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Low Intensity Sweeteners Market Trends

ID: MRFR//0735-HCR | 90 Pages | Author: Snehal Singh| July 2024

Global Low-Intensity Sweeteners Market Overview


Low-Intensity Sweeteners Market Size was valued at USD 2.1 billion in 2023. The Low-Intensity Sweeteners industry is projected to grow from USD 2.2554 Billion in 2024 to USD 3.46137 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2032) rising frequency of Consumer inclination towards low-calorie food. Furthermore, increasing demands for low-calorie products and the growing health awareness amongst consumer groups are the key market drivers enhancing the market growth.


Low-Intensity Sweeteners Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Low-Intensity Sweeteners Market Trends



  • Increase in health consciousness among consumers to boost the market growth


The demand for low-intensity sweeteners in various food and beverage applications, growing research and development efforts to formulate and develop newer and advanced sweetening products, and an increase in health consciousness among consumers are some of the major factors accelerating the growth of the market globally. The demand for low-intensity sweeteners in application items has increased due to changing lifestyles and increased health consciousness among people for consuming various food products. Using low-intensity sweeteners allows consumers to sample a variety of food items without worrying about their calorie consumption. The market places a lot of emphasis on offering consumers products that are efficient and have positive effects on their health. A boost in manufacturer expenditure in R&D activities to create novel, safer low, intensity sweeteners is anticipated to expand new potential prospects for the market. Research and development are crucial for this sector's manufacturing of goods like Sorbitol, maltitol, xylitol, and allulose. Production of accurate low-intensity sweeteners with reduced calorie content and components is undoubtedly aided by investment in research and development. Similarly, during the projection period, new market opportunities are anticipated to be brought about by the rise and diversification of the low-intensity sweetener market  application in food, drinks, pharmaceuticals, and personal care goods. Therefore, such application has recently enhanced the low-intensity sweeteners industry CAGR globally.


However, there have been significant advances in treatment innovations to cater to the demand—for instance, the Rising frequency of Consumer inclination towards low-calorie food. Furthermore, increasing demands for low-calorie products and the growing health awareness amongst consumer groups are other factors driving the growth of the market of low-intensity Sweeteners revenue.


Segment Insights


Low-Intensity Sweeteners Category Insights


Based on Category type, the Low-Intensity Sweeteners market segmentation includes Natural, Synthetic. The natural Sweeteners segment held the majority share in 2022 concerning the low-lntensity sweeteners industry revenue. This is primarily owing to the rising prevalence of the changing dietary habits of consumers and awareness towards natural sweeteners is creating a huge demand for low-intensity sweeteners.


July 2020: Sweetener Vantage Expert Systems, a set of new and revolutionary sweetener solution design tools and an education program, will be launched by Tate & Lyle. This will assist formulators in developing sugar-free foods and beverages utilizing low-calorie sweeteners.


Figure 1: Low-Intensity Sweeteners Market, by Category, 2022 & 2030 (USD Billion)


Low-Intensity Sweeteners Market, by Category, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Low-Intensity Sweeteners Type Insights


Based on Type, the Low-Intensity Sweeteners market segmentation includes Sorbitol, Xylitol, Lactitol, Allulose, and Others. The sorbitol segment is expected to dominate the market over the forecast period. Sorbitol is mostly derived from the wheat potato and is used as a low-calorie sweetener in different confectionery, candies, baked goods, diabetic jams, and nutritional bars. Besides, Sorbitol comprises 2.6 calories per gram, which can be used as a low-calorie sweetener. The increasing usage of Sorbitol in different applications is expected to create ample opportunities for market growth.


Low-Intensity Sweeteners Application Insights


The Low-Intensity Sweeteners market data has been bifurcated by application into Bakery & Confectionary, Beverages, Dairy & Frozen Desserts, Sweet & Savoury Snacks, and Others. Food applications are expected to dominate the market over the forecast period. The growing trends for food products with different tastes at a time with low calories in the products have certainly led to driving demand for the Low-Intensity Sweeteners industry. Most of the obese population across the globe are likely to have health consciousness, which again acts as a growing new opportunity factor for market players to gain this consumer-based attention by providing low-calorie, low-intensity sweetener products on the market. Besides, increasing innovation for adopting different types like Sorbitol, and erythritol, among others, has certainly boosted market growth. Also, an expanding market with new partnerships and product launches in the food industry is propelling the market. Also, pharmaceutical & personal care products will likely grow positively over the forecast period.


March 2021: Bonumose, Inc announced a strategic collaboration with NOVASEP to develop, design, fabricate, install, and start a complete process line to produce High Purity Rare Sugars, including Tagatose and Allulose, in Virginia, USA. This approval has further broadened the growth opportunity for the Low-Intensity sweeteners industry.


July 2020: Whole Earth Brands Inc. launched the new Whole Earth allulose baking blends. The launch is the latest for Whole Earth, a brand that meets the needs of consumers looking to reduce or eliminate sugar from their diets. Whole Earth uses these plant-based, zero-calorie, sugar-free baking solutions as more consumers turn to home baking for comfort.


Low-Intensity Sweeteners Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American, Low-Intensity Sweeteners market accounted for USD 1.8 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the increasing number of obese and diabetic people in North America. Consumers in the Region are more interested in food items containing low calories and fewer sweeteners across the Region.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: LOW-INTENSITY SWEETENERS MARKET SHARE BY REGION 2022 (%)


LOW-INTENSITY SWEETENERS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Low-Intensity Sweeteners market accounts for the second-largest market share due to the Consumer inclination towards low-calorie food, increasing demand for low-calorie products, and the growing health awareness amongst consumer groups. Further, the German Market of low-intensity sweeteners market held the largest market share, and the UK low-lntensity sweeteners industry was the fastest-growing market in the European Region.


The Asia-Pacific Low-Intensity Sweeteners Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increased food and beverage industry rates, which are rapidly growing with changing consumer preferences and obesity. Moreover, China's low-lntensity sweeteners industry held the largest market share, and the Indian market for low-intensity sweeteners was the fastest-growing market in the Asia-Pacific region.


Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.


Low-Intensity Sweeteners Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Low-Intensity sweeteners market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Low-Intensity sweetener industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies manufacturers adopt in the Low-Intensity Sweeteners industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. The Low-Intensity Sweeteners industry has provided medicine with some of the most significant benefits in recent years. The Low-Intensity Sweeteners Market major player such as Roquette Freres SA (France), Cargill Inc. (US), E.l. Du Pont de Nemours and Company (US), Mitsui (Japan), Matsutani Chemical Industry Co., Ltd. (Japan), Tate and Lyle (UK), Ingredion (US), NutraSweet Company (US), Südzucker AG (Germany), Purecircle (Malaysia), ZuChem Inc. (US), Food Chem International Corporation (Japan), Gulshan Polyols Limited (India), JK Sucralose Inc. (India), and EcogreenOleochemicals (Singapore), and others are working on expanding the market demand by investing in research and development activities.


Bonumose is an early-stage food ingredient manufacturer specializing in the affordable production of delicious, good-for-you sugars such as tagatose and allulose. Built on innovative enzymatic technology discovered by Dr. Daniel Wichelecki, Bonumose developed a novel platform to produce naturally-occurring ingredients in commercial-scale quantities that would not otherwise be cost-effective or sustainable. Bonumose, Inc announced a strategic collaboration with NOVASEP to develop, design, fabricate, install, and start a complete process line to produce High Purity Rare Sugars, including Tagatose and Allulose, in Virginia, USA. This approval has further broadened the growth opportunity for the Low-Intensity sweeteners industry.


Whole earth brand is a food company enabling healthier lifestyles. It provides access to high-quality plant-based sweeteners, flavor enhancers, and other foods through our diverse portfolio of trusted brands and delicious products. Whole Earth Brands Inc. launched the new Whole Earth allulose baking blends. The launch is the latest for Whole Earth, a brand that meets the needs of consumers looking to reduce or eliminate sugar from their diets. Whole Earth uses these plant-based, zero-calorie, sugar-free baking solutions as more consumers turn to home baking for comfort.


Key Companies in the Low-Intensity Sweeteners market include



  • Roquette Freres SA (France)

  • Cargill Inc. (US)

  • E.l. Du Pont de Nemours and Company (US)

  • Mitsui (Japan)

  • Matsutani Chemical Industry Co. Ltd. (Japan)

  • Tate and Lyle (UK)

  • Ingredion (US)

  • NutraSweet Company (US)

  • Südzucker AG (Germany)

  • Purecircle (Malaysia)

  • ZuChem Inc. (US)

  • Food Chem International Corporation (Japan)

  • Gulshan Polyols Limited (India)

  • JK Sucralose Inc. (India)

  • EcogreenOleochemicals (Singapore)


Low-Intensity Sweeteners Industry Developments


July 2020: Whole Earth Brands Inc. launched the new Whole Earth allulose baking blends. The launch is the latest for Whole Earth, a brand that meets the needs of consumers looking to reduce or eliminate sugar from their diets. Whole Earth uses these plant-based, zero-calorie, sugar-free baking solutions as more consumers turn to home baking for comfort.


Low-Intensity Sweeteners Market Segmentation


Low-Intensity Sweeteners Category Outlook



  • Natural

  • Synthetic


Low-Intensity Sweeteners Type Outlook



  • Sorbitol

  • Xylitol

  • Lactitol

  • Allulose

  • Others


Low-Intensity Sweeteners Application Outlook



  • Bakery & Confectionary

  • Beverages

  • Dairy & Frozen Dessert

  • Sweet & Savoury Snacks

  • Others


Low-Intensity Sweeteners Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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