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    Cultured Buttermilk Market

    ID: MRFR/F-B & N/28575-HCR
    128 Pages
    Snehal Singh
    October 2025

    Cultured Buttermilk Market Research Report By Product Type (Organic Cultured Buttermilk, Conventional Cultured Buttermilk), By Application (Food Products, Bakery Products, Dairy Products, Others), By Distribution Channel (Direct Sales, Supermarkets and Hypermarkets, Convenience Stores, Online Retail), By Packaging (Pouch, Carton, Bottle, Can), By Fat Content (Full Fat, Low Fat, Non-Fat) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Cultured Buttermilk Market Infographic
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    Cultured Buttermilk Market Summary

    The Global Cultured Buttermilk Market is projected to grow from 11.63 USD Billion in 2024 to 17.19 USD Billion by 2035.

    Key Market Trends & Highlights

    Cultured Buttermilk Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 3.83 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 16.6 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 11.63 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of cultured buttermilk in food and beverage applications due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.63 (USD Billion)
    2035 Market Size 17.19 (USD Billion)
    CAGR (2025-2035) 3.61%

    Major Players

    Meiji, Parmalat, Lactalis, Unilever, Arla Foods, Nestlé, Bel Brands, Danone, FrieslandCampina, Dean Foods, Dairy Farmers of America, Carolina Dairy, Stonyfield Farm, Fonterra

    Cultured Buttermilk Market Trends

    The cultured buttermilk market exhibits promising growth prospects, driven by increasing health consciousness among consumers and the growing popularity of fermented dairy products. The demand for cultured buttermilk as a nutritious and flavorful ingredient in various culinary applications is fueling market expansion. Additionally, the rising adoption of lactose-free and dairy-alternative buttermilks caters to specific dietary needs, further propelling the market growth.Opportunities abound in the cultured buttermilk market. The expansion of the foodservice industry and the growing demand for buttermilk-based beverages create avenues for innovation.

    The growing consumer preference for probiotic-rich foods is likely to drive the demand for cultured buttermilk, as it aligns with the increasing focus on health and wellness.

    U.S. Department of Agriculture (USDA)

    Cultured Buttermilk Market Drivers

    Culinary Versatility

    The Global Cultured Buttermilk Market Industry is characterized by the culinary versatility of cultured buttermilk, which can be utilized in a wide range of recipes, from pancakes to marinades. This adaptability appeals to both home cooks and professional chefs, fostering its incorporation into diverse cuisines. As culinary trends evolve, the use of cultured buttermilk in innovative dishes is likely to increase. This trend may lead to a broader acceptance of cultured buttermilk in various markets, potentially enhancing its market share. The ability to blend seamlessly into both sweet and savory applications positions cultured buttermilk as a valuable ingredient in contemporary cooking.

    Growth in Food Processing Sector

    The Global Cultured Buttermilk Market Industry benefits from the expansion of the food processing sector, which increasingly incorporates cultured buttermilk into various products. This ingredient is utilized in baked goods, dressings, and sauces, enhancing flavor and texture while providing nutritional benefits. As the food processing industry evolves, the demand for high-quality cultured buttermilk is expected to grow. The market is projected to reach 16.6 USD Billion by 2035, indicating a robust growth trajectory. This growth may encourage producers to invest in advanced processing technologies to meet the rising demand for cultured buttermilk in food applications.

    Rising Demand for Dairy Alternatives

    The Global Cultured Buttermilk Market Industry experiences a notable surge in demand for dairy alternatives, driven by an increasing number of consumers adopting plant-based diets. This shift is largely influenced by health consciousness and environmental concerns. As more individuals seek lactose-free options, cultured buttermilk, known for its probiotic benefits, becomes a viable alternative. In 2024, the market is projected to reach 11.0 USD Billion, reflecting a growing acceptance of cultured buttermilk in various culinary applications. This trend suggests that manufacturers may need to innovate and diversify their product offerings to cater to this expanding consumer base.

    Health Benefits and Nutritional Value

    The Global Cultured Buttermilk Market Industry is propelled by the recognized health benefits associated with cultured buttermilk. Rich in probiotics, vitamins, and minerals, it contributes positively to digestive health and overall well-being. As consumers become increasingly aware of the importance of gut health, the demand for probiotic-rich foods, including cultured buttermilk, is likely to rise. This trend is supported by various health organizations advocating for the inclusion of fermented dairy products in diets. The potential for cultured buttermilk to enhance nutritional profiles in food products may further drive its adoption across different regions.

    Market Trends and Consumer Preferences

    The Global Cultured Buttermilk Market Industry is influenced by evolving market trends and shifting consumer preferences. As consumers increasingly prioritize health and wellness, there is a growing inclination towards products that offer functional benefits. Cultured buttermilk, with its probiotic properties, aligns well with these preferences. Additionally, the rise of social media and food influencers plays a crucial role in shaping consumer perceptions and driving demand for cultured buttermilk-based products. This dynamic environment suggests that producers must remain agile and responsive to changing consumer tastes to maintain competitiveness in the market.

    Emerging Markets and Consumer Awareness

    The Global Cultured Buttermilk Market Industry is witnessing growth in emerging markets, where consumer awareness regarding health and nutrition is on the rise. As disposable incomes increase, consumers in these regions are more inclined to explore diverse food options, including cultured buttermilk. This trend is likely to be supported by educational campaigns promoting the benefits of fermented dairy products. The projected CAGR of 3.83% for the period from 2025 to 2035 indicates a sustained interest in cultured buttermilk as consumers seek healthier alternatives. This growth in emerging markets may present significant opportunities for producers to expand their reach.

    Market Segment Insights

    Cultured Buttermilk Market Product Type Insights

    The product type segment of the cultured buttermilk market includes organic and conventional buttermilk products. The characteristics of the respective segments and the driving forces behind their performance are explored below. The organic cultured buttermilk segment is anticipated to experience a higher CAGR in the studied period, as customers increasingly prefer organic and all-natural products.

    A growing number of consumers are aware of the health benefits of organic cultured buttermilk, considering its substantial content of probiotics and other nutrients.Furthermore, according to the report published by ECMI, this segment was responsible for approximately 25% of the revenue generated by the Cultured Buttermilk Market in 2023. The share of this segment is expected to be lower than in the case of its conventionally produced counterpart.

    Conventional cultured buttermilk, however, is anticipated to have a larger market share in the CAGR period, as it can find application in a variety of culinary uses, including many forms of baking, cooking, and the preparation of beverages. In addition, there are more opportunities in the retail market to purchase the product in its conventional form, than in the organic one.Such factors as greater availability and a significantly lower price are seen as the main drivers behind the more significant share of the conventional version.

    Overall, the entire Cultured Buttermilk Market is anticipated to experience growth, as the popularity of the product as a healthy option prepared in different ways is set to increase.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Cultured Buttermilk Market Application Insights

    The application segment of the Cultured Buttermilk Market holds significant importance in understanding the market dynamics and industry trends. The market is segmented into various application segments, each with its unique characteristics and growth prospects. Among these segments, Food Products, Bakery Products, Dairy Products, and Others collectively accounted for a substantial share of the Cultured Buttermilk Market revenue in 2023.

    Food Products This segment is expected to witness steady growth over the forecast period, driven by the increasing demand for cultured buttermilk in various food preparations, such as marinades, sauces, and dressings.Its tangy flavor and tenderizing properties make it a popular choice among chefs and home cooks alike. Bakery Products Cultured buttermilk is a key ingredient in many bakery products, including pancakes, waffles, and biscuits. Its acidity helps to neutralize the alkalinity of baking soda, resulting in a lighter and fluffier texture.

    The growing popularity of artisanal bakery products is expected to drive the demand for cultured buttermilk in this segment. Dairy Products Cultured buttermilk is also used in the production of dairy products, such as cheese and yogurt.It adds a distinct tangy flavor and helps to thicken and stabilize these products. The rising demand for dairy alternatives and the increasing popularity of probiotic-rich foods are expected to contribute to the growth of this segment. Others This segment includes a diverse range of applications for cultured buttermilk, such as cosmetics, personal care products, and animal feed.

    Its unique properties, including its emulsification and moisturizing qualities, make it a valuable ingredient in various industries. The growing demand for natural and organic products is expected to drive the growth of this segment.

    Cultured Buttermilk Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the Cultured Buttermilk Market. Direct sales accounted for the largest revenue share in 2023, owing to the growing preference for bulk purchases by food manufacturers and HoReCa businesses. Supermarkets and hypermarkets are expected to witness significant growth in the coming years due to their extensive reach and convenience. Convenience stores are gaining traction as consumers seek quick and easy access to cultured buttermilk.

    Online retail is projected to expand rapidly, driven by the increasing adoption of e-commerce platforms and the growing popularity of home delivery services.The Cultured Buttermilk Market segmentation provides valuable insights into the distribution channels used by manufacturers and the preferences of consumers, enabling businesses to tailor their strategies accordingly.

    Cultured Buttermilk Market Packaging Insights

    The packaging segment of the Cultured Buttermilk Market is expected to witness significant growth in the coming years. The growth of the packaging segment can be attributed to the increasing demand for convenient and shelf-stable packaging solutions. Pouch packaging is gaining popularity due to its lightweight, flexibility, and cost-effectiveness. Cartons are also widely used for packaging cultured buttermilk as they offer good protection against light and moisture. Bottles and cans are preferred for single-serve and on-the-go consumption.The choice of packaging depends on factors such as product type, shelf life, and consumer preferences.

    Cultured Buttermilk Market Fat Content Insights

    The Cultured Buttermilk Market segmentation by fat content is categorized into full fat, low fat, and non-fat. The full fat segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The increasing demand for full-fat dairy products due to their perceived health benefits, such as providing essential fatty acids and supporting weight management, is driving the growth of this segment.

    In contrast, the non-fat segment is anticipated to exhibit the highest CAGR during the forecast period.The rising health consciousness among consumers and the growing popularity of low-fat diets are contributing to the growth of this segment. The low fat segment is expected to maintain a steady growth rate, driven by the increasing demand for products that offer a balance between taste and healthfulness.

    Get more detailed insights about Cultured Buttermilk Market

    Regional Insights

    The Cultured Buttermilk Market is segmented into North America, Europe, APAC, South America, and MEA based on region. North America is the largest regional market for cultured buttermilk, with a significant market share. The region's high demand for dairy products, coupled with the growing popularity of cultured buttermilk as a healthy and flavorful ingredient, is driving market growth. Europe is another major regional market for cultured buttermilk, with a significant market share.

    The region's well-established dairy industry and the growing demand for fermented dairy products are contributing to market growth.APAC is expected to witness significant growth in the cultured buttermilk market over the forecast period. The region's large population base, rising disposable income, and increasing awareness of the health benefits of cultured buttermilk are driving market growth. South America and MEA are also expected to experience steady growth in the cultured buttermilk market, albeit at a slower pace compared to North America, Europe, and APAC.

    Cultured Buttermilk Market By Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Cultured Buttermilk Market industry are constantly striving to gain a competitive edge by adopting various strategies such as product innovation, mergers and acquisitions, and expanding their geographical presence. Leading Cultured Buttermilk Market players are focusing on developing new and innovative products that cater to the evolving needs of consumers. Additionally, they are investing heavily in research and development to enhance the quality and functionality of their products. Furthermore, the Cultured Buttermilk Market development is being driven by the growing demand for natural and organic food products, as well as the increasing popularity of plant-based diets.

    The Cultured Buttermilk Market Competitive Landscape is expected to remain highly competitive in the coming years, with major players vying for market share through strategic initiatives and product differentiation.Leading Cultured Buttermilk Market player Britannia Industries Limited is a well-established company in the food industry with a strong presence in the Indian market. The company produces a wide range of dairy products, including cultured buttermilk. Britannia Industries Limited is known for its commitment to quality and innovation, and it has a strong distribution network that reaches a large number of consumers.

    The company has a strong brand reputation and a loyal customer base.A key competitor in the Cultured Buttermilk Market is GCMMF. GCMMF is a leading dairy cooperative in India, and it produces a wide range of dairy products, including cultured buttermilk. The company has a strong presence in the Indian market and a well-established distribution network. GCMMF is known for its commitment to quality and innovation, and it has a strong brand reputation. The company is also expanding its geographical presence, which is expected to further strengthen its position in the Cultured Buttermilk Market.

    Key Companies in the Cultured Buttermilk Market market include

    Industry Developments

    The cultured buttermilk market is projected to grow from USD 10.83 billion in 2023 to USD 14.9 billion by 2032, at a CAGR of 3.61% during the forecast period.

    Rising health consciousness, increasing demand for natural and organic products, growing applications in various food and beverage products, and growing awareness about the benefits of cultured buttermilk are key factors driving the growth of cultured buttermilk market.Recent news developments and current affairs in the cultured buttermilk market include Danone, a leading dairy company, launched a new range of cultured buttermilk products in India, targeting health-conscious consumers. Arla Foods, another major dairy company, announced plans to invest in expanding its cultured buttermilk production capacity in Europe. Kite Hill, a plant-based dairy alternative company, introduced a new line of cultured buttermilk made from almond milk. The Cultured Buttermilk Association (CBA) launched a new campaign to promote the benefits of cultured buttermilk and increase its consumption among consumers.

    Future Outlook

    Cultured Buttermilk Market Future Outlook

    The Global Cultured Buttermilk Market is projected to grow at a 3.61% CAGR from 2025 to 2035, driven by rising health consciousness and demand for dairy alternatives.

    New opportunities lie in:

    • Develop innovative flavored cultured buttermilk products targeting health-conscious consumers.
    • Expand distribution channels through e-commerce platforms to reach a broader audience.
    • Invest in sustainable production practices to enhance brand loyalty and market share.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and increased product availability.

    Market Segmentation

    Cultured Buttermilk Market Regional Outlook

    • North America

    Cultured Buttermilk Market Packaging Outlook

    • Pouch

    Cultured Buttermilk Market Application Outlook

    • Food Products

    Cultured Buttermilk Market Fat Content Outlook

    • Full Fat

    Cultured Buttermilk Market Product Type Outlook

    • Organic Cultured Buttermilk

    Cultured Buttermilk Market Distribution Channel Outlook

    • Direct Sales

    Report Scope

    Report Attribute/Metric Details
    Market Size 2035 17.19 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.61% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Meiji, Parmalat, Lactalis, Unilever, Arla Foods, Nestlé, Bel Brands, Danone, FrieslandCampina, Dean Foods, Dairy Farmers of America, Carolina Dairy, Stonyfield Farm, Fonterra
    Segments Covered Product Type, Application, Distribution Channel, Packaging, Fat Content, Regional
    Key Market Opportunities Growing demand for probiotic food Increasing health consciousness among consumers Rising disposable income Product innovation and expansion of target audience Growth in online sales and distribution channels
    Key Market Dynamics Growing demand Health benefits Technological advancements Product innovations Changing dietary preferences
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2024 11.63 (USD Billion)
    Market Size 2025 12.06 (USD Billion)

    FAQs

    What is the expected market size of the Cultured Buttermilk Market in 2023?

    The Cultured Buttermilk Market is expected to reach a valuation of around USD 10.83 Billion in 2023.

    What is the expected CAGR of the Cultured Buttermilk Market from 2024 to 2032?

    The Cultured Buttermilk Market is projected to grow at a CAGR of approximately 3.61% from 2024 to 2032.

    What is the expected market size of the Cultured Buttermilk Market in 2032?

    The Cultured Buttermilk Market is anticipated to reach a valuation of around USD 14.9 Billion by 2032.

    What are the key growth drivers of the Cultured Buttermilk Market?

    Rising health consciousness, increasing demand for convenience foods, and growing popularity of fermented dairy products are some of the key growth drivers of the Cultured Buttermilk Market.

    Who are the key competitors in the Cultured Buttermilk Market?

    Some of the key competitors in the Cultured Buttermilk Market include Danone, Nestle, Lactalis, Arla Foods, and Fonterra.

    What are the major applications of Cultured Buttermilk?

    Cultured Buttermilk finds applications in various sectors such as food and beverage, bakery and confectionery, and animal feed.

    Which distribution channel is expected to hold the largest market share for Cultured Buttermilk?

    The retail distribution channel is expected to hold the largest market share for Cultured Buttermilk due to the wide availability and ease of purchase.

    What are the challenges faced by the Cultured Buttermilk Market?

    Fluctuating raw material prices, intense competition, and stringent regulatory standards are some of the challenges faced by the Cultured Buttermilk Market.

    What are the potential opportunities for growth in the Cultured Buttermilk Market?

    Expanding applications in various end-use industries, growing demand for functional foods, and increasing awareness about the health benefits of fermented dairy products present potential opportunities for growth in the Cultured Buttermilk Market.

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