Heart Health Ingredients Market Information by Type (Omega-3, Beta Glucan, Phytosterol, Soy Protein and others), Application (Pharmaceuticals, Supplements, Beverages, Oils and Fats, Bakery and Confectionery, Dairy and Frozen Desserts, Sweet and Savory Snacks and others) and Region - Forecast till 2027

Heart Health Ingredients Market Overview

Global Heart Health Ingredients Market is expected to grow at a CAGR from 2019 to 2023 as per MRFR Analysis. Organic ingredients and healthy eating is trending and customers are increasing their demand for food ingredients that don’t have any artificial ingredients or preservatives. Hence, the demand for food ingredients belonging to clean-label supplements is on the rise during the forecast period of 2021-2027.

COVID 19 Analysis

Since late 2019 and 2020, the world has been struggling to keep up with the fatalities and the different trends that have been introduced by the arrival of the novel coronavirus pandemic. Declared as a healthcare emergency by the WHO, the pandemic has urged people to take their health seriously and the players are expected to make similar changes to their lifestyles and consumable ingredients. The global market customers are taking their health seriously and are improvising on their routine by including exercise, alongside the rise of other options like healthy eating choices, and following other steps like taking supplements for improving the health of internal body organs like the heart.

The prominent market players of the heart health ingredients market are considering this fact and hence, developing and launching ingredients that represent valuable information regarding the health benefits and ingredients of the global market products. This is enabling the global market consumers to feel that they have better control of what they are eating and their well-being for the upcoming years, as a part of the forecast period that will be ending in 2027. Also, the global government is increasing its investment in research and development to help the players expand their services and improvise on the supply chain mechanism that was disrupted due to the lockdown, as a part of the effects that have been introduced by the pandemic.

Market Dynamics

Drivers

As per the World Health Organization, the risk of cardiovascular diseases is emerging as one of the major reasons for a spike in the death rate. It has been estimated that approximately 17.9 million people die each year as their body fails to fight the issues created by cardiovascular diseases. There has been a rising preference of the target consumers for personalized nutrition followed by the ability for improving their heart health presents the Heart Health Ingredients Market with various kinds of growth opportunities.

Opportunities

The ease and convenient availability of the internet have backed with the spread of knowledge for wise and judicious use of the same is giving rise to major opportunities that help in the global growth of the market that will be ending in 2027 as per the predictions by the investors for the market. These propelling market opportunities are providing real-time results as the sales of heart health supplements are experiencing major hikes and demand. There has been a substantial increase in the amount of these sales is directly related to the need for heart health support. This is further, helping for the functions on expanding the scale of the Heart Health Ingredients Market operations during the forecast period that ends in 2027.

Technology Analysis

The fast-moving scientific demand and the advancements of technology are backing the increased research and developmental initiatives that help the global market operations to expand during the forecast period that will be ending in 2027. Also, there has been a prominent presence of solutions that are enabling the customers at large in obtaining specific solutions that help in solving specific health needs of the global audience. There has been a rising degree of consciousness of the global market customers for feeding their bodies with appropriate nutrition is increasing.

Study Objectives

• To project the scope of the market during the forecast period of 2021-2027 based on the predictions of the market leaders and experts and the market dynamics post the effect of the COVID-19 pandemic.


• The global heart health ingredients market helps to establish an understanding of the operations and helps the study the market’s segmentation in the global locations and their ability to meet the needs of the target audience in global market locations.


• To study the recent developments of the prominent market players that promise a great growth for the market during the forecast period ending in 2027 and further, help in expanding the market size during the period.

Market Segmentation

The heart health product market has been divided all across the globe based on the source, delivery format, nutrition and function, category, and consumer group.

Based on the Source

The Heart Health Ingredients Market has been divided all across the globe based on the source into tea leaf extract and fish, vegetables, fruits, and grain and pulses.

Based on the Delivery Format

The market has been divided all across the globe based on the delivery format into drops and capsules, soft gels &gels, powder, tablets, and capsules.

Based on the Nutrition and Function

The Heart Health Ingredients Market has been divided all across the globe based on the nutrition and function into lactose-free, sodium-free, gluten-free, antioxidants, low-cholesterol / low fat, vitamins, omega-3 fatty acids, and others (1L1 gene expression, co-enzyme, CoQ10 Nutritional Supplements)

Based on the Category

The market has been divided all across the globe based on the category into heart health care (post heart operations), heart disease-prone, and heart-healthy nutrition.

Based on the Consumer Group

The market has been divided all across the globe based on the consumer group into senior, adult, and child.

Regional Analysis

The heart health ingredients market has been divided all across the globe based on the regions into the North American region, the European region, the Asian Pacific region, and others like the Latin American region, and the Middle East and African region. The largest market share in the global market is held by the North American region and the main reason behind this is the presence of various major key players in this region that drives the market demand.

Regionally, the Asian Pacific region and the North American region are considered as the primary markets for nutraceuticals especially during the ongoing forecast period that will be ending in 2027. The trends suggest that the Asian Pacific region witnessing high growth prospects.

Competitive Landscape

The most prominent major key players in the heart health ingredients market all across the globe are mentioned below:

• Maritzmayer Laboratories, Inc. (US)


• NAG Nutritech Ltd. (China)


• Nature’s Way ingredients, Inc. (US)


• Irwin Naturals (US)


• Physician Naturals (US)


• Asterism Healthcare Group (Japan)


• Silvertown Health (UK)


• Advanced Orthomolecular Research (Canada)


• ALTICOR Inc. (US)


• GNC Holdings, Inc. (US)


• NBTY, Inc. (US)


• Ion Labs, Inc. (US)

These major key players use various strategies to sustain their market position in the Heart health ingredients market in the global market by going for mergers, and acquisitions, by collaborating, setting up a new joint venture, establishing a partnership, developing a new product line, innovation in the existing product, developing a new production process, and many others to expand their customer base in the untapped market of the Heart health ingredients all across the globe.

Recent Developments

• Asterism Healthcare Group (Japan) is spending a huge sum of money on research band development to get an upper edge over its competitors. This will help the company in increasing its sales revenue


• All the major Heart Health Ingredients Market key players in the participating regions across the globe are highly investing in mergers and acquisitions, new joint ventures, and new product launches.


• Few manufacturers of the global market are trying to launch new beta glucan-based products in drinkable form. For instance, Guardian, which is a pharmaceutical company and retail chain, has taken it to the international market and introduced grain- and oat-based drinks, with 30% more beta-glucan in each serving. This can be understood as a powdered drink, with high beta-glucan, containing Swedish oat bran.


• In 2019, AVA has been acquired by Koninklijke DSM N.V for enhancing its position in the personalized nutrition sector.


• In the United States, as a part of the North American region, a prominent market factor that drives the beta-glucan market has the rising obese population, followed by the rising consumption of beta-glucan-containing products decreases the risk of cardiovascular diseases that occur through obesity.

Report Overview

This global heart health ingredients market research report consists of the following elements mentioned below:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Technical Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• recent Developments

This market research report contains factors that drive the growth of the Heart health ingredients market in the global market along with the factors that restrict its growth in the global market. The impact of COVID 19 on the Heart health ingredients market all across the globe is mentioned. The future growth rate in the Heart health ingredients market during the forecasted period is estimated and mentioned.

Intended Audience

Traders, importers, exporters, retailers and wholesalers, food and nutrition product manufacturers, health sectors, heart health ingredients manufacturers, and others.