US Heart Health Ingredients Market Size was estimated at 3.77 (USD Billion) in 2023. The US Heart Health Ingredients Market Industry is expected to grow from 4.3(USD Billion) in 2024 to 8.4 (USD Billion) by 2035. The US Heart Health Ingredients Market CAGR (growth rate) is expected to be around 6.277% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Heart Health Ingredients Market is currently experiencing several important trends that reflect the growing awareness of cardiovascular health among consumers. One significant driver of this market is the increasing prevalence of heart disease, as the Centers for Disease Control and Prevention (CDC) highlights that it remains the leading cause of death in the United States. As a result, there is a rising demand for ingredients that promote heart health, such as omega-3 fatty acids, plant sterols, and coenzyme Q10. Consumers are becoming more ingredient-conscious, seeking products fortified with these heart-healthy components in their diets.Opportunities are emerging in the market for companies that focus on transparency and clean labeling. Many consumers prefer products with natural and recognizable ingredients, prompting manufacturers to develop innovative formulations that appeal to health-conscious individuals. This trend is further supported by regulatory initiatives encouraging the inclusion of heart health claims on packaging, making it easier for consumers to identify beneficial products. The popularity of plant-based diets also creates avenues for brands to introduce heart-healthy ingredients derived from vegan sources. In recent times, there has been a notable shift towards preventive health and wellness.Many Americans are proactively taking steps to maintain their heart health rather than waiting for medical intervention. This has resulted in an upsurge in dietary supplements and functional foods aimed at heart health. Retailers are responding by expanding their offerings, providing consumers with access to a diverse range of heart health ingredients. Overall, the US market is poised for growth as awareness of heart health continues to influence consumer behavior and preferences in food and nutritional choices.
The US Heart Health Ingredients Market Industry is experiencing growth driven by the rising prevalence of cardiovascular diseases (CVDs), which remain the leading cause of death in the United States. According to the Centers for Disease Control and Prevention (CDC), approximately 697,000 Americans died from CVDs in 2020, accounting for 1 in every 5 deaths. This alarming statistic is fueling demand for heart health ingredients in functional foods and supplements, as consumers become increasingly aware of the health benefits they offer.Organizations like the American Heart Association are actively promoting heart-healthy diets and lifestyle changes, further driving the market, as consumers seek products that can help reduce their risk of CVDs. Additionally, the growing emphasis on preventive healthcare is pivoting more individuals towards heart health solutions across the nation, thus enhancing market potential.
There is a notable increase in health consciousness among consumers in the United States, significantly influencing the US Heart Health Ingredients Market Industry. A survey from the Food and Drug Administration indicated that over 70% of Americans are trying to improve their diets, specifically by incorporating heart-healthy ingredients. This movement is driven by the desire for better overall wellness and longevity, urging manufacturers to develop and promote products infused with beneficial ingredients such as omega-3 fatty acids, plant sterols, and soluble fiber.As consumers read ingredient labels more attentively, traditional food and beverage products are being reformulated to meet this demand for heart-healthy alternatives, substantially increasing the market base.
The US Heart Health Ingredients Market Industry is witnessing a growing demand for functional foods and dietary supplements, fueled by increasing awareness about the importance of nutrition for cardiovascular health. Research indicates that nearly 80% of adults in the United States have consumed dietary supplements in 2022, with heart health-related products accounting for a significant portion of this consumption. Organizations such as the Council for Responsible Nutrition have reported a continuous increase in dietary supplement sales, leading to the introduction of innovative heart health products containing ingredients like coenzyme Q10 and resveratrol.This trend not only reflects consumer interest in fortified and functional foods but also highlights the expanding retail landscape for heart health ingredients.
The US Heart Health Ingredients Market is seeing significant advancements and interest, especially in its Type segment, where various ingredients play critical roles in promoting cardiovascular health. Omega-3 fatty acids are widely recognized for their benefits in reducing inflammation and lowering triglyceride levels, leading to a robust demand from health-conscious consumers. This segment contributes substantially to the overall market landscape, resonating with growing dietary preferences that prioritize heart health. Beta Glucan, a soluble fiber found mainly in oats and barley, has also gained traction due to its ability to support cholesterol management, presenting opportunities for product innovations in functional foods.Phytosterols are another important ingredient noted for their effectiveness in lowering cholesterol absorption; their inclusion in everyday food items is becoming more commonplace, reflecting a shift towards preventive health care. Soy Protein holds its significance, largely recognized for its properties in reducing LDL cholesterol levels; it continues to dominate due to the plant-based trend thriving in the US. Other ingredients in this segment encapsulate a variety of natural components aimed at enhancing heart wellness, indicating a diversification in product offerings.Trends like clean label initiatives and increased awareness regarding heart health are driving the market forward, with consumers actively seeking products that provide these heart health benefits in transparent formulations. However, the market also faces challenges, including the need for scientific validation of health claims and consumer skepticism around new ingredients, which can hinder market penetration. Overall, the Type segment of the US Heart Health Ingredients Market reflects dynamic growth prospects driven by changing consumer habits and increased healthcare awareness, ultimately catering to a demographic that prioritizes maintaining heart health through dietary modifications.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Heart Health Ingredients Market is diverse, with the Application segment encompassing various categories that cater to heart health. Pharmaceuticals play a crucial role in disease management, providing essential ingredients aimed at improving cardiovascular health. Supplements have gained significant popularity as consumers increasingly seek preventive measures, fostering robust growth within this category. Beverages that include heart-healthy components are trending, driven by rising health awareness among consumers. Oils and fats are essential for delivering healthy fats, reflecting the shift towards heart-conscious dietary choices.Bakery and confectionery products are integrating heart health ingredients to enhance consumer appeal, while dairy and frozen desserts are adapting to meet the demand for healthier alternatives. Sweet and savory snacks are increasingly featuring heart-friendly ingredients, showcasing innovation in this segment. The growing awareness of heart health, driven by rising rates of cardiac diseases and lifestyle factors in the US, creates opportunities across all these applications, making the market poised for continued growth. The emphasis on functional foods providing health benefits aligns with consumer preferences for promoting heart health, driving advancements in product formulations and marketing strategies within the US Heart Health Ingredients Market industry.
The US Heart Health Ingredients Market is characterized by a robust landscape of competition shaped by an increasing demand for heart-healthy products and rising consumer awareness regarding cardiovascular health. With the prevalence of heart diseases on the rise, the market has witnessed significant developments driven by both established and emerging companies. The competition is fueled by the introduction of innovative formulations utilizing natural ingredients that have been scientifically proven to support heart health. Factors such as regulatory compliance, consumer preferences for transparency in sourcing, and efficacy of ingredients play a crucial role in determining market success. Moreover, collaboration between manufacturers and research institutions for product development and the growing trend of personalized health solutions further intensify the competitive dynamics within this market.Focusing on Herbalife in the US Heart Health Ingredients Market, the company has positioned itself as a prominent player through a diverse portfolio of nutrition and wellness products that emphasize cardiovascular health. The strengths of Herbalife lie in its extensive distribution network, enabling the company to reach a wide array of consumers seeking heart-healthy solutions. Its investments in scientific research and development enhance the credibility of its products, many of which are formulated with herbs, amino acids, and other components known to benefit heart health. The company's commitment to quality and safety, coupled with a strong community of independent distributors, strengthens its market presence. Additionally, Herbalife actively engages in initiatives aimed at promoting heart health awareness, further solidifying its image as a trusted brand in the sector.Groupe Danone has similarly made significant strides in the US Heart Health Ingredients Market by focusing on products designed to support cardiovascular wellness. Known for its dairy and plant-based offerings, Groupe Danone has integrated heart-healthy ingredients into its product lines, such as yogurt and dairy alternatives fortified with omega-3 fatty acids and probiotics. The company’s strengths lie in its strong brand recognition, strategic partnerships, and a portfolio that effectively meets the growing consumer demand for healthier options. Its commitment to sustainability and health promotion has been enhanced through mergers and acquisitions that expand its footprint in nutritional segments geared towards heart health. By investing in innovative product development and leveraging its capabilities in health science, Groupe Danone continues to enhance its market presence and respond effectively to consumer needs in the US, making it a formidable competitor in this space.
US Heart Health Ingredients Market Industry Developments
The US Heart Health Ingredients Market has seen several notable recent developments, particularly with major players like Herbalife, Groupe Danone, and The Coca-Cola Company focusing on product innovation and reformulation to meet rising consumer demand for heart-healthy options. In October 2023, the Kerry Group launched a new line of heart health ingredients specifically targeting cardiovascular wellness. Additionally, the market valuation of Abbott Laboratories and Nestle has significantly increased, reflecting a growing consumer shift towards functional foods that promote heart health. Notably, in March 2023, BASF announced the acquisition of a small health ingredients firm to expand its portfolio in this sector. This acquisition aligns with the tightening competition among market leaders like PepsiCo and DuPont, who are also investing in Research and Development for innovative heart health products. Over the past two years, there has been substantial growth in the demand for plant-based heart health ingredients, further influencing companies like Chobani and Nature Made to explore more sustainable ingredient sources. This ongoing evolution in the US Heart Health Ingredients Market indicates a robust interest in wellness-focused food and beverages among consumers.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 3.77(USD Billion) |
| MARKET SIZE 2024 | 4.3(USD Billion) |
| MARKET SIZE 2035 | 8.4(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.277% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Herbalife, Groupe Danone, Kerry Group, BASF, The CocaCola Company, PepsiCo, Abbott Laboratories, Nestle, Chobani, Nature Made, Amway, DuPont, Cargill, Garden of Life, ADM |
| SEGMENTS COVERED | Type, Application |
| KEY MARKET OPPORTUNITIES | Plant-based ingredients demand surge, Innovative functional foods growth, Personalized nutrition trend rise, Online health supplements sales boost, Cardiovascular wellness awareness increase |
| KEY MARKET DYNAMICS | aging population, increasing healthcare awareness, rising incidence of cardiovascular diseases, growing demand for natural ingredients, regulatory support for health claims |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Heart Health Ingredients Market is expected to be valued at 4.3 billion USD in 2024.
By 2035, the US Heart Health Ingredients Market is projected to reach a valuation of 8.4 billion USD.
The anticipated CAGR for the US Heart Health Ingredients Market from 2025 to 2035 is 6.277%.
Key types include Omega-3, Beta Glucan, Phytosterol, Soy Protein, and others.
The market size for Omega-3 is anticipated to reach 0.974 billion USD in 2024.
By 2035, the market value for Beta Glucan is expected to rise to 1.787 billion USD.
Major players include Herbalife, Groupe Danone, Kerry Group, BASF, and The CocaCola Company among others.
Phytosterol is expected to be valued at 0.73 billion USD in the year 2024.
The projected market size for Soy Protein is anticipated to be 1.251 billion USD by 2035.
The 'others' segment is projected to grow to 1.609 billion USD by 2035.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
