CBD Water Market Research Report By Product Type (Still Water, Sparkling Water, Flavored Water, Functional Water), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Health Food Stores, Drug Stores), By Packaging (Bottles, Cans, Pouches, Glass, Plastic), By End User (Adults, Athletes, Health-Conscious Consumers, Medical Patients) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2032.

Global  CBD Water Market Overview

CBD Water Market Size was estimated at 3.29 (USD Billion) in 2022. The CBD Water Market Industry is expected to grow from 4.61(USD Billion) in 2023 to 95.46 (USD Billion) by 2032. The CBD Water Market CAGR (growth rate) is expected to be around 40.02% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key CBD Water Market Trends Highlighted

Key market drivers for the CBD Water Market include growing consumer awareness of the potential health benefits of CBD, increasing demand for natural and functional beverages, and supportive government regulations in certain regions. Opportunities to be explored or captured involve product innovation, such as the development of flavored or enhanced CBD waters and expanding distribution channels, including online retail and partnerships with traditional beverage companies. Recent trends in the CBD Water Market include the emergence of nano-emulsified CBD, which enhances bioavailability, and the increasing popularity of CBD-infused sparkling waters. These trends point towards a dynamic and rapidly evolving market with significant growth potential.

CBD Water Market Drivers

Rising Consumer Awareness of Health Benefits

The increasing knowledge of the health rewards connected with CBD is the primary element that is driving the demand for CBD water. Research conducted has proven that CBD possesses anti-inflammatory, antioxidant, and neuroprotective characteristics. All these factors contribute to the boosting of general health and well-being. Besides, today, people get to know more about CBD and its possible impacts, so they start to search the products that contain it, including CBD water.

Increasing Popularity of CBD-Infused Beverages

The growing popularity of CBD-infused beverages is another key driver of the CBD Water Market. Consumers are increasingly looking for healthy and refreshing alternatives to traditional sugary drinks, and CBD water fits the bill. CBD water is a low-calorie, sugar-free way to get your daily dose of CBD, and it can also help to improve your hydration. This trend is expected to continue in the coming years as more consumers discover the benefits of CBD water.

Expansion of the Legal Cannabis Market

Another reason for the increasing tendency of CBD water is the broadening of the legal cannabis market. When more states or countries allow to use of cannabis, the demand for CBD will increase correspondingly. Moreover, cannabidiol in the form of water is easy to use and does not attract much attention because it looks like ordinary bottled water. As a result, this characteristic makes the product legal and non-psychoactive so that virtually anyone can enjoy cannabis benefits.

CBD Water Market Segment Insights

CBD Water Market Product Type Insights

CBD Water Market is segmented by product type into still water, sparkling water, flavored water, and functional water. Still, water is the most popular product type, accounting for over 50% of the market share in 2023. Sparkling water is the second most popular product type, with a market share of around 30%. Flavored water and functional water are the two smallest product types, with market shares of around 10% and 5%, respectively. The still-water segment is expected to register a CAGR of around 40% over the forecast period; this growth is being driven by the increasing popularity of healthy and natural beverages.Sparkling water is also expected to grow at a CAGR of around 35% over the forecast period; this growth is being driven by the increasing demand for carbonated beverages. Flavored water is expected to grow at a CAGR of around 30% over the forecast period; this growth is being driven by the increasing popularity of flavored beverages. Functional water is also expected to grow at a CAGR of around 25% over the forecast period; this growth is being driven by the increasing demand for healthy and functional beverages. Overall, the CBD Water Market is expected to register a CAGR of around 40% over the forecast period; this growth is being driven by the increasing popularity of a healthy and natural beverage.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

CBD Water Market Distribution Channel Insights

The distribution channel segment significantly contributes to the revenue growth of the CBD Water Market. Supermarkets/hypermarkets represent a large share of the market owing to their immense presence and selection of goods. In 2023, they accounted for around 42.2% of the market revenue. Convenience stores are also a critical part of the industry, possessing a market share of approximately 25.1% in the same year. As they are located in nearby residential areas and operate for longer hours, their target consumers are more prone to impulse buying and quick shopping.Online retailers are also increasingly important, as their share is anticipated to rise cumulatively during the forecasted period. Health food stores and drug stores have a similar pattern, with both being vital for the industry but experiencing restricted growth. All these distribution channels have their unique characteristics and opportunities. Supermarkets/hypermarkets provide the broadest selection of products and low prices. Convenience stores offer easy and quick access as well as purchases. Online retailers are focused on the overall convenience of buying something directly from home, as well as a diversified selection and personal recommendations.Drug stores represent the highest destination to which people go to buy over-the-counter goods, and health food stores provide a niche market that is focused mainly on specific vegetarian food and dietary requirements. Thus, having a clear understanding of distribution dynamics is crucial for all manufacturers.

CBD Water Market Packaging Insights

The CBD Water Market is segmented into Bottles, Cans, Pouches, Glass, and Plastic. The Bottles segment is expected to hold a significant market share due to their convenience and widespread availability. Bottles are easy to transport and can be resealed, making them ideal for on-the-go consumption. The Cans segment is also expected to grow steadily due to their durability and ability to preserve the product's freshness. Pouches are a relatively new packaging format for CBD Water Market, but they are gaining popularity due to their portability and environmental friendliness.Some consumers prefer glass bottles due to their perceived health benefits, while plastic bottles are a cost-effective option.

CBD Water Market End User Insights

End User segment insights highlight the diverse consumer base driving the CBD Water Market growth. Adults, a significant segment, seek CBD water for its potential relaxation and stress-relieving properties. Athletes leverage CBD water for its reported recovery and pain management benefits, fueling the market growth. Health-conscious consumers are drawn to CBD water's perceived health-promoting qualities, contributing to its popularity. Medical patients use CBD water as a complementary therapy for various ailments, further expanding the market.In 2023, the CBD Water Market revenue from the 'Adults' segment was valued at $1.23 billion, while the 'Athletes' segment is projected to reach $2.5 billion by 2032. These segments are expected to witness substantial growth due to increasing awareness and demand for CBD-infused products.

CBD Water Market Regional Insights

The CBD Water Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest market for CBD water, owing to the growing popularity of CBD products in the region. The United States is the largest market in North America, followed by Canada. Europe is the second largest market for CBD water, with Germany being the largest market in the region. The APAC region is expected to witness the fastest growth in the CBD Water Market over the forecast period. China is the largest market in the APAC region, followed by India.South America and MEA are expected to witness moderate growth in the CBD Water Market over the forecast period. Brazil is the largest market in South America, while Saudi Arabia is the largest market in MEA.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

CBD Water Market Key Players And Competitive Insights

Major players in the CBD Water Market industry are focusing on expanding their product portfolio and geographical reach. Leading CBD Water Market players are also investing in research and development to develop innovative products and technologies. The CBD Water Market is expected to witness significant growth in the coming years due to increasing awareness about the health benefits of CBD.CBD Water Market is characterized by the presence of several leading players, including Canopy Growth Corporation, Charlotte's Web Holdings, Inc., and CV Sciences, Inc. These companies are focusing on expanding their product portfolio and geographical reach. They are also investing in research and development to develop innovative products and technologies. For instance, in 2021, Canopy Growth Corporation launched a new line of CBD-infused sparkling waters.A leading company in the CBD Water Market is Canopy Growth Corporation. The company is a leader in the cannabis industry and offers a wide range of CBD products, including CBD-infused beverages. Canopy Growth Corporation has a strong presence in North America and Europe. It is also expanding its operations in other regions, such as Asia-Pacific and Latin America. The company's strong brand recognition and distribution network are key factors contributing to its success.A major competitor of Canopy Growth Corporation in the CBD Water Market is Charlotte's Web Holdings, Inc. The company is a leading producer and distributor of hemp-derived CBD products. Charlotte's Web Holdings, Inc. offers a wide range of CBD products, including CBD-infused beverages. The company has a strong presence in North America and is expanding its operations in other regions, such as Europe and Asia-Pacific. Charlotte's Web Holdings, Inc.'s strong brand recognition and distribution network are key factors contributing to its success.

Key Companies in the CBD Water Market Include

• Innovative Industrial Properties


• Tilray


• Jushi Holdings


• Aphria Inc


• Cresco Labs


• TerrAscend


• Cronos Group


• Organigram Holdings


• Aurora Cannabis


• Canopy Growth Corporation


• Sundial Growers


• Green Thumb Industries


• Hexo Corp


• CV Sciences


• MedMen Enterprises

CBD Water Market Industry Developments

The CBD Water Market is projected to grow significantly in the coming years, driven by increasing consumer awareness of the health benefits of CBD and the growing popularity of functional beverages. In 2023, the market is valued at USD 4.61 billion and is expected to reach USD 95.46 billion by 2032, exhibiting a CAGR of 40.02%.Recent news developments include the launch of new CBD water products by major beverage companies, such as Coca-Cola's launch of its CBD-infused sparkling water brand, AHA. Additionally, several countries are legalizing the use of CBD, which is expected to boost market growth further.

CBD Water Market Segmentation Insights

CBD Water Market Product Type Outlook

• Still Water


• Sparkling Water


• Flavored Water


• Functional Water

CBD Water Market Distribution Channel Outlook

• Supermarkets/Hypermarkets


• Convenience Stores


• Online Retailers


• Health Food Stores


• Drug Stores

CBD Water Market Packaging Outlook

• Bottles


• Cans


• Pouches


• Glass


• Plastic

CBD Water Market End User Outlook

• Adults


• Athletes


• Health-Conscious Consumers


• Medical Patients

CBD Water Market Regional Outlook

• North America


• Europe


• South America


• Asia-Pacific


• Middle East and Africa

CBD Water Market Report Scope