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US Candles Market

ID: MRFR/CR/16649-US | 100 Pages | Author: Garvit Vyas| December 2023
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In the US, candles are extensively used to light up homes and shop floors. Candle manufacturers strive to serve a broad spectrum of customer tastes while providing an atmosphere of calm in many celebrations. Candles, which were previously prized for their aesthetic and scent properties now form an integral part of home décor and self-care regimens. Consumers look for candles to help them improve their interior space, establish a soothing environment and take advantage of the benefits that scented candles bring. It responds to this demand by producing a wide assortment of candles; pillar, jar, tea lights and decorative ones; in various fragrances, designs and sizes. Candles have the ability to change atmosphere of a space which is one of their main reasons behind demand. Candles help in decorating homes to produce soft and warm light that supplements sophistication and intimacy. Candles have become a constituent of interior decor, be it during the gatherings or special occasions; they are also commonly used for everyday relaxation. The market recognizes this aesthetic appeal and therefore provides a variety of candles that suit different styles and themes – from minimalist, elegant designs to over-the-top ornate ones. Aromatic candles are particularly popular and have increased the demand for all kinds of candle products. The market serves different smell tastes since fragrances of scented candles that are available include flowers, fruits, trees and even seasons. The sensory aspect of the scent meant that brands could promote their scented candles as ways in which to relax, relieve stress and make an individual’s environment aromatic. Scented candles are enjoying popularity mainly because of their therapeutic benefits. People are increasingly resorting to candles as a means of taking care in their personal lives, where they can feel the calming effects that candlelight brings them and enjoy soothing aromas created by scented cover. The market reacts accordingly by marketing candles as holistic wellness products that soothe, calm and promote mindfulness relaxation while improving the whole being. This move towards candles as wellness products is reflective of bigger consumer patterns, in which the emphasizes on self-care rituals are being given priority. The market also shows increasing trends towards sustainable and eco-friendly candles. Customers are also becoming environmentally conscious and hence demand for candles made from natural, renewable materials with eco-friendly production process is on the rise. Brands react by producing soy wax, beeswax or other eco-friendly materials candles and also recyclable as well as biodegradable packaging. The fact that the market follows sustainability principles only strengthens values of eco-conscious consumers who desire to have environmentally friendly products for their homes. The COVID-19 pandemic has affected the candles market, as more people stay at home during this time and seek comfort and solace. Desired candles as decorations of a comfortable and pleasant atmosphere during lockdowns, resulting in increased demand for the product. Further, the increase in home decor trends on social media platforms has also fueled demand for visually appealing and Instagram-worthy candles that compel consumers to experiment with different kinds of designs and styles. Therefore, the US candle market continues to be dynamic as an integral aspect of home décor and personal well-being. The market covers a wide range of consumer tastes that can be fulfilled with candles creating the warm atmosphere, having healing properties and promoting eco-friendliness. Candles continue to light up home and lifestyles all over the nation as symbols of warmth, comfort and fashion with this ubiquitous product continuing its timeless popularity.

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