacy issues. As mobile analytics deals with a huge amount of data, and that includes personal data of people so it can cause privacy concerns. Increasing cyber-attacks is one of the major concerns for the market, and it has become a major restraint for the market. Another market restraint is the lack of knowledge about the benefits of mobile analytics solutions. As a result, businesses are not using mobile analytics.

Market Challenges:
One of the biggest challenges for the mobile analytics market is the lack of knowledge about advanced technology in business organizations. As a result of they are not using mobile analytics tools. There are many underdeveloped areas where advanced solutions have not been reached, and it has become a huge challenge for the mobile analytics market. The mobile analytics market players are trying their best to overcome these challenges and boost the market growth forecast period.

Cumulative Growth Analysis:
Mobile analytics is one of the best analytics tools that can help the business to boost their sales by measuring much important information. Mobile analytics gives detailed information about the apps. As a result, the demand is increasing. The market is expected to grow rapidly in the coming years with the increasing demand for apps in the government and private sectors. The mobile analytics market will reach 5 billion with a CAGR rate of 24% by the end of the year 2023, and it was valued at 3.27 billion in the year 2020.

• By type – Type segment of the mobile analytics market includes mobile advertisement & advertisement analytics, in-app behavioral analytics, application performance analytics. The mobile advertisement and advertisement analytics further divided into campaign analytics, ad attribution analysis, conversational funnel analysis. App behavioral analysis is further divided into touch heatmaps, event tracking, user profiling. Application performance analytics is divided into cross-platform analysis, mobile testing, and others.


• By organization size – This segment includes SMEs and large enterprises


• By vertical- This segment has retail and e-commerce, travel and logistics, media and entertainment, healthcare, government, BFSI, IT and telecommunication, automotive.

The major regions of the mobile analytics market are North America, Europe, Asia Pacific, and other regions in the world. North America holds the highest share in the market due to advanced technology and the increasing demand for apps in this region. Asia Pacific is the fastest-growing region in the market, growing at a faster CAGR rate due to the increasing number of smartphones in this region. Mobile data consumption in this region has increased rapidly in the past few years as a result, and it is boosting the mobile analytics business. Just like that, Europe is also showing a rapid growth in the market with the growing need for apps in the Industries.

Competitive Landscape:

• Amazon Web Services (Aws) (U.S.)


• Flurry (U.S.)


• IBM (U.S.)


• Google Inc. (U.S.)


• Localytics (U.S.)


• Adobe Systems Incorporated (U.S.)


• Webtrends (U.S.)


• Comscore (U.S.)


• Microsoft Corporation (U.S.)


• Mixpanel (U.S.)

Among Adobe Systems Incorporated (U.S.), Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S Localytics (U.S.), Webtrends (U.S.),.), Mixpanel (U.S.), the mobile analytics market players that are contributing the most is amazon web services,

Recent Developments:
In July 2020 Microsoft, and Finastra announced a cloud agreement to help accelerate the digital transformation.