Global Cultured Buttermilk Market Overview
Cultured Buttermilk Market Size was estimated at 10.46 (USD Billion) in 2022. The Cultured Buttermilk Industry is expected to grow from 10.83(USD Billion) in 2023 to 14.9 (USD Billion) by 2032. The Cultured Buttermilk Market CAGR (growth rate) is expected to be around 3.61% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Cultured Buttermilk Market Trends Highlighted
The cultured buttermilk market exhibits promising growth prospects, driven by increasing health consciousness among consumers and the growing popularity of fermented dairy products. The demand for cultured buttermilk as a nutritious and flavorful ingredient in various culinary applications is fueling market expansion. Additionally, the rising adoption of lactose-free and dairy-alternative buttermilks caters to specific dietary needs, further propelling the market growth.Opportunities abound in the cultured buttermilk market. The expansion of the foodservice industry and the growing demand for buttermilk-based beverages create avenues for innovation. The incorporation of cultured buttermilk into baked goods, sauces, and other culinary preparations presents lucrative opportunities for market players. Moreover, the exploration of functional ingredients and probiotic strains in cultured buttermilk holds the potential for product differentiation and enhanced consumer appeal.Recent trends in the cultured buttermilk market include the increasing demand for organic and sustainably produced products, as well as the emergence of plant-based alternatives to cater to vegan and flexitarian consumers. The growing preference for clean-label ingredients and transparency in food production practices is also shaping market dynamics. By leveraging these trends, market players can tap into new customer segments and drive market growth.
Cultured Buttermilk Market Drivers
Rising Health Consciousness
Today, people actively use cultured buttermilk mainly due to their health benefits. Whole cultured buttermilk is high in protein and provides good gut-friendly probiotics. Furthermore, it is low in fats. The growing health-conscious population drives the demand for cultured buttermilk as a healthy product, which, in turn, should impact the Cultured Buttermilk Market Industry.
Expanding Application in the Food and Beverage Industry
Cultured buttermilk is a multifunctional ingredient widely used in many food and beverage applications, such as for baking, cooking, and beverage production. The enhanced demand for these ingredients in the food and beverage market is due to their differential flavor, as well as their tenderizing and conditioning properties of food products.
Growing Popularity of Plant-Based Alternatives
One of the trends bolstering the growth of the Cultured Buttermilk Market Industry is the increasing popularity of plant-based diets. As more and more consumers are switching to plant-based foods rather than dairy, the demand for plant-based alternatives to popular dairy products, such as buttermilk, is on the rise. A number of players in the market have started offering cultured buttermilk made from plant-based milk – such as soy milk or almond milk – as a healthy and sustainable dairy-free alternative.
Cultured Buttermilk Market Segment Insights
Cultured Buttermilk Market Product Type Insights
The product type segment of the cultured buttermilk market includes organic and conventional buttermilk products. The characteristics of the respective segments and the driving forces behind their performance are explored below. The organic cultured buttermilk segment is anticipated to experience a higher CAGR in the studied period, as customers increasingly prefer organic and all-natural products. A growing number of consumers are aware of the health benefits of organic cultured buttermilk, considering its substantial content of probiotics and other nutrients.Furthermore, according to the report published by ECMI, this segment was responsible for approximately 25% of the revenue generated by the Cultured Buttermilk Market in 2023. The share of this segment is expected to be lower than in the case of its conventionally produced counterpart. Conventional cultured buttermilk, however, is anticipated to have a larger market share in the CAGR period, as it can find application in a variety of culinary uses, including many forms of baking, cooking, and the preparation of beverages. In addition, there are more opportunities in the retail market to purchase the product in its conventional form, than in the organic one.Such factors as greater availability and a significantly lower price are seen as the main drivers behind the more significant share of the conventional version. Overall, the entire Cultured Buttermilk Market is anticipated to experience growth, as the popularity of the product as a healthy option prepared in different ways is set to increase.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Cultured Buttermilk Market Application Insights
The application segment of the Cultured Buttermilk Market holds significant importance in understanding the market dynamics and industry trends. The market is segmented into various application segments, each with its unique characteristics and growth prospects. Among these segments, Food Products, Bakery Products, Dairy Products, and Others collectively accounted for a substantial share of the Cultured Buttermilk Market revenue in 2023. Food Products This segment is expected to witness steady growth over the forecast period, driven by the increasing demand for cultured buttermilk in various food preparations, such as marinades, sauces, and dressings.Its tangy flavor and tenderizing properties make it a popular choice among chefs and home cooks alike. Bakery Products Cultured buttermilk is a key ingredient in many bakery products, including pancakes, waffles, and biscuits. Its acidity helps to neutralize the alkalinity of baking soda, resulting in a lighter and fluffier texture. The growing popularity of artisanal bakery products is expected to drive the demand for cultured buttermilk in this segment. Dairy Products Cultured buttermilk is also used in the production of dairy products, such as cheese and yogurt.It adds a distinct tangy flavor and helps to thicken and stabilize these products. The rising demand for dairy alternatives and the increasing popularity of probiotic-rich foods are expected to contribute to the growth of this segment. Others This segment includes a diverse range of applications for cultured buttermilk, such as cosmetics, personal care products, and animal feed. Its unique properties, including its emulsification and moisturizing qualities, make it a valuable ingredient in various industries. The growing demand for natural and organic products is expected to drive the growth of this segment.
Cultured Buttermilk Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Cultured Buttermilk Market. Direct sales accounted for the largest revenue share in 2023, owing to the growing preference for bulk purchases by food manufacturers and HoReCa businesses. Supermarkets and hypermarkets are expected to witness significant growth in the coming years due to their extensive reach and convenience. Convenience stores are gaining traction as consumers seek quick and easy access to cultured buttermilk. Online retail is projected to expand rapidly, driven by the increasing adoption of e-commerce platforms and the growing popularity of home delivery services.The Cultured Buttermilk Market segmentation provides valuable insights into the distribution channels used by manufacturers and the preferences of consumers, enabling businesses to tailor their strategies accordingly.
Cultured Buttermilk Market Packaging Insights
The packaging segment of the Cultured Buttermilk Market is expected to witness significant growth in the coming years. The growth of the packaging segment can be attributed to the increasing demand for convenient and shelf-stable packaging solutions. Pouch packaging is gaining popularity due to its lightweight, flexibility, and cost-effectiveness. Cartons are also widely used for packaging cultured buttermilk as they offer good protection against light and moisture. Bottles and cans are preferred for single-serve and on-the-go consumption.The choice of packaging depends on factors such as product type, shelf life, and consumer preferences.
Cultured Buttermilk Market Fat Content Insights
The Cultured Buttermilk Market segmentation by fat content is categorized into full fat, low fat, and non-fat. The full fat segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The increasing demand for full-fat dairy products due to their perceived health benefits, such as providing essential fatty acids and supporting weight management, is driving the growth of this segment. In contrast, the non-fat segment is anticipated to exhibit the highest CAGR during the forecast period.The rising health consciousness among consumers and the growing popularity of low-fat diets are contributing to the growth of this segment. The low fat segment is expected to maintain a steady growth rate, driven by the increasing demand for products that offer a balance between taste and healthfulness.
Cultured Buttermilk Market Regional Insights
The Cultured Buttermilk Market is segmented into North America, Europe, APAC, South America, and MEA based on region. North America is the largest regional market for cultured buttermilk, with a significant market share. The region's high demand for dairy products, coupled with the growing popularity of cultured buttermilk as a healthy and flavorful ingredient, is driving market growth. Europe is another major regional market for cultured buttermilk, with a significant market share. The region's well-established dairy industry and the growing demand for fermented dairy products are contributing to market growth.APAC is expected to witness significant growth in the cultured buttermilk market over the forecast period. The region's large population base, rising disposable income, and increasing awareness of the health benefits of cultured buttermilk are driving market growth. South America and MEA are also expected to experience steady growth in the cultured buttermilk market, albeit at a slower pace compared to North America, Europe, and APAC.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Cultured Buttermilk Market Key Players And Competitive Insights
Major players in the Cultured Buttermilk Market industry are constantly striving to gain a competitive edge by adopting various strategies such as product innovation, mergers and acquisitions, and expanding their geographical presence. Leading Cultured Buttermilk Market players are focusing on developing new and innovative products that cater to the evolving needs of consumers. Additionally, they are investing heavily in research and development to enhance the quality and functionality of their products. Furthermore, the Cultured Buttermilk Market development is being driven by the growing demand for natural and organic food products, as well as the increasing popularity of plant-based diets. The Cultured Buttermilk Market Competitive Landscape is expected to remain highly competitive in the coming years, with major players vying for market share through strategic initiatives and product differentiation.Leading Cultured Buttermilk Market player Britannia Industries Limited is a well-established company in the food industry with a strong presence in the Indian market. The company produces a wide range of dairy products, including cultured buttermilk. Britannia Industries Limited is known for its commitment to quality and innovation, and it has a strong distribution network that reaches a large number of consumers. The company has a strong brand reputation and a loyal customer base.A key competitor in the Cultured Buttermilk Market is GCMMF. GCMMF is a leading dairy cooperative in India, and it produces a wide range of dairy products, including cultured buttermilk. The company has a strong presence in the Indian market and a well-established distribution network. GCMMF is known for its commitment to quality and innovation, and it has a strong brand reputation. The company is also expanding its geographical presence, which is expected to further strengthen its position in the Cultured Buttermilk Market.
Key Companies in the Cultured Buttermilk Market Include
- Meiji
- Parmalat
- Lactalis
- Unilever
- Arla Foods
- Nestlé
- Bel Brands
- Danone
- FrieslandCampina
- Dean Foods
- Dairy Farmers of America
- Carolina Dairy
- Stonyfield Farm
- Fonterra
Cultured Buttermilk Market Industry Developments
The cultured buttermilk market is projected to grow from USD 10.83 billion in 2023 to USD 14.9 billion by 2032, at a CAGR of 3.61% during the forecast period. Rising health consciousness, increasing demand for natural and organic products, growing applications in various food and beverage products, and growing awareness about the benefits of cultured buttermilk are key factors driving the growth of cultured buttermilk market.Recent news developments and current affairs in the cultured buttermilk market include Danone, a leading dairy company, launched a new range of cultured buttermilk products in India, targeting health-conscious consumers. Arla Foods, another major dairy company, announced plans to invest in expanding its cultured buttermilk production capacity in Europe. Kite Hill, a plant-based dairy alternative company, introduced a new line of cultured buttermilk made from almond milk. The Cultured Buttermilk Association (CBA) launched a new campaign to promote the benefits of cultured buttermilk and increase its consumption among consumers.
Cultured Buttermilk Market Segmentation Insights
- Cultured Buttermilk Market Product Type Outlook
- Organic Cultured Buttermilk
- Conventional Cultured Buttermilk
- Cultured Buttermilk Market Application Outlook
- Food Products
- Bakery Products
- Dairy Products
- Others
- Cultured Buttermilk Market Distribution Channel Outlook
- Direct Sales
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Cultured Buttermilk Market Packaging Outlook
- Pouch
- Carton
- Bottle
- Can
- Cultured Buttermilk Market Fat Content Outlook
- Full Fat
- Low Fat
- Non-Fat
- Cultured Buttermilk Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
10.46(USD Billion) |
| Market Size 2023 |
10.83(USD Billion) |
| Market Size 2032 |
14.9(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.61% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Meiji, Parmalat, Lactalis, Unilever, Arla Foods, Nestlé, Bel Brands, Danone, FrieslandCampina, Dean Foods, Dairy Farmers of America, Carolina Dairy, Stonyfield Farm, Fonterra |
| Segments Covered |
Product Type, Application, Distribution Channel, Packaging, Fat Content, Regional |
| Key Market Opportunities |
Growing demand for probiotic food Increasing health consciousness among consumers Rising disposable income Product innovation and expansion of target audience Growth in online sales and distribution channels |
| Key Market Dynamics |
Growing demand Health benefits Technological advancements Product innovations Changing dietary preferences |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Cultured Buttermilk Market is expected to reach a valuation of around USD 10.83 Billion in 2023.
The Cultured Buttermilk Market is projected to grow at a CAGR of approximately 3.61% from 2024 to 2032.
The Cultured Buttermilk Market is anticipated to reach a valuation of around USD 14.9 Billion by 2032.
Rising health consciousness, increasing demand for convenience foods, and growing popularity of fermented dairy products are some of the key growth drivers of the Cultured Buttermilk Market.
Some of the key competitors in the Cultured Buttermilk Market include Danone, Nestle, Lactalis, Arla Foods, and Fonterra.
Cultured Buttermilk finds applications in various sectors such as food and beverage, bakery and confectionery, and animal feed.
The retail distribution channel is expected to hold the largest market share for Cultured Buttermilk due to the wide availability and ease of purchase.
Fluctuating raw material prices, intense competition, and stringent regulatory standards are some of the challenges faced by the Cultured Buttermilk Market.
Expanding applications in various end-use industries, growing demand for functional foods, and increasing awareness about the health benefits of fermented dairy products present potential opportunities for growth in the Cultured Buttermilk Market.
