ID: MRFR/ICT/8900-HCR | February 2021 | Region: Global | 100 pages
Global Mobile Apps and Web Analytics Market size is expected to reach USD 26.1 billion by 2026 registering an exponential CAGR of 22% during the forecast period.
Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in the marketing campaigns.
Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.
The mobile apps and web analytics market is driven by an increase in demand for customer-oriented marketing campaigns and an increase in the number of smartphone and internet users. Additionally, the benefits offered by mobile apps and web analytics such as advanced queries and filters for desired data insights, sending push notifications to selected or all customers, stack traces by denoting with symbols, and send the custom log information to developers to overcome the issues. However, this market growth is hampered by the rising complexity of application integration.
Global Mobile Apps And Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.
By component, the global mobile apps and web analytics market has been divided into solution and service.
Based on deployment, the global mobile apps and web analytics market has been divided into on-premise and cloud-based.
By application, the mobile apps and web analytics market is classification into customer relationship management, application testing & analytics, mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, event tracking, heat map analytics, social media & email marketing management, advertising optimization, and others.
Based on vertical, the global mobile apps and web analytics market has been divided into BFSI, healthcare, transportation & logistics, media & entertainment, IT & telecom, and others.
The global mobile apps and web analytics market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Global Mobile Apps and Web Analytics Market is estimated to register an exponential CAGR over the forecast period. The geographic analysis of the global Mobile Apps and Web Analytics market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is expected to register the largest market share due to the increase in demand for mobile apps and web analytics solutions and services in this region. The US is expected to lead the market in North America owing to the factors such as the presence of numerous players such as Amplitude, Inc. (US), Microsoft (US), Google (US), Oracle (US), UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US).
The European market for mobile apps and web analytics is expected to stand at the second position during the review period, mainly due to the rapid economic growth across countries such as the UK and Germany. Additionally, the compilatory regulations enforced to prevent cybersecurity issues and data privacy and protection laws boost the market growth in the region.
Asia-Pacific region is segmented into China, India, Japan, and the rest of the Asia-Pacific and is expected to be the fastest-growing region mainly due to the presence of emerging economies such as China and India, which are growing at a fast pace. Furthermore, China is expected to stand in the leading position, while India is projected to be the fastest-growing country during the forecast period. The Chinese market is expected to report the highest market share mainly due to the rapid developments in the smartphone industry, the increasing use of the Internet, and adoption in industry verticals such as media and entertainment, retail, e-commerce, food delivery, and so on. Additionally, the rise in the number of social networking platforms, online gaming, the large young population in the region contributes to market growth. Furthermore, India is witnessing an increase in the number of technology providers, boosting the demand for mobile apps and web analytics platforms.
The Middle East & Africa and South America market for the mobile apps and web analytics market is expected to report significant growth during the forecast period.
Global Mobile Apps and Web Analytics Market is witnessing a high growth mainly due to demand for transformation of customer experience for the solutions and services they provide. Major players have opted for partnerships, acquisitions, and product enhancement as their key organic growth strategies to enhance their positions in the market and cater to the demands of end-users. Additionally, the industry players are competing over the benefits offered by mobile apps and web analytics.
Impact of COVID-19
The global mobile apps and web analytics industry has reported an increase in demand for mobile apps and web analytics solutions and services mainly due to a large number of organizations shifting their workforce to work from their homes, expanding the demand for digital solutions. Furthermore, the current trend for BYOD among enterprises has increased the demand for analytics solutions that provide essential statistics utilizing different parameters mentioned previously.
The key players in the global mobile apps and web analytics market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include Countly (UK), Amplitude, Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US), UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US). The key strategies adopted by most of the players are partnerships, acquisitions, agreements, and collaborations.
Global Mobile Apps and Web Analytics Market, 2018–2026 (USD Billion)
Source: MRFR Analysis