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Candles Market Analysis

ID: MRFR//6292-CR | 137 Pages | Author: Pradeep Nandi| February 2021

The candles market is set to reach US$ 10.7 BN by 2030, at a 5.30% CAGR between years 2022-2030. The market illuminates the point where ambiance, fragrance, and d├ęcor meet with a number of its features that satisfy various tastes either functionality or aesthetics. The enduring popularity of candles as an adaptable accessory to improve atmosphere and bring relaxation is one market driver.
There is constant demand of candles as people seek methods in which they could create comfortable and warm spaces. The market addresses various consumer preferences and provides consumers with a wide selection of candles including scented candles, decorative candle designs as well as unique specialty styles. The candles market is greatly influenced by consumer preferences as well as the need for sensory enjoyment.
Consumers are seeking candles that do not just provide illumination but also facilitate self-care and create a comfortable atmosphere. The market serves the audience with a wide range of candles possessing different scents, sizes and shapes reflecting modern lifestyle trends in which home d├ęcor is more than just comforts. Major economic factors affect the candles market. Since candles remain a cheap luxury, people are ready to spend more money on high-quality or niche candles that suit their style.
The market growth is determined by economic viability of investing in candles tailored to the values and expectations of consumers who are looking for both affordability and high-quality craftsmanship. On the other hand, recessions may affect consumer spending patterns and emphasize on marketing a range of low-cost candles alongside with luxury ones so as to cater for different budgets in this market.
Advancements in producing candles imply that the market for candles is evolving. Innovations of eco-friendly materials, the more extended burn time and better fragrance formulation enhances sustainability, performance and overall appeal for candles. Technology has an important role to play in helping candles meet the changing standards of righteous consumers who are increasingly becoming more environmentally conscious by introducing them novel and eco-friendly alternatives that can match their values.

Covered Aspects:

Report Attribute/Metric Details

Global Candles Market Overview


Candles Market Size was valued at USD 7.1 billion in 2021. The candles market industry is projected to grow from USD 7.5 billion in 2024 to USD 10.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2024 - 2030). The primary market drivers boosting market growth are people's rising propensity to improve the aesthetics of their houses and other facilities, which is intertwined with their better economic circumstances, shifting living standards, and growing desire to gauge the quality of life.


Candles Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Candles Market Trends




  • Rising expenditure in the interior design of homes to propel the market growth




New residential construction activities are driven by several causes, including increased disposable income, fast industrialization, rising urbanization, expanding employment, and a gradual increase in investments. Furthermore, consistent legislative backing in the form of low-interest loans and tax-waiver programs also significantly increases demand for new homes. Consequently, there has been an increase in investment in home interiors. For instance, consumer spending on home furnishings climbed at a CAGR of more than 5% ly between 2017 and 2022. As a result, there is an even greater demand for candles and other home decoration products. The use of candles greatly enhances the aesthetic appeal of interior home designs. Many nations have made steady progress toward energy-efficient, environmentally friendly housing in recent years. For instance, the Sierra Crest community in Fontana, California, has constructed 20 homes using solar energy to become the state's first "zero net energy usage" community. This program might help increase the demand for eco-friendly home design items like candles.


Furthermore, ization and liberalization policies, the expansion of the e-commerce industry, and other factors have made international trade easier and contributed to the rise of B2B and B2C companies.  online sales and purchases of goods and services have expanded due to technological advancements and rising internet usage. The steady change in consumer spending and buying patterns has increased the e-commerce market's potential for growth. The development of current technologies such as artificial intelligence, information and communication technology, and others have increased the client base, opening up lucrative growth opportunities for important industry suppliers. For instance, P&G's total e-commerce sales in 2018 came to almost $4.5 billion, or 7% of the company's overall revenues. The emergence of social media, rising Internet usage, and rising smartphone adoption have contributed to dependable access to various goods and assisted consumers in selecting the best home decor, including candles. Thus, this factor is driving the market CAGR.


Additionally, during the anticipated period, the market is anticipated to rise due to the rising trend of utilizing scented candles. These are expected to be used in both domestic and business settings. The scent is one of the main elements that affect its usage and purchase choices. Additionally, they are increasingly popular as go-to gifts and home d├ęcor accessories. The main reasons for using and buying candles are their pleasant aroma, which is also anticipated to improve house design and benefit one's mood. Moose Tracks Ice Cream announced its partnership with Wax Poetic Candle Bar, a Michigan-based candle production company, in June 2021 to produce a distinctive candle with the perfect scent for ice cream lovers. At USD 24.95, the vanilla-scented candle lures the customer with undertones of peanut butter cups. It smells vanilla, similar to the ice cream flavor, with hints of peanut butter cups and the well-known Moose Tracks fudge.


However, bee wax and soy wax, two eco-friendly waxes, are used to create organic candles. These environmentally friendly materials are made from 100 percent natural sources, such as soy wax, also referred to as vegetable wax, and beeswax, which is made from soybean oils and harvested from honeycombs. The adoption of eco-friendly and organic goods, which do not produce any toxic substances while burning candles, due to consumers' increased knowledge of the need to live a healthy lifestyle, are significant drivers of the candle market revenue.


Candles Market Segment Insights


Candles Material Type Insights


The  candles market segmentation has been segmented by material type into synthetic wax, paraffin wax, vegetable wax and animal wax. The paraffin wax segment dominated the candles market data in 2021 and is projected to be the faster-growing segment during the forecast period 2024-2030 due to its ease in molding into various shapes and sizes, affordability and cost-effectiveness, and suitability for making floating candles because to its water resistance. Additionally, both nations' rapidly growing tourism and hospitality industries are fueling demand for these candles for home decor and propelling the market.


Candles Category Insights


The  candles market segmentation is based on category, economical and luxury. The food & beverage segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2024-2030. Economical candles play a significant role in festivals, gatherings, religious events, and festivities. It has a calming impact on the mind and produces a wonderful outdoor ambiance. Hence, this would have a positive impact on market growth.


Figure 2:  Candles Market by category, 2021 & 2030 (USD Billion)Candles Market by category, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Candles Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific candles market accounted for USD 3.1 billion in 2021 and is expected to exhibit a 42.90% CAGR during the study period. This can be attributed to the growing use of candles and the luxury lifestyle in the region's developing economies, such as China and India. Compared to other regions, these nations have the highest populations and the lowest candle production costs.


Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  CANDLES MARKET SHARE BY REGION 2021 (%)


CANDLES MARKET SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North American candles market is expected to grow at a substantial CAGR from 2024 to 2030. This can be attributed to the increased demand for candles, particularly during the region's festive seasons like Christmas or Ester. Additionally, it is projected that the practice of giving candles as gifts on special occasions, as well as the presence of well-known candle manufacturing enterprises and regular product releases, will promote the use of cyber insurance. Moreover, US candles market held the largest market share, and the Canada candles market was the fastest-growing market in this region.


European candles market accounts for the second-largest market share. With the assistance of nations like the United Kingdom, France, Germany, and the rest of Europe, this region contributes to the market's expansion. Europe is one of the strong economies in the world regarding trade. Since the European Union's founding, member nations' economies have grown in lockstep throughout Europe. Since the European economy's overall momentum in the  economy is stable, future years are expected to continue this worldwide boom. Further, the Germany candles market held the largest market share, and the UK candles market was the fastest-growing market in the European region


Candles Key Market Players & Competitive Insights


Major market players are spending a lot on R&D to increase their product lines, which will help the candles industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.


Major market players are investing a lot in R&D to expand their product offerings, which would spur further growth in the candles industry. Additionally, market participants are launching new products, entering into contracts, acquiring companies, increasing investments, market developments, and collaborating with other organizations as part of a variety of strategic activities to expand their  presence. To grow and remain in a market that is becoming more competitive and growing, candles industry competitors must provide affordable products.


One of the primary business strategies manufacturers adopt in the  candles industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, candles industry has provided medicine with some of the most significant benefits. The candles market major player such as Dianne's Custom Candles, Dandong Evenlight Candle Industry Co. Ltd., Empire Candle, ZHONG Nam Industrial (International) Co. Ltd, SC Johnson & Son Inc., BeCandle, Candle-lite, The Yankee Candle Company Inc., Colonial Candle, Armadilla Wax Works, Bath & Body Works Direct Inc and NEST Inc.


America's first candle manufacturer, Candle-lite Company, has been making candles in Ohio's heartland for more than 181 years with unmatched scent integrity that complies with the strictest industry regulations. In June 2021, the Kroger Family of Stores is the first retailer to distribute the CBD-infused candles and wax melts that the Candle-lite Company officially launched under their Essential Elements brand.


Also, a maker and reseller of scented candles, candleholders, accessories, and dinnerware in the United States is The Yankee Candle Company. In April 2020, a Newell Brands company called Yankee Candle had a partnership with Ordergroove, the industry pioneer in relationship commerce. As a result of their collaboration, the businesses offered customers a convenient subscription service for their preferred goods. Through the new approach, Yankee Candle was able to develop enduring relationships with clients that resulted in predictable, lucrative revenue during this historic period.


Key Companies in the candles market includes



  • Dianne's Custom Candles

  • Dandong Evenlight Candle Industry Co. Ltd.

  • Empire Candle

  • ZHONG Nam Industrial (International) Co. Ltd

  • SC Johnson & Son Inc.

  • BeCandle

  • Candle-lite

  • The Yankee Candle Company Inc.

  • Colonial Candle

  • Armadilla Wax Works

  • Bath & Body Works Direct Inc.

  • NEST Inc.


Candles Industry Developments


July 2020: Lalique expanded its Noir Premier line by releasing six new perfumes. The items also include the brand-new Plume Blanche candle and perfume, which featured a combination of jasmine, almond tree leaves, and white musk.


July 2020: At Settlers Green, Village Candle opened its first outlet location. The store's opening is a result of the company's regional growth. It enabled the business to establish a personal connection with its clients.


February 2020: Kenya in Africa served as the inspiration for a new candle from Lalique. The latest La Nuit candle features lots of coffee and vetiver in the base, along with the best notes of amaretto, plum, jasmine, and orris in the heart. The golden swallows that light up when the candle is lit, and the deep blue packaging of the product both allude to Kenya's night sky and the birds' annual migration to Africa for the winter.


Candles Market Segmentation


Candles Material Type Outlook



  • Synthetic Wax

  • Paraffin Wax

  • Vegetable Wax

  • Animal Wax


Candles Category Outlook



  • Economical

  • Luxury


Candles Regional Outlook




  • North America

    • US

    • Canada






  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific






  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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