Electric Kettle Market Research Report By Product Type (Cordless Electric Kettles, Corded Electric Kettles, Multi-Functional Electric Kettles, Temperature Control Electric Kettles), By Material (Stainless Steel, Glass, Plastic, Ceramic), By Capacity (Less than 1 Liter, 1 to 1.5 Liters, 1.5 to 2 Liters, More than 2 Liters), By End Use (Residential, Commercial, Institutional) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global Electric Kettle Market Overview

Electric Kettle Market Size was estimated at 2.86 (USD Billion) in 2022. The Electric Kettle Market Industry is expected to grow from 3.0(USD Billion) in 2023 to 4.5 (USD Billion) by 2032. The Electric Kettle Market CAGR (growth rate) is expected to be around 4.63% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Electric Kettle Market Trends Highlighted

The electric kettle market is witnessing notable growth driven by the increasing demand for convenience in cooking and beverage preparation. As lifestyles become busier, more consumers are opting for appliances that save time and effort in the kitchen. The rising popularity of instant beverages, such as tea and coffee, further fuels the demand for electric kettles. Additionally, the trend towards energy-efficient appliances has led manufacturers to innovate their products, enhancing performance while reducing energy consumption. This focus on efficiency not only meets consumer expectations but also aligns with growing environmental awareness.There are significant opportunities to be explored within the market, particularly in the development of smart electric kettles. As smart home technology continues to gain traction, integrating Wi-Fi capabilities and mobile app controls into electric kettles could enhance user experience, allowing for remote operations and programming. Also, there is a rising interest in premium and customized products, presenting a chance for brands to cater to special tastes and preferences. Innovations such as variable temperature settings, unique designs, and enhanced safety features could capture more market share among discerning consumers. In recent times, the rise of online retail channels has transformed how electric kettles are marketed and sold.Consumers increasingly prefer the convenience of shopping online, prompting manufacturers to boost their e-commerce presence. Furthermore, sustainability has become a focal point for many brands, leading to efforts in eco-friendly packaging and materials. These trends highlight a shift towards innovative, user-friendly, and environmentally conscious products, positioning the electric kettle market as a dynamic sector with substantial potential for growth in the near future.

Electric Kettle Market Drivers

Increasing Convenience and Time Efficiency

The Electric Kettle Market Industry is experiencing robust growth driven by increasing demand for convenience and time efficiency in daily tasks. As more consumers lead busy lifestyles, the requirement for quick and hassle-free methods of boiling water has become paramount. Electric kettles offer rapid boiling times compared to traditional stovetops, significantly reducing the time spent on meal preparation and making them a preferred choice among modern consumers.The evolution of technology in electric kettles, including features like programmable settings, automatic shut-off, and temperature control, enhances their user-friendly appeal. Furthermore, the growing trend of home cooking and gourmet meal preparation has propelled electric kettles to the forefront, as these appliances can easily assist in various cooking activities. As consumer preferences shift toward efficiency, the Electric Kettle Market is likely to see a continued rise in the adoption of electric kettles, supported by innovations that cater to modern culinary needs.

Growth of Smart Home Appliances

The rise of smart home technology significantly influences the Electric Kettle Market Industry's growth. Smart electric kettles equipped with Wi-Fi and Bluetooth capabilities allow users to control and monitor their kettles remotely through smartphone applications. This feature aligns with the increasing trend of home automation and the desire for seamless integration of appliances within smart ecosystems. As consumers gravitate towards smart appliances for their advanced functionalities and convenience, the electric kettle sector must adapt to these technological advancements.The shift toward smart cooking appliances can enhance user experiences and increase market demand.

Health and Wellness Trends

Growing awareness of health and wellness has become a significant driver for the Electric Kettle Market Industry. Consumers are increasingly focused on making healthier dietary choices, which often include the preparation of herbal teas, soups, and other health-conscious beverages that require boiling water. Electric kettles offer precise temperature settings, allowing for optimal brewing and extraction of flavors and nutrients from various ingredients.The trend toward healthier living and alternative beverages is influencing consumers to invest in electric kettles as essential kitchen appliances, leading to increased market growth.

Electric Kettle Market Segment Insights

Electric Kettle Market Product Type Insights

The Electric Kettle Market showcases a diverse array of product types, which significantly contribute to the overall market dynamics. In 2023, the Electric Kettle Market was valued at 3.0 USD Billion, with expectations to reach 4.5 USD Billion by 2032. The segmentation of the market into different product types reveals the varying preferences and technological advancements in consumer choices. Cordless Electric Kettles led the segment, with a valuation of 1.2 USD Billion in 2023, and projected to grow to 1.8 USD Billion by 2032. Their cordless design offers convenience and ease of use, making them a preferred option for many consumers, as they allow for safe pouring without the hassle of cords. In contrast, Corded Electric Kettles accounted for 1.0 USD Billion in 2023, with a forecasted increase to 1.5 USD Billion by 2032. While slightly less convenient than cordless options, they are often favored for their stability and efficiency in boiling water quickly, making them a significant part of the market given their large consumer base. Multi-Functional Electric Kettles, valued at 0.6 USD Billion in 2023 and expected to rise to 0.9 USD Billion by 2032, are gaining traction due to their versatility, as they can not only boil water but also serve different cooking purposes. This growing functionality aligns with the trend of consumers seeking appliances that offer more than a single use.Temperature Control Electric Kettles, although the smallest segment with a valuation of 0.2 USD Billion in 2023, are anticipated to increase to 0.3 USD Billion by 2032. Their significance lies in their ability to cater to specific brewing requirements for tea and coffee enthusiasts, capturing a niche market segment focused on the quality of their hot beverages. The overall segmentation within the Electric Kettle Market demonstrates varied consumer demands across different product types and highlights opportunities for innovation and growth, particularly within multifunctional and high-precision temperature control kettles, which resonate with evolving culinary standards.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Kettle Market Material Insights

The Electric Kettle Market revenue is experiencing steady growth, with a valuation of approximately 3.0 USD Billion in 2023. This market segment encompasses various materials, including Stainless Steel, Glass, Plastic, and Ceramic, each playing a vital role in shaping consumer preferences and driving market dynamics. Stainless Steel is a significant contributor due to its durability, resistance to corrosion, and aesthetic appeal, making it a popular choice among consumers. Glass kettles are also gaining traction for their ability to showcase boiling water visually, attracting users who value both functionality and design.Plastic kettles provide lightweight and cost-effective options, appealing to budget-conscious consumers, while Ceramic kettles attract those seeking a combination of style and heat retention properties. The Electric Kettle Market statistics highlight the diverse preferences incentivized by various materials, resulting in unique growth trajectories within the industry. With changing consumer lifestyles, the electric kettle market is set to expand further, supported by trends in home convenience and innovative designs that cater to diverse user needs.Factors like energy efficiency and safety features also present significant opportunities for developments in these material categories.

Electric Kettle Market Capacity Insights

The Electric Kettle Market, valued at 3.0 Billion USD in 2023, showcases a diverse segmentation based on Capacity that caters to varying consumer preferences and lifestyles. The capacity categories include Less than 1 Liter, 1 to 1.5 Liters, 1.5 to 2 Liters, and More than 2 Liters. The segment of 1 to 1.5 Liters is particularly noteworthy as it strikes a balance between sufficient boiling capacity for individual use and compact design, appealing to urban dwellers and smaller households. Meanwhile, the More than 2 Liters category dominates the market, addressing the needs of larger families or gatherings, contributing significantly to overall market metrics.Insights from Electric Kettle Market data suggest that convenience-driven consumers are leaning towards models offering efficient heating times across all sizes. Key trends indicate the growing preference for multi-functional kettles that enhance user experience, emphasizing smart technology integration and energy efficiency. However, challenges such as rising raw material costs may impact pricing strategies. The Electric Kettle Market statistics also reveal ample opportunities for brands to innovate and tailor products catering to niche markets, such as eco-friendly options, further fueling market growth.

Electric Kettle Market End Use Insights

The Electric Kettle Market is witnessing robust growth across its End Use categories, with an overall market value reaching 3.0 billion USD in 2023. The market segmentation reveals a diversified landscape consisting of Residential, Commercial, and Institutional applications, all contributing to the overall dynamics of the industry. The residential sector is a key player due to the widespread adoption of electric kettles for everyday convenience, leading to major demand. In commercial settings, electric kettles are essential in cafes, restaurants, and hotels, where quick boiling and energy efficiency are paramount.Meanwhile, the institutional sector, which includes schools and hospitals, highlights the necessity of electric kettles for multiple users, catering to large groups efficiently. Each of these End Use categories plays a significant role in shaping the market, driven by evolving consumer preferences, lifestyle changes, and the increasing focus on energy-efficient appliances. Market trends point towards innovation and smart technology integration within electric kettles, enhancing user experience and convenience. Challenges such as competition from alternative appliances and price fluctuations also impact the Electric Kettle Market growth, creating opportunities for brands to innovate and address consumer needs effectively.

Electric Kettle Market Regional Insights

The Electric Kettle Market has shown impressive growth potential across different regions, with a value of 3.0 USD Billion recorded in 2023 and expectations to grow further by 2032. North America, valued at 0.675 USD Billion in 2023, holds a significant position and is projected to reach 0.975 USD Billion by 2032, indicating strong consumer preference for innovative kitchen appliances. Europe also demonstrates a robust market presence, valued at 0.75 USD Billion in 2023 and anticipated to reach 1.125 USD Billion by 2032, driven by growing health consciousness among consumers.The APAC region is equally noteworthy, with a market value of 0.75 USD Billion in 2023 and an estimated growth of 1.2 USD Billion by 2032, benefiting from rapid urbanization and rising disposable incomes. South America, although valued at 0.3 USD Billion in 2023, is expected to grow to 0.45 USD Billion by 2032, marking steady growth as consumer preferences evolve. The MEA region, valued at 0.525 USD Billion in 2023, is set to reach 0.75 USD Billion by 2032, reflecting an emerging interest in modern kitchen technologies. Overall, the Electric Kettle Market segmentation reflects varying levels of growth dynamics across these regions, influenced by factors such as lifestyle changes, technological advancements, and consumer demand trends.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Kettle Market Key Players and Competitive Insights

The Electric Kettle Market is characterized by rapid innovation and evolving consumer preferences that drive competition among manufacturers. With the increasing demand for convenient cooking solutions, companies in this sector are continually enhancing their product offerings through technological advancements, design improvements, and a focus on energy efficiency. Competitive insights reveal that market players are leveraging unique selling propositions to differentiate their products, aiming to capture a larger share of the market. The growth in urbanization and lifestyle changes also propel market dynamics as consumers seek appliances that align with their modern living standards. Factors such as product quality, brand reputation, pricing strategies, and marketing campaigns significantly impact competition within this sector, making it crucial for companies to remain agile and adaptable to consumer trends.Tefal has established a solid foothold in the Electric Kettle Market thanks to its commitment to quality and innovative design. The brand is recognized for its user-friendly features and sleek designs that cater to a variety of consumer needs. Tefal's extensive range of electric kettles includes models that offer rapid boiling technology, precise temperature controls, and safety features like automatic shut-off, which appeal to health-conscious and tech-savvy customers. The company's strong brand reputation, built on a legacy of kitchen ease and quality cookware, drives customer loyalty and trust. Its widespread distribution channels ensure that Tefal's products are easily accessible, allowing them to maintain a competitive edge. Additionally, marketing strategies that focus on highlighting the ease of use and efficiency of Tefal electric kettles further bolster their position in the marketplace.Smeg, with its distinctive retro-inspired designs, brings a unique aesthetic appeal to the Electric Kettle Market. Fusing style with functionality, Smeg has carved out a niche for consumers who value both elegance and performance in their kitchen appliances. The brand is known for its attention to detail, high-quality materials, and commitment to sustainability, which resonates with environmentally-conscious consumers. Smeg's electric kettles often feature advanced boiling technology and energy-efficient systems, enhancing user experience and reducing electricity consumption. With a focus on sophisticated branding, Smeg has positioned itself as a luxury kitchen appliance manufacturer, attracting customers willing to invest in high-end products. The combination of striking design and reliable performance allows Smeg to stand out among competitors and fosters a loyal customer base drawn to the brand’s unique offerings in the electric kettle segment.

Key Companies in the Electric Kettle Market Include

• Tefal


• Smeg


• Hamilton Beach


• Severin


• Cuisinart


• Zojirushi


• DeLonghi


• Bodum


• Philips


• KitchenAid


• Aicok


• Russell Hobbs


• Braun


• Breville


• Sunbeam

Electric Kettle Market Industry Developments

The Electric Kettle Market has witnessed significant developments recently, with notable innovations and enhancements in product design focusing on energy efficiency and smart technology integrations. Companies like Tefal and Philips are leading the charge with new models that cater to health-conscious consumers by incorporating features such as temperature control and rapid boil technology. Cuisinart and Breville are also enhancing user experience through aesthetic designs and multifunctionality. Market dynamics have shown that brands such as Zojirushi and Smeg are gaining traction due to their premium offerings and strong brand loyalty. Meanwhile, Hamilton Beach and Russell Hobbs have been actively expanding their product lines to include kettles with advanced safety features. In terms of mergers and acquisitions, the market remains stable, with no significant recent transactions reported among the major players like DeLonghi, Bodum, and Severin. This stability creates an environment for consistent market growth as companies focus on improving production capabilities and responding to evolving consumer preferences, which could ultimately enhance their market valuations. As a result, the electric kettle market is expected to continue evolving, reflecting changing lifestyle trends and technological advancements.

Electric Kettle Market Segmentation Insights

Electric Kettle Market Product Type Outlook

• Cordless Electric Kettles


• Corded Electric Kettles


• Multi-Functional Electric Kettles


• Temperature Control Electric Kettles

Electric Kettle Market Material Outlook

• Stainless Steel


• Glass


• Plastic


• Ceramic 

Electric Kettle Market Capacity Outlook

• Less than 1 Liter 


• 1 to 1.5 Liters 


• 1.5 to 2 Liters 


• More than 2 Liters 

Electric Kettle Market End Use Outlook

• Residential 


• Commercial 


• Institutional 

Electric Kettle Market Regional Outlook

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  North America 

  
  


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  Europe 

  
  


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  South America 

  
  


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  Asia Pacific 

  
  


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  Middle East and Africa