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CBD Skincare Products Market

ID: MRFR/CG/6951-HCR
128 Pages
Snehal Singh
October 2025

Global CBD Skincare Products Market Research Report: By Product Type (Moisturizers, Serums, Cleansers, Masks, Oils), By Skin Type (Sensitive, Oily, Dry, Combination, Normal), By Distribution Channel (Online, Offline, Specialty Stores, Supermarkets, Pharmacies), By Consumer Segment (Men, Women, Teenagers, Elderly) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

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CBD Skincare Products Market Infographic
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Summary Table of Contents Segmentation Download PDF

CBD Skincare Products Market Summary

As per MRFR analysis, the CBD Skincare Products Market was estimated at 6069.45 USD Billion in 2024. The CBD Skincare Products industry is projected to grow from 6354.23 USD Billion in 2025 to 10050.76 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.69 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The CBD skincare products market is experiencing robust growth driven by evolving consumer preferences and increasing awareness.

  • The market is witnessing a rise in demand for natural ingredients, reflecting a broader trend towards holistic health and wellness.
  • North America remains the largest market for CBD skincare products, while Asia-Pacific is emerging as the fastest-growing region.
  • Moisturizers dominate the market, yet cleansers are rapidly gaining traction as consumer interest in diverse product offerings expands.
  • Increasing consumer awareness and the influence of social media are key drivers propelling the growth of CBD skincare products.

Market Size & Forecast

2024 Market Size 6069.45 (USD Billion)
2035 Market Size 10050.76 (USD Billion)
CAGR (2025 - 2035) 4.69%

Major Players

Charlotte's Web (US), Medterra (US), CBDistillery (US), Joy Organics (US), Green Roads (US), Koi CBD (US), Endoca (NL), HempFusion (US), PureKana (US)

CBD Skincare Products Market Trends

The CBD Skincare Products Market is currently experiencing a notable evolution, driven by increasing consumer awareness regarding the potential benefits of cannabidiol in skincare. This market appears to be expanding as more individuals seek natural alternatives to traditional skincare solutions. The growing interest in holistic wellness and self-care routines seems to be influencing purchasing decisions, leading to a rise in demand for products that incorporate CBD. Furthermore, the perception of CBD as a therapeutic ingredient may enhance its appeal among consumers looking for relief from skin conditions such as inflammation and dryness. In addition, the regulatory landscape surrounding CBD is gradually becoming clearer, which could foster greater confidence among manufacturers and consumers alike. As more brands enter the CBD Skincare Products Market, innovation in formulations and product offerings is likely to increase. This trend may result in a diverse range of products, catering to various skin types and concerns. The emphasis on sustainability and ethical sourcing is also becoming more pronounced, as consumers increasingly prefer brands that align with their values. Overall, the CBD Skincare Products Market appears poised for continued growth, driven by evolving consumer preferences and a commitment to quality and efficacy.

Rise of Natural Ingredients

There is a growing trend towards the use of natural and organic ingredients in skincare products. Consumers are increasingly seeking formulations that are free from synthetic chemicals, which has led to a surge in the popularity of CBD as a natural alternative. This shift reflects a broader movement towards clean beauty, where transparency and ingredient integrity are paramount.

Focus on Wellness and Self-Care

The emphasis on wellness and self-care is becoming more pronounced in the CBD Skincare Products Market. Consumers are not only looking for effective skincare solutions but also products that contribute to their overall well-being. This trend suggests that brands may need to position their offerings as part of a holistic lifestyle, integrating self-care rituals into daily routines.

Sustainability and Ethical Sourcing

Sustainability is emerging as a critical factor influencing consumer choices in the CBD Skincare Products Market. Brands that prioritize eco-friendly practices and ethical sourcing of ingredients are likely to resonate more with environmentally conscious consumers. This trend indicates a shift towards responsible consumption, where consumers are more inclined to support brands that align with their values.

CBD Skincare Products Market Drivers

Growing Consumer Awareness

The Global CBD Skincare Products Industry is experiencing a surge in consumer awareness regarding the benefits of CBD-infused products. As consumers increasingly seek natural and organic alternatives, the demand for CBD skincare is likely to rise. This trend is supported by educational campaigns and social media influencers promoting the therapeutic properties of CBD, which include anti-inflammatory and antioxidant effects. Consequently, the market is projected to reach 1.63 USD Billion in 2024, reflecting a growing inclination towards wellness-oriented skincare solutions. This heightened awareness could potentially drive further innovation and product development within the industry.

Market Segment Insights

By Application: Moisturizers (Largest) vs. Cleansers (Fastest-Growing)

In the CBD skincare products market, moisturizers hold the largest share among application segments, reflecting the high consumer demand for hydration solutions. Cleansers are quickly gaining traction, driven by growing trends in skincare regimens that emphasize purifying the skin and removing impurities. Both segments are pivotal to the overall market dynamics, catering to different consumer needs and preferences in the skincare sector.

Moisturizers (Dominant) vs. Cleansers (Emerging)

Moisturizers have established themselves as a dominant force in the CBD skincare market, appealing to consumers looking for effective hydration infused with the benefits of CBD. They are regarded for their ability to soothe and nourish the skin while providing therapeutic effects. Conversely, cleansers are emerging rapidly, reflecting a shift towards holistic skincare where cleansing is as important as moisturizing. They cater to the demand for clean beauty, emphasizing gentle yet effective formulations that leverage CBD's anti-inflammatory properties. This emerging interest indicates a transformative shift in consumer preferences towards comprehensive skincare solutions.

By End Use: Personal Care (Largest) vs. E-commerce (Fastest-Growing)

The CBD Skincare Products Market is significantly shaped by various end-use segments, prominently featuring Personal Care, which remains the largest segment. With a strong consumer base leaning towards natural and wellness-oriented products, Personal Care has established itself as a principal contributor to the market. Other segments such as Professional Care and Retail also contribute but are comparatively smaller, highlighting a diverse market landscape where consumer preferences dictate value allocation across these segments. In contrast, the E-commerce segment is rapidly gaining momentum, adapting to the growing trend of online shopping. With increased digital engagement and the convenience of doorstep delivery, consumers are gravitating towards online platforms to purchase CBD skincare products. This shift is propelled by the rise in digital marketing efforts and the enhancement of e-commerce platforms that streamline the shopping experience, thus solidifying E-commerce's position as the fastest-growing segment within this market.

Personal Care (Dominant) vs. E-commerce (Emerging)

The Personal Care segment is recognized as the dominant player in the CBD Skincare Products Market, characterized by a robust variety of products tailored to meet individual skin care needs. This segment encompasses a wide range of offerings, including moisturizers, serums, and lotions infused with CBD, appealing to consumers' preferences for wellness-focused skincare. Its position is reinforced by the increasing consumer awareness regarding natural ingredients and the therapeutic benefits associated with CBD. Conversely, the E-commerce segment is emerging as a vital distribution channel, catering to tech-savvy consumers who prefer the convenience of purchasing skincare products online. With an expansive reach, this segment allows for greater accessibility and variety, as well as promotional advantages that traditional retail may not offer. As more brands strengthen their online presence and leverage social media for marketing, the E-commerce segment is positioned to capture a significant share of the market going forward.

By Formulation Type: Oil-based (Largest) vs. Creams (Fastest-Growing)

In the CBD skincare products market, formulation types play a crucial role in consumer preferences. Oil-based products maintain the largest market share due to their perceived effectiveness and moisturizing properties, which align well with consumer needs for hydration and nourishment. This segment has successfully captivated a devoted customer base that favors the richness and versatility of oils in skincare routines. Meanwhile, creams have emerged as the fastest-growing segment due to their multifaceted appeal, offering ease of application and a luxurious feel, effectively attracting a wider audience.

Oils (Dominant) vs. Creams (Emerging)

Oil-based formulations are dominant in the CBD skincare market, known for their deep penetration and ability to deliver hydration, which resonates well with customers seeking intense moisture and nourishment. Often infused with additional beneficial ingredients, these products cater to a discerning clientele that values quality and efficacy. On the other hand, creams are witnessing rapid growth, driven by consumer demand for convenience and innovation in texture. They provide an ideal balance between skincare and ease of use, making them attractive to new consumers. The trend toward multifunctional products further illustrates creams' rising position, as they can integrate CBD with other skincare benefits, enhancing their appeal.

By Distribution Channel: Online (Largest) vs. Specialty Stores (Fastest-Growing)

The CBD skincare products market exhibits a varied distribution channel landscape, with online sales leading in market share due to the increasing popularity of e-commerce platforms. Consumers favor the convenience and wide selection offered online, significantly contributing to its dominance in the market. In contrast, offline channels, including specialty stores and pharmacies, cater to a different consumer base that values personal interaction and product testing before purchase, although they hold a smaller market share compared to online sales. Growth trends in the CBD skincare distribution segment show a shifting consumer preference towards online shopping, particularly post-pandemic, as more customers prioritize digital experiences. Specialty stores are experiencing rapid growth as well, driven by a trend towards artisanal and organic products, as consumers increasingly seek tailored skincare solutions. This has prompted retailers to enhance their online presence while also expanding their physical footprint to capture emerging market opportunities.

Online (Dominant) vs. Pharmacies (Emerging)

Online distribution channels are currently the dominant force in the CBD skincare products market, offering consumers unmatched convenience, a vast selection of products, and often better pricing due to lower overhead costs. This method allows brands to reach a wider audience quickly and efficiently. On the other hand, pharmacies are emerging as a significant channel, as they provide accessibility and consumer trust. As a regulated space, pharmacies can assure customers of product safety and compliance, which is crucial in the CBD market. This combination of trust and accessibility is driving an increase in pharmacy sales, as consumers are becoming more discerning and prefer to purchase from reputable sources.

By Target Demographic: Age Group (Largest) vs. Gender (Fastest-Growing)

In the CBD skincare products market, the age group segment is predominantly led by consumers aged 25-34, who represent the largest share of the market. This demographic is notably attracted to the beneficial properties of CBD, often seeking products that address specific skin concerns. Following closely are individuals aged 35-44, who also contribute significantly to market sales with their increasing awareness of natural skincare solutions. Gender demographics reveal a growing popularity among male consumers, reflected in their increasing adoption of CBD skincare products as part of their grooming routine, thus shaping the future of this segment.

Age Group: 25-34 (Dominant) vs. Gender: Male (Emerging)

The age group of 25-34 is currently the dominant force in the CBD skincare market, characterized by an active interest in wellness and natural products. This demographic values self-care and is typically more open to trying innovative skincare solutions, such as those containing CBD. In contrast, the male demographic is emerging as a significant market segment, driven by changing perceptions of skincare and personal grooming. Males are increasingly aware of the benefits of CBD in addressing skin issues like dryness and irritation, making their entry into the market an essential driver of growth and innovation in product offerings.

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Regional Insights

North America : Market Leader in CBD Skincare

North America is the largest market for CBD skincare products, with a market size of $3034.73M in 2025. The region's growth is driven by increasing consumer awareness of CBD benefits, regulatory support, and a robust e-commerce landscape. The demand for natural and organic skincare products is rising, further propelling market expansion. Regulatory frameworks are becoming more favorable, allowing for greater product innovation and market entry. The U.S. is the leading country in this market, hosting key players like Charlotte's Web, Medterra, and CBDistillery. The competitive landscape is characterized by a mix of established brands and emerging startups, all vying for market share. The presence of major retailers and online platforms enhances product accessibility, contributing to the region's dominance in The CBD Skincare Products.

Europe : Emerging Market with Potential

Europe's CBD skincare market is rapidly evolving, with a market size of €1810.67M in 2025. The growth is fueled by increasing consumer interest in wellness products and a shift towards natural ingredients. Regulatory advancements, particularly in countries like Germany and the Netherlands, are paving the way for broader acceptance and distribution of CBD products. The region is witnessing a surge in demand for innovative skincare solutions that incorporate CBD, reflecting changing consumer preferences. Leading countries in this market include Germany, the UK, and France, where consumer education and product availability are improving. Key players such as Endoca and Koi CBD are establishing a strong foothold, while local brands are emerging to cater to specific market needs. The competitive landscape is becoming more dynamic, with collaborations and partnerships enhancing product offerings and market reach.

Asia-Pacific : Rapidly Growing Market Segment

The Asia-Pacific region is witnessing significant growth in the CBD skincare market, with a market size of $1341.9M in 2025. This growth is driven by increasing consumer awareness of CBD's therapeutic properties and a rising demand for natural skincare solutions. Countries like Australia and Japan are leading the charge, supported by favorable regulatory changes that are encouraging product innovation and market entry. The region's diverse consumer base is increasingly seeking holistic wellness products, further boosting market potential. Australia is at the forefront, with a growing number of local brands entering the market. The competitive landscape is characterized by both international and domestic players, including established brands and startups. The presence of e-commerce platforms is enhancing product accessibility, allowing consumers to explore a variety of CBD skincare options tailored to their needs.

Middle East and Africa : Emerging Frontier for CBD

The Middle East and Africa (MEA) region is emerging as a potential market for CBD skincare products, with a market size of $882.15M in 2025. The growth is driven by increasing consumer interest in natural and organic products, alongside a gradual shift in regulatory attitudes towards CBD. Countries like South Africa are leading the way, with evolving regulations that are beginning to support the use of CBD in cosmetics. The region's unique cultural landscape is also influencing product development and consumer preferences. South Africa is the primary market within the region, with local brands beginning to explore CBD-infused skincare solutions. The competitive landscape is still developing, with a mix of international brands and local startups. As awareness grows and regulations become more favorable, the MEA region is poised for significant growth in the CBD skincare sector.

Key Players and Competitive Insights

The CBD Skincare Products Market is currently characterized by a dynamic competitive landscape, driven by increasing consumer awareness regarding the benefits of CBD and a growing demand for natural skincare solutions. Major players such as Charlotte's Web (US), Medterra (US), and Joy Organics (US) are strategically positioning themselves through innovation and product diversification. Charlotte's Web (US) has focused on expanding its product line to include a wider range of skincare items, thereby appealing to a broader consumer base. Meanwhile, Medterra (US) has emphasized partnerships with wellness influencers to enhance brand visibility and consumer trust, which appears to be a critical factor in this market. Joy Organics (US) has adopted a digital-first approach, leveraging e-commerce platforms to reach consumers directly, which seems to be increasingly vital in today's retail environment.

The business tactics employed by these companies reflect a trend towards localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. The market structure appears moderately fragmented, with several key players exerting influence while also allowing room for smaller brands to emerge. This fragmentation may lead to increased competition, as companies strive to differentiate themselves through unique product offerings and marketing strategies.

In November 2025, Charlotte's Web (US) launched a new line of CBD-infused facial serums, which underscores its commitment to innovation in skincare. This strategic move not only diversifies its product portfolio but also positions the company to capture a larger share of the growing skincare segment. The introduction of these serums is likely to attract consumers seeking high-quality, effective skincare solutions, thereby enhancing brand loyalty and market presence.

In October 2025, Medterra (US) announced a collaboration with a leading skincare brand to co-develop a new range of CBD-infused beauty products. This partnership is significant as it combines Medterra's expertise in CBD with the skincare brand's established market presence, potentially leading to a successful product launch that could reshape consumer perceptions of CBD in beauty applications. Such collaborations may also signal a trend towards cross-industry partnerships that leverage complementary strengths.

In September 2025, Joy Organics (US) expanded its distribution channels by partnering with major retail chains, which is indicative of a strategic shift towards brick-and-mortar presence. This move is likely to enhance accessibility for consumers and increase brand visibility, thereby driving sales growth. The expansion into physical retail locations may also reflect a broader trend of integrating online and offline shopping experiences, catering to diverse consumer preferences.

As of December 2025, current competitive trends in the CBD Skincare Products Market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Companies are forming strategic alliances to enhance their product offerings and market reach, which appears to be a crucial strategy for maintaining competitiveness. Looking ahead, it is anticipated that competitive differentiation will evolve, shifting from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This evolution may ultimately redefine consumer expectations and reshape the market landscape.

Key Companies in the CBD Skincare Products Market market include

Industry Developments

Recent developments in the Global CBD Skincare Products Market indicate a significant surge in consumer demand and product innovation. Lazarus Naturals and Charlotte's Web have reported notable increases in sales, attributed to the growing popularity of their CBD-infused creams and serums. In terms of market consolidation, Extract Labs announced a strategic merger with Joy Organics in August 2023, enhancing their product offerings and market share. Growth in the sector is also evidenced by the valuation hike of companies such as CV Sciences and Green Roads, reflecting broader industry optimism driven by the expanding legal landscape for hemp-derived products.

Notably, regulations are evolving globally, with the European Union considering new guidelines for CBD products that may impact how companies like Medterra and CannaCraft position themselves in the market. The overall market for CBD skincare has grown by over 20% in the last year, as consumers increasingly seek natural alternatives for skincare. Additionally, the notion of sustainability has gained traction, pushing companies such as Elixinol to adopt eco-friendly practices in their production processes. These trends underscore the dynamic nature of the CBD skincare segment internationally.

Future Outlook

CBD Skincare Products Market Future Outlook

The CBD Skincare Products Market is projected to grow at a 4.69% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for natural ingredients.

New opportunities lie in:

  • Expansion into emerging markets with tailored product lines.
  • Development of subscription-based models for consistent revenue streams.
  • Collaboration with wellness influencers for targeted marketing campaigns.

By 2035, the market is expected to solidify its position as a leader in the skincare industry.

Market Segmentation

CBD Skincare Products Market End Use Outlook

  • Personal Care
  • Professional Care
  • Retail
  • E-commerce

CBD Skincare Products Market Application Outlook

  • Moisturizers
  • Cleansers
  • Serums
  • Sunscreens
  • Face Masks

CBD Skincare Products Market Formulation Type Outlook

  • Oil-based
  • Water-based
  • Creams
  • Gels

CBD Skincare Products Market Target Demographic Outlook

  • Age Group
  • Gender
  • Skin Type
  • Lifestyle

CBD Skincare Products Market Distribution Channel Outlook

  • Online
  • Offline
  • Specialty Stores
  • Pharmacies

Report Scope

MARKET SIZE 20246069.45(USD Billion)
MARKET SIZE 20256354.23(USD Billion)
MARKET SIZE 203510050.76(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.69% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledCharlotte's Web (US), Medterra (US), CBDistillery (US), Joy Organics (US), Green Roads (US), Koi CBD (US), Endoca (NL), HempFusion (US), PureKana (US)
Segments CoveredApplication, End Use, Formulation Type, Distribution Channel, Target Demographic
Key Market OpportunitiesGrowing consumer interest in natural ingredients drives innovation in the CBD Skincare Products Market.
Key Market DynamicsRising consumer demand for natural ingredients drives innovation and competition in the CBD skincare products market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Snehal Singh
Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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What was at a the expected Market Was at a the Global CBD Skincare Products Market in 2024?

The Global CBD Skincare Market was at a 6069.45 Billion USD by 2024

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