Linerless labels are pressure-sensitive labels that do not incorporate release liners like conventional labels. The liners are efficiently wound on a roll with the help of a release coating applied on the front side of the face stock. This prevents the adhesive from sticking to the label below. Owing to increased awareness towards creating environmentally friendly packaging techniques, Linerless labels are considered a giant initiative in the packaging industry. The anti-counterfeiting properties possessed by the Linerless Labels accompanied by the tracing and tracking technologies have created a huge impact in the market.
The Linerless Labels market outlook appears to be extremely promising in the packaging sector as the market demand for fresh produce, beverages, and other medical aids continue to increase. The Linerless Labels Market was valued at USD 2.41 billion in 2020 globally and expected to stretch over 2.41 Billion by the year 2027, at a CAGR of 4.7% as the demand for the labels such as price markdown tags, RFID, barcode technology has bolstered the Linerless Labels Market growth.
COVID 19 Analysis:
The COVID 19 has created an economic shock across the globe and affected almost every industrial sector at the production department and supply chain department. The reduced production of the essential raw materials for the labels has hindered the Linerless Labels Market growth.
The lockdown and restrictions in movement in severely affected countries have suffered in receiving the raw materials for the production and delivering the end products. The demand for several end-user applications also has decreased significantly which also has affected the Linerless Labels Market adversely.
There was an increased demand for the pharmaceutical, food, and beverage industries due to the COVID19, additionally the increased usage of online shopping has led the Linerless Labels Market to attain fast-paced growth.
The Linerless labels are considered the most efficient and environmentally friendly labels in the packaging sector. The release liners used in the conventional labels cannot be recycled or burnt, hence there are about 370-kilo tons of liners waste goes to the landfills every year. As Linerless Labels does not have liners, they are very environmentally friendly. This feature of the Linerless Labels has propelled the packaging industries to invest in the Linerless Labels Market.
Protective features of release coating:
The release coating of the Linerless Labels helps to prevent the adhesive from sticking to the label present under it. The release coating also serves as a protective layer that offers chemical, UV, and moisture resistance. This property in the Linerless Labels helps in extending the shelf life of the label.
Reduced production costs:
Linerless Labels are preferred by the majority of the key players in the market due to their cost-effective nature in every aspect. The liners in a label will add weightage during transportation, the Linerless Labels cuts the freight costs by 50%. More than 40% of Linerless Labels can be wounded onto a roll due to the absence of liners. Hence the manufacturers can reduce the production costs significantly.
There have been several new players emerged in the packaging industry who strongly supports eco-friendly processes and supplies. Matured market players also have started to show interest in eco-friendly products intending to reduce the carbon print. Such organizations consider the Linerless Labels primarily in their supplies. As the Linerless Labels can adhere to even highly recycled content like corrugated boxes. Additionally, the availability of varied adhesive options for varied applications has offered a promising opportunity for the Linerless Labels Market growth.
The Variable Information Print segment has increased the Linerless Labels Market value in recent years, as the Varied Information Print labels can easily adopt the Linerless Labels. The Linerless Labels Market is highly influenced by the VIP labeling market which accounts for over 48% of the Linerless Labels Market.
The fluctuating price of raw materials is considered as the key market restraint. Additionally, the Linerless Labels require a special kind of machinery for the operation which is not considered a cost-effective initiative at the time of an economic recession.
The conventional labels utilize die-cut technology and don’t require additional equipment for applying the labels. The Linerless Labels require additional equipment for application.
Rising costs of adhesives:
The adhesive is one of the important components in the labeling, the increasing price of the adhesive as they also possess additional properties in protecting the labels from UV exposure, moisture, and other adversities add to the production costs. A prominent adhesive manufacturer of adhesive has announced a 4% price increment for their adhesives.
Supply chain disturbance:
The raw materials availability and price range vary according to the cost changes and supply chain disturbance. The supply chain drop of the feedstocks like ethylene, methanol, butadiene, isoprene has led to high material costs. This has affected the Linerless Labels Market adversely.
Cumulative growth analysis:
The Linerless labels market is highly influenced by its market segments, the UV curing of ink segment is expected to grow steadily in the upcoming years. As eco-friendly organizations are emerging and initiating eco-friendly practices in the industry, UV curing of ink in the packaging industry has offered several environmentally friendly benefits that can’t be expected from other methods. This method eliminates the usage of solvents, harmful chemicals, and offers high gloss capabilities. The UV curable inks can be utilized to print on rigid substrates also. Hence the advent of these novel techniques has increased the Linerless Labels Market value.
Attractive features offered by the Linerless Labels like counterfeiting property, UV protection, and capability of adhering to severely recycled materials have created a major demand for the Linerless Labels in the packaging industry.
Value chain analysis:
The linerless labels market appears to be immensely promising because of the increasing market value of the raw materials and technologies used for the production of Linerless Labels. As there are a variety of applications available for the Linerless Labels Market, manufacturers utilize varied printing technology for specific applications in the endeavor of attracting consumers. Digital printing is currently holding the largest market share over other printing technologies. As digital printing helps manufacturers in cutting production costs and reduces waste significantly and is considered high quality and cost-effective printing technology by the manufacturers.
The contribution of segments like VIP labels, Digital printing technology, varied ink types have influenced the Linerless Labels Market growth. The increasing demand in the food and beverage industry and the growing intelligent packaging in the countries like China, India, Japan also bolstered the Linerless Labels Market growth.
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The Linerless Labels Market is witnessing supreme growth in the Asia-pacific region mainly due to the increasing growth in the retail industry. The shift in the customers’ attitude towards e-commerce has also impacted the Linerless Labels Market growth in the developed countries. Also, the Asia-pacific region is populated with highly responsible people in terms of utilizing greener products. Manufacturers continue to look for optimal solutions in presenting the product to the consumers. The demand for efficient packaging, intelligent packaging trends, and changing lifestyles have created enormous opportunities for the Linerless Labels Market growth.
Countries like China, India, Thailand, Japan hold higher Linerless Labels Market share over other countries. The additional functionalities offered by the Linerless Labels in retaining the brand integrity, preventing food spoilage, increased shelf life has increased its opportunities in the regions that possess higher demand for the food and beverage industry.
One of the major strategies followed by some of the key players is to collaborate with leading companies, some of the market players across the globe are listed below:
New packaging material has been invented in 2018, that has the capacity of withstanding high condensation and humidity. The water-resistant paper ranges from 170gsm to 300gsm which can be utilized specifically in the food and beverage industry. The medical aids that require additional protection are looking for such inventions as there is an ongoing demand for efficient packaging in the pharmaceutical segment.
UV and LED solutions in the printing technology attribute higher demand in the Linerless Labels Market. They offer higher quality results even on the non-porous substrates. They also reduce the overall carbon footprint in the process.
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|Market Size||2027: USD 3.8 billion|
|CAGR||CAGR of 4.6% (2020-2027)|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Composition, Printing Ink, Printing Technology, Application|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||3M company (U.S.), Coveris Holdings S.A. (U.S.), Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), Constantia Flexible Group GMBH (Austria), RR Donnelley & Sons Company (U.S.), Gipako (Europe), Hub Labels (U.S.), Cenveo Corporation (U.S.), Reflex Labels (U.K.), General Data Company Inc. (U.S.), Skanem AS (Norway), NAStar, Inc. (U.S.), NSD Labelling Group (U.K), and Raveenwood Packaging (U.K.)|
|Key Market Opportunities||Stringent government policies in the emerging economies due to increased awareness about food safety|
|Key Market Drivers||Growing transportation and logistics sector|
Frequently Asked Questions (FAQ) :
The linearless labels market can thrive at 4.6% CAGR by 2027.
By 2027, the linearless labels market can achieve USD 3.8 billion valuation.
NAStar, Inc. (U.S.), Skanem AS (Norway), Raveenwood Packaging (U.K.), and NSD Labelling Group (U.K) are some notable players in the linearless labels market.
Digital printing, flexographic, offset, and lithography printing are types of linearless labels.
North America linearless labels market is booming owing to high utility of UV-curable inks.