Internet of Things in Retail Market Research Report: By Application (Inventory Management, Smart Shelves, Customer Engagement, Supply Chain Management, Sales Marketing Automation), By Technology (RFID, Bluetooth, Wi-Fi, NFC, Cloud Computing), By End Use (Supermarkets, Convenience Stores, Specialty Stores, Online Retail, Department Stores), By Solution (Hardware, Software, Services) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034

Internet of Things in Retail Market Overview

Internet Of Things In Retail Market is projected to grow from USD 50.30 Billion in 2025 to USD 120.49 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 10.19% during the forecast period (2025 - 2034). Additionally, the market size for Internet Of Things In Retail Market was valued at USD 45.65 billion in 2024.

Key Internet of Things in Retail Market Trends Highlighted

The Global Internet of Things in Retail Market is significantly driven by the need for enhanced customer experience and operational efficiency. Retailers are increasingly adopting IoT solutions to gain insights into consumer behavior, optimize inventory management, and streamline supply chain processes. As online shopping continues to grow, the integration of IoT technologies helps brick-and-mortar stores create a seamless shopping experience, allowing for improved personalization and targeted marketing efforts. Moreover, the rise of smart devices has made it easier for retailers to connect with customers and gather valuable data that can inform business strategies. Opportunities abound for businesses that can leverage IoT technologies to enhance their offerings. Retailers can explore advancements in automation and artificial intelligence to analyze customer data further, creating targeted promotions and recommendations. There is also potential to expand the use of connected devices, such as smart shelves and sensors, which can provide real-time insights into inventory levels and product movement. Retailers may also capture opportunities to implement IoT solutions for enhanced security measures, protecting both their assets and sensitive customer information. As these technologies continue to evolve, the potential for new applications and solutions will expand.Recent trends highlight the push towards sustainability and data-driven decision-making within the retail sector. Retailers are increasingly using IoT devices to track energy use and reduce waste, aligning with consumers' growing concerns for the environment. There is a clear emphasis on integrating IoT with other technologies, such as artificial intelligence and machine learning, to create smarter retail environments. The shift towards omnichannel retailing is also influencing market dynamics, where retailers seek to unify their online and offline operations through connected technologies, thereby enhancing customer engagement and ensuring consistency across channels. These developments are shaping the future of the retail landscape, where IoT plays a crucial role in driving innovation and meeting consumer demands.

Figure 1 Internet Of Things In Retail Market Overview (2025-2034)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Internet of Things in Retail Market Drivers

Increasing Adoption of Smart Technologies

The Global Internet of Things in Retail Market Industry is poised for significant growth driven by the increasing adoption of smart technologies across various retail sectors. As retailers strive to enhance their customer experience and streamline operations, they are turning to IoT solutions that provide real-time data collection and analysis. These smart technologies, including connected devices, sensors, and advanced analytics, allow retailers to gather valuable insights into customer behavior and preferences, inventory management, and supply chain efficiency. The ability to monitor stock levels automatically and predict when to reorder products improves inventory turnover and reduces the likelihood of stockouts, thereby enhancing customer satisfaction. Additionally, smart technologies enable personalized marketing strategies, allowing retailers to target their audience more effectively, increase conversion rates, and boost sales. As more retailers recognize the benefits of employing IoT solutions, the Global Internet of Things in Retail Market will continue to expand and evolve, creating new opportunities for businesses to innovate and justify their investments in digital transformation.

Growing Demand for Enhanced Customer Experience

As competition intensifies in the retail sector, businesses are increasingly focusing on enhancing customer experience to differentiate themselves in the market. The Global Internet of Things in Retail Market Industry plays a pivotal role in this transformation by providing retailers with tools to create a seamless, personalized shopping experience. IoT technologies such as smart mirrors, beacons, and mobile applications enable retailers to engage customers in innovative ways, gather customer feedback in real time, and tailor offerings based on individual preferences.This growth in demand for improved customer experiences is driving investment in IoT solutions, as retailers recognize that satisfied customers lead to increased loyalty and, ultimately, higher revenue.

Operational Efficiency and Cost Reduction

One of the key drivers for the growth of the Global Internet of Things in Retail Market Industry is the increasing need for operational efficiency and cost reduction among retailers. IoT technologies empower businesses to automate various processes, minimizing manual intervention, reducing labor costs, and improving accuracy. For example, using smart shelves equipped with sensors to track inventory levels helps retailers manage stock more effectively and reduce waste.Additionally, predictive analytics powered by IoT can optimize supply chain logistics, ensuring timely deliveries and minimizing excess inventory. By leveraging these technologies, retailers can streamline their operations, lower costs, and improve their profit margins, making them more competitive in a rapidly evolving market.

Internet of Things in Retail Market Segment Insights

Internet of Things in Retail Market Application Insights  

The Global Internet of Things in Retail Market, focusing on the Application segment, demonstrated a substantial market dynamic in 2023, valued at approximately 37.59 USD Billion, with projections indicating robust growth by 2032. Within this segment, the imperative role of Inventory Management is underscored by its valuation of 10.5 USD Billion in 2023, anticipated to grow to 25.0 USD Billion by 2032, portraying it as a critical driver in retail optimization. The ability of IoT technologies to facilitate real-time tracking and management of inventory not only enhances stock accuracy but also minimizes losses, making it a dominant force in the market landscape.Smart Shelves, initiating with a valuation of 8.0 USD Billion in 2023 and rising to 18.0 USD Billion by 2032, also significantly contributes to market evolution. These innovative technologies allow retailers to monitor product availability and customer interactions, thereby enhancing the shopping experience and supporting tighter inventory controls. Customer Engagement, valued at 7.5 USD Billion in 2023, is projected to reach 18.0 USD Billion by 2032. This segment harnesses IoT's potential to enrich customer interactions through personalized experiences, promotional strategies, and feedback mechanisms, which are pivotal in driving consumer loyalty and retention.Another key player in this landscape is Supply Chain Management, standing at 6.0 USD Billion in 2023 with expectations to climb to 12.5 USD Billion by 2032. The ability to optimize logistics and ensure transparency through IoT applications presents significant operational efficiencies for retailers. Last but not least, Sales  Marketing Automation, starting at 5.54 USD Billion in 2023 and increasing to 16.5 USD Billion by 2032, plays a vital role by automating customer targeting, engagement, and sales processes, enabling retailers to utilize data analytics for informed decision-making.The overall trajectory of the Global Internet of Things in Retail Market segmentation exemplifies a strong growth narrative where specific applications continue to dominate in terms of value, enhancing operational efficiency, driving customer satisfaction, and redefining retail strategies for the future. The convergence of these technological advancements showcases the potential for retailers to embrace innovation in crafting more effective sales and inventory management solutions. The increasing adoption of these IoT applications illustrates a robust market growth driven by the need for enhanced consumer engagement, operational efficiencies, and supply chain transparency, making the Application segment a focal point within the broader Global Internet of Things in Retail Market industry landscape.

Figure 2 Internet Of Things In Retail Market Application Insights (2023-2032)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Internet of Things in Retail Market Technology Insights  

The Global Internet of Things in Retail Market focuses on a variety of technologies that enhance connectivity and operational efficiency within the retail sector. In 2023, the market was valued at 37.59 USD Billion, reflecting a strong interest and investment in technology solutions that facilitate improved customer experiences and inventory management. Among these technologies, RFID (Radio-Frequency Identification) stands out for its ability to streamline supply chain processes and reduce theft, significantly impacting retail operations. Bluetooth technology fosters seamless interactions between devices, aiding in personalized marketing efforts and customer engagement.Wi-Fi plays a critical role in providing widespread connectivity within retail spaces, enhancing both operational management and customer satisfaction. NFC (Near Field Communication) is essential for enabling secure contactless payments, which have surged in popularity. Furthermore, cloud computing supports the storage and analysis of vast amounts of data generated in retail, allowing for better decision-making and real-time analytics. The combination of these technologies underlines the overall market growth, showcasing the increasing reliance on innovative solutions to meet evolving consumer demands and enhance retail efficiency.

Internet of Things in Retail Market End-Use Insights  

The Global Internet of Things in Retail Market is witnessing significant growth, with an expected valuation of 37.59 USD Billion in 2023, reflecting the rising adoption of connected technologies across various retail formats. Among the diverse end-use applications, supermarkets often play a crucial role, as they leverage IoT for inventory management and customer insights, enhancing efficiency and experience. Convenience stores also contribute significantly, capitalizing on IoT to optimize operations and improve service delivery. Specialty stores gain prominence through personalized marketing and customer engagement driven by IoT, while online retail dominates the landscape with innovative supply chain solutions and data-driven customer preferences. Department stores are adopting IoT technologies to streamline operations and enhance in-store experiences, supporting their transition to multi-channel retailing. The diverse applications across these sectors illustrate the importance of the Global Internet of Things in Retail Market segmentation as businesses adapt to trends and consumer demands, highlighting substantial opportunities for growth and innovation within the industry. As technological advancements continue to unfold, data-driven insights facilitate strategic decisions, enabling retail players to optimize their offerings in this rapidly evolving market landscape.

Internet of Things in Retail Market Solution Insights  

The Global Internet of Things in Retail Market is projected to reach a valuation of 37.59 USD Billion in 2023, showcasing the significant growth potential within this segment. The Solution category comprises various elements, notably including Hardware, Software, and Services, each playing a pivotal role in enhancing the retail experience. Hardware solutions are essential as they facilitate the connectivity of devices and sensors, which are integral for data collection and analysis. Software solutions enable retailers to manage and interpret the data generated, allowing for better decision-making and personalization of customer experiences. Services, on the other hand, offer support and implementation expertise, which are crucial for the integration of IoT technologies into existing retail systems. The ongoing digital transformation in retail and the increasing need for automation and efficiency serve as key growth drivers for the Global Internet of Things in Retail Market revenue. However, challenges such as data security concerns and the complexity of system integration could impede growth. The market statistics reflect a compelling opportunity for expansion and innovation as retailers seek to leverage IoT solutions to enhance operational effectiveness and customer engagement.

Internet of Things in Retail Market Regional Insights  

The Global Internet of Things in Retail Market is experiencing substantial growth, with a strong emphasis on regional segmentation. In 2023, North America holds a majority share, valued at 15.0 USD Billion, and is projected to reach 36.0 USD Billion by 2032, driven by advanced technological adoption and a robust retail ecosystem. Europe follows, significantly contributing to the market with a valuation of 10.0 USD Billion in 2023, expected to grow to 25.0 USD Billion, as retail companies increasingly leverage IoT solutions for operational efficiency. The APAC region, valued at 8.0 USD Billion in 2023 and anticipated to expand to 20.0 USD Billion, reflects rapid urbanization and a growing demand for smart retail technologies. South America and MEA play smaller roles in this market, with valuations of 2.5 USD Billion and 2.09 USD Billion, respectively, in 2023, projected to grow to 5.0 USD Billion and 4.0 USD Billion by 2032. While they represent the lesser share of the market, their growth potential offers significant opportunities for expansion in the Internet of Things in the Retail Market, as these regions adopt digital transformations to enhance customer experiences.

Figure 3 Internet Of Things In Retail Market Regional Insights (2023-2032)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Internet of Things in Retail Market Key Players and Competitive Insights

The Global Internet of Things in Retail Market has witnessed remarkable growth and transformation, driven by the increasing integration of technology in retail environments. This market encompasses a range of technologies and solutions that enhance the shopping experience, streamline operations, and optimize supply chain management. Competitive insights within this market highlight the importance of innovative strategies, which involve the use of advanced data analytics, artificial intelligence, and connected devices. Companies are increasingly focusing on how to leverage IoT technologies to improve customer engagement, enhance operational efficiency, and gain a competitive edge. With a landscape characterized by rapid technological advancements, evolving consumer preferences, and heightened competition, businesses are continuously exploring new avenues to capitalize on IoT opportunities in the retail sector.Microsoft has established a strong foothold in the Internet of Things in the Retail Market, showcasing significant strengths that set it apart from competitors. Its cloud-based platforms, particularly Azure, provide robust solutions for retailers seeking to streamline operations and enhance customer experiences through IoT integration. The company excels in data analytics, enabling retailers to glean actionable insights from their IoT data to anticipate consumer needs and improve inventory management. Furthermore, Microsoft’s extensive partnerships with various technology providers bolster its position, facilitating a comprehensive suite of IoT solutions tailored to the retail industry. The focus on security and regulatory compliance, paired with their commitment to innovation, further strengthens Microsoft's competitive stance in the market, allowing retailers to confidently leverage IoT technologies to drive growth and efficiency.Oracle also plays a significant role in the Internet of Things in the Retail Market, leveraging its extensive experience in database management and enterprise solutions to develop innovative IoT applications tailored for retail. The company offers a multitude of IoT solutions that focus on enhancing supply chain visibility, improving inventory accuracy, and delivering personalized customer experiences. With a strong emphasis on integrating IoT with artificial intelligence and machine learning, Oracle allows retailers to analyze large data sets quickly and efficiently, enabling them to make informed decisions. Additionally, Oracle's strong reputation for providing robust and scalable solutions gives retailers the flexibility they need to adapt to changing market demands. Combining these strengths with its global presence, Oracle effectively supports retailers in navigating the complexities of the IoT landscape, driving operational excellence and customer satisfaction throughout the industry.

Key Companies in the Internet of Things in Retail Market Include

• Microsoft
• Oracle
• Qualcomm
• IBM
• Philips
• Samsung
• Google
• Salesforce
• Zebra Technologies
• Cisco
• Siemens
• Intel
• SAP
• Honeywell
• Amazon

Internet Of Things In Retail Industry Developments

• Q2 2024: Wiliot raises $200M to expand its IoT platform for retail supply chains Wiliot, an IoT startup specializing in smart tags and sensors for retail and supply chain management, secured $200 million in funding to accelerate the deployment of its ambient IoT platform in global retail environments.
• Q2 2024: Walmart and Zebra Technologies Announce Strategic Partnership to Enhance In-Store IoT Capabilities Walmart entered a multi-year partnership with Zebra Technologies to deploy advanced IoT devices and analytics solutions across its U.S. stores, aiming to improve inventory management and customer experience.
• Q2 2024: Amazon launches new Just Walk Out technology for third-party retailers Amazon expanded its Just Walk Out cashierless checkout technology to third-party retail chains, enabling more stores to adopt IoT-powered frictionless shopping experiences.
• Q3 2024: Microsoft and Kroger Expand Retail IoT Collaboration with New Smart Shelves Rollout Microsoft and Kroger announced the expansion of their partnership to deploy IoT-enabled smart shelves and digital price tags in over 500 Kroger stores, enhancing real-time inventory tracking and dynamic pricing.
• Q3 2024: JD.com Unveils AI-Powered IoT Platform for Smart Retail Stores JD.com launched a new AI-driven IoT platform designed to automate inventory management and personalize in-store experiences for its retail partners in China.
• Q4 2024: Carrefour partners with Sigfox to deploy IoT sensors for supply chain monitoring Carrefour signed a partnership with IoT network provider Sigfox to install connected sensors across its European supply chain, aiming to improve product traceability and reduce waste.
• Q4 2024: Honeywell Launches New IoT Platform for Retail Energy Management Honeywell introduced a cloud-based IoT platform that enables retailers to monitor and optimize energy consumption across multiple store locations.
• Q1 2025: Bosch acquires retail IoT startup Shopic for $150 million Bosch completed the acquisition of Shopic, an Israeli startup specializing in smart cart and in-store IoT solutions, to strengthen its presence in the connected retail technology market.
• Q1 2025: Verizon and Walgreens Launch 5G-Enabled IoT Pilot for Smart Pharmacies Verizon and Walgreens began a pilot program to deploy 5G-connected IoT devices in select pharmacy locations, aiming to automate inventory tracking and enhance customer service.
• Q2 2025: Intel Unveils Edge AI IoT Solution for Retail Checkout Automation Intel launched a new edge AI IoT platform designed to power automated checkout systems and real-time analytics in retail stores.
• Q2 2025: Alibaba Invests $100M in IoT Retail Startup Cloudpick Alibaba invested $100 million in Cloudpick, a startup developing AI and IoT-powered cashierless store technology, to accelerate the rollout of smart retail solutions in Asia.
• Q2 2025: Tesco opens new automated fulfillment center powered by IoT robotics Tesco opened a new automated fulfillment center in the UK, featuring IoT-connected robots and sensors to streamline order picking and inventory management for online grocery delivery.

Internet of Things in Retail Market Segmentation Insights

• Internet of Things in Retail Market Application Outlook

  • Inventory Management
  • Smart Shelves
  • Customer Engagement
  • Supply Chain Management
  • Sales Marketing Automation  

 

• Internet of Things in Retail Market Technology Outlook

  • RFID
  • Bluetooth
  • Wi-Fi
  • NFC
  • Cloud Computing

 

• Internet of Things in Retail Market End Use Outlook

  • Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
  • Department Stores

 

• Internet of Things in Retail Market Solution Outlook

  • Hardware
  • Software
  • Services

 

• Internet of Things in Retail Market Regional Outlook

  • North America
  • Europe
  • South America
  • Asia Pacific
  • Middle East and Africa  

Report Attribute/Metric	Details
Market Size 2024	45.65 (USD Billion)
Market Size 2025	50.30 (USD Billion)
Market Size 2034	120.49 (USD Billion)
Compound Annual Growth Rate (CAGR)	10.19% (2025 - 2034)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2034
Historical Data	2019 - 2023
Market Forecast Units	USD Billion
Key Companies Profiled	Microsoft, Oracle, Qualcomm, IBM, Philips, Samsung, Google, Salesforce, Zebra Technologies, Cisco, Siemens, Intel, SAP, Honeywell, Amazon
Segments Covered	Application, Technology, End Use, Solution, Regional
Key Market Opportunities	Smart inventory management solutions, Enhanced customer engagement technologies, Data analytics for personalized shopping, Seamless payment processing systems, Supply chain optimization tools
Key Market Dynamics	Enhanced customer experience, Inventory management efficiency, Data analytics optimization, Supply chain visibility, and Cost reduction strategies
Countries Covered	North America, Europe, APAC, South America, MEA