Candles Market Size, Share, Industry Research Report: Information By Material Type (Synthetic Wax, Paraffin Wax, Vegetable Wax and Animal Wax), Category (Economical and Luxury) - Forecast till 2027

Candles Market Overview

The Candles Market can expand at a CAGR of 4.26% while amassing a market value of USD 13,006.9 Million by 2023

Candles are necessary essentials for every residence. They might not be used on a regular basis but are available in all households. Power blackouts and electricity-saving ideas during winters demand the use of candles. Not just that, but most of the commercial spaces are also using scented candles in order to give therapies to clients. Therefore, there is a proper all-way round demand for the products listed under the global market.

The report focuses on highlighting the growth potential of the market. The candles market growth depends upon how the key players utilize their available resources to meet the customer requirements. And this report focuses upon elaborating all of the key market segmentations that are responsible for the ideal performance of this industry.

The market size was larger in the previous candles market forecast period, but with such high demand rates, the expected market size for the present forecast years is even higher than that of the previous records. Hence this concludes that there is a demand surge being expected in the present forecast period. Therefore, the skilled workers are being hired by the key players in order to increase production without compromising upon the quality of end-products.

Covid 19 Analysis

Just like any industry, COVID hampered the candles market as well. There was literally less or no demand within the market. And this is why there was an immense scale of downfall for the global market for the few months of 2020. The workers were prohibited from working at manufacturing units, and the production rate was also slow.

But with time, the COVID situation came under control, and the manufacturing works have resumed at full pace. As a result, it has increased the demand rate! And the key players are constructing new manufacturing units and are increasing manpower to boost the production rates.

Chief Variables Existing in the Market

Market Drivers

There is a rapid increase in candle application amongst the larger group of people across the globe. Most people are using it in the form of appealing aesthetic goods. Hence, this rapid surge in demand will increase the growth potential of the candles market.

Moreover, the commercial application of the candles is also expected to show a surge, as they are being used in spas and massage parlors. Scented candles are a form of luxury candles that are used for therapies, and commercial business sectors prefer to buy them in bulk.

Market Challenges

The only market challenge that the candles industry need to face is competition from any of the unorganized sector. The unorganized sectors can be of anything such as electric lamps, incense sticks, and others.

Hence these sectors are probably causing competition for the candle market, which might slightly impact the revenue generation within the present forecast years.

Market Opportunities

The demand for organic candles is increasing over time, and that is what will generate impeccable opportunities for the market in the present forecast years. The earlier candles products have carbon blackening problems, which has increased the demands for organic candles that have this problem solved.

Hence, this is accountable for a rapid boom in the candles market, as the key players would increase the manufacturing pace in order to meet the rising demands. The sales are often higher during the holiday and Christmas season. Around 35% of all candle sales are recorded during the holiday season.

Market Restraints

The prices of raw materials that are being used for the making of these candles are ever fluctuating. Hence, this fluctuation is somehow impacting upon the demand and supply pace.

Hence, to overcome this, the key players intend to stock the raw materials for a limited time period by keeping the demands on track. Storing raw materials for a long time without use might also result in loss.

Cumulative Analysis of the Market

The report puts up a very projected analysis for the market segmentation, market drivers, challenges, restraints, and opportunities. All of this highlights the scope of growth for the candles market. Apart from that, the regional analysis within this report also gives insight into the exposure of this market across the globe.

The key player analysis reflects the collective effort of a vast number of companies to set this market on a thriving stage. The market segmentation gives insight into the different areas of operation for the market.

Overview of the Main Market Segments

By Category

• Based upon the category segmentation, the candles market is categorized into luxury and economic candles. The economic candles segment is more popular in comparison to the luxury ones. There is an anticipation for the economic candles segment to generate a market value of USD 8,275.5 million by the end of 2023.


• The luxury candles segment is projected to expect growth at the rate of CAGR 4.36% during the present forecast years. There is a demand for both these types, which is stated by observing the customer’s preferences. 

By Material

• Based upon the material segmentation, the candles market makes use of diverse materials for making the candles. The materials include vegetable wax, synthetic wax, animal wax, paraffin wax.


• Amongst all of the materials, paraffin wax material is in high usage demand, and the valuation prediction for the same is USD 6,094.8 million by the end of 2023. The vegetable wax segmentation has an expectation of growth at a CAGR of 4.63%. The demand for cleaner wax candles is gradually high in the present forecast years.

By Distribution Channel

• Based upon the distribution channel segmentation, the candles market is distributed as store-based and non-store-based outlets. Amongst the two, the non-store-based distribution is predicted to contribute better towards the global market revenue generation.


• The rate of CAGR is also expected to rise for the non-store-based segment, as the adaptation of the e-commerce sector is high on demand. The manufacturers also prefer to sell their goods over non-store outlets.

Regional Analysis

• On the basis of regional candles market analysis, the industry is widely spread across various regions that include North America, Europe, Asia Pacific, Middle East- Africa, and other parts of the world.


• North America is projected to lead the global market in the present forecast years. Europe is also under the expectation radar for witnessing substantial growth during the present forecast years. Asia Pacific is also the fastest-growing region amongst all and might soon contribute a larger amount to the overall Candles market size.

Competitive Intensity in the Industry

Here is the list of key players across various regions that are contributing to the collective boost of the candles market trends:

• Dianne’s Custom Candles


• Dandong Evelight Candle Industry Co. Ltd.


• Empire Candle


• ZHONG Nam Industrial (International) Co. Ltd


• SC Johnson & Son, Inc.


• BeCandle


• Candle-lite


• The Yankee Candle Company, Inc.


• Colonial Candle


• Armadilla Wax Works


• Bath & Body Works Direct, Inc.


• NEST, Inc.

Amongst all of these key players, Armadilla Wax Works is one of the most reputed and thriving brands for candles. They have all types of candles at their store, whether economical or luxurious, to meet the diverse customer needs. They are currently trying to impose some compositions to make creative candles for diverse applications or purposes. They contribute a considerable amount of candles market share to the overall revenue that is expected to be generated in the present forecast years.

Recent Market Developments

February 2019, NEST, New York opened its flagship store in the country, which is the first retail store of the brand. The store offers over 215 types of candles at its premises.

Report Overview

• This Candles market outlook is a clear indication of how the global market is standing strong even with all the challenges and restraints. It also highlights the key player analysis in order to give brief information upon the companies contributing towards setting this market on a thriving stage.


• The global market share is high in some regions, while it is moderate in others within the present forecast years. This report has covered all of those regional details to the maximum possible extent. This report has also focused upon market segmentation aspects for in-depth knowledge.

Key Industrial Segments

By Category

• Luxury Candles


• Economical Candles

By Material

• Paraffin wax


• Vegetable wax


• Synthetic wax


• Animal wax

By Distribution Channel

• Store-based


• Non-store based

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