Self-adhesive Labels Market Research Report - Forecast to 2027

Self-Adhesive Labels Market Information by Compositions (Release liner, adhesive layer, and face stock), Type (Removable and Permanent), Application (Consumer goods, Food & Beverages, Pharmaceuticals, and others), and Region – Forecast to 2027

ID: MRFR/PNT/0825-HCR | February 2021 | Region: Global | 115 pages

Self-Adhesive Labels Market Overview:

Self-adhesive labels are commonly known as sticky labels that are widely used to label the packaging, provides important information about the contents. Self-adhesive labels are intensively used as price tags or advertisement materials. Although they are widely utilized in the food and cosmetic industry, electronics appliances and electrical products also deploy the self-adhesive labels largely Self-adhesive labels market is projected to reach USD 76.42 billion by 2027 from an estimated USD 46.31 billion in 2020, at a CAGR of 6.7% from 2021 to 2027.

The growing demand for flexible packaging across the globe aids the growth of the Self-Adhesive Labels Market. As flexible packaging can be used for several commodities and can offer excellent durability and product protection, the chance of purchasing the product is increased. This aspect of packaging has aided the growth of the Self-Adhesive Labels Market. The Self-Adhesive Labels are a sophisticated means of packaging that eliminates the need for additional gluing. As there is a rapid rise in urbanization and industrialization customers look for aesthetically pleasing packaging and are ready to pay extra for comfortable and aesthetic packaging. These factors have bolstered the Self-Adhesive Labels Market demand.

Self-Adhesive Labels Market COVID 19 Analysis:

COVID 19 has affected almost every global market including manufacturing and supply chain processes of certain products. Hence there have been delays in receiving the products at the retail store in many countries. This factor has largely affected the Self-Adhesive Labels Market revenue in recent years. Although the situation is getting better as the governments are carefully lifting the regulations regarding the pandemic. We can estimate the Self-Adhesive Labels Market growth to bounce back in the forecast period owing to the convenience and cost-effective nature of the Self-Adhesive Labels.

All through the pandemic period, there has been an increasing demand for medical and food products across the globe. As the labeling industry is crucial in providing important information such as manufacturing date, expiry date, nutrition levels, and contents of the food articles or medicines, the Self-Adhesive Labels Market has grown in these segments.

COVID 19 pandemic has heightened the necessity of blood tests. An important instance of discriminating the blood samples has immensely utilized the Self-Adhesive Labels during the pandemic period and continues to deploy these labels in this segment.

Self-Adhesive Labels Market Dynamics:

Key Market Drivers:

The rapid rise of urbanization and industrialization has increased the awareness among the consumers to check the product contents. Consumers who are allergic to certain ingredients can decide before the purchase of the food article with the help of Self-Adhesive Labels. Also, the detailed information about the product provides deep insight to the consumer, thereby increases the product value. These factors are considered as the key market drivers according to the manufacturers of Self-Adhesive Labels.

The Self-Adhesive Labels Market witnesses peak RoI during the seasonal sales, as the retailers and supermarkets arrange sales and bring change in price during the festive seasons. Tags with special prices are employed in these retail stores majorly utilizes the Self-Adhesive Labels.

The materials used for the production of Self-Adhesive Labels are cost-effective and are readily available. Around 90% of release liners are made of papers, as they are readily available and cheaper. This characteristic is attributed to Self-Adhesive Labels Market growth. On the other hand, the Self-Adhesive Labels without a backing paper are available in varied colors and make them lighter, which cuts down 15-30% off transportation costs.

Self-Adhesive Labels Market Opportunities:

Strict government guidelines in developing countries have mandated the right to know about the product. In addition to that, the food safety guidelines have also impacted the Self-Adhesive Labels Market growth.

The advanced technologies utilized in the labeling industry have been the primary reason for the rapid increase in the Self-Adhesive Labels Market value. Off-set printing technology produces high-quality images and produces sharp and clear images and is considered as the cheapest method of printing high-quality labels. The off-set technology in the labeling industry has grown tremendously in recent years as they are easily utilized by small organizations also. The value of the market in this type is expected to reach a CAGR of 6.7% by the year 2027.

According to VDMA, China holds the second-largest position in the packaging sector. In the endeavor of building the market value, China has invested in importing packaging machines from Germany that is worth 366 million. The total of importing packaging machines was valued at about 1073 million euros in the year 2018 which has attributed to the Self-Adhesive Labels Market growth.

Self-Adhesive Labels Market Restraints:

Stringent government policies imposed on the labeling industries and the manufacturing sectors have restricted the Self-Adhesive Labels Market growth. The policy states that the words “recommended by the medical professionals” or any words that suggest that the food is recommended or prescribed or approved by medical practitioners cannot be used on the food packages. Any food article that does not specify the amount of fruit is likely to deceive the consumer that the product contains fruit, these words are strictly prohibited in the labeling industries. The continuous inclusions of instructions restrict the Self-Adhesive Labels Market growth.

The industry is also affected by the fluctuations in the price of the raw materials used for the production of labels. The lack of awareness at the production department regarding the varied techniques is also a hindering factor in the Self-Adhesive labels market growth.

Self-Adhesive Labels Market Challenges:

The cost-to-benefit ratio has been an important concern for the small manufacturers, as the technologies utilized in the production of labels are costly for a small industrial sector. A small industrial sector does not require a higher quantity of labels, hence these industries don’t prefer high-quality labels or deploy technologies in producing the labels.

Competitive varied types of labels hinder the growth of the Self-adhesive labels market growth. The advantages of wet-glue labels over Self-adhesive labels hampers the Self-adhesive labels market growth. Also, supply chain disturbances cause a huge impact on the market. The logistics costs are also considered as a key reason to push the market down.

Self-Adhesive Labels Market Cumulative Growth Analysis:

Self-adhesive labels market is projected to reach USD 76.42 billion by 2027 from an estimated USD 46.31 billion in 2020, at a CAGR of 6.7% from 2021 to 2027. The Self-adhesive labels market growth is expedited due to the advanced technologies utilized in the production department. Digital printing doesn’t require a printing plate and hence the digital files can be stored as pdfs and can be sent for printing. They can e printed on canvas, paper, fabrics, synthetics. This attractive feature of digital printing enables the manufacturers to carry out the printing with so much convenience.

The shooting rise out 7-11% of the costs of the paper for the face stock and the release paper has affected the market, also an important component VAM in the adhesives used for the manufacturing of the labels has impacted the costs of producing Self-adhesive labels. The film manufacturers in Texas, USA have shut down their plants due to the storm at the beginning of the year 2021, this has also caused an increase in the costs of films that are utilized in the production of labels.

Self-Adhesive Labels Market Value Chain Analysis:

The increased per capita income in emerging countries like the Asia Pacific and Europe has increased the purchasing power of the consumers, also consumers purchase the products that are packed and are convenient for usage and storage, this attitude of consumers has increasingly attributed to the Self-adhesive labels market growth. Retail industries and commercial industries also prefer Self-adhesive labels over traditional labels due to their convenience and time-saving factor.

The retail labels are expected to witness steady growth in the forecast period with a CAGR of 4.9% in the upcoming years. As manufacturers are highly dependent on the labeling industry, they try to use catchy and attractive labels to gain the customer’s attention. This attitude of the manufacturers has brought a significant impact on the Self-adhesive labels market outlook.

Self-Adhesive Labels Market Segment Overview:


  • Release Liner

  • Linerless


  • Permanent

  • Removable

  • Repositionable

Printing Technology

  • Digital Printing

  • Flexography

  • Lithography

  • Screen Printing

  • Gravure

  • Letterpress

  • Offset


  • Food & Beverage

  • Consumer & Durables

  • Home & Personal Care Product

  • Pharmaceuticals

  • Retail Labels

  • Others.

Self-Adhesive Labels Market Regional Analysis:

Among other developing nations, North America holds the largest market in the Self-adhesive labels market. As the nation holds the majority of end-users that are dependent on the labeling industry. The rapid growth in the pharmaceutical industry, expanse manufacturing base, the growing e-commerce sector in the US has increased the Self-adhesive labels market value.

China is the second-largest country in the packaging industry, they trade complex packaging machines to upbuild their business concerning packaging and labeling. This has increased the Self-adhesive labels market value in the country. Additionally, Europe is considered to hold the second-largest share in the Self-adhesive labels market.

Competitive landscape:

Owing to the steady rise in the market, we can expect new market players in the forecast period.

  • 3M Company

  • Avery Dennison Corporation

  • CCL Industries Inc.

  • Constantia Flexibles Group

  • WS Packaging Group, Inc.

  • Fuji Seal International, Inc

  • Huhtamäki Oyj

  • Mondi Plc

  • UPM-Kymmene Corporation

  • Torraspapel, S.A.

Self-Adhesive Labels Market Recent Developments:

May 2021- Catalent has invested in two Herma US wraparound labeling machines for the production of biologics which also includes COVID-19 vaccines. 

Owing to the rise in awareness regarding paper wastage, the manufacturers had introduced eco-friendly labels, they are made of grass papers which are 50% sun-dried fresh fibers. The manufacturers utilize two adhesive coatings. They are suitable for the cosmetics, food, beverage industries.

The UV light-sensitive labels are incorporated in the pulp and are evenly distributed in the paper. When they are exposed to the sunlight, the fibers in the labels glow indicating the genuineness of the labels. They are utilized as security labels.

Self-Adhesive Labels Market Report Overview:

This report has covered:

  • Market overview

  • COVID 19 Analysis

  • Market dynamics

  • Cumulative growth analysis

  • Value chain analysis

  • Segment overview

  • Regional analysis

  • Competitive landscape

  • Recent developments

Segmentation table:

  • Release Liner

  • Linerless


  • Permanent

  • Removable

  • Repositionable

Printing Technology:

  • Digital Printing

  • Flexography

  • Lithography

  • Screen Printing

  • Gravure

  • Letterpress

  • Offset

Report Scope:
Report Attribute/Metric Details
  Market Size   2027: USD 76.42 billion
  CAGR   6.7% CAGR (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Compositions, Type, Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Avery Dennison Corporation, Americk Packaging Group, Constantia Flexibles Group Gmbh, SVS Labels, and CCL Industries Inc. H.B. Fuller Company, Müroll GmbH, Coveris Holdings S.A., Royston Labels Ltd., UPM-Kymmene Oyj, Henkel AG & Co., Mondi Group, S&K LABEL spol.sare
  Key Market Opportunities

  • Swelling demand for the consumer goods products alongside flexible packaging industry
  • Popularity of these labels is increasing among the manufacturers due to their effective labeling solutions and cost saving
  •   Key Market Drivers

  • Growing demand from the logistics and transportation sector
  • Strict government guidelines in the developing economies about food safety

  • Frequently Asked Questions (FAQ) :

    Major compositions in the self-adhesive labels market include release liner, adhesive layer, and face stock.

    Global market of self-adhesive labels is expected to exhibit a strong 6.7% CAGR over the forecast period from 2020 to 2027.

    Growing demand from the logistics and transportation sector is likely to be a major driver for the self-adhesive labels market over the forecast period.

    North America dominates the global self-adhesive labels market.

    Leading players in the global self-adhesive labels market include Avery Dennison Corporation, H.B. Fuller Company, and SVS Labels, among others.