Complete Nutrition Products Companies

On July 18, 2023, ELSE NUTRITION HOLDINGS INC. announced that its two key products, Kids Nutritional Shakes and Plant-Based Complete Nutrition for Toddlers, have been approved by the Oklahoma Women, Infants, and Children (WIC) program. The company's recent achievements of product approvals in Arizona and under US federal insurance billing reflect the continued execution of its strategic vision to broaden the accessibility of plant-based nutrition products across the United States.

On Feb. 22, 2023, Starco Brands, Inc., a pioneer in consumer products with behavior-changing technologies, announced the acquisition of a leader in plant-based complete nutrition and functional food, Soylent Nutrition Inc. Under the transaction terms, Soylent will operate as a separate unit under the Starco Brands umbrella. The acquisition will allow for the combination of Starco Brands' formulas portfolio and access to commercial manufacturing facilities & disruptive marketing. Soylent holds the potential to grow its base and expand in adjacent categories.

On July 06, 2023, Soylent, the original food tech company, announced a new flavor to its best-selling High Protein Shake product lineup. The new Vanilla flavor is launched online on Soylent.com and Amazon.com. Complete Protein Vanilla will also be available in Walmart and Meijer this August.

On July 25, 2023, Soylent announced a retail expansion throughout Canada, marking its entry into brick-and-mortar retail at Longos, Thrifty's and select Sobeys. Soylent has partnered with United Natural Foods, Inc. (UNFI), a grocery wholesaler, to continue its expansion in Canada. The company has worked diligently with UNFI Canada to make complete, sustainable nutrition accessible, appealing and affordable to all.

Key Companies in the Complete Nutrition Products Market include

• Huel Inc.


• Soylent


• IdealShape


• SlimFast


• LadyBoss


• RSP Nutrition


• Numix


• MuscleBlaze


• Jimmy Joy


• YFood Labs GmbH