# US Cassava Market

> US Cassava Market Size, Share, Industry Trend & Analysis Research Report: By Category Outlook (Conventional, Organic), By Form Outlook (Solid, Liquid) andBy Application Outlook (Food & Beverages, Animal Feed, Others)- Forecast to 2035

- **Forecast Period:** 2025 - 2035
- **CAGR:** 4.14%
- **2024:** $ 24 Billion
- **2025:** $ 24.99 Billion
- **2035:** $ 37.5 Billion
- **Key Players:** Olam International (SG), Cargill (US), Bunge Limited (US), ADM (US), Tropical Foods (GH), Dufil Prima Foods (NG), Crown Flour Mills (NG), Golden Penny (NG)

**Report ID:** MRFR/FnB/19545-HCR · **Pages:** 100 · **Author:** Garvit Vyas · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/us-cassava-market-21094

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## Market Summary

## **US Cassava Market Overview:**

US Cassava Market Size was estimated at 22.91 (USD Billion) in 2023. The US Cassava Market Industry is expected to grow from 23.87(USD Billion) in 2024 to 30 (USD Billion) by 2035. The US Cassava Market CAGR (growth rate) is expected to be around 2.1% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Key US Cassava Market Trends Highlighted**

The US Cassava Market is witnessing significant trends that reflect changing consumer preferences and technological advancements. One key market driver is the growing demand for gluten-free and health-conscious food options. With an increasing number of individuals adopting gluten-free diets, cassava is gaining popularity as an alternative to traditional grains. Cassava's versatility allows it to be used in various food products, such as flour and snacks, which aligns with the rising trend of clean-label products that consumers seek more transparently.

Additionally, the awareness of tapioca as a sourcing material from cassava for beverages and desserts is also contributing to its traction in the market.Among the opportunities to be explored, the potential expansion of cassava-based products in the North American food industry stands out. The growth of plant-based diets encourages manufacturers to innovate with cassava, positioning it as a key ingredient in the development of new food items. Furthermore, the increasing exploration of cassava in the gluten-free bakery segment offers significant growth prospects.

The demand for alternative flours due to dietary restrictions provides a golden opportunity for companies to capitalize on this trend. In recent times, the trend towards sustainability has amplified the focus on cassava as an eco-friendly crop.With consumers becoming more environmentally aware, there is an increasing emphasis on sourcing ingredients that have a lower environmental impact. The USDA also recognizes cassava as a strategic crop that can contribute to food security in diverse climates, prompting interest from various sectors, including agriculture and food processing. Overall, these aspects contribute to shaping a vibrant and evolving US Cassava Market.

## **US Cassava Market Drivers**

**Increasing Demand for Gluten-Free Products**

The US Cassava Market Industry is witnessing a significant increase in demand for gluten-free products. With over 3 million individuals in the United States diagnosed with celiac disease and many more seeking gluten-free diets for health benefits, the need for gluten alternatives drives the demand for cassava.

According to the National Digestive Diseases Information Clearinghouse, gluten sensitivity impacts approximately 6 to 7 percent of the American population, leading to substantial consumer interest in gluten-free options.As major food manufacturers, such as General Mills and Kellogg's, continue to innovate and expand their gluten-free product lines, cassava remains a favored ingredient due to its versatility and nutritional benefits. The rising awareness and health trends around gluten-free diets push growth in the US Cassava Market, with an increasing number of food products featuring cassava in both specialized health stores and conventional supermarkets.

**Growth in the Plant-Based Food Sector**

The US Cassava Market Industry is benefiting from the growth of the plant-based food sector. The Good Food Institute reports that plant-based food sales in the United States reached over 7 billion USD, reflecting a 27 percent increase in the last two years alone. This trend is driven by consumers' desire for healthier, sustainable, and cruelty-free food options.

Cassava, being a plant-based ingredient, is finding a growing role in alternatives to traditional meat and dairy products.Brands like Beyond Meat and Impossible Foods are leading the charge towards plant-based innovations and they often incorporate cassava flour to enhance texture and improve nutritional profiles in their products. As the number of flexitarian, vegan, and vegetarian consumers rises, the demand for cassava and cassava-based products is expected to continue increasing, solidifying its position in the expanded US Cassava Market.

**Health Benefits Associated with Cassava Consumption**

The US Cassava Market Industry is also propelled by the health benefits associated with cassava consumption. Cassava is a rich source of carbohydrates, minerals, and vitamins, making it an excellent food source for many American consumers. The U.S. Department of Agriculture has noted the nutritional value of cassava, highlighting its role in providing dietary energy and essential nutrients.

Furthermore, as consumers become more health-conscious and aware of their dietary choices, foods with high nutritional value such as cassava are in demand.The American Heart Association reports a growing concern with diet-related diseases, leading individuals to seek out healthier alternatives to processed foods. This rising awareness amplifies the potential for cassava to be integrated into various healthy snacks and meals across the US, thus expanding the US Cassava Market significantly.

**US Cassava Market Segment Insights:**

### **Cassava Market Category Outlook Insights**

The Category Outlook for the US Cassava Market reveals distinct pathways for growth within its various segments, notably Conventional and Organic. In 2024, the market is expected to be valued at 23.87 billion USD, with trends pointing towards a gradual increase in demand and innovations surrounding sustainable sourcing and product differentiation. The Conventional segment historically has dominated the market, primarily due to its affordability and widespread availability, catering heavily to the food industry and product manufacturers.

Meanwhile, the Organic sector is gaining traction as consumers increasingly shift towards healthier and more sustainable food options, influenced by rising health consciousness and dietary preferences.The growing awareness of the nutritional benefits of cassava, particularly its high carbohydrate content and gluten-free properties, is contributing significantly to the increased interest in both segments. Additionally, the US cassava market is witnessing innovations in processing technologies, which are helping to enhance product quality, shelf-life, and versatility in food applications.

Most consumers view the Organic segment as an opportunity for cleaner, more environmentally-friendly choices, which in turn boosts its appeal and potential market share.As regulatory bodies foster improved certification processes, the Organic segment is poised for further expansion. Ultimately, the US Cassava Market segmentation showcases a diverse arena shaped by consumer preferences, regulatory shifts, and socio-economic trends that favor sustainable practices, presenting various avenues for growth and investment through 2035 and beyond.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Cassava Market Form Outlook Insights**

The Form Outlook segment of the US Cassava Market has gained traction due to its diverse applications in various industries such as food, beverages, and industrial products. This segment encompasses forms like Solid and Liquid, each serving distinct purposes. The Solid form is often utilized in the production of cassava flour, which is increasingly becoming popular as a gluten-free alternative in baking and cooking, boosting its demand among health-conscious consumers in the US.

Meanwhile, the Liquid form plays a critical role in the formulation of snacks and beverages, where cassava-based ingredients enhance texture and flavor profiles.With the US Cassava Market revenue steadily increasing, the segmentation into Solid and Liquid allows for greater customization and innovation in product development. Market trends indicate a rising interest in natural and plant-based ingredients, providing opportunities for expansion in both forms. However, challenges such as fluctuating raw material prices and supply chain disruptions could impact market dynamics.

Overall, the Form Outlook segment represents a significant part of the US Cassava Market Statistics, underlining its importance in meeting the evolving consumer preferences.

**Cassava Market Application Outlook Insights**

The Application Outlook segment of the US Cassava Market shows a diverse range of applications that highlight its significance within the industry. The Food and Beverages category captures a major share of the market, driven by rising consumer demand for gluten-free options and healthy food alternatives, showcasing cassava's versatility as a staple ingredient.

Meanwhile, the Animal Feed segment also plays a crucial role, benefitting from the growing livestock industry, where cassava serves as a calorie-dense feedstock, thereby enhancing animal growth and production efficiency.Lastly, other applications highlight cassava’s utility in industries such as biofuels and pharmaceuticals, which are gaining traction due to ongoing Research and Development efforts focused on sustainable practices. The overall US Cassava Market revenue is influenced by these trends, providing opportunities for growth while also facing challenges such as competition from alternative crops and market fluctuations.

Additionally, the increased awareness of the health benefits associated with cassava fosters greater consumer interest, further augmenting market dynamics.

**US Cassava Market Key Players and Competitive Insights:**

The competitive landscape of the US Cassava Market is characterized by a growing demand for cassava-based products driven by consumer preferences for gluten-free, plant-based alternatives. As awareness of health benefits and dietary inclusivity increases, companies in this sector are innovating and diversifying their offerings to capture market share. The market is fragmented, with various players vying for attention through product differentiation, sustainability initiatives, and strategic partnerships.

As cassava flour and starch gain traction in food processing and other industries, understanding the positioning and strategies of key players is essential for grasping market dynamics.Ingredion has established a strong presence in the US Cassava Market, leveraging its expertise in ingredient solutions to meet the needs of various food manufacturers and consumers. The company's strengths lie in its extensive product portfolio, which includes functional cassava flour and starches aimed at enhancing texture and shelf-life in processed foods. Ingredion invests in innovation and research, continuously developing new products that cater to evolving dietary trends and preferences.

Its commitment to sustainability, combined with a robust supply chain, enables the company to maintain quality while ensuring responsible sourcing. This strategic focus positions Ingredion as a leading player in the segment, ready to capitalize on emerging opportunities.Kellogg Company remains a prominent entity in the US Cassava Market, particularly known for its diversification into gluten-free options. The company offers snacks, breakfast cereals, and other food products that utilize cassava as a core ingredient, appealing to health-conscious consumers.

With a market presence that spans across various retail channels, Kellogg Company leverages its reputation for quality and innovation to evolve its product lineup. Significant investments in mergers and acquisitions have allowed Kellogg to expand its capabilities and enhance its market positioning in the cassava space. The company's strengths include strong branding, a commitment to sustainable practices, and a focus on meeting consumer demand for nutritious and convenient food options, solidifying its role in the evolving landscape of the US cassava industry.

**Key Companies in the US Cassava Market Include:**

**US Cassava Market Industry Developments**

The US Cassava Market has experienced notable developments recently, highlighted by the rising demand for cassava-based products, particularly starch and gluten-free substitutes, due to shifting consumer preferences towards healthier and plant-based diets. Companies like Ingredion and Cargill have intensified their focus on expanding product lines that incorporate cassava, enhancing their market position. In terms of growth, the valuation of major players such as PepsiCo and Tyson Foods has increased, strongly impacting the overall market dynamics as these companies leverage cassava in their innovations.

In September 2023, a merger was announced between Tate and Lyle and a small ingredient technology firm aimed at enhancing their cassava-derived offerings, reflecting growing consolidation in the sector. Over the past two years, particularly in late 2022, Unilever and Olam Group expanded their supply chains for cassava sourcing in diverse markets, indicating a strategic push towards sustainability and local sourcing which is increasingly favored. As the market trends shift, major companies are adapting their strategies to meet the evolving consumer needs, thus shaping the future landscape of the US Cassava Market.

## Market Drivers

### Expansion of Food Applications

The versatility of cassava is a significant driver in the cassava market. It is utilized in various food applications, including snacks, flour, and beverages. The increasing incorporation of cassava in processed foods is noteworthy, as manufacturers seek to diversify their product offerings. In the US, the market for cassava-based snacks is expanding, with a projected growth rate of around 8% annually. This expansion is indicative of the growing consumer preference for innovative and diverse food products. Additionally, cassava flour is being adopted in baking and cooking, appealing to both health-conscious consumers and those with dietary restrictions. The adaptability of cassava in different culinary contexts enhances its market potential, suggesting a robust future for the cassava market.

### Increasing Health Consciousness

The growing awareness of health and nutrition among consumers is driving the cassava market. As individuals seek healthier alternatives to traditional grains, cassava, known for its gluten-free properties, is gaining traction. In the US, the demand for gluten-free products has surged, with the market projected to reach approximately $7 billion by 2026. This trend indicates a shift towards healthier eating habits, which is likely to benefit the cassava market. Furthermore, cassava is rich in carbohydrates and provides essential nutrients, making it an attractive option for health-conscious consumers. The increasing prevalence of dietary restrictions, such as celiac disease, further propels the demand for gluten-free options, positioning cassava as a key player in the evolving food landscape.

### Rising Ethnic Cuisine Popularity

The increasing popularity of ethnic cuisines in the US is contributing to the growth of the cassava market. As consumers become more adventurous in their food choices, they are exploring traditional dishes that incorporate cassava, particularly from African and Asian cultures. This trend is reflected in the rising demand for cassava-based products, such as tapioca and cassava flour, which are essential ingredients in many ethnic recipes. The US market for ethnic foods is expected to grow by approximately 10% over the next few years, indicating a strong interest in diverse culinary experiences. This cultural shift not only enhances the visibility of cassava but also positions it as a staple ingredient in various cuisines, thereby expanding its market reach.

### Government Support and Policy Initiatives

Government support and policy initiatives are increasingly influencing the cassava market. In the US, various programs aimed at promoting sustainable agriculture and food security are likely to benefit cassava producers. Financial incentives and grants for research and development in cassava cultivation can enhance productivity and market access. Additionally, policies that encourage the use of alternative crops, such as cassava, in food production may lead to increased investment in this sector. The US government has recognized the potential of cassava as a food source, which could result in favorable regulations and support for farmers. This proactive approach may stimulate growth in the cassava market, ensuring its relevance in the agricultural landscape.

### Technological Advancements in Agriculture

Technological innovations in agriculture are playing a crucial role in enhancing cassava production efficiency. The adoption of precision farming techniques and improved crop management practices is likely to increase yields and reduce production costs in the cassava market. In the US, advancements in biotechnology are being explored to develop cassava varieties that are more resilient to pests and diseases. This could potentially lead to a more stable supply chain and lower prices for consumers. Furthermore, the integration of data analytics in farming practices allows for better decision-making, optimizing resource use. As these technologies continue to evolve, they may significantly impact the cassava market, fostering growth and sustainability.

## Future Outlook

The [Cassava Market](https://www.marketresearchfuture.com/reports/cassava-market-4629) is projected to grow at a 4.14% CAGR from 2025 to 2035, driven by increasing demand for gluten-free products and biofuel applications.

**New opportunities:**

- Development of cassava-based bioplastics for sustainable packaging solutions.
- Expansion of cassava flour production for gluten-free baking industries.
- Investment in advanced processing technologies to enhance product shelf life.

By 2035, the cassava market is expected to achieve robust growth, driven by innovation and diversification.

## Segment Insights

### By Category: Conventional (Largest) vs. Organic (Fastest-Growing)

In the US cassava market, the segment values are primarily divided between Conventional and Organic categories. Currently, the Conventional segment holds a significant market share due to its widespread acceptance and established supply chains. On the other hand, Organic cassava is gaining traction, appealing to health-conscious consumers and those seeking sustainably sourced products. The market dynamics suggest that while Conventional remains dominant, Organic is rapidly catching up as consumer preferences shift.

Growth trends in the US cassava market indicate a substantial upward trajectory for the Organic segment. The rise in demand for healthy and organic food options has been a key driver, alongside increasing awareness of the environmental benefits associated with organic farming practices. Factors such as changing consumer behaviors and the expanding availability of Organic cassava products are expected to further fuel this growth, shifting the market landscape in the coming years.

Category: Conventional (Dominant) vs. Organic (Emerging)

The Conventional segment of the US cassava market is characterized by its robustness, largely due to established farming practices and extensive distribution networks that ensure product availability. This segment caters to a broad consumer base, including food manufacturers who seek cost-effective solutions. In contrast, the Organic segment is emerging as a vital player in the market. Driven by increased consumer health awareness and a preference for clean label products, the Organic segment is experiencing significant growth. Organic cassava is often perceived as a higher quality product, which appeals to niche markets focused on sustainability. As these two segments coexist, their interplay will shape the future of the market.

### By Application: Food & Beverages (Largest) vs. Animal Feed (Fastest-Growing)

In the US cassava market, the application segment is primarily dominated by the Food & Beverages sector, which holds a significant share. With increasing consumer preference for gluten-free and natural food alternatives, this segment benefits from a wide array of uses, including cassava flour and snacks. Meanwhile, the Animal Feed application is gaining traction, driven by the rising demands in the livestock sector that favor sustainable feed alternatives, thus expanding its footprint in the market.

Growth trends indicate a robust outlook for the Animal Feed segment, characterized as the fastest-growing application within the market. Factors such as increased awareness among farmers about the benefits of cassava as a nutritious feed option and the escalating demand for alternative feed sources are propelling this segment forward. Furthermore, innovations in feed formulations incorporating cassava are enhancing its attractiveness, further igniting growth in this application area.

Food & Beverages (Dominant) vs. Animal Feed (Emerging)

The Food & Beverages application stands as the dominant force in the US cassava market, leveraging its versatility in creating various products such as flour, starches, and gluten-free goods that appeal to health-conscious consumers. Its established market presence and consumer acceptance provide a solid foundation for sustained growth. On the other hand, the Animal Feed segment is emerging due to the increasing shift towards sustainable farming practices. With cassava being a rich source of carbohydrates and its ability to serve as a cost-effective feed option, it is gaining momentum in the livestock industry. This duality in the application segment underscores the unique characteristics of cassava, catering to both human consumption and agricultural needs.

### By Form: Solid (Largest) vs. Liquid (Fastest-Growing)

In the US cassava market, the Solid form dominates the segment with significant market share, attributed to its versatile applications in various food and industrial products. Solid cassava products are widely utilized for their stability and consumer preference, facilitating a strong foothold in the market. In contrast, the Liquid form, while currently a smaller segment, is witnessing rapid growth, driven by trends towards convenience and ready-to-drink products, appealing to health-conscious consumers.

The growth trends for the Liquid form are particularly notable as it caters to the increasing demand for innovative product formulations and uses. Factors such as rising health awareness, the incorporation of liquid cassava into beverages, and advancements in processing techniques contribute to its expanding market presence. The overall positive consumer sentiment towards new food formats indicates a promising future for the Liquid segment, making it a key area for industry players to explore.

Form: Solid (Dominant) vs. Liquid (Emerging)

The Solid form of cassava is recognized as the dominant value in the segment, characterized by its traditional usage in food products like flour, starch, and various snacks. This form benefits from an established consumer base and effective supply chains, which contribute to its sustained market presence. On the other hand, the Liquid form represents an emerging segment, attracting attention from manufacturers aiming to innovate product offerings. It is typically utilized in beverages, sauces, and health supplements, aligning with current consumer preferences for liquid nutrition solutions. The growing versatility of Liquid cassava facilitates its acceptance, while advancements in production techniques are enhancing its availability, positioning this segment for significant future growth.

## Competitive Benchmarking

The cassava market exhibits a dynamic competitive landscape characterized by a blend of established players and emerging companies. Key growth drivers include increasing demand for cassava-based products, particularly in the food and biofuel sectors, alongside a growing emphasis on sustainable agricultural practices. Major companies such as Olam International (SG), Cargill (US), and ADM (US) are strategically positioned to leverage these trends. Olam International (SG) focuses on innovation in processing technologies, while Cargill (US) emphasizes supply chain optimization and regional expansion. ADM (US) is actively pursuing partnerships to enhance its product offerings, collectively shaping a competitive environment that is increasingly focused on sustainability and efficiency.The business tactics employed by these companies reflect a commitment to localizing manufacturing and optimizing supply chains to meet consumer demands effectively. The market structure appears moderately fragmented, with a mix of large multinationals and smaller regional players. This fragmentation allows for diverse strategies, enabling companies to cater to specific market segments while collectively influencing pricing and availability of cassava products.

In October  Olam International (SG) announced the launch of a new cassava processing facility in the Midwest, aimed at enhancing its production capacity and reducing transportation costs. This strategic move is likely to bolster Olam's market share in the US by improving supply chain efficiency and meeting the rising demand for cassava-based products. The facility is expected to utilize advanced processing technologies, aligning with the company's focus on innovation.

In September  Cargill (US) entered into a partnership with a local agricultural cooperative to promote sustainable cassava farming practices. This collaboration is significant as it not only supports local farmers but also enhances Cargill's commitment to sustainability. By investing in sustainable practices, Cargill positions itself as a leader in responsible sourcing, which may resonate well with environmentally conscious consumers.

In August  ADM (US) expanded its product line to include organic cassava flour, responding to the growing consumer preference for gluten-free and organic products. This strategic expansion is indicative of ADM's agility in adapting to market trends and consumer preferences, potentially increasing its competitive edge in the health-conscious segment of the market.

As of November  current competitive trends in the cassava market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, allowing companies to pool resources and expertise to enhance their market positions. The competitive differentiation is likely to evolve from traditional price-based competition towards a focus on innovation, technology, and supply chain reliability, suggesting a transformative shift in how companies engage with the market.

## Recent News & Developments

The US Cassava Market has experienced notable developments recently, highlighted by the rising demand for cassava-based products, particularly starch and gluten-free substitutes, due to shifting consumer preferences towards healthier and plant-based diets. Companies like Ingredion and Cargill have intensified their focus on expanding product lines that incorporate cassava, enhancing their market position. In terms of growth, the valuation of major players such as PepsiCo and Tyson Foods has increased, strongly impacting the overall market dynamics as these companies leverage cassava in their innovations.

In September 2023, a merger was announced between Tate and Lyle and a small ingredient technology firm aimed at enhancing their cassava-derived offerings, reflecting growing consolidation in the sector. Over the past two years, particularly in late 2022, Unilever and Olam Group expanded their supply chains for cassava sourcing in diverse markets, indicating a strategic push towards sustainability and local sourcing which is increasingly favored. As the market trends shift, major companies are adapting their strategies to meet the evolving consumer needs, thus shaping the future landscape of the US Cassava Market.

## Report Scope

| MARKET SIZE 2024 | 24.0(USD Billion) |
| --- | --- |
| MARKET SIZE 2025 | 24.99(USD Billion) |
| MARKET SIZE 2035 | 37.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.14% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Olam International (SG), Cargill (US), Bunge Limited (US), ADM (US), Tropical Foods (GH), Dufil Prima Foods (NG), Crown Flour Mills (NG), Golden Penny (NG) |
| Segments Covered | Category, Application, Form |
| Key Market Opportunities | Growing demand for gluten-free products enhances opportunities in the cassava market. |
| Key Market Dynamics | Rising consumer demand for gluten-free products drives innovation in cassava-based food applications. |
| Countries Covered | US |

## Frequently Asked Questions

**Q: What was the market valuation of the US cassava market in 2024?**
A: The market valuation of the US cassava market was $24.0 Billion in 2024.

**Q: What is the projected market valuation for the US cassava market by 2035?**
A: The projected market valuation for the US cassava market is $37.5 Billion by 2035.

**Q: What is the expected CAGR for the US cassava market during the forecast period 2025 - 2035?**
A: The expected CAGR for the US cassava market during the forecast period 2025 - 2035 is 4.14%.

**Q: Which companies are considered key players in the US cassava market?**
A: Key players in the US cassava market include Olam International, Cargill, Bunge Limited, ADM, Tropical Foods, Dufil Prima Foods, Crown Flour Mills, and Golden Penny.

**Q: What are the main categories in the US cassava market and their valuations?**
A: The main categories in the US cassava market are Conventional, valued at $24.0 Billion, and Organic, valued at $13.5 Billion.

**Q: What applications are driving the US cassava market growth?**
A: The applications driving growth in the US cassava market include Food & Beverages, valued at $15.0 Billion, and Animal Feed, valued at $12.0 Billion.

**Q: What forms of cassava are available in the US market?**
A: The forms of cassava available in the US market include Solid, valued at $19.0 Billion, and Liquid, valued at $18.5 Billion.

**Q: How does the valuation of the Food & Beverages segment compare to the Animal Feed segment?**
A: The Food & Beverages segment, valued at $15.0 Billion, surpasses the Animal Feed segment, which is valued at $12.0 Billion.

**Q: What is the growth potential for the Solid form of cassava in the US market?**
A: The Solid form of cassava is projected to grow from $12.0 Billion to $19.0 Billion during the forecast period 2025 - 2035.

**Q: How does the US cassava market's growth compare to other agricultural markets?**
A: While specific comparisons to other agricultural markets are not provided, the US cassava market's projected CAGR of 4.14% suggests a steady growth trajectory.


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