GCC Mobile Augmented Reality Market Research Report By Application (Gaming, Education, Retail, Healthcare, Real Estate), By Device Type (Smartphones, Tablets, Wearable Devices, Smart Glasses), By Technology (Marker-Based Augmented Reality, Markerless Augmented Reality, Projection-Based Augmented Reality, Superimposition-Based Augmented Reality) and By End Use (Individual Users, Enterprise Users, Government)- Forecast to 2035

GCC Mobile Augmented Reality Market Overview

As per MRFR analysis, the GCC Mobile Augmented Reality Market Size was estimated at 172.12 (USD Million) in 2023.The GCC Mobile Augmented Reality Market Industry is expected to grow from 249.53(USD Million) in 2024 to 1,550.63 (USD Million) by 2035. The GCC Mobile Augmented Reality Market CAGR (growth rate) is expected to be around 18.067% during the forecast period (2025 - 2035)

Key GCC Mobile Augmented Reality Market Trends Highlighted

The GCC Mobile Augmented Reality Market is undergoing a substantial transformation as a result of the increasing prevalence of smartphones and the advancements in AR technology. The Gulf Cooperation Council states have established a fertile environment for augmented reality applications as a result of the growing prevalence of mobile devices. There is a significant drive to integrate AR in a variety of sectors, including education, healthcare, and tourism, as governments in the region invest in digital infrastructure and smart city initiatives. The strong emphasis on innovation and the desire to improve user engagement through immersive experiences are among the primary market drivers. 

Furthermore, there are numerous opportunities to be capitalized on in industries such as retail, where augmented reality has the potential to revolutionize purchasing experiences by enabling consumers to visualize products in their personal space prior to making a purchase. AR applications are also expected to enhance the educational sector by integrating digital content with the physical world, thereby enhancing the interactive and engaging nature of the learning experience. There has been a recent rise in the number of partnerships between educational institutions and technology firms, particularly in countries such as the United Arab Emirates and Saudi Arabia, as they endeavor to integrate AR solutions into classrooms. 

Additionally, in an effort to captivate a broader audience, events and entertainment experiences have begun to integrate AR elements, thereby contributing to the changing landscape of the music and gaming industries. The Mobile Augmented Reality Market is at the forefront of numerous economic strategies as the region continues to embrace digital transformation and innovation, offering thrilling growth potential for both local entrepreneurs and international players.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

GCC Mobile Augmented Reality Market Drivers

Increasing Smartphone Penetration

The mobile penetration in the GCC region has witnessed a significant surge, reaching a smartphone penetration rate of over 90% in 2023, as reported by the Telecommunications and Digital Government Regulatory Authority. This widespread adoption of smartphones creates a solid foundation for the growth of the GCC Mobile Augmented Reality Market Industry. As more consumers own devices capable of supporting augmented reality applications, the potential user base expands considerably.

Notably, companies like Huawei and Samsung have invested heavily in Research and Development (R&D) for augmented reality functionalities within their devices, making AR experiences more integrated and accessible. With a projected user base increase, the demand for innovative mobile augmented reality content and applications is expected to rise, driving further market expansion.

Government Initiatives and Support

Governments in the GCC region are increasingly recognizing the importance of technology as a driver for economic diversification and development. Initiatives such as Saudi Arabia's Vision 2030 and the UAE's National Innovation Strategy focus on enhancing digital infrastructure and the adoption of emerging technologies, including augmented reality. For instance, the UAE government aims to increase the contribution of the digital economy to 20% of its GDP by 2031.

Such policies encourage investments in the GCC Mobile Augmented Reality Market Industry, fostering an environment for startups and established companies to innovate and implement AR solutions across various sectors like healthcare, education, and tourism, enhancing the overall market outlook.

Growing Demand for Enhanced Customer Experiences

With the rise of e-commerce and digital interaction, consumers in the GCC are increasingly seeking interactive and personalized shopping experiences. A recent survey indicated that over 70% of consumers are more likely to purchase products that offer augmented reality experiences, demonstrating a clear trend towards more engaging shopping environments. 

Companies like IKEA have incorporated augmented reality into their applications to allow customers to visualize furniture in their homes, significantly boosting sales.As businesses in the GCC recognize the competitive advantage of integrating augmented reality technologies, the demand for innovative solutions in the GCC Mobile Augmented Reality Market Industry is expected to grow, attracting substantial investments.

GCC Mobile Augmented Reality Market Segment Insights

Mobile Augmented Reality Market Application Insights

The Application segment of the GCC Mobile Augmented Reality Market is witnessing significant growth, driven by various factors across its diverse uses such as Gaming, Education, Retail, Healthcare, and Real Estate. With the region's youth demographic increasingly engaged in mobile gaming, the gaming sector showcases a major influence in shaping the market dynamics, leveraging advanced AR technologies to amplify user experiences. Education is another vital area where augmented reality manifests tremendous potential, enhancing learning environments through interactive and immersive experiences that captivate students' attention and deepen their understanding.

In the Retail sector, brands are adopting AR to create engaging shopping experiences, allowing consumers to visualize products in real-time at their convenience, a trend that has gained momentum in GCC countries as they aim to enhance customer engagement and drive sales. Healthcare applications have also emerged as a critical component, utilizing AR for surgical simulations, training healthcare professionals, and improving patient outcomes through comprehensive visual aids. Furthermore, in Real Estate, augmented reality is revolutionizing property viewings and architectural explorations by allowing potential buyers to interact with properties virtually, thereby transforming the buying process in a fast-paced market.The combination of high smartphone penetration, increasing demand for innovative solutions, and supportive government initiatives aiming to foster technological advancements substantiate the rising significance of the Application segment in the GCC Mobile Augmented Reality Market. 

As the market evolves, the interplay of these applications highlights opportunities for growth while addressing challenges such as technology adoption and infrastructure development within the region. Overall, the segment plays a crucial role in shaping how consumers interact across various industries in GCC, thereby propelling further advancements within the Mobile Augmented Reality ecosystem.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mobile Augmented Reality Market Device Type Insights

The Device Type segment of the GCC Mobile Augmented Reality Market is pivotal in shaping the region's technological landscape. Smartphones are leading this segment due to their widespread usage and advanced graphics capabilities, making them the most accessible platform for augmented reality applications. Tablets, while not as dominant as smartphones, provide larger screens and enhanced user experiences which cater to educational and commercial applications, attracting a niche market. Wearable Devices, including smartwatches, are quickly gaining traction as they offer seamless integration with mobile applications and convenience for users on the go.

Smart Glasses, though currently in a phase of gradual adoption, hold significant promise as they deliver immersive experiences and hands-free functionality, particularly in sectors like healthcare and training. The rising demand for innovative and interactive experiences in the GCC region serves as a catalyst for growth in the Device Type segment. Government initiatives promoting technology innovation further bolster opportunities within this market, allowing for diverse applications across entertainment, education, and retail. As these devices evolve, they will play an integral role in driving the future of augmented reality applications in the GCC.

Mobile Augmented Reality Market Technology Insights

The Technology segment of the GCC Mobile Augmented Reality Market represents a dynamic and rapidly evolving landscape, largely driven by advances in digital technology and increasing smartphone penetration. Within this segment, various approaches enhance user experience and engagement, with Marker-Based Augmented Reality being significant for its ability to overlay digital content onto real-world objects using physical markers. Markerless Augmented Reality, gaining traction for its ease of use, allows for immersive experiences without the need for specific markers, making it ideal for applications in tourism and education.

Moreover, Projection-Based Augmented Reality, which projects visual information onto surfaces, is increasingly utilized in retail and event demonstrations, offering interactive ways to showcase products. Additionally, Superimposition-Based Augmented Reality excels in offering real-time overlays, crucial for sectors like healthcare and training, where precise information is vital. The GCC region's investments in digital infrastructure and a growing demand for innovative mobile applications are propelling this market forward, indicating robust growth potential and diverse opportunities for technology developers in the realm of Mobile Augmented Reality.

Mobile Augmented Reality Market End Use Insights

The GCC Mobile Augmented Reality Market showcases a diverse range of applications across different end uses, significantly contributing to its growth and evolution. Individual users are increasingly embracing augmented reality for entertainment, education, and shopping experiences, reflecting a demand for personalized and interactive content. This segment fosters innovation in mobile applications and consumer engagement strategies. Meanwhile, enterprise users leverage augmented reality technologies for training, maintenance, and design processes, enhancing operational efficiency and workforce productivity.The rise of Industries 4.0 within the GCC region further drives this trend as organizations realize the potential of augmented reality in streamlining business operations. 

The government sector is also recognizing the benefits of augmented reality, integrating it into urban planning and public services to enhance transparency and citizen involvement. By supporting initiatives that promote smart city development and technological advancement, the government plays a crucial role in shaping the future of augmented reality and its applications across various sectors, emphasizing its importance in smart and sustainable development initiatives in the GCC region.This blend of individual, enterprise, and government utilization drives the momentum for mobile augmented reality, leading to a rich and varied landscape of possibilities.

GCC Mobile Augmented Reality Market Key Players and Competitive Insights

The GCC Mobile Augmented Reality Market is characterized by rapid innovation and expansion, driven by technological advancements and increasing consumer demand for immersive experiences. The competitive landscape features a mix of established players and emerging startups, each striving to capture market share through differentiated offerings and strategic collaborations. Companies in this region are focusing on enhancing user experiences by integrating augmented reality (AR) solutions in various sectors, including retail, healthcare, and education. The growing penetration of smartphones and improving internet connectivity further propel the adoption of mobile AR technologies, creating a dynamic environment where companies must continuously evolve their strategies to remain competitive.

PTC has established a strong presence in the GCC Mobile Augmented Reality Market by leveraging its expertise in the development of AR solutions specifically tailored for enterprises. The company is recognized for its innovative technologies that enhance product design and service delivery through AR applications. PTC's strength lies in its commitment to providing robust software solutions that facilitate seamless integration of AR into traditional processes, thereby optimizing operations and improving customer experiences. Additionally, PTC has formed strategic partnerships with key stakeholders in the region to expand its market reach and reinforce its position in the competitive landscape. This proactive approach enables PTC to cater to the specific needs of businesses in the GCC, allowing them to harness the power of augmented reality effectively.Daqri offers a unique proposition in the GCC Mobile Augmented Reality Market with its specialized services focusing on industrial applications of AR technology. 

The company provides a range of products that enhance workplace productivity, such as wearable AR devices and software solutions designed for maintenance, training, and operational efficiency. Daqri's strength lies in its ability to deliver tailored solutions that address the specific challenges faced by industries in the GCC. The company has actively engaged in partnerships and collaborations to enhance its product offerings and expand its market footprint, reinforcing its competitiveness in a fast-evolving landscape. Through mergers and acquisitions, Daqri has been able to integrate advanced technologies into its portfolio, enhancing its capabilities and positioning itself as a leader in delivering innovative AR solutions to businesses in the region.

Key Companies in the GCC Mobile Augmented Reality Market Include

• PTC
• Daqri
• Marxent
• Google
• Unity Technologies
• Niantic
• Vuforia
• Apple
• 8th Wall
• Snap Inc
• Blippar
• Wikitude
• Microsoft
• Zappar
• Facebook

GCC Mobile Augmented Reality Market Industry Developments

PTC implemented improvements to its Vuforia Chalk AR remote assistance platform in April 2025, which facilitated real-time collaboration among technicians in the field. This development is especially advantageous for sectors such as automotive, manufacturing, and life sciences, which require remote expertise to ensure efficient operations. Apple introduced ARKit 6, a substantial enhancement to its AR development framework, in June 2025. 

This update enhanced the AR experience for users and developers by introducing features such as 4K video capture, HDR support, and expanded location anchors in cities such as Montreal, Sydney, Singapore, and Tokyo. Niantic announced in August 2025 that its Visual Positioning System (VPS) had been activated in more than one million locations, allowing developers to create AR experiences that are precise and location based. Niantic's dedication to improving real-world AR interactions is emphasized by this expansion.

GCC Mobile Augmented Reality Market Segmentation Insights

Mobile Augmented Reality Market Application Outlook

• • Gaming
  • Education
  • Retail
  • Healthcare
  • Real Estate

Mobile Augmented Reality Market Device Type Outlook

• • Smartphones
  • Tablets
  • Wearable Devices
  • Smart Glasses

Mobile Augmented Reality Market Technology Outlook

• • Marker-Based Augmented Reality
  • Markerless Augmented Reality
  • Projection-Based Augmented Reality
  • Superimposition-Based Augmented Reality

Mobile Augmented Reality Market End Use Outlook

• • Individual Users
  • Enterprise Users
  • Government

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	172.12(USD Million)
MARKET SIZE 2024	249.53(USD Million)
MARKET SIZE 2035	1550.63(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	18.067% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	PTC, Daqri, Marxent, Google, Unity Technologies, Niantic, Vuforia, Apple, 8th Wall, Snap Inc, Blippar, Wikitude, Microsoft, Zappar, Facebook
SEGMENTS COVERED	Application, Device Type, Technology, End Use
KEY MARKET OPPORTUNITIES	Gaming and entertainment applications, Retail and e-commerce integration, Education and training enhancements, Tourism and travel experiences, Healthcare and medical applications
KEY MARKET DYNAMICS	growing smartphone penetration, increasing demand for immersive experiences, advancements in AR technology, rising investments in AR startups, expanding application across industries
COUNTRIES COVERED	GCC