As per MRFR Analysis, the Mobile Analytics Market is set to experience significant growth, driven by the increasing usage of mobile devices and the proliferation of mobile applications. The market was valued at USD 6.27 billion in 2023 and is projected to reach USD 26.08 billion by 2032, reflecting a robust CAGR of 16.87% from 2024 to 2032. Key drivers include the need for real-time data insights and the optimization of mobile marketing strategies.
The Mobile Analytics Market is witnessing transformative trends that are shaping its growth trajectory.
Key players include Amazon Web Services (AWS), IBM, Google Inc., Localytics, Adobe Systems, Webtrends, Comscore, Flurry, Microsoft Corporation, and Mixpanel.
Increasing usage of mobile devices, growth of mobile apps, and real-time data are the key market drivers enhancing market growth.
Figure 1:Â Mobile Analytics Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
With the growing popularity of smartphones and tablets, more and more people use these devices to access the internet, browse websites, and use mobile apps. As a result, companies are investing heavily in mobile marketing and advertising. They must understand how users interact with mobile apps and websites to optimize their campaigns and improve engagement. Mobile analytics provides companies with valuable insights into how users interact with their mobile properties, allowing them to track user behavior, identify patterns, and measure the effectiveness of their mobile campaigns.
Mobile analytics also helps companies understand how users use their mobile devices, such as which devices they are using, what operating systems they are running, and what types of content they are consuming. This information is critical for developing effective mobile strategies and improving the user experience. Therefore, the increasing usage of mobile devices creates a huge demand for mobile analytics as companies seek to understand their customers better and optimize their mobile marketing and advertising campaigns. Thus, driving the Mobile analytics market revenue.
Mobile apps have become a crucial part of our daily lives, with millions of people using them for everything from social networking and gaming to shopping and banking. As a result, companies are investing heavily in developing mobile apps to engage with their customers and provide them with a seamless experience. It helps companies measure their mobile apps' effectiveness and make data-driven decisions to improve user engagement, retention, and conversion rates. By analyzing user behavior, companies can identify which features are most popular, which areas of the app are causing frustration, and what improvements need to be made to enhance the user experience.
Mobile analytics also provides insights into how users interact with the app across different devices and platforms, allowing companies to optimize their apps for different devices and operating systems. This helps to ensure that the app works seamlessly across all devices, providing a consistent and reliable user experience. Thus, the growth of mobile apps drives demand for mobile analytics as companies seek to understand user behavior better, optimize their app performance, and improve user engagement and retention.
Based on type, the Mobile Analytics market segmentation includes mobile advertisement & advertisement analytics and in-app behavioral analytics. Mobile advertisement & advertisement analytics mobile analytics segment dominated the market. This is due to the increasing popularity of mobile advertising, and companies are investing heavily in mobile ad campaigns to reach their target audience and promote their products or services. Mobile advertisement & advertisement analytics helps these companies to track the performance of their ad campaigns and make data-driven decisions to optimize their ad spending and improve their ROI.
Based on Organization Size, the Mobile Analytics market segmentation includes Small Enterprises & Medium Enterprises And Large Enterprises. The small enterprises & medium enterprises segment dominated the market. This is attributed to the SMEs increasingly adopting mobile analytics solutions to understand their customers better and optimize their mobile marketing and advertising campaigns. With the help of mobile analytics, SMEs can track user behavior, identify patterns, and measure the effectiveness of their mobile campaigns, enabling them to make data-driven decisions.
Figure 2: Mobile Analytics Market, by Organization Size, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on verticals, the Mobile Analytics market segmentation includes media & entertainment and retail & e-commerce. The retail & e-commerce segment dominated the market. Retail and e-commerce companies increasingly use mobile analytics to gain insights into customer behavior, preferences, and purchase patterns. With the help of mobile analytics, these companies can track customer interactions with their mobile apps and websites, measure the effectiveness of their mobile campaigns, and optimize the overall customer experience.
By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia-Pacific Mobile analytics market will dominate. This is owing to the presence of several leading technology companies. Startups focus on mobile analytics, and many businesses are adopting mobile analytics to improve their operations and customer engagement. In addition, the Asia-Pacific mobile analytics market is characterized by a high level of innovation, with several established players and emerging startups vying for market share. This has led to a focus on developing new and advanced mobile analytics solutions that can meet the unique needs of businesses and users in the region. Moreover, China’s Mobile analytics market held the largest market share, and the Indian Mobile analytics market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MOBILE ANALYTICS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's mobile analytics market accounts for the second-largest market share due to the increasing importance of mobile channels in business operations and the need for data-driven insights to improve customer experience and drive revenue growth. However, the market may face some challenges due to data privacy regulations such as GDPR, which could impact the collection and analysis of user data. Further, the Germany mobile analytics market held the largest market share, and the UK mobile analytics market was the fastest-growing market in the European region
The North American mobile analytics Market is anticipated to develop at the fastest CAGR from 2023 to 2032. The market is driven by North America's most advanced and mature mobile markets ly, with high smartphone and tablet adoption levels and a strong focus on mobile technology and innovation. This has led to a growing demand for mobile analytics solutions to help businesses gain insights into their users and optimize their mobile strategies.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Mobile analytics market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Mobile analytics industry must offer innovative products to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Mobile analytics industry to benefit clients and increase the market sector. In recent years, the Mobile analytics industry has offered some of the most significant advantages to the market. Major players in the Mobile analytics market, including Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) and others, are attempting to increase market demand by investing in research and development operations.
Amazon Web Services (AWS) is a cloud-based platform offering a wide range of services, including computing, storage, and analytics. AWS is one of the world's most widely used cloud platforms, with a large and diverse user base that includes businesses of all sizes and industries. For instance, in April 2020, AWS launched a new service called Amazon AppFlow, enabling businesses to transfer data between SaaS applications and AWS services securely.
Google Inc. is a multinational technology company specializing in Internet-related services and products, including search engines, online advertising, cloud computing, software, and hardware. Google offers several services relevant to mobile analytics, including Google Analytics for Mobile Apps. This free analytics solution enables businesses to track user engagement and behavior in their mobile apps. For instance, In August 2019, Google announced the launch of a new mobile analytics tool called App + Web, designed to provide unified measurement across both apps and websites.
Amazon Web Services (Aws) (U.S.)
IBM (U.S.)
Google Inc. (U.S.)
Localytics (U.S.)
Adobe Systems Incorporated (U.S.)
Webtrends (U.S.)
Comscore (U.S.)
Flurry (U.S.)
Microsoft Corporation (U.S.)
Mixpanel (U.S.)
November 2022 - Vianova formed a strategic partnership with on-demand transport company Fenix to bring mobility expertise to the Middle East. Fenix uses Vianova’s mobile analytics platform in five countries (Saudi Arabia, UAE, Bahrain and Qatar) to gain insight into its fleets and increase city collaboration.
August 2022 – Pinterest launched real-time statistics for their Pin Analytics on smartphones. The tool lets you see how your Pins are performing at any moment. This will also be available on its online Analytics platform but going mobile means more people get access to their analytics even while on the move.
April 2022 - Mobile Marketing and Roomvo teamed up to create a visualizer analytics module that can be found on Mobile Marketing’s client site. According to the company, using Roomvo’s robust analytics system allows retailers to gain new levels of insights about their customers which in turn may shape data-driven business choices starting from shop floor systems all the way through trade promotions.
April 2022 - Adjust Datascape is a ground-breaking, new innovative analytic solution that gives faster as well as simpler business critical KPIs and performance metrics developed by Adjust, a mobile marketing analytics platform. With unified data and more contextualized visuals, phone app developers can derive valuable insights and implement smarter marketing strategies in real-time.
February 2022 – IronSource has released a new app analytics tool aimed at helping app and game developers boost revenue, retain customers and grow. In beta is App Analytics by IronSource, an all-in-one solution for the monetization of app user acquisition campaigns, as well as the ability of businesses to access important statistics about these elements under one roof. Analytic has become popular just like platforms have developed ways of becoming successful with mobile apps and games. IronSource argues that most other alternatives lag behind when it comes to usability (UX) in this area being serviced by the App Analytics platform.
Mobile Advertisement & Advertisement Analytics
In-App Behavioral Analytics
Small & Medium Enterprises
Large Enterprises
Media & Entertainment
Retail & E-commerce
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Attribute/Metric | Details |
| Market Size 2023 | USD 6.27 billion |
| Market Size 2024 | USD 7.49 billion |
| Market Size 2032 | USD 26.08 billion |
| Compound Annual Growth Rate (CAGR) | 16.87% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Service Model, Vertical, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), and Mixpanel (U.S.) |
| Key Market Opportunities | Advancement in Technology |
| Key Market Dynamics | Increasing usage of mobile devices Growth of mobile apps |
Mobile Analytics Market Highlights:
Frequently Asked Questions (FAQ) :
The mobile analytics market size was valued at USD 6.27 Billion in 2023.
The market is projected to grow at a CAGR of 16.87% during the forecast period 2024-2032.
North America had the largest share of the market
The key players in the market are Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), and Mixpanel (U.S.).
The mobile advertisement & advertisement analytics category dominated the market in 2023.
Small & medium enterprises had the largest share of the market.
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Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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