Natural Functional Food Market Research Report - Forecast till 2030

Natural Functional Food Market Research Report Information by Product Type (Carotenoids, Dietary Fibers, Minerals, Fatty Acids, Vitamins, Prebiotics & Probiotics), Application (Bakery & Cereals, Dairy Products, Frozen & Chilled Foods, Soy Products and others), Distribution Channel (Store-Based & Non-Store Based) and Region Natural Functional Food Market-Forecast till 2030

ID: MRFR/F-B & N/2738-HCR | 110 Pages | Author: Sakshi Gupta | March 2024         

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Global Natural Functional Food Market Overview

Natural Functional Food Market is expected to grow at a 5.67% CAGR and reach USD 30.5 Billion by 2030.

Natural Functional Food Market Size is expanding rapidly. Functional foods are items that contain plenty of extra nutrients. There are vitamins, micronutrients, carbohydrates, minerals, fatty acids and other essential elements in natural functional foods. These are medicated foods that have a high significance in the medical industry. Natural functional foods are organic.

Today, most of the food items are grown through fertilizers and chemicals. However, natural functional foods are purely natural. There are no chemicals used in these food items. Today, chronic illnesses and health issues are rising among consumers. There are many health problems relating to poor food habits. However, these natural functional foods are used to keep the nutritional level of the patient high. This can help them to recover from any illness quickly.

Further, there are no artificial flavours or colours in these food items. Ultimate health benefits are assured by eating these organic foods. The 100% certified natural foods have high demand among the end-users. Further, the use of these products in hypermarkets and others rising. There are plenty of drivers for the market that increase overall adoption in the upcoming. Also, all these are factors that are expected to raise Natural Functional Food Market Value.

Covid analysis

Since the outbreak of covid 19 markets are witnessing plenty of challenges. There are trade barriers and supply chain disruptions that are difficulties in the market. Further, there are inefficiencies in the distribution channels. The slowdown in production is a prevalent issue in many markets. The natural functional foods market is facing new challenges in this period.

Rising raw material costs and production costs are crucial factors affecting this market. However, due to covid 19, the need for functional food is rising. The food industry is becoming important in this period. Patients recovering from covid require nutritious food to heal.

Due to the rising demand, the significance of functional food is high. The use of this is rising in health care facilities. China and Japan are key counties that are major functional food manufacturers. In upcoming years, these countries are resuming their production. All these factors will create a positive Natural Functional Food Market Outlook post covid 19.

Market Dynamics

Crucial Market Drivers

Rising consumption of nutritious and fortified food is a crucial market driver. The functional food market is expanding rapidly. There are lots of factors that are responsible for this growth. There are high health benefits with the consumption of such organic food items. The ingredients in these food items are antioxidants, carotenoids, hydrocolloids, Prebiotics, amino acids, plant extracts and other nutritious elements.

People are gaining more awareness about the ingredients that have high nutritional benefits. All these factors will immensely raise the revenue of this market. Furthermore, the health consciousness among individuals is another crucial driver. Self-health awareness is rising among people. Many are into fitness and follow a healthy diet. The shift of consumers to a healthy lifestyle impacts this market positively.

Especially, chronic diseases in the market are creating this awareness among the individuals. Government fortification programs are another factor that rise demand in this market. The prevalent demand among various countries is other growth factors. The countries such as the Asia Pacific and Europe are gaining traction. All these crucial divers in the market with raise supply and demand in the market. As per Natural Functional Food Market Forecast the profitability will surge.

The Market Growth Opportunities

The adoption of new technologies will create exceptional Natural Functional Food Market Growth opportunities. There are new technologies such as encapsulation, nanoencapsulation and bio encapsulation that are gaining more traction in recent years. Innovations in the market will lead to more demand from the end-users. Further, encapsulation is a high-end process these days. It is a technique that sustains the nutritional value of the food. Further, it is a technique that also enhances the taste of the food products.

There are many speculations about the bad odour and taste of some of these nutrients. However, with the use of this encapsulation technique, there is growing adoption of natural functional foods. Further, the functional food market is rapidly expanding. There is much integration in the market that will lead to higher demand.

 In recent years, probiotics are included in natural functional food. This development is expanding the overall demand for the market. The nutritional value of the product is rising due to these integrations. All these are the factors that will create exceptional growth opportunities in the forecast period. These factors will improve overall supply rates in the forecast period.

The Market Restraints

The high cost of functional food is a restraint of the market. The functional foods ingredients are expensive and complex. The product development and other investments in this market are restraints in the market. There are internal food regulations in the market that is contributing to this drawback.

The manufacturing cost of the market is immense is another restraint. The surging costs and expenditure in the market pose a challenge. In the forecast period, these factors will hamper the growth and supply of the market. These restrictions in the market will further affect the growth.

The Market Challenges

The complexities in the integration in the market are challenges in the market. Many customers do not like some of the integrations in natural functional food. Their awareness about some of the ingredients can affect overall growth. There are lots of nutrients and minerals in functional foods.

There are several complexities when selecting a few combinations for these food items. Due to these complexities, production and innovation can slow down. Expiry date and contamination of thee functional foods are other concerns in the market. All these are challenges that can affect overall growth in the forecast period.

The cumulative Growth Analysis

Natural Functional Food Market Trends remain steady in the forecast period. There are lots of market drivers that constantly boost demand. Rising awareness for nutrition and fortified food items is increasing market demand. Today, individuals are more health-conscious. This sparks new demand from the user end.

Further, the requirement for these food items in developing nations is another crucial driver. However, there are restrictions such as the high cost of product and production. There are also problems in integrating some of the components in the product. Still, the growth rate remains substantial with promising growth opportunities.

Value Chain Analysis

North America is a region that holds the highest Natural Functional Food Market Share. As per market analysis, this region is accountable for a 25% share of the market. Awareness of functional food is massive in this region. Further, new developments are projected in this market in the next few years.

 The presence of key market players contributes to too many developments. Also, investments from countries such as US and Canada are immense in this market. Growing disposable income is one of the crucial drivers in the market. Plus, the high health awareness among individuals contributes to overall market growth.


Natural Functional Food Market by Product Type

  • Prebiotics and probiotics

  • Carotenoids

  • Vitamins

  • Fatty acids

  • Minerals

  • Dietary fibres

Natural Functional Food Market by Application

  • Soy products

  • Bakery and cereals

  • Frozen and chilled foods

  • Dairy products

Natural Functional Food Market by Distribution Channel

  • Non-store based

  • Store-based

Natural Functional Food Market by Geography

North America

  • US

  • Canada


  • Germany

  • France

  • Italy

  • the UK

  • France

Asia pacific

  • China

  • India

  • Australia

  • Singapore

  • Middle East Africa

  • Latin America

Competitive landscape

The competition in the natural functional food market is rising. Many factors will take place in the competitive landscape. New product portfolios and innovations will happen. Acquisitions, mergers, expansion and partnerships will happen in the competitive landscape.

Regional Analysis

As per Natural Functional Food Market Analysis, there are three major regions in the market. Asia Pacific, North America and Europe are regional players. North America is a market with the highest demand. The awareness about natural functional food is higher. People are aware of its benefits and nutritional value. All these factors raise overall demand in the market.

Furthermore, Europe is the next market that holds equal shares as North America. The demand for the market is surging in this region. Further, new product developments will immensely raise market growth. The Asia Pacific has the fastest expansion of the market. There are plenty of end-users having exceptional demand.

The key players of the Natural Functional Food Market are

  • General Mills, Inc. (U.S.)

  • GlaxoSmithKline plc (U.K.)

  • Danone SA (France)

  • Nestlé (Switzerland)

  • Abbott Laboratories Inc. (U.S.)

  • Kellogg Co. (U.S.)

  • Kraft Heinz Foods Company (U.S.)

Recent developments

In the forecast period, the expansion among Asia pacific key players is high. Innovation and new product launches are factors contributing to growth.

The key players in the market are discovering the next-gen microbe to integrate with functional foods.

Report Outlook

  • Market overview highlights

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis

  • Market segmentation overview

  • The regional analysis

  • Competitive landscape analysis

  • Recent Developments

Frequently Asked Questions (FAQ) :

North America is a key regional player with the highest demand.

Technological developments are growth opportunities.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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