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    Craft Spirits Market

    ID: MRFR/F-B & N/23807-HCR
    128 Pages
    Snehal Singh
    October 2025

    Craft Spirits Market Research Report By Spirit Type (Whiskey, Vodka, Rum, Tequila, Gin), By Aging Process (Barrel-Aged, Column-Distilled, Un-Aged), By Distribution Channel (On-Premise, Off-Premise, Online), By Flavor Profile (Smooth, Spicy, Floral, Citrus, Woody), By Target Audience (Millennials, Generation X, Baby Boomers, Affluent Consumers, Cocktail Enthusiasts) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Craft Spirits Market Infographic
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    Craft Spirits Market Summary

    The Global Craft Spirits Market is projected to grow from 19.60 USD Billion in 2024 to 27.17 USD Billion by 2035.

    Key Market Trends & Highlights

    Craft Spirits Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 2.72 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 26.3 USD Billion, indicating a steady growth trajectory.
    • in 2024, the market is valued at 19.60 USD Billion, reflecting the increasing consumer interest in craft spirits.
    • Growing adoption of artisanal production methods due to rising consumer demand for unique and high-quality beverages is a major market driver.

    Market Size & Forecast

    2024 Market Size 19.60 (USD Billion)
    2035 Market Size 27.17 (USD Billion)
    CAGR (2025-2035) 3.01%

    Major Players

    Diageo, Pernod Ricard, Bacardi Limited, Halewood Wines Spirits, Tito's Handmade Vodka, Campari Group, Sazerac Company, Inc., Brown-Forman Corporation, William Grant Sons, Edrington Group, Gruppo Montenegro, Constellation Brands, Beam Suntory, Inc., Luxco, Inc.

    Craft Spirits Market Trends

    Increasing consumption of premium craft spirits is also an emerging trend in the market. The demand for such products comes from the visible changes in the mindset of an average consumer who has begun to enjoy the beauty and richness of craft spirits in their myriad varieties.

    There is also the fact that craft spirits are becoming more popular cocktail components. Innovative bartenders continue to search for more creative ways of using craft spirits in their cocktails, and this will call for more categories of spirits that do not have a generic taste but come in various unique flavors. This trend is clearly visible with regard to the rise of craft gin, which is easier to incorporate into cocktails and has become widely in demand over the past few years.

    Moreover, the development of the craft spirits market is also associated with the appearance of imported craft distilleries in different parts of the world. Such globalization is caused by the increased interest of the audience in different kinds of spirits as well as the opportunity to try new tastes and styles. Craft spirits have been experiencing a more heightened growth and are poised to be available in modern society.

    The craft spirits market demonstrates a burgeoning interest among consumers for artisanal and locally produced beverages, reflecting a broader trend towards personalization and authenticity in the alcohol industry.

    U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)

    Craft Spirits Market Drivers

    Market Growth Projections

    The Global Craft Spirits Market Industry is projected to experience steady growth over the coming years. With a market valuation of 19.6 USD Billion in 2024, it is anticipated to reach 26.3 USD Billion by 2035, reflecting a robust CAGR of 2.72% from 2025 to 2035. This growth trajectory indicates a sustained interest in craft spirits, driven by evolving consumer preferences and innovative product offerings. As the industry continues to adapt to changing market dynamics, it is likely to attract both new entrants and established players seeking to capitalize on emerging opportunities.

    Sustainability and Local Sourcing Trends

    Sustainability has emerged as a pivotal driver within the Global Craft Spirits Market Industry. Consumers are increasingly concerned about the environmental impact of their purchases, leading to a preference for brands that prioritize sustainable practices and local sourcing. Craft distilleries that adopt eco-friendly production methods and utilize locally sourced ingredients are likely to resonate with this environmentally conscious demographic. This trend not only enhances brand loyalty but also aligns with broader societal shifts towards sustainability, potentially contributing to the market's projected CAGR of 2.72% from 2025 to 2035.

    Growth of E-commerce and Online Sales Channels

    The Global Craft Spirits Market Industry is witnessing a significant transformation due to the rise of e-commerce and online sales channels. As consumers increasingly turn to digital platforms for their purchasing needs, craft distillers are adapting by enhancing their online presence and offering direct-to-consumer sales. This shift not only expands market reach but also allows for personalized customer experiences. The convenience of online shopping is likely to drive sales growth, further contributing to the industry's overall expansion and the anticipated growth in market valuation over the next decade.

    Rising Consumer Preference for Premium Products

    The Global Craft Spirits Market Industry experiences a notable shift as consumers increasingly gravitate towards premium and artisanal products. This trend is driven by a growing appreciation for quality over quantity, with consumers willing to pay a premium for unique flavors and authentic production methods. As of 2024, the market is valued at approximately 19.6 USD Billion, reflecting this consumer preference. Distilleries that emphasize craftsmanship and local sourcing are particularly well-positioned to capitalize on this trend, appealing to discerning consumers who seek distinctive drinking experiences.

    Innovative Flavor Profiles and Product Diversity

    Innovation within the Global Craft Spirits Market Industry is characterized by the introduction of diverse and unique flavor profiles. Craft distillers are experimenting with unconventional ingredients and production techniques, resulting in a wide array of spirits that cater to adventurous consumers. This diversity not only attracts new customers but also encourages repeat purchases as consumers seek to explore different tastes. The market's growth trajectory suggests that by 2035, the industry could reach a valuation of 26.3 USD Billion, driven by this ongoing innovation and the desire for novel drinking experiences.

    Cultural and Social Influences on Drinking Habits

    Cultural and social factors play a crucial role in shaping consumer behavior within the Global Craft Spirits Market Industry. The rise of social media and the influence of lifestyle trends have led to increased interest in craft spirits, particularly among younger demographics. Events such as craft spirit festivals and tastings foster community engagement and promote brand awareness. As these cultural influences continue to evolve, they may drive further growth in the market, encouraging consumers to explore and share their experiences with craft spirits.

    Market Segment Insights

    Craft Spirits Market Spirit Type Insights

    The Craft Spirits Market is classified based on Spirit Type into Whiskey, Vodka, Rum, Tequila, Gin, and Others. The Whiskey segment is estimated to dominate the market throughout the forecast period as it accounted for a market share of 35.4% in 2023. The increasing demand for craft whiskey, especially among the younger population, along with the growing availability of premium and flavored whiskeys, is the key factor driving the growth of this segment.

    The Vodka segment is another major segment, which is anticipated to hold a market share of 22.1% in 2023.The rising demand for premium and flavored vodkas across emerging markets is driving this segment. Furthermore, the increasing utilization of vodka in cocktails and mixed drinks is the other major factor supporting the growth of the segment. Other significant segments in the Craft Spirits Market are Rum, Tequila, and Gin. The Rum segment is expected to grow at a CAGR of 3.5% throughout the forecast period, owing to its increasing demand in the tropical and coastal regions.

    Tequila is another key segment, which is rapidly growing across the world, especially among younger people.This segment is expected to grow at a CAGR of 3.7% throughout the forecast period. The popularity of gin is also regaining, even though its growth is relatively slower compared to the other segments. The increasing demand for craft gins in exotic and unheard flavor profiles is driving this segment, which is anticipated to grow at a CAGR of 4.1% throughout the forecast period.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Craft Spirits Market Aging Process Insights

    The Craft Spirits Market revenue is growing significantly, driven by the increasing demand for premium spirits. The market is segmented based on the aging process, with barrel-aged spirits accounting for the largest share. Barrel-aged spirits are characterized by their rich flavor and aroma, which are developed during the aging process in wooden barrels. Column-distilled spirits, on the other hand, are produced using a continuous distillation process, resulting in a lighter and more neutral flavor profile.

    Un-aged spirits, as the name suggests, are not aged in barrels and offer a fresh and vibrant taste.The market growth for barrel-aged spirits is expected to continue in the future, as consumers seek out more complex and flavorful spirits.

    Craft Spirits Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the Craft Spirits Market, influencing market growth and revenue generation. The market is primarily segmented into three major distribution channels on-premise, off-premise, and online. On-premise distribution involves the sale of craft spirits directly to consumers through establishments such as bars, restaurants, and nightclubs.

    This channel accounts for a significant portion of the Craft Spirits Market revenue, driven by the growing popularity of craft cocktails and the desire for unique drinking experiences.Off-premise distribution, on the other hand, encompasses the sale of craft spirits through retail outlets such as liquor stores, supermarkets, and convenience stores. This channel has experienced steady growth in recent years due to the increasing availability of craft spirits and the convenience it offers to consumers. Online distribution, while still a relatively nascent channel, has gained traction in the Craft Spirits Market.

    E-commerce platforms and online retailers have enabled consumers to purchase craft spirits from the comfort of their homes, expanding the market's reach and providing greater accessibility.The online channel is expected to continue its growth trajectory, driven by the increasing penetration of e-commerce and the growing consumer preference for online shopping. These distribution channels collectively contribute to the overall growth and dynamics of the Craft Spirits Market.

    Craft Spirits Market Flavor Profile Insights

    The Flavor Profile segment plays a crucial role in driving the Craft Spirits Market revenue. Consumers exhibit a growing preference for distinct and complex flavor profiles, leading to the popularity of various sub-segments within this segment. Smooth flavors, characterized by a velvety and well-rounded, hold a significant market share. Spicy flavors, known for their warmth and peppery notes, are gaining traction among adventurous consumers. Floral flavors, with their delicate and fragrant characteristics, cater to a niche segment of consumers seeking unique experiences.Citrus flavors, offering a refreshing and invigorating taste, have a strong presence in the market.

    Woody flavors, reminiscent of oak barrels and imparting a distinct aroma, are highly valued by connoisseurs. The Craft Spirits Market segmentation based on Flavor Profile provides valuable data and insights for industry stakeholders, enabling them to tailor their offerings to meet the evolving preferences of consumers and drive market growth.

    Craft Spirits Market Target Audience Insights

    Millennials, Generation X, Baby Boomers, Affluent Consumers, and Cocktail Enthusiasts are the key target audience segments for the Craft Spirits Market. Millennials, born between 1981 and 1996, represent a significant portion of the market, contributing to its growth. Their preference for unique and artisanal spirits, coupled with their willingness to experiment with new flavors, drives demand.

    Generation X, born between 1965 and 1980, also plays a crucial role, with a growing interest in premium spirits and a desire for quality over quantity.Baby Boomers, born between 1946 and 1964, have a strong disposable income and are increasingly seeking out high-end craft spirits, contributing to the market's revenue growth. Affluent consumers, regardless of age, are a lucrative target audience, seeking exclusive and limited-edition spirits that align with their discerning tastes. Cocktail enthusiasts, passionate about mixology and experimentation, are another key segment, driving demand for craft spirits with distinct flavor profiles and versatility in cocktail creations.

    Get more detailed insights about Craft Spirits Market Research Report — Global Forecast till 2034

    Regional Insights

    The Craft Spirits Market is segmented into North America, Europe, the Asia Pacific, South America, and the Middle East and Africa. In 2023, North America held the largest market share, with an estimated revenue of USD 6.97 billion. Europe followed with a market share of USD 6.06 billion. The Asia Pacific region is expected to witness the highest growth rate over the forecast period, with a CAGR of 3.81%.

    This growth is attributed to the increasing disposable income and the growing popularity of craft spirits in countries such as China, India, and Australia.The South American region is also expected to witness a significant growth rate, with a CAGR of 3.54%. The Middle East and Africa region is expected to grow at a moderate rate, with a CAGR of 2.89%.

    Craft Spirits Market Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Craft Spirits Market industry are focusing on product innovation and expansion into new markets to gain a competitive edge. They are investing in research and development to create unique and innovative products that cater to changing consumer preferences. Leading Craft Spirits Market players are also expanding their distribution networks and partnering with retailers and distributors to increase their reach and visibility.

    Craft Spirits Market development is being driven by the growing demand for premium and artisanal spirits, as consumers become more discerning and seek out unique and flavorful experiences.Diageo, one of the leading players in the Craft Spirits Market, has a strong portfolio of premium and artisanal spirits, including brands such as Johnnie Walker, Smirnoff, and Tanqueray. The company is focused on product innovation and has recently launched several new products, including a limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen Scotch Whisky.

    Diageo is also expanding its distribution network and has recently entered new markets, such as China and India.Pernod Ricard, another leading player in the Craft Spirits Market, has a portfolio of premium and artisanal spirits, including brands such as Absolut Vodka, Chivas Regal Scotch Whisky, and Beefeater Gin. The company is focused on product innovation and has recently launched several new products, including a limited-edition Absolut Elyx Single Estate Vodka. Pernod Ricard is also expanding its distribution network and has recently entered new markets, such as Brazil and Mexico.

    Key Companies in the Craft Spirits Market market include

    Industry Developments

    The craft spirits market is projected to grow from USD 18.47 billion in 2023 to USD 24.1 billion by 2032, exhibiting a CAGR of 3.01% during the forecast period. Increasing consumer preference for premium and authentic spirits, growing disposable income, and the rising popularity of craft cocktails are driving market growth.Recent developments include the launch of innovative flavors and collaborations between craft distilleries and renowned chefs. For instance, in 2023, FEW Spirits released a limited-edition whiskey finished in Japanese Mizunara oak casks, while St.

    George Spirits partnered with chef Dominique Crenn to create a gin inspired by her Michelin-starred restaurant Atelier Crenn. Such initiatives cater to the evolving tastes of discerning consumers and contribute to the overall growth of the craft spirits market.

    Future Outlook

    Craft Spirits Market Future Outlook

    The Craft Spirits Market is projected to grow at a 3.01% CAGR from 2025 to 2035, driven by consumer demand for premium products and innovative distillation techniques.

    New opportunities lie in:

    • Develop unique flavor profiles to attract niche consumer segments.
    • Leverage e-commerce platforms for direct-to-consumer sales growth.
    • Invest in sustainable production practices to enhance brand loyalty.

    By 2035, the Craft Spirits Market is expected to solidify its position as a dynamic and competitive sector.

    Market Segmentation

    Craft Spirits Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Craft Spirits Market Spirit Type Outlook

    • Barrel-Aged
    • Column-Distilled
    • Un-Aged

    Craft Spirits Market Aging Process Outlook

    • On-Premise
    • Off-Premise
    • Online
    • Craft Spirits Market Flavor Profile Outlook
    • Smooth
    • Spicy
    • Floral
    • Citrus
    • Woody

    Craft Spirits Market Target Audience Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Craft Spirits Market Distribution Channel Outlook

    • Millennials
    • Generation X
    • Baby Boomers
    • Affluent Consumers
    • Cocktail Enthusiasts

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  19.60 (USD Billion)
    Market Size 2025  20.19 (USD Billion)
    Market Size 2035 27.17 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.01% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Bacardi Limited, Halewood Wines Spirits, Tito's Handmade Vodka, Campari Group, Sazerac Company, Inc., BrownForman Corporation, William Grant Sons, Edrington Group, Diageo, Gruppo Montenegro, Constellation Brands, Beam Suntory, Inc., Luxco, Inc., Pernod Ricard
    Segments Covered Spirit Type, Aging Process, Distribution Channel, Flavor Profile, Target Audience, Regional
    Key Market Opportunities Rising Demand for Premium Products Growing Popularity of Craft Cocktails Expansion into Emerging Markets Shift Towards Artisanal Spirits Innovation in Flavors and Packaging
    Key Market Dynamics Rising Popularity Premiumization Trend Growing Ecommerce Penetration
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected valuation of the Craft Spirits Market in 2024?

    The Craft Spirits Market is projected to reach USD 19.60 billion in 2024.

    What is the projected CAGR of the Craft Spirits Market from 2025 to 2034?

    The Craft Spirits Market is estimated to witness a CAGR of 3.0% from 2025 to 2034.

    What region is expected to hold the largest market share in the Craft Spirits Market by 2034?

    North America is anticipated to dominate the Craft Spirits Market by 2034, owing to the presence of a significant number of craft distilleries and a growing demand for premium spirits.

    Which application segment is likely to drive the growth of the Craft Spirits Market?

    The on-premise consumption segment is expected to contribute significantly to the growth of the Craft Spirits Market, driven by the increasing popularity of craft cocktails and the reopening of bars and restaurants post-pandemic.

    Who are some of the key competitors in the Craft Spirits Market?

    Some of the key players in the Craft Spirits Market include Diageo, Pernod Ricard, Brown-Forman, Bacardi, and Beam Suntory.

    What factors are contributing to the growth of the Craft Spirits Market?

    The growing consumer preference for premium and artisanal spirits, the increasing popularity of craft cocktails, and the expansion of the e-commerce channel are key factors driving the growth of the Craft Spirits Market.

    What are some of the challenges faced by the Craft Spirits Market?

    Challenges faced by the Craft Spirits Market include intense competition, regulatory hurdles, and supply chain disruptions.

    What is the expected impact of COVID-19 on the Craft Spirits Market?

    The COVID-19 pandemic had a negative impact on the Craft Spirits Market due to lockdowns and restrictions on social gatherings. However, the market is expected to recover in the coming years as the pandemic subsides.

    What are the key trends shaping the Craft Spirits Market?

    Key trends shaping the Craft Spirits Market include the rise of craft distilleries, the growing popularity of flavored spirits, and the increasing demand for sustainable and ethical spirits.

    What are some of the opportunities for growth in the Craft Spirits Market?

    Opportunities for growth in the Craft Spirits Market include expanding into emerging markets, developing new product offerings, and leveraging digital marketing channels.

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