Heart Health Products Market Information- by Source (Grains and Pulses, Fruits, Vegetables, Tea Leaf Extract and Fish), by Delivery Format (Capsules, Tablets, Powder, Soft Gels & Gels, Capsules and Drops), by Nutrition and Function (Omega-3 Fatty Acids, Vitamins, Low-Cholesterol/low-fat, Antioxidants, Gluten-Free, Sodium-free, Lactose-Free and Others ((CoQ10 Nutritional Supplements, co-enzyme, 1L1 gene expression)), by category (Heart Health Nutrition, Heart Disease Prone and Heart Health Care (Post Heart Operations)), by Consumer Group (Ch

Heart Health Products Market Overview

The Heart Health Products Market is anticipated to expand to USD 28.3 billion at a CAGR of almost 6.7% By 2030. Organic ingredients and healthy eating are trending, and customers are increasing their demand for food products that don’t have any artificial ingredients or preservatives. Hence, the demand for food products belonging to clean-label supplements is on the rise during the forecast period.

COVID 19 Analysis of Heart Health Products Market

Since late 2019 and 2020, the world has been struggling to keep up with the trends that have been introduced by the novel coronavirus pandemic. Declared as a healthcare emergency, the pandemic has urged people to take their health seriously and make similar changes to their lifestyles and consumable products. The customers are improvising on their routine by including exercise, healthy eating choices, and taking supplements for improving the health of internal body organs like the heart.

The prominent market players are taking this fact into consideration and hence, developing and launching products that represent valuable information regarding the health benefits and ingredients. This is enabling the consumers to feel that they have better control of what they are eating and their well-being for the upcoming years. Also, the government is increasing its investment to help the players expand their services and improvise on the supply chain mechanism that was disrupted due to the lockdown, as a part of the pandemic.

Market Dynamics

Drivers

As per the World Health Organization, cardiovascular diseases are emerging as one of the major reasons for a spike in the death rate. It has been estimated that approximately 17.9 million people die each year as their body fails to fight the cardiovascular diseases. This is one of the major reasons that is favoring the growth of the heart health products market during the forecast period. A rising preference of the target consumers for personalized nutrition and improving their heart health presents the market with various kinds of growth opportunities.

The target audience is understanding the harmful use of chemicals through awareness programs that are developing a dire need to demand supplements that help in improving the heart’s health. People are constantly checking for products with organic ingredients and buying the same.

Opportunities

The easy availability of the internet backed with the spread of knowledge for wise and judicious use of the same is giving rise to major opportunities that help in the global growth of the market as per the predictions. These opportunities are providing real-time results as the sales of heart health supplements are experiencing major hikes and demand. The amount of these sales is directly related to the need for heart health support that further, functions on expanding the scale of the heart health products market operations during the forecast period.

Technology Analysis

The fast-moving science and the advancements of technology are backing the increased research initiatives that help the global heart health products market. operations to expand during the forecast period. Also, the presence of solutions is enabling the customers at large in obtaining specific solutions that help in solving specific health needs of the global audience. The rising consciousness of customers for feeding their bodies with appropriate nutrition is increasing and propelling a huge demand for products that promise an improvement in the heart’s health and overall functioning of the body.

Study Objectives

• To project the scope of the heart health products market during the forecast period based on the predictions of the market leaders and experts and the market dynamics post the effect of the COVID-19 pandemic.


• To understand and study the market’s segmentation in the global locations and their ability to meet the needs of the target audience in these locations.


• To study the recent developments of the prominent market players that promise a great growth for the market during the forecast period and further, help in expanding the market size during the period.

Market Segmentation

The heart health product market has been divided all across the globe based on the source, delivery format, nutrition and function, category, and consumer group.

Based on the Source

The heart health products market has been divided all across the globe based on the source into tea leaf extract and fish, vegetables, fruits, and grain and pulses.

Based on the Delivery Format

The heart health products market has been divided all across the globe based on the delivery format into drops and capsules, soft gels &gels, powder, tablets, and capsules.

Based on the Nutrition and Function

The market has been divided all across the globe based on the nutrition and function into lactose-free, sodium-free, gluten-free, antioxidants, low-cholesterol / low fat, vitamins, omega-3 fatty acids, and others (1L1 gene expression, co-enzyme, CoQ10 Nutritional Supplements)

Based on the Category

The heart health products market has been divided all across the globe based on the category into heart health care (post heart operations), heart disease-prone, and heart-healthy nutrition.

Based on the Consumer Group

The market has been divided all across the globe based on the consumer group into senior, adult, and child.

Regional Analysis

• The heart health products market has been divided all across the globe based on the regions into North American region, European region, Asia-Pacific region, Latin American region, and the Middle East and African region. The largest market share in the global market is held by the North American region owing to the presence of various major key players in this region that drives the market demand.


• The second-largest market share in the global heart health products market is held by the European region owing to the presence of countries like Germany, the UK, France, and Italy that drive the market demand in this region. Moreover, the presence of well-established technologically advanced infrastructure is another contributing factor that drives the market demand.


• Being the fastest-growing region, the third-largest market share in the global market is held by the Asia-Pacific region. This is due to the presence of highly populous countries like China and India that drive the market demand in this region. Moreover, the availability of higher per capita disposable income is another contributing factor that enhances the market demand of this region.


• The Latin American region and the Middle East and African region hold the least market share due to the presence of low infrastructure in both these regions. Low per capita disposable income is another contributing factor that restricts the market growth in these regions.

Competitive Landscape

The most prominent major key players in the heart health products market all across the globe are mentioned below:

• Maritzmayer Laboratories Inc. (US)


• NAG Nutritech Ltd. (China)


• Nature’s Way Products, Inc. (US)


• Irwin Naturals (US)


• Physician Naturals (US)


• Asterism Healthcare Group (Japan)


• Silvertown Health (UK)


• Advanced Orthomolecular Research (Canada)


• ALTICOR Inc. (US)


• GNC Holdings, Inc. (US)


• NBTY, Inc. (US)


• Ion Labs, Inc. (US)

These major key players use various strategies to sustain their market position in the Heart health products market in the global market by going for mergers, and acquisitions, by collaborating, setting up a new joint venture, establishing a partnership, developing a new product line, innovation in the existing product, developing a new production process, and many others to expand their customer base in the untapped market of the Heart health products all across the globe.

Recent Developments

• Asterism Healthcare Group (Japan) is spending a huge sum of money on research and development to get an upper edge over its competitors. This will help the company in increasing its sales revenue


• All the major market key players are highly investing in mergers and acquisitions, new joint ventures, and new product launches.


• In 2019, AVA has been acquired by KONINKLIJKE DSM N.V for enhancing its position in the personalized nutrition sector. As the company provides tailored heart health solutions to its customers.


• In June 2020, for strengthening the human health business, UAS Laboratories LLC has been acquired by Chr. Hansen Holding A/S. This acquisition will help the company in enhancing its product portfolio.

Report Overview

This global heart health products market research report consists of the following elements mentioned below:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Technical Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• Recent Developments

This market research report contains factors that drive the growth of the Heart health products market in the global market along with the factors that restrict its growth in the global market. The technical analysis during the forecasted period is mentioned. The impact of COVID 19 on the Heart health products market all across the globe is mentioned. The future growth rate in the Heart health products market during the forecasted period is estimated and mentioned.

Intended Audience

Traders, importers, and exporters, retailers and wholesalers, food and nutrition product manufacturers, health sectors, heart health products manufacturers, and others.