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Cassava Market

ID: MRFR/FnB/3208-CR
110 Pages
Tejas Chaudhary
August 2022

Cassava Market Size, Share, Industry Trend & Analysis Research Report Information By Category (Conventional and Organic), By Application (Food & Beverages, Animal Feed, and Others), By Form (Solid and Liquid) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Size, Share, Industry Trend & Analysis Forecast Till 2035

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Cassava Market Summary

As per MRFR analysis, the Cassava Market Size was estimated at 198.9 USD Billion in 2024. The Cassava industry is projected to grow from 207.22 USD Billion in 2025 to 312.15 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.18 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Cassava Market is experiencing robust growth driven by health trends and technological advancements.

  • The demand for gluten-free products is propelling the cassava market, particularly in North America, which remains the largest market.
  • Sustainable agricultural practices are gaining traction, especially in the Asia-Pacific region, which is the fastest-growing market.
  • Innovation in cassava processing is enhancing product quality and expanding applications in the food processing segment, the largest segment overall.
  • Rising health consciousness and supportive government policies are key drivers fueling the growth of the animal feed segment, which is the fastest-growing segment.

Market Size & Forecast

2024 Market Size 198.9 (USD Billion)
2035 Market Size 312.15 (USD Billion)
CAGR (2025 - 2035) 4.18%

Major Players

Olam International (SG), Cargill (US), Bunge Limited (US), ADM (US), Tropical Foods (GH), Dufil Prima Foods (NG), Crown Flour Mills (NG), Golden Penny (NG), Siam Cassava Products (TH)

Cassava Market Trends

cassava

Cassava Market Drivers

Market Growth Projections

The Global cassava Industry is poised for substantial growth, with projections indicating a market value of 198.9 USD Billion in 2024 and an anticipated increase to 312.2 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.18% from 2025 to 2035, reflecting the increasing global demand for cassava products. Factors contributing to this growth include rising consumer awareness of health benefits, technological advancements in processing, and supportive government policies. As the market evolves, stakeholders are likely to explore innovative applications for cassava, further enhancing its appeal and market presence.

Rising Demand for Cassava-Based Products

The Global Cassava Industry experiences a notable increase in demand for cassava-based products, driven by their versatility and nutritional benefits. Cassava Market is utilized in various forms, including flour, starch, and chips, appealing to both food and non-food sectors. The growing trend towards gluten-free diets further propels this demand, as cassava flour serves as a suitable alternative. In 2024, the market value is projected to reach 198.9 USD Billion, reflecting a robust consumer preference for healthier options. This trend is likely to continue, with projections indicating a market expansion to 312.2 USD Billion by 2035, highlighting the potential for sustained growth in the Global Cassava Industry.

Emerging Markets and Export Opportunities

Emerging markets present substantial opportunities for the Global Cassava Industry, as demand for cassava products continues to rise in regions such as Asia and Africa. These markets are increasingly recognizing the economic potential of cassava cultivation, leading to expanded production and export capabilities. Countries like Nigeria and Thailand are already significant players in the global cassava trade, exporting products to various international markets. As global consumption patterns shift, the potential for growth in these regions is considerable, with projections indicating a compound annual growth rate of 4.18% from 2025 to 2035. This growth underscores the importance of cassava as a strategic crop in global agricultural trade.

Government Support and Policy Initiatives

Government support plays a crucial role in the growth of the Global Cassava Industry. Various countries have implemented policies aimed at promoting cassava cultivation and processing, recognizing its potential as a staple food and cash crop. Initiatives such as subsidies for farmers, investment in research and development, and infrastructure improvements contribute to increased production capacity. For instance, in several African nations, government programs focus on enhancing agricultural practices and providing access to markets. These efforts not only bolster local economies but also position cassava as a key player in food security strategies, thereby fostering a favorable environment for market expansion.

Growing Awareness of Nutritional Benefits

The Global Cassava Industry benefits from an increasing awareness of the nutritional advantages associated with cassava consumption. Rich in carbohydrates and essential vitamins, cassava is recognized as a vital source of energy, particularly in developing regions. As consumers become more health-conscious, the demand for nutrient-dense foods rises, positioning cassava favorably in the market. This trend is particularly evident in regions where cassava serves as a staple food, contributing to dietary diversity. The emphasis on nutrition is likely to drive further interest in cassava-based products, thereby supporting the market's growth trajectory over the next decade.

Technological Advancements in Cassava Processing

Technological innovations in cassava processing significantly enhance efficiency and product quality within the Global Cassava Industry. Advanced processing techniques, such as improved drying and milling technologies, allow for better preservation of nutrients and extended shelf life of cassava products. These advancements not only increase yield but also reduce waste, making cassava processing more sustainable. As a result, producers can meet the growing global demand while maintaining profitability. The integration of automation and digital technologies in processing facilities is expected to further streamline operations, potentially leading to a more competitive market landscape in the coming years.

Market Segment Insights

By Application: Food (Largest) vs. Animal Feed (Fastest-Growing)

The application segment of the Cassava market showcases diverse uses, with the Food segment holding the largest share. This sector benefits from a strong demand for cassava-based products such as flour, snacks, and beverages, driven by changing consumer preferences towards gluten-free and healthier alternatives. In contrast, Animal Feed has emerged as the fastest-growing segment, fueled by increasing livestock production and a shift towards sustainable feed options as farmers look for more cost-effective and nutritious alternatives.

Food (Dominant) vs. Animal Feed (Emerging)

The Food segment is characterized by its wide range of products derived from cassava, making it a dominant force in the market. It caters to various consumer needs, from traditional dishes to innovative snacks, showcasing the versatility of cassava. On the other hand, the Animal Feed segment is rapidly gaining traction, driven by the livestock industry's demand for high-quality feed. Cassava's nutritional profile, combined with cost advantages over conventional grains, positions it as an emerging alternative. As farmers seek sustainable and efficient feed solutions, the Animal Feed segment is poised for significant growth, complementing the established Food sector.

By End Use: Food Processing (Largest) vs. Beverage Production (Fastest-Growing)

In the Cassava Market, Food Processing stands out as the largest segment, capturing a significant portion of the market share due to its versatile applications in producing a variety of food products such as flour, snacks, and starches. The incorporation of cassava in traditional and modern culinary practices has solidified its place in food processing, catering to both mass production and artisanal segments. On the other hand, Beverage Production is gaining traction, emerging rapidly as the fastest-growing segment as consumers look for innovative, health-conscious alternatives to traditional beverages. Cassava-based drinks offer unique flavors and nutritional benefits, appealing to a broad demographic.

Food Processing: Dominant vs. Beverage Production: Emerging

Food Processing remains the dominant segment in the Cassava Market, characterized by its widespread use in the production of various food items, including gluten-free products, confectionery, and cooking ingredients. This segment benefits from a well-established infrastructure and consumer familiarity, providing a stable market presence. Conversely, Beverage Production is an emerging segment leveraging the nutritional profile of cassava, which is gluten-free and rich in vital nutrients. It is quickly adapting to trends towards natural and functional beverages, attracting investments and innovations. As consumers increasingly seek out healthier options, the beverage production segment is harnessing cassava's unique properties to develop new, exciting products, marking its fast growth trajectory.

By Product Type: Cassava Flour (Largest) vs. Cassava Starch (Fastest-Growing)

In the Cassava Market, the segment distribution reveals that cassava flour holds the largest market share, driven by its versatility in various food applications. This segment appeals to both health-conscious consumers and culinary professionals seeking gluten-free alternatives. On the other hand, Cassava Starch is gaining traction as the fastest-growing segment due to its increasing use in the food industry, particularly as a thickening agent, as well as its rising applications in non-food sectors such as textiles and bioplastics. The growth trends in the Cassava Market are bolstered by the rising awareness of gluten-free products, which enhances the demand for Cassava Flour. Furthermore, the versatility of Cassava Starch has led to its growing execution in innovative food processing methods, mirroring trends towards cleaner labels and natural ingredients. As consumer preferences lean towards sustainable and healthier options, these two segments are poised for significant growth in the upcoming years.

Cassava Flour (Dominant) vs. Cassava Chips (Emerging)

Cassava Flour, as the dominant segment, is recognized for its resilience and adaptability in the market's changing landscape. Its broad usage in baking, cooking, and as a food thickener has consolidated its position among both consumers and manufacturers. This segment benefits from increasing consumer awareness of gluten allergies and a growing demand for gluten-free alternatives. Meanwhile, Cassava Chips are emerging as a trendy snack option, particularly among health-conscious consumers. Their appeal lies in being a healthier alternative to traditional potato chips, often marketed as nutritious and low in calories. As the snack industry evolves, the position of Cassava Chips is expected to strengthen, making them a notable contender in the Cassava Market.

By Distribution Channel: Supermarkets (Largest) vs. Online Retail (Fastest-Growing)

In the Cassava Market, distribution channels demonstrate varying significance in reaching consumers. Supermarkets hold the largest share of the market, serving as key access points for consumers seeking cassava products. They benefit from established supply chains and brand trust among customers. Online retail, however, presents a rapidly growing alternative, appealing to tech-savvy consumers and those seeking convenience and product variety. As digital purchasing habits evolve, its share is expanding at an impressive rate. Growth trends in the Cassava Market's distribution channels indicate a shift towards online platforms as consumer behavior changes. The increased reliance on e-commerce, fueled by the pandemic and advancements in logistics, is making online retail the fastest-growing segment. Additionally, supermarkets continue to thrive, driven by their accessibility and diverse offerings. As consumer preferences evolve, both channels will play critical roles in guiding market dynamics over the coming years.

Supermarkets: Dominant vs. Online Retail: Emerging

Supermarkets remain the dominant force in the Cassava Market, leveraging their extensive networks and established brand reputations to provide consumers with consistent access to a variety of cassava-based products. They cater to broad demographics, ensuring product availability across different regions. On the other hand, online retail is emerging as a vital channel, especially among younger consumers who prioritize convenience and variety. The rise of technology and digital platforms has enabled online retail to enhance its market presence swiftly. This channel offers unique advantages, such as direct-to-consumer options and the ability to gather consumer insights, making it crucial in shaping future market trends.

Get more detailed insights about Cassava Market

Regional Insights

North America : Emerging Market Potential

The North American cassava market is poised for growth, driven by increasing consumer interest in gluten-free and plant-based products. With a market size of $15.0 million, the region is witnessing a gradual rise in demand for cassava flour and starch, particularly in the food and beverage sector. Regulatory support for alternative crops is also enhancing market dynamics, encouraging local production and importation of cassava-based products. Leading countries in this region include the US and Canada, where companies like Cargill and ADM are key players. The competitive landscape is evolving, with a focus on innovation in product offerings. As consumer preferences shift towards healthier options, the presence of established players is expected to drive market growth further, positioning North America as a significant player in The Cassava.

Europe : Established Market with Innovation

Europe's cassava market, valued at $25.0 million, is characterized by a growing trend towards gluten-free and health-conscious food products. The region benefits from strong regulatory frameworks that support the use of alternative ingredients in food production. Increasing awareness of the nutritional benefits of cassava is driving demand, particularly in the bakery and snack sectors, contributing to a robust market growth trajectory. Countries like Germany, France, and the UK are leading the market, with significant contributions from companies such as Bunge Limited and ADM. The competitive landscape is marked by innovation, with firms investing in research to enhance product quality and sustainability. The presence of key players and a focus on health trends are expected to further solidify Europe's position in The Cassava.

Asia-Pacific : Dominant Market Leader

The Asia-Pacific region dominates The Cassava with a substantial market size of $120.0 million, accounting for the majority share. The growth is driven by rising demand for cassava-based products in food, feed, and industrial applications. Countries like Thailand and Vietnam are leading producers, supported by favorable climatic conditions and government initiatives promoting cassava cultivation. The region's regulatory environment is also conducive to expanding cassava production and processing. Key players such as Siam Cassava Products and Olam International are pivotal in shaping the competitive landscape. The presence of these companies, along with a growing export market, positions Asia-Pacific as a powerhouse in the cassava industry. The increasing adoption of cassava in various sectors, including biofuels and pharmaceuticals, further enhances its market potential in this region.

Middle East and Africa : Emerging Market Opportunities

The Middle East and Africa region, with a market size of $38.9 million, is witnessing a surge in cassava production driven by increasing food security initiatives and demand for alternative crops. The region's diverse agricultural landscape supports cassava cultivation, and governments are implementing policies to enhance local production. This growth is further fueled by rising consumer awareness of the health benefits associated with cassava, leading to increased demand in both local and export markets. Nigeria and Ghana are at the forefront of cassava production in Africa, with companies like Dufil Prima Foods and Tropical Foods playing significant roles. The competitive landscape is evolving, with a focus on improving processing techniques and product quality. As the region continues to invest in agricultural development, the cassava market is expected to expand, offering new opportunities for local and international players.

Cassava Market Regional Image

Key Players and Competitive Insights

The Cassava exhibits a dynamic competitive landscape characterized by a blend of established players and emerging companies. Key growth drivers include increasing demand for cassava-based products in food and non-food applications, alongside a rising focus on sustainable agricultural practices. Major companies such as Olam International (SG), Cargill (US), and ADM (US) are strategically positioned to leverage these trends. Olam International (SG) emphasizes innovation in processing technologies, while Cargill (US) focuses on expanding its supply chain capabilities to enhance product availability. Meanwhile, ADM (US) is investing in digital transformation initiatives to optimize operations and improve customer engagement. Collectively, these strategies contribute to a competitive environment that is increasingly focused on efficiency and sustainability.

In terms of business tactics, companies are localizing manufacturing to reduce costs and improve supply chain resilience. This approach is particularly evident in regions where cassava is a staple crop, allowing firms to minimize transportation expenses and enhance product freshness. The market structure appears moderately fragmented, with a mix of large multinationals and smaller regional players. The collective influence of these key players shapes pricing strategies and product offerings, fostering a competitive atmosphere that encourages innovation and responsiveness to consumer preferences.

In November 2025, Olam International (SG) announced a partnership with local farmers in Nigeria to enhance cassava production through sustainable farming practices. This initiative not only aims to increase yield but also focuses on improving the livelihoods of farmers, thereby strengthening Olam's supply chain. The strategic importance of this move lies in its potential to secure a reliable source of high-quality cassava while promoting social responsibility, which is increasingly valued by consumers and stakeholders alike.

In October 2025, Cargill (US) launched a new line of cassava-based snacks aimed at health-conscious consumers. This product line leverages the growing trend towards healthier snacking options and reflects Cargill's commitment to innovation in product development. The introduction of these snacks is significant as it positions Cargill to capture a share of the expanding health food market, aligning with consumer preferences for nutritious and convenient food options.

In September 2025, ADM (US) expanded its cassava processing facility in Thailand to increase production capacity. This expansion is crucial as it allows ADM to meet the rising global demand for cassava derivatives, particularly in the food and biofuel sectors. The strategic importance of this facility lies in its ability to enhance ADM's competitive edge by ensuring a steady supply of cassava products to various markets, thereby reinforcing its position as a leader in the industry.

As of December 2025, current competitive trends in the Cassava Market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the landscape, fostering collaboration that enhances innovation and operational efficiency. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology adoption, and supply chain reliability. This shift underscores the importance of adapting to changing consumer demands and market dynamics, positioning companies to thrive in an increasingly complex environment.

Key Companies in the Cassava Market include

Industry Developments

On March 15, 2024, Olam Group announced the launch of a new cassava processing unit in Nigeria. This facility aims to produce cassava starch, which is used in both food as well as industrial purposes, keeping in mind the increased demand for cassava products in the Western Africa region.

In January 2024, IITA made an announcement of partnering with agricultural ministries of sub-Saharan African regions to ensure wider usage of high yielding varieties of cassava. Options through such collaborations include improvement of food security as well as enhancing local economies through advancement of cassava farming.

In December 2023, CEAN announced 15% growth in cassava exports in 2024 via linking up with overseas dealers which will take advantage of the growing market for cassava flour and starch in Europe and North America. Such international marketing strategies are aimed at global reach.

In November 2023; an Indonesian company PT. JF Nusantara, one of the main cassava processors within the country, acquired a cassava starch processing facility located in central Java, thus furthering its expansion efforts. The aim is to supply the increasing needs of food and beverage industries for derivates of cassava.

In October 2023, Kasava farmers were empowered by the Philippine government under a national program. The program entails the provision of generic and high-quality planting materials to farmers to enhance their productivity and the socioeconomic standing of theirs and rural communities.

In September 2023, Cargill, Inc. engaged one of the top food manufactures in India to introduce cassava chips and snacks in the Indian market. This collaboration points out that there is enhanced interest in cassava as an ingredient in the food products.

On August 25, 2023, the European Union's Food Safety Authority (EFSA) approved cassava flour for regulatory use in food supplements which was a big milestone allowing EU based industries to start formulating cassava as a calcium free substitute of wheat flour.

Future Outlook

Cassava Market Future Outlook

The Cassava is projected to grow at a 4.18% CAGR from 2024 to 2035, driven by increasing demand for gluten-free products and biofuel applications.

New opportunities lie in:

  • Expansion into value-added cassava products like flour and snacks.
  • Investment in sustainable farming practices to enhance yield and quality.
  • Development of cassava-based bioplastics for eco-friendly packaging solutions.

By 2035, the cassava market is expected to solidify its position as a key player in global food and industrial sectors.

Market Segmentation

Cassava Market End Use Outlook

  • Food Processing
  • Beverage Production
  • Pharmaceuticals
  • Cosmetics
  • Textiles

Cassava Market Application Outlook

  • Food
  • Animal Feed
  • Industrial Uses
  • Biofuel
  • Starch Production

Cassava Market Product Type Outlook

  • Fresh Cassava
  • Dried Cassava
  • Cassava Flour
  • Cassava Chips
  • Cassava Starch

Cassava Market Distribution Channel Outlook

  • Online Retail
  • Supermarkets
  • Wholesale Distributors
  • Direct Sales
  • Specialty Stores

Report Scope

MARKET SIZE 2024 198.9(USD Billion)
MARKET SIZE 2025 207.22(USD Billion)
MARKET SIZE 2035 312.15(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.18% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Olam International (SG), Cargill (US), Bunge Limited (US), ADM (US), Tropical Foods (GH), Dufil Prima Foods (NG), Crown Flour Mills (NG), Golden Penny (NG), Siam Cassava Products (TH)
Segments Covered Application, End Use, Product Type, Distribution Channel
Key Market Opportunities Growing demand for gluten-free products enhances opportunities in the Cassava Market.
Key Market Dynamics Rising demand for cassava-based products drives innovation and competition among manufacturers and suppliers.
Countries Covered North America, Europe, APAC, South America, MEA

Market Highlights

Author
Tejas Chaudhary
Research Analyst Level II

I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

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FAQs

How much is the cassava market?

The cassava market size was valued at USD 190.92 Billion in 2023.

What is the growth rate of the cassava market?

The cassava market is projected to grow at a CAGR of 4.2% during the forecast period, 2025-2034.

Which region held the largest market share in the cassava market?

North America had the largest share of the cassava market.

Who are the key players in the cassava market?

The key players in the market are Archer Daniels Midland Company (US), Agrideco Vietnam Co., Ltd. (Vietnam), American Key Food Products Inc. (US), Psaltry International Limited (Nigeria), Dadtco Philafrica B.V. (Netherlands), Roquette Frères (France), Woodland Foods (US), Mhogo Foods Ltd. (Kenya), and Otto's Naturals (New Jersey)

Which category led the cassava market?

The organic category dominated the market in 2023.

Which application had the largest market share in the Cassava market?

Food & beverages had the largest share of the market.

Which firm had the largest market share in the Cassava market?

The liquid had the largest share in the market.

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