App Analytics Market Report-Forecast till 2030

App Analytics Market Research Report by Type (Web-based, Mobile-based), Deployment (On-premise, On-cloud), End-user (Media & Entertainment, Logistics, Travel, and Transportation, Others), and Region-Forecast till 2030

ID: MRFR/ICT/5139-CR | August 2019 | Region: Global | 142 pages         

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App Analytics Market Overview:


According to the new research report, the app analytics market size is projected to grow at a compound annual growth rate of CAGR of 17.03 percent from 2020 to 2030 during the forecast timeframe, due to the widespread use of cellphones. Analytics for apps are statistics that are used to check the effectiveness of programs on desktops, tablets, and portable devices. Companies may use the information to enhance their design and make it more consumer-friendly. The proliferation of mobile devices has resulted in a high volume of mobile apps being downloaded and used. It has led to lucrative advertising space that can be used to reach customers on a large scale. App analytics may give useful insights to enhance the user experience, as well as vital data to marketing professionals who can use this information to rethink their approach to attracting consumers. From now until 2030, advancements in artificial intelligence and machine learning will have a favorable effect on the app analytics market growth.


The software sector is estimated to represent the majority of the app analytics market share among the various components. App analytics software is critical in assisting businesses in increasing the income generated by their applications. In addition to tracking data about user activity and app functionality, it may also be used to monitor the amount of devices applications available, monitor users' movements, and compute the average time spent by customers on mobile applications. This data is acquired in a variety of methods, including real-time use, historical trends over time, geographic segmentation, and gadget or operating system characteristics. Afterward, marketing departments may utilize the information and data gathered to get an understanding of the geographical appeal of their goods and to do demographics research. It is also possible for marketing as well as other departments inside a company to benefit from the information given by mobile app analytics solutions.


This report contains all the information on the global app analytics market outlook and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the app analytics market forecast for 2030 is also included in the report.


Covid 19 Analysis:
Following the Covid-19 epidemic and the ensuing global lockdown regulations, the usage of many desktop and mobile applications has increased. These include zoom video as well as other entertainment applications, as well as sports & wellness apps, as well as money apps.


Market Dynamic:
Drivers:
The rising prices for digital and social applications, the expanding usage of cellphones for advertising, and the expanding adoption of digital business transformation are all anticipated to contribute to the market's development in the next years, among other things. In furthermore, the increasing amount of money being invested in advanced analytics is anticipated to drive the app analytics market’s revenue development.


Opportunities:
Recent activities by key market players including new product introductions, joint ventures, and mergers, are anticipated to create opportunities for the industry's expansion.


Restraints:
The shortage of qualified experts, as well as worries about data privacy and security in mobile applications, are anticipated to limit the market's development.


Challenges:
The growing number of open reference choices, as well as consumer skepticism about security and privacy and growing concerns affiliated with protecting the data in mobile applications, are some of the key factors limiting future growth and will continue to pose a significant challenge to the app analytics market during the forecast period.


Cumulative Growth Analysis:
It is possible to target a particular group of consumers individually via push notifications by utilizing app advanced analytics. Doing so may add an extra rate of app activation and can assist in persuading consumers much better than putting general push notifications. Additionally, it offers the business profound insights, which aids in engaging new consumers who may be moved into greater life cycle stages as a result of this engagement.


App analytics enables an organization to understand more about consumers who do not revisit their application after just a single usage, and the information gained may be utilized to develop customized marketing tactics that are more centered on the needs of customers. Additionally, businesses are evaluating in-app consumer behavior and demographic data for the purpose of customer-focused advertising, which is driving the use of application analytics.


Value Chain Analysis:
According to the reports, The app analytics market is divided on the basis of application, type, component, and vertical, among other factors. The app analytics report is categorized into several types of applications, including revenue analytics,  Ad monitoring, and marketing analytics, API latency and response time, ad attribution analysis, crash analytics, cross-platform analysis, app performance analytics and operations, user analytics, in-behavioral analytics, touch heatmaps, campaign analytics,  and conversion funnel analytics.


On the basis of type, the app analytics industry may be divided into two categories: smartphone app analytics and web application analytics. The app analytics market is divided into two categories based on the component used: software and services. The app analytics market is also divided by vertical, with banking and financial services and insurance being the most prominent sectors, followed by media and entertainment,  hospitality, retail, transportation, logistics, travel, and information technology, among others.


App Analytics Market Segmentation Overview:
The market is segmented on the basis of application, type, component, vertical, and regions. The global app analytics market trend is expected to witness decent growth during the forecast period.


By Application:
Based on the application, the market is segmented into revenue analytics,  Ad monitoring and marketing analytics, API latency and response time, ad attribution analysis, crash analytics, cross-platform analysis, app performance analytics and operations, user analytics, in-behavioral analytics, touch heatmaps, campaign analytics,  and conversion funnel analytics.


By end-users:
Based on the propulsion types, the market is segmented into banking and financial services and insurance being the most prominent sectors, followed by media and entertainment,  hospitality, retail, transportation, logistics, travel, and information technology, among others.


App Analytics Market Regional Analysis:
According to the reports, on the basis of region, the global app analytics market is divided into America, Europe, Asia Pacific, and the middle east, and Africa. The Asia-Pacific and North American regions lead the app analytics market share because of the rising popularity of cellphones, the expanding quantity of mobile as well as web applications, and the expanding use of mobile phones and mobile programs. The app analytics industry is projected to expand the most in Europe, thanks to the growing use of analytics by a variety of industry participants in this area.


Competitive Landscape:
It is anticipated that the use of app analytics will grow in the future years as businesses' priorities change to achieve greater returns on their investments (ROI). App analytics enables businesses to track client lifecycle value by identifying users who generate significant amounts of money for the company. Furthermore, a large number of applications are competing for exposure and consumer interest, as a result of which they are progressively employing various tactics in order to get the greatest possible financial return.


Major Key Players:


  • Taplytics, Inc. (U.S.)

  • Kochava (U.S.)

  • Adobe Systems Inc. (U.S.)

  • IBM Corporation (U.S.)

  • Amazon.com, Inc. (U.S.)

  • Google (U.S.)

  • Yahoo Inc. (U.S.)

  • Countly (U.K.)

  • Localytics (U.S.)

  • Swrve (U.S.)

  • Apptentive (U.S.)

  • Moengage (U.S.)

  • Mixpanel (U.S.)

  • Content Square SAS (France)

  • TUNE Inc. (U.S.)

  • Clever Tap (U.S.)

  • AppsFlyer (U.S.)

  • appScatter (U.K.)

  • Amplitude (U.S.)

  • Appsee (U.S.)


Report Overview:
The following report comprises of –


  • Market overview

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview

  • By Application

  • By End-Users

  • Regional Analysis

  • Competitive landscape


Recent Developments:
Libring was renamed as App Annie Ascend in July 2020, and it will be offered to current App Annie clients with the goal of catering to a different market than the previous version. It is the goal of App Annie to expand its services beyond simply supplying app market statistics to include marketing analytics as well, which will be especially useful for games companies and other businesses on the supply-side of the advertising sector.


Decembre 2019 - Google has updated the new App + Web property in Google Analytics, which now enables users to track several websites and applications at the same time. App + Web properties enable users to collect and analyse data from their website and app in a centralised location.

Type: 



  • Web-based App Analytics

  • Mobile-based App Analytics


Deployment:


  • On-premise

  • On-cloud


End-user:


  • Retail

  • BFSI

  • IT & Telecommunication

  • Media & Entertainment

  • Logistics, Travel, and Transportation

  • Others

  • Education

  • Manufacturing

  • Energy and Utilities


Region:
Americas:


  • North America

  • South America (exc. Mexico)


Europe:


  • Germany

  • U.K.

  • France

  • Rest of Europe


 Asia Pacific:


  • Japan

  • China

  • India

  • Rest of Asia Pacific


 The Middle East & Africa:


  • The Middle East

  • Africa



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 8.13 Billion (2030)
  CAGR   17.03%
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Type, Deployment
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Taplytics, Inc. (U.S.), Kochava (U.S.), Adobe Systems Inc. (U.S.), IBM Corporation (U.S.), Amazon.com, Inc. (U.S.), Google (U.S.), Yahoo Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Swrve (U.S.), Apptentive (U.S.), Moengage (U.S.), Mixpanel (U.S.), Content Square SAS (France), TUNE Inc. (U.S.), Clever Tap (U.S.), AppsFlyer (U.S.), appScatter (U.K.), Amplitude (U.S.), and Appsee (U.S.).
  Key Market Opportunities   Numerous growth strategies undertaken by companies as well as the latest trends driving the market are outlined in the report.
  Key Market Drivers   High mobile phone utility can propel the global app analytics market expansion.


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Frequently Asked Questions (FAQ) :

The app analytics market can thrive at 17.03% CAGR by 2030

The app analytics market can value at decent number by 2030.

Kochava (U.S.), Taplytics, Inc. (U.S.), IBM Corporation (U.S.), and Adobe Systems Inc. (U.S.) are some reputed names in the app analytics market.

High mobile phone utility can propel the global app analytics market expansion.

The types of app analytics are and mobile-based app analytics and web-based app.

The global app analytics market is characterized by the presence of many global, regional, and local providers


According to MRFR analysis, Google is currently leading the app analytics market in terms of market share. The company invests heavily in analytics to enhance its latest technology offerings which includes analytics, AI, and others. The company is keen on offering enhanced digital experience to its customer with continuous developments in its AI assistant, Google play and YouTube platforms, android mobile operating system, chrome web browser, and cloud platform. With the intense R&D capabilities and advertising campaigns the company aims at gaining competitive advantage among other players and maintains its leadership position in the market.


Mixpanel has occupied the second position in the global app analytics market. The Mixpanel analytics open source platform offered by the company help its consumer to gain accurate user insights and help customers obtain a competitive advantage. The company updates its platform on monthly basis with new capabilities to it as per the customers requirement. Mixpanel releases an annual report containing user’s metric data which help its clients in understanding the customers. The customer centric approach of the company focusing on customer satisfaction and long -term client retention help company to strengthen its position in the app analytics market.


Yahoo Inc. has occupied the third position in the global app analytics market. Yahoo Inc. was acquired by Verizon in June 2017. Flurry and Yahoo analytics are the app analytics products offered the company. The company invests heavily on R&D of its products to offer fast operational speed, easy integration capabilities and more analytical tools. Unique product offering according to the clients requirement and healthy customer support has enables the company to strengthen its position in the market.


Content Square SAS. has occupied the fourth position in the global app analytics market. The company leverages AI and big data to provide automatic recommendations for its app or websites. The company partners with Adobe Analytics, Google Tag Manager, Oracle and others which ensures high geographical reach of the company. The company focuses on launching platforms with extended capabilities to its clients. Content Square SAS serves wide industry verticals, offer unique products and compete in terms of pricing which helps them to maintain its position in the market.


TUNE Inc has occupied the fifth position in the global app analytics market. The company aims at strengthening its market position through customer centered product development such as unique advertising fraud solutions and easy integration capabilities. The company focuses on offering wide product portfolio to fulfill the customer needs. TUNE Inc also offers fraud detection solution which offers an additional security for detection, identification and elimination of install and click frauds in websites and application.


Adobe Systems has occupied the sixth position in the global app analytics market. The company develops and markets computer software across the globe. The Adobe Analytics platform uses AI and machine learning for flexible data analysis, attribution and predictive modelling. The platform provides web analytics, marketing analytics, attribution and predictive analysis. Adobe focuses on offering unique solutions to its consumers. The company’s intense R&D, customer support services and product in the digital media, digital experience and publishing segments aim to increase its product offering, sales and customer base to maintain its position in the market.