App Analytics Market Report-Forecast till 2027

App Analytics Market Research Report by Type (Web-based, Mobile-based), Deployment (On-premise, On-cloud), End-user (Media & Entertainment, Logistics, Travel, and Transportation, Others), and Region-Forecast till 2027

ID: MRFR/ICT/5139-CR | August 2019 | Region: Global | 142 pages

App Analytics Market Synopsis:


The app analytics market is expected to exhibit a 17.24% CAGR from 2018 to 2025 (forecast period), as per the latest report by Market Research Future (MRFR) owing to pervasiveness of smartphones. App analytics are metrics used in monitoring the performace of applications in desktop, laptops, and mobiles. Companies can utilize the data to improve their application and make it user-friendly.

The increasing usage of smartphones has culminated in the heavy use of mobile applications. This has resulted in valuable Ad space to reach consumers on a massive scale. App analytics offer valuable insights to improve user experience and provide valuable data to digital marketers to redesign their strategy in enticing customers. Advances in big data and artificial intelligence can positively impact the app analytics market till 2025.


Report Overview:
The report provides a comprehensive overview of the market complete with statistical graphs to support the forecasted figures. Our analysts make insightful predictions regarding the scope of the market and its future prospects. MRFR’s report includes a thorough analysis of the global app analytics market segmented on the basis of type, deployment, end-user, and region. Numerous growth strategies undertaken by companies as well as the latest trends driving the market are outlined in the report. The market share of all prominent players and their current position is discussed in minute detail. It analyzes new revenue sources for players and emphasizes on the various strategies implemented by players.


App Analytics Market Segment Overview:
By type, the app analytics market is segmented into web-based and mobile-based app analytics. By deployment, it is segmented into on-premise and on-cloud. Major end-users of these metrics include BFSI, retail, media & entertainment, IT & telecommunications, and others. ‘Others’ are further segmented into education, manufacturing, and energy & utilities. The segments covered in the app analytics market report are analyzed with respect to four regions namely – Americas, the Middle East & Africa (MEA), Asia Pacific (APAC), and Europe. The report discusses in detail the various players residing in these regions and their respective strategies to climb up the market standings.


App Analytics Market Competitive Landscape:
Noteworthy players in the app analytics market include Taplytics, Inc. (U.S.), Kochava (U.S.), Adobe Systems Inc. (U.S.), IBM Corporation (U.S.), Amazon.com, Inc. (U.S.), Google (U.S.), Yahoo Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Swrve (U.S.), Apptentive (U.S.), Moengage (U.S.), Mixpanel (U.S.), Content Square SAS (France), TUNE Inc. (U.S.), Clever Tap (U.S.), AppsFlyer (U.S.), appScatter (U.K.), Amplitude (U.S.), and Appsee (U.S.).


The report offers a comprehensive analysis on the profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail.


Research Methodology:
At MRFR, our research analysts conduct a thorough objective analysis of the market while creating market reports by adhering to a rigorous set of standards which allow a truly comprehensive view of the market. Use of primary research strategies such as interviews with chief executive officers and top management professionals have culminated in highly relevant data. Secondary research entails a thorough analysis of past and present trends presented in a forward-looking manner.


In addition, market size estimation and validation of trends are conducted with both top-down & bottom-up approaches to obtain data from the value and supply chain. The balanced number of buyers and suppliers will result in a negligible demand-supply gap. Credible resources are accessed and verified by analysts to understand the nuances of market factors with consistency. Strong analytical tools are used to ascertain accurate analysis of very relevant parameters in an effort to provide clients with a conclusive and dependable view of the future.


Analysis Period:



  • Base Year - 2017

  • Projection Period - From 2018 to 2025

  • Market Denomination - USD Million

  • Conversion Rate - Considered as per the respective financial years


Type:



  • Web-based App Analytics

  • Mobile-based App Analytics


Deployment:



  • On-premise

  • On-cloud


End-user:



  • Retail

  • BFSI

  • IT & Telecommunication

  • Media & Entertainment

  • Logistics, Travel, and Transportation

  • Others

    • Education

    • Manufacturing

    • Energy and Utilities




Region:



  • Americas

    • North America

    • South America (exc. Mexico)





  • Europe

    • Germany

    • U.K.

    • France

    • Rest of Europe





  • Asia Pacific

    • Japan

    • China

    • India

    • Rest of Asia Pacific





  • The Middle East & Africa

    • The Middle East

    • Africa





Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant Value
  CAGR   17.24% (2018-2025)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Type, Deployment
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Taplytics, Inc. (U.S.), Kochava (U.S.), Adobe Systems Inc. (U.S.), IBM Corporation (U.S.), Amazon.com, Inc. (U.S.), Google (U.S.), Yahoo Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Swrve (U.S.), Apptentive (U.S.), Moengage (U.S.), Mixpanel (U.S.), Content Square SAS (France), TUNE Inc. (U.S.), Clever Tap (U.S.), AppsFlyer (U.S.), appScatter (U.K.), Amplitude (U.S.), and Appsee (U.S.).
  Key Market Opportunities   Numerous growth strategies undertaken by companies as well as the latest trends driving the market are outlined in the report.
  Key Market Drivers   High mobile phone utility can propel the global app analytics market expansion.


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Frequently Asked Questions (FAQ) :


The app analytics market can thrive at 17.24% CAGR by 2025.

The app analytics market can value at decent number by 2025.

Kochava (U.S.), Taplytics, Inc. (U.S.), IBM Corporation (U.S.), and Adobe Systems Inc. (U.S.) are some reputed names in the app analytics market.

High mobile phone utility can propel the global app analytics market expansion.

The types of app analytics are and mobile-based app analytics and web-based app.

App Analytics Market – Summary


Overview:


The global app analytics market can grow exponentially at an impressive 17.24% CAGR during the forecast period (2018-2025) to scale to a valuation of USD 2,924.8 million by the end of 2025. Market Research Future’s (MRFR) report on the app analytics market contains a detailed analysis of drivers and segments that can impact the market profoundly in the coming years.


App analytics contain useful metrics to enhance the user experience and increase the customer retention rate. Emergence of qualitative analytics and emphasis on personalization can trigger the demand for app analytics among end-users. Developments in big data and machine learning have improved the power of predictive analytics and can play a major role in transforming the nature of app-driven data. Implementation of data privacy laws amid the launch of General Data Protection Regulation (GDPR) will be monumental in the app analytics market.


High penetration rate of smartphones owing to affordable options has made applications integrated in desktop, laptop, and other consumer electronic devices a lucrative space for advertisers. According to Ipsos, nearly 90% of smartphone users rely on apps to assist them in day-to-day tasks. App analytics assist in understanding consumer patterns and behavior and target them with relevant Ads. These factors can substantially spur the app analytics market till 2025.


Segmentation:


By type, the global app analytics market can be segmented into web-based and mobile-based app analytics. Among these, the mobile-based segment can dominate the market till 2025 owing to the penetration rate of smartphones and other smart devices. Consumers are spending more time on mobile apps and present a lucrative space for advertisers to reach them. The use of personalization to enhance user experience on the app is likely to propel the segment size to USD 1,325.94 million by 2025. On the other hand, the web-based segment can similarly rely on app analytics to retain consumers through cookies and engaging content. It can generate USD 1,598.82 million by 2025.


By deployment, the app analytics market can be segmented into on-premise and on-cloud. The on-cloud segment is likely to net a higher revenue share than its counterpart owing to the gamut of cloud services by prominent companies. The on-premise segment is projected to generate USD 1,864.8 million by 2025 via the collection of data through software development kits (SDKs).


By end-user, the market comprises BFSI, retail, media & entertainment, logistics, travel, and transportation, IT & telecommunications, and others. The BFSI segment can touch a size of USD 766.19 million by 2025 at a CAGR of 19.23% during the assessment period providing banks and other financial institutions with valuable insights to target potential customers. On the other hand, the media & entertainment segment can rely on customer data to keep users engaged. Metrics such as views, average clicks, and others can be used in combination with machine learning to carve out new marketing strategies.


Regional Analysis:


Geographical analysis of the app analytics market spans across namely Americas, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).


The Americas is touted to reign over the market till 2025 thanks to adoption of big data, internet of things (IoT), and machine learning to increase the accuracy of customer patterns. Investments in development of apps to monitor the data catering to diverse industrial sectors is likely to spur the regional market growth.


Europe is expected to be a hubspot for app analytics amid the growing trend of bring-your-own-devices (BYOD). In addition, emergence of mobile advertising on the back of penetration of smartphones and other smart devices can thrust the regional market size to new heights by 2025.


The APAC app analytics market is predicted to grow at a rapid pace owing to large economies of India, Japan, and China. While the MEA region can also contribute to the global market revenue owing to large economic hubs in Saudi Arabia, Israel, and Dubai.


Competition:


Significant players influencing the global app analytics market are Kochava (U.S.), IBM Corporation (U.S.), Content Square SAS (France), Countly (U.K.), Mixpanel (U.S.), Amazon.com, Inc. (U.S.), AppsFlyer (U.S.), TUNE Inc. (U.S.), Clever Tap (U.S.), appScatter (U.K.), Google (U.S.), Moengage (U.S.), Taplytics, Inc. (U.S.), Swrve (U.S.), Adobe Systems Inc. (U.S.), Appsee (U.S.), Apptentive (U.S.), Yahoo Inc. (U.S.), Amplitude (U.S.), and Localytics (U.S.).

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat Of New Entrants

4.1.2 Bargaining Power Of Buyers

4.1.3 Threat Of Substitutes

4.1.4 Intensity Of Rivalry

4.1.5 Bargaining Power Of Suppliers

4.2 Value Chain/Supply Chain Of The Global App Analytics Market

5 Market Overview Of The Global App Analytics Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact Analysis

7 Global App Analytics Market, By Component

7.1 Introduction

7.2 Software

7.2.1 Market Estimates & Forecast, 2020–2027

7.2.2 Market Estimates & Forecast, By Region, 2020–2027

7.3 Services

7.3.1 Market Estimates & Forecast, 2020–2027

7.3.2 Market Estimates & Forecast, By Region, 2020–2027

8 Global App Analytics Market, By Deployment

8.1 Introduction

8.2 On-Premise

8.2.1 Market Estimates & Forecast, 2020–2027

8.2.2 Market Estimates & Forecast, By Region, 2020–2027

8.3 On-Cloud

8.3.1 Market Estimates & Forecast, 2020–2027

8.3.2 Market Estimates & Forecast, By Region, 2020–2027

9 Global App Analytics Market, By Type

9.1 Introduction

9.2 Web Based Analytics

9.2.1 Market Estimates & Forecast, 2020–2027

9.2.2 Market Estimates & Forecast, By Region, 2020–2027

9.3 Mobile-Based Analytics

9.3.1 Market Estimates & Forecast, 2020–2027

9.3.2 Market Estimates & Forecast, By Region, 2020–2027

10 Global App Analytics Market, By Application

10.1 Introduction

10.2 Financial Analytics

10.2.1 Market Estimates & Forecast, 2020–2027

10.3 Application Performance And Operations Analytics

10.3.1 Market Estimates & Forecast, 2020–2027

10.3.2 Market Estimates & Forecast, By Region, 2020–2027

10.3.3 API Latency And Response Time

10.3.3.1 Market Estimates & Forecast, 2020–2027

10.3.3.2 Market Estimates & Forecast, By Region, 2020–2027

10.3.4 Cross Platform Analysis

10.3.4.1 Market Estimates & Forecast, 2020–2027

10.3.4.2 Market Estimates & Forecast, By Region, 2020–2027

10.3.5 Crash Analytics

10.3.5.1 Market Estimates & Forecast, 2020–2027

10.3.5.2 Market Estimates & Forecast, By Region, 2020–2027

10.4 Customer Analytics

10.4.1 Market Estimates & Forecast, 2020–2027

10.4.2 Market Estimates & Forecast, By Region, 2020–2027

10.4.3 Touch Heatmaps

10.4.3.1 Market Estimates & Forecast, 2020–2027

10.4.3.2 Market Estimates & Forecast, By Region, 2020–2027

10.4.4 Consumer Behavioral Analytics

10.4.4.1 Market Estimates & Forecast, 2020–2027

10.4.4.2 Market Estimates & Forecast, By Region, 2020–2027

10.5 Ad Monitoring And Marketing Analytics

10.5.1 Market Estimates & Forecast, 2020–2027

10.5.2 Market Estimates & Forecast, By Region, 2020–2027

10.5.3 Campaign Analytics

10.5.3.1 Market Estimates & Forecast, 2020–2027

10.5.3.2 Market Estimates & Forecast, By Region, 2020–2027

10.5.4 Ad Attribution Analysis

10.5.4.1 Market Estimates & Forecast, 2020–2027

10.5.4.2 Market Estimates & Forecast, By Region, 2020–2027

10.5.5 Conversion Analysis

10.5.5.1 Market Estimates & Forecast, 2020–2027

10.5.5.2 Market Estimates & Forecast, By Region, 2020–2027

11 Global App Analytics Market, By Industry Vertical

11.1 Introduction

11.2 Retail

11.2.1 Market Estimates & Forecast, 2020–2027

11.2.2 Market Estimates & Forecast, By Region, 2020–2027

11.3 BFSI

11.3.1 Market Estimates & Forecast, 2020–2027

11.3.2 Market Estimates & Forecast, By Region, 2020–2027

11.4 Retail

11.4.1 Market Estimates & Forecast, 2020–2027

11.4.2 Market Estimates & Forecast, By Region, 2020–2027

11.5 Logistics, Travel, And Transportation

11.5.1 Market Estimates & Forecast, 2020–2027

11.5.2 Market Estimates & Forecast, By Region, 2020–2027

11.6 IT & Telecommunication

11.6.1 Market Estimates & Forecast, 2020–2027

11.6.2 Market Estimates & Forecast, By Region, 2020–2027

11.7 Others

11.7.1 Market Estimates & Forecast, 2020–2027

11.7.2 Market Estimates & Forecast, By Region, 2020–2027

12 Global App Analytics Market, By Region

12.1 Introduction

12.2 North America

12.2.1 Market Estimates & Forecast, By Country, 2020–2027

12.2.2 Market Estimates & Forecast, By Component, 2020–2027

12.2.3 Market Estimates & Forecast, By Deployment, 2020–2027

12.2.4 Market Estimates & Forecast, By Type, 2020–2027

12.2.5 Market Estimates & Forecast, By Application, 2020–2027

12.2.6 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.2.7 US

12.2.7.1 Market Estimates & Forecast, By Component, 2020–2027

12.2.7.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.2.7.3 Market Estimates & Forecast, By Type, 2020–2027

12.2.7.4 Market Estimates & Forecast, By Application, 2020–2027

12.2.7.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.2.8 Mexico

12.2.8.1 Market Estimates & Forecast, By Component, 2020–2027

12.2.8.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.2.8.3 Market Estimates & Forecast, By Type, 2020–2027

12.2.8.4 Market Estimates & Forecast, By Application, 2020–2027

12.2.8.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.2.9 Canada

12.2.9.1 Market Estimates & Forecast, By Component, 2020–2027

12.2.9.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.2.9.3 Market Estimates & Forecast, By Type, 2020–2027

12.2.9.4 Market Estimates & Forecast, By Application, 2020–2027

12.2.9.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3 Europe

12.3.1 Market Estimates & Forecast, By Country, 2020–2027

12.3.2 Market Estimates & Forecast, By Component, 2020–2027

12.3.3 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.4 Market Estimates & Forecast, By Type, 2020–2027

12.3.5 Market Estimates & Forecast, By Application, 2020–2027

12.3.6 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.7 Germany

12.3.7.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.7.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.7.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.7.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.7.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.8 France

12.3.8.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.8.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.8.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.8.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.8.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.9 UK

12.3.9.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.9.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.9.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.9.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.9.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.10 Italy

12.3.10.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.10.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.10.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.10.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.10.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.11 Spain

12.3.11.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.11.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.11.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.11.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.11.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.12 Benelux

12.3.12.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.12.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.12.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.12.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.12.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.3.13 Rest Of Europe

12.3.13.1 Market Estimates & Forecast, By Component, 2020–2027

12.3.13.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.3.13.3 Market Estimates & Forecast, By Type, 2020–2027

12.3.13.4 Market Estimates & Forecast, By Application, 2020–2027

12.3.13.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4 Asia-Pacific

12.4.1 Market Estimates & Forecast, By Country, 2020–2027

12.4.2 Market Estimates & Forecast, By Component, 2020–2027

12.4.3 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.4 Market Estimates & Forecast, By Type, 2020–2027

12.4.5 Market Estimates & Forecast, By Application, 2020–2027

12.4.6 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.7 China

12.4.7.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.7.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.7.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.7.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.7.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.8 India

12.4.8.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.8.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.8.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.8.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.8.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.9 Japan

12.4.9.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.9.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.9.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.9.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.9.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.10 South Korea

12.4.10.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.10.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.10.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.10.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.10.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.11 Australia

12.4.11.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.11.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.11.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.11.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.11.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.4.12 Rest Of Asia-Pacific

12.4.12.1 Market Estimates & Forecast, By Component, 2020–2027

12.4.12.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.4.12.3 Market Estimates & Forecast, By Type, 2020–2027

12.4.12.4 Market Estimates & Forecast, By Application, 2020–2027

12.4.12.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5 Middle East & Africa

12.5.1 Market Estimates & Forecast, By Country, 2020–2027

12.5.2 Market Estimates & Forecast, By Component, 2020–2027

12.5.3 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.4 Market Estimates & Forecast, By Type, 2020–2027

12.5.5 Market Estimates & Forecast, By Application, 2020–2027

12.5.6 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5.7 Saudi Arabia

12.5.7.1 Market Estimates & Forecast, By Component, 2020–2027

12.5.7.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.7.3 Market Estimates & Forecast, By Type, 2020–2027

12.5.7.4 Market Estimates & Forecast, By Application, 2020–2027

12.5.7.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5.8 Israel

12.5.8.1 Market Estimates & Forecast, By Component, 2020–2027

12.5.8.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.8.3 Market Estimates & Forecast, By Type, 2020–2027

12.5.8.4 Market Estimates & Forecast, By Application, 2020–2027

12.5.8.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5.9 Turkey

12.5.9.1 Market Estimates & Forecast, By Component, 2020–2027

12.5.9.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.9.3 Market Estimates & Forecast, By Type, 2020–2027

12.5.9.4 Market Estimates & Forecast, By Application, 2020–2027

12.5.9.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5.10 South Africa

12.5.10.1 Market Estimates & Forecast, By Component, 2020–2027

12.5.10.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.10.3 Market Estimates & Forecast, By Type, 2020–2027

12.5.10.4 Market Estimates & Forecast, By Application, 2020–2027

12.5.10.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.5.11 Rest Of Middle East And Africa

12.5.11.1 Market Estimates & Forecast, By Component, 2020–2027

12.5.11.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.5.11.3 Market Estimates & Forecast, By Type, 2020–2027

12.5.11.4 Market Estimates & Forecast, By Application, 2020–2027

12.5.11.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6 South America

12.6.1 Market Estimates & Forecast, By Country, 2020–2027

12.6.2 Market Estimates & Forecast, By Component, 2020–2027

12.6.3 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.4 Market Estimates & Forecast, By Type, 2020–2027

12.6.5 Market Estimates & Forecast, By Application, 2020–2027

12.6.6 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6.7 Brazil

12.6.7.1 Market Estimates & Forecast, By Component, 2020–2027

12.6.7.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.7.3 Market Estimates & Forecast, By Type, 2020–2027

12.6.7.4 Market Estimates & Forecast, By Application, 2020–2027

12.6.7.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6.8 Peru

12.6.8.1 Market Estimates & Forecast, By Component, 2020–2027

12.6.8.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.8.3 Market Estimates & Forecast, By Type, 2020–2027

12.6.8.4 Market Estimates & Forecast, By Application, 2020–2027

12.6.8.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6.9 Chile

12.6.9.1 Market Estimates & Forecast, By Component, 2020–2027

12.6.9.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.9.3 Market Estimates & Forecast, By Type, 2020–2027

12.6.9.4 Market Estimates & Forecast, By Application, 2020–2027

12.6.9.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6.10 Argentina

12.6.10.1 Market Estimates & Forecast, By Component, 2020–2027

12.6.10.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.10.3 Market Estimates & Forecast, By Type, 2020–2027

12.6.10.4 Market Estimates & Forecast, By Application, 2020–2027

12.6.10.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

12.6.11 Rest Of South America

12.6.11.1 Market Estimates & Forecast, By Component, 2020–2027

12.6.11.2 Market Estimates & Forecast, By Deployment, 2020–2027

12.6.11.3 Market Estimates & Forecast, By Type, 2020–2027

12.6.11.4 Market Estimates & Forecast, By Application, 2020–2027

12.6.11.5 Market Estimates & Forecast, By Industry Vertical, 2020–2027

13 Company Profiles

13.1 Taplytics, Inc.

13.1.1 Company Overview

13.1.2 Product/Business Segment Overview

13.1.3 Financial Updates

13.1.4 Key Developments

13.1.5 SWOT Analysis

13.1.6 Key Strategies

13.2 Kochava

13.2.1 Company Overview

13.2.2 Product/Business Segment Overview

13.2.3 Financial Updates

13.2.4 Key Developments

13.2.5 SWOT Analysis

13.2.6 Key Strategies

13.3 Adobe Systems Inc

13.3.1 Company Overview

13.3.2 Product/Business Segment Overview

13.3.3 Financial Updates

13.3.4 Key Developments

13.3.5 SWOT Analysis

13.3.6 Key Strategies

13.4 IBM Corporation

13.4.1 Company Overview

13.4.2 Product/Business Segment Overview

13.4.3 Financial Updates

13.4.4 Key Developments

13.4.5 SWOT Analysis

13.4.6 Key Strategies

13.5 Amazon.Com, Inc.

13.5.1 Company Overview

13.5.2 Product/Business Segment Overview

13.5.3 Financial Updates

13.5.4 Key Developments

13.5.5 SWOT Analysis

13.5.6 Key Strategies

13.6 Google

13.6.1 Company Overview

13.6.2 Product/Business Segment Overview

13.6.3 Financial Updates

13.6.4 Key Developments

13.6.5 SWOT Analysis

13.6.6 Key Strategies

13.7 Yahoo Inc.

13.7.1 Company Overview

13.7.2 Product/Business Segment Overview

13.7.3 Financial Updates

13.7.4 Key Developments

13.7.5 SWOT Analysis

13.7.6 Key Strategies

13.8 Countly

13.8.1 Company Overview

13.8.2 Product/Business Segment Overview

13.8.3 Financial Updates

13.8.4 Key Developments

13.8.5 SWOT Analysis

13.8.6 Key Strategies

13.9 Localytics

13.9.1 Company Overview

13.9.2 Product/Business Segment Overview

13.9.3 Financial Updates

13.9.4 Key Developments

13.9.5 SWOT Analysis

13.9.6 Key Strategies

13.10 Swrve

13.10.1 Company Overview

13.10.2 Product/Business Segment Overview

13.10.3 Financial Updates

13.10.4 Key Developments

13.10.5 SWOT Analysis

13.10.6 Key Strategies

13.11 Apptentive

13.11.1 Company Overview

13.11.2 Product/Business Segment Overview

13.11.3 Financial Updates

13.11.4 Key Developments

13.11.5 SWOT Analysis

13.11.6 Key Strategies

13.12 Moengage

13.12.1 Company Overview

13.12.2 Product/Business Segment Overview

13.12.3 Financial Updates

13.12.4 Key Developments

13.12.5 SWOT Analysis

13.12.6 Key Strategies

13.13 Mixpanel

13.13.1 Company Overview

13.13.2 Product/Business Segment Overview

13.13.3 Financial Updates

13.13.4 Key Developments

13.13.5 SWOT Analysis

13.13.6 Key Strategies

13.14 Content Square SAS

13.14.1 Company Overview

13.14.2 Product/Business Segment Overview

13.14.3 Financial Updates

13.14.4 Key Developments

13.14.5 SWOT Analysis

13.14.6 Key Strategies

13.15 TUNE Inc

13.15.1 Company Overview

13.15.2 Product/Business Segment Overview

13.15.3 Financial Updates

13.15.4 Key Developments

13.15.5 SWOT Analysis

13.15.6 Key Strategies

13.16 Clever Tap

13.16.1 Company Overview

13.16.2 Product/Business Segment Overview

13.16.3 Financial Updates

13.16.4 Key Developments

13.16.5 SWOT Analysis

13.16.6 Key Strategies

13.17 AppsFlyer

13.17.1 Company Overview

13.17.2 Product/Business Segment Overview

13.17.3 Financial Updates

13.17.4 Key Developments

13.17.5 SWOT Analysis

13.17.6 Key Strategies

13.18 AppScatter

13.18.1 Company Overview

13.18.2 Product/Business Segment Overview

13.18.3 Financial Updates

13.18.4 Key Developments

13.18.5 SWOT Analysis

13.18.6 Key Strategies

13.19 Amplitude

13.19.1 Company Overview

13.19.2 Product/Business Segment Overview

13.19.3 Financial Updates

13.19.4 Key Developments

13.19.5 SWOT Analysis

13.19.6 Key Strategies

13.20 Appsee

13.20.1 Company Overview

13.20.2 Product/Business Segment Overview

13.20.3 Financial Updates

13.20.4 Key Developments

13.20.5 SWOT Analysis

13.20.6 Key Strategies

14 Conclusion

15 LIST OF TABLES

Table1 Global App Analytics Market, By Country, 2020–2027

Table2 North America: App Analytics Market, By Country, 2020–2027

Table3 Europe: App Analytics Market. By Country, 2020–2027

Table4 Asia-Pacific: App Analytics Market By Country, 2020–2027

Table5 North America: App Analytics Market, By Country

Table6 North America: App Analytics Market, By Component

Table7 North America: App Analytics Market, By Deployment

Table8 North America: App Analytics Market, By Type

Table9 North America: App Analytics Market, By Application

Table10 North America: App Analytics Market, By Industry Vertical

Table11 Europe: App Analytics Market, By Country

Table12 Europe: App Analytics Market, By Component

Table13 Europe: App Analytics Market, By Deployment

Table14 Europe: App Analytics Market, By Type

Table15 Europe: App Analytics Market, By Application

Table16 Europe: App Analytics Market, By Industry Vertical

Table17 Asia-Pacific: App Analytics Market, By Country

Table18 Asia-Pacific: App Analytics Market, By Component

Table19 Asia-Pacific: App Analytics Market, By Deployment

Table20 Asia-Pacific: App Analytics Market, By Type

Table21 Asia-Pacific: App Analytics Market, By Application

Table22 Asia-Pacific: App Analytics Market, By Industry Vertical

Table23 Middle East & Africa: App Analytics Market, By Country

Table24 Middle East & Africa: App Analytics Market, By Component

Table25 Middle East & Africa: App Analytics Market, By Deployment

Table26 Middle East & Africa: App Analytics Market, By Type

Table27 Middle East & Africa: App Analytics Market, By Application

Table28 Middle East & Africa: App Analytics Market, By Industry Vertical

Table29 South America: App Analytics Market, By Country

Table30 South America: App Analytics Market, By Component

Table31 South America: App Analytics Market, By Deployment

Table32 South America: App Analytics Market, By Type

Table33 South America: App Analytics Market, By Application

Table34 South America: App Analytics Market, By Industry Vertical

16 LIST OF FIGURES

FIGURE 1 Global App Analytics Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis Of The Global App Analytics Market

FIGURE 4 Value Chain Of Global App Analytics Market

FIGURE 5 Share Of The App Analytics Market Of The App Analytics Market In 2020, By Country (In %)

FIGURE 6 Global App Analytics Market, 2020–2027

FIGURE 7 Global App Analytics Market Size, By Component, 2020–2027

FIGURE 8 Share Of The Global App Analytics Market, By Component, (In %)

FIGURE 9 Global App Analytics Market Size, By Deployment, 2020–2027

FIGURE 10 Share Of The Global App Analytics Market, By Deployment, (In %)

FIGURE 11 Global App Analytics Market Size, By Type, 2020–2027

FIGURE 12 Share Of The Global App Analytics Market, By Type, (In %)

FIGURE 13 Global App Analytics Market Size, By Application, 2020–2027

FIGURE 14 Share Of The Global App Analytics Market, By Application, (In %)

FIGURE 15 Global App Analytics Market Size, By Industry Vertical, 2020–2027

FIGURE 16 Share Of The Global App Analytics Market, By Industry Vertical, (In %)

The global app analytics market is characterized by the presence of many global, regional, and local providers


According to MRFR analysis, Google is currently leading the app analytics market in terms of market share. The company invests heavily in analytics to enhance its latest technology offerings which includes analytics, AI, and others. The company is keen on offering enhanced digital experience to its customer with continuous developments in its AI assistant, Google play and YouTube platforms, android mobile operating system, chrome web browser, and cloud platform. With the intense R&D capabilities and advertising campaigns the company aims at gaining competitive advantage among other players and maintains its leadership position in the market.


Mixpanel has occupied the second position in the global app analytics market. The Mixpanel analytics open source platform offered by the company help its consumer to gain accurate user insights and help customers obtain a competitive advantage. The company updates its platform on monthly basis with new capabilities to it as per the customers requirement. Mixpanel releases an annual report containing user’s metric data which help its clients in understanding the customers. The customer centric approach of the company focusing on customer satisfaction and long -term client retention help company to strengthen its position in the app analytics market.


Yahoo Inc. has occupied the third position in the global app analytics market. Yahoo Inc. was acquired by Verizon in June 2017. Flurry and Yahoo analytics are the app analytics products offered the company. The company invests heavily on R&D of its products to offer fast operational speed, easy integration capabilities and more analytical tools. Unique product offering according to the clients requirement and healthy customer support has enables the company to strengthen its position in the market.


Content Square SAS. has occupied the fourth position in the global app analytics market. The company leverages AI and big data to provide automatic recommendations for its app or websites. The company partners with Adobe Analytics, Google Tag Manager, Oracle and others which ensures high geographical reach of the company. The company focuses on launching platforms with extended capabilities to its clients. Content Square SAS serves wide industry verticals, offer unique products and compete in terms of pricing which helps them to maintain its position in the market.


TUNE Inc has occupied the fifth position in the global app analytics market. The company aims at strengthening its market position through customer centered product development such as unique advertising fraud solutions and easy integration capabilities. The company focuses on offering wide product portfolio to fulfill the customer needs. TUNE Inc also offers fraud detection solution which offers an additional security for detection, identification and elimination of install and click frauds in websites and application.


Adobe Systems has occupied the sixth position in the global app analytics market. The company develops and markets computer software across the globe. The Adobe Analytics platform uses AI and machine learning for flexible data analysis, attribution and predictive modelling. The platform provides web analytics, marketing analytics, attribution and predictive analysis. Adobe focuses on offering unique solutions to its consumers. The company’s intense R&D, customer support services and product in the digital media, digital experience and publishing segments aim to increase its product offering, sales and customer base to maintain its position in the market.