Coffee Market Research Report - Global Forecast to 2027

Coffee Market Research Report by Variety (Arabica, Robusta and others), Form (Whole and Ground), Distribution Channel (Store-based and Non-store-based) and Region - Forecast to 2027

ID: MRFR/F-B & N/5424-CR | February 2021 | Region: Global | 119 pages

Market Synopsis


As per the latest report by Market Research Future (MRFR), the coffee market is expected to exhibit a 4.32% CAGR, from 2018 to 2023 (forecast period). It is predicted to touch a valuation of USD 102,279.2 million by the end of the forecast period. Coffee is a ready-to-drink beverage which is available in powdered form. It is consumed in high volume globally thanks to its taste, feel, and caffeine content.


Rapid urbanization of cities coupled with the need for pick-me-up beverages to deal with current lifestyles is likely to boost the market demand for coffee over the forecast period. This is supported by the emergence of various cafes and increased expendable income levels of consumers. Changing tastes of drinkers and the launch of new brews are predicted to boost the market valuation tremendously.


Fluctuating prices of coffee beans can pose a challenge to the market. But the development of organic coffee and functional beverages is likely to assist the market in maintaining its status quo over the forecast period.


Report Overview


The coffee market report consists of insights and upcoming trends likely to impact the decisions of beverage manufacturers. It is categorized into various segments on the basis of form, variety, and distribution channel with a granular analysis given with respect to trends. Regional analysis, as well as their contribution to the market, is noted. Opportunities, threats, and other factors having an influence on the market are written in detail keeping in view the supply chain of coffee manufacturers. Profiles of players and various strategies considered by them to maintain their status quo are assessed.


Segment Overview


Varieties of coffee are segmented into Arabica, Robusta, and others. By form, the coffee market is segmented into whole and ground. The ground segment is further segmented into instant coffee powder, portioned coffee, and other forms. Among these, the portioned coffee segment is further divided into premixes, pods, and others. Two major distribution channels are discussed in high detail – store-based and non-store-based. The segments covered in the market report are analyzed with respect to four regions namely – North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW).


Competitive Landscape


Noteworthy players in the coffee market include Tata Global Beverages Ltd. (India), Starbucks Corporation (U.S.), Nestlé S.A. (Switzerland), The Coca-Cola Company (U.S.), Jacobs Douwe Egberts (The Netherlands), Strauss Group Ltd. (Israel), The Kraft Heinz Company (U.S.), Unilever PLC (U.K.), Tchibo Coffee International Ltd. (U.K.), and The J.M. Smucker Company (U.S.). The efforts and strategies undertaken by these players are outlined to strengthen their core businesses.


The report offers a comprehensive analysis of these market participants and assesses their current standing in the market. Company history coupled with annual production capacity, profit margins, growth strategies, SWOT analysis, and novel R&D methods are discussed in minute detail.


Research Methodology


Research analysts at MRFR use a combination of primary and secondary research to present readers with valuable insights. Primary research entails interviews with industry stalwarts of prominent companies coupled with a look at past and present trends. Keeping this in mind, future estimations are presented with valid proofs which are verified by using trusted sources. Secondary research comprises data gathered from journals, white papers, company websites, and paid databases.


The market size is predicted and segmented into various sub-segments for easy understanding. The final report is filled with accurate statistics and graphs. Trends and insights can assist current and new players in the market in making sound investments.


Analysis Period



  • Base Year - 2017

  • Projection Period - From 2018 to 2023

  • Market Denomination - USD Million

  • Conversion Rate - Considered as per the respective financial years


Variety



  • Arabica

  • Robusta

  • Others


Form



  • Whole

  • Ground

    • Instant Coffee Powder

    • Portioned Coffee

      • Premixes

      • Pods

      • Others





  • Other Forms


Distribution Channel



  • Store-based

  • Non-store-based


Region



  • North America

    • The U.S.

    • Canada

    • Mexico 



  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia Pacific

    • Japan

    • China

    • India

    • Australia & New Zealand

    • Rest of Asia Pacific



  • Rest-of-the-World

    • The Middle East

    • Africa

    • South America




Intended Audience:



  • Coffee producers/processors

  • Beverage industry

  • Distributors, Retailers, and Wholesalers

  • E-commerce industry

  • Traders, importers, and exporters



Frequently Asked Questions (FAQ) :


Coffee market CAGR would be 4.32% during the forecast period.

Coffee market valuation would USD 102,279.20 million by 2023.

Rapid urbanization would be a major factor for coffee market growth.

Fluctuating coffee bean price can hamper coffee market.

North America would drive coffee market growth.

Market Scenario


The global coffee market is considered to expand at 4.32% CAGR and is anticipated to garner USD 102,279.2 million, owing to the growing consumption of coffee across the globe, asserts Market Research Future (MRFR). Coffee is regarded as the highest consumed beverage in developed countries and is produced exclusively in the developing world. An organic and natural caffeine beverage, coffee is brewed by adding coffee beans either with hot or cold water in a coffee maker. It is a beverage with widespread consumption in the world.


With the rapid urbanization coupled with increasing per capita disposable income, the global coffee market is likely to expand at an incredible rate. Emergence of premium cafes and brand-alone retail stores to entice new demographic of consumers are likely to augur market growth. The industry players are making frequent innovations in the product variety which is further accelerating the growth of the market during the appraisal period. Manufacturers, for instance, have launched products like coffee premixes, coffee pods, and coffee capsules in order to meet the increasing demand of the consumers for convenience food. With the increasing consumption of coffee across the world, the market is likely to accelerate. Moreover, the availability of varieties of coffees, brewing styles, and flavors are influencing the growth of the market.


On the flip side, fluctuating prices of coffee beans can dampen the market growth during the review period. One of the highly traded commodities in the world, coffee and is rising rapidly both in producing and non-producing regions.


Global Coffee Market: Segmental Analysis


The global coffee market has been segmented on the basis of variety, form, distribution channel, and region.


Based on variety, the global coffee market has been segmented into Arabica, Robusta, and others. Among these, the Robusta type is anticipated to grow at a faster rate and accounts for 4.85% CAGR. The segment is likely to garner 4.85% during the forecast period. The Asia Pacific region is considered to account for the maximum proportion in this segment owing to the high consumption of coffee among the consumers. On the other hand, the Arabica segment is expected to demonstrate 4.07% CAGR. Europe is considered to account for the maximum share.


Based on form, the global coffee market has been segmented into ground, instant coffee powder, whole, portioned coffee, premixes, pods, and others. Among these, the ground form is expected to hold the largest market share and is likely to demonstrate 4.45% CAGR throughout the review period. The market is likely to garner USD 63,644.5 million during the review period. The whole form, on the other hand, is likely to project 4.12% CAGR over the forecast period and estimated to touch USD 38,634.7 million by 2023.


Regional Insights


The coffee market has been studied under regions namely, North America, Asia Pacific, Europe, and Rest-of-the-World.


The North American region is estimated to demonstrate 23.88% CAGR during the review period and is likely to garner USD 24,277.8 million. The North American region is an attractive region among coffee manufacturers. The growth is majorly attributed to the high consumption of Arabica in this region. One of the major factors contributing to the growth of the market is the expanding product portfolio by the key manufacturers. Additionally, innovation in flavor is another major factor anticipated to influence the market growth. Moreover, manufacturers are focusing on the promotional activities in order to create awareness among the consumers related to the new product launch, which further stimulates the market growth.


Competitive Dashboard


The major players operating the global coffee market are The Kraft Heinz Company, Tchibo Coffee International Ltd, Strauss Group Ltd, Unilever PLC, Tata Global Beverages Ltd., Nestlé, Starbucks Corporation, The Coca-Cola Company, The J.M. Smucker Company, and Jacobs Douwe Egberts.

1 Executive Summary

2 Market Introduction

2.1 Definition 18

2.2 Scope of the Study 18

2.3 List of Assumptions 19

2.4 Market Structure 19

2.5 Key Takeaways 20

2.6 Key Buying Criteria 20

3 Research Methodology

3.1 Research Process 22

3.2 Primary Research 22

3.3 Secondary Research 24

3.4 Market Size Estimation 24

3.5 Forecast Model 25

4 Market Dynamics

4.1 Introduction 27

4.2 Drivers 27

4.2.1 Increased Worldwide Consumption of Coffee 27

4.2.2 Innovation in Product Variants 28

4.3 Restraint 28

4.3.1 Fluctuating Prices of Coffee Beans 28

4.4 Opportunities 28

4.4.1 Rising Consumer Preferences for Organic Coffee 28

4.4.2 Growing Demand for Functional Coffee 29

5 Market Factor Analysis

5.1 Value Chain Analysis 31

5.1.1 Raw Material Collection 31

5.1.2 Processing 31

5.1.3 Packaging 32

5.2 Supply Chain Analysis 33

5.3 Porter’s Five Forces Analysis 34

5.3.1 Threat of New Entrants 34

5.3.2 Threat of Substitutes 35

5.3.3 Bargaining Power of Buyers 35

5.3.4 Bargaining Power of Suppliers 35

5.3.5 Competitive Rivalry 35

6 Coffee Market, by Variety

6.1 Overview 37

6.1.1 Arabica 37

6.1.2 Robusta 37

6.1.3 Others 37

7 Coffee Market, by Form

7.1 Overview 41

7.1.1 Whole 41

7.1.2 Ground 41

7.1.2.1 Instant Coffee Powder 41

7.1.2.2 Portioned Coffee 41

7.1.2.2.1 Premixes 41

7.1.2.2.2 Pods 42

7.1.2.2.3 Others 42

7.1.2.3 Other Forms 42

8 Coffee Market, by Distribution Channel

8.1 Overview 45

8.1.1 Store-Based 45

8.1.2 Non-store-Based 45

9 Global Coffee Market, by Region

9.1 Introduction 48

9.2 North America 49

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.2.1 US 51

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.2.2 Canada 53

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.2.3 Mexico 54

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3 Europe 56

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.1 Germany 58

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.2 UK 60

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.3 France 61

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.4 Spain 63

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.5 Italy 64

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.3.6 Rest of Europe 66

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4 Asia-Pacific 68

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4.1 China 70

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4.2 India 72

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4.3 Japan 73

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4.4 Australia & New Zealand 75

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.4.5 Rest of Asia-Pacific 76

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.5 Rest of the World 78

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.5.1 Middle East 80

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.5.2 Africa 82

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

9.5.3 South America 83

Coffee Market, by Variety

Coffee Market, by Form

Coffee Market, by Distribution Channel

10 Competitive Landscape

11 Company Profiles

11.1 Tata Global Beverages Ltd 90

11.1.1 Company Overview 90

11.1.2 Financial Overview 90

11.1.3 Products Offered 91

11.1.4 Key Developments 91

11.1.5 SWOT Analysis 92

11.1.6 Key Strategies 92

11.2 Starbucks Corporation 93

11.2.1 Company Overview 93

11.2.2 Financial Overview 93

11.2.3 Products Offered 94

11.2.4 Key Developments 94

11.2.5 SWOT Analysis 95

11.2.6 Key Strategies 95

11.3 Nestlé SA 96

11.3.1 Company Overview 96

11.3.2 Financial Overview 96

11.3.3 Products Offered 97

11.3.4 Key Developments 97

11.3.5 SWOT Analysis 97

11.3.6 Key Strategies 98

11.4 The Coca Cola Company 99

11.4.1 Company Overview 99

11.4.2 Financial Overview 99

11.4.3 Products Offered 99

11.4.4 Key Developments 100

11.4.5 SWOT Analysis 100

11.4.6 Key Strategies 100

11.5 Jacobs Douwe Egberts 101

11.5.1 Company Overview 101

11.5.2 Financial Overview 101

11.5.3 Products Offered 101

11.5.4 Key Developments 103

11.5.5 SWOT Analysis 104

11.5.6 Key Strategies 104

11.6 Strauss Group Ltd 105

11.6.1 Company Overview 105

11.6.2 Financial Overview 105

11.6.3 Products Offered 106

11.6.4 Key Developments 106

11.6.5 SWOT Analysis 107

11.6.6 Key Strategies 107

11.7 The Kraft Heinz Company 108

11.7.1 Company Overview 108

11.7.2 Financial Overview 108

11.7.3 Products Offered 109

11.7.4 Key Developments 109

11.7.5 SWOT Analysis 110

11.7.6 Key Strategies 110

11.8 Unilever PLC 111

11.8.1 Company Overview 111

11.8.2 Financial Overview 111

11.8.3 Products Offered 112

11.8.4 Key Developments 112

11.8.5 SWOT Analysis 112

11.8.6 Key Strategies 112

11.9 Tchibo Coffee International Ltd 113

11.9.1 Company Overview 113

11.9.2 Financial Overview 113

11.9.3 Products Offered 113

11.9.4 Key Developments 114

11.9.5 Key Strategies 114

11.10 The J.M. Smucker Company 115

11.10.1 Company Overview 115

11.10.2 Financial Overview 115

11.10.3 Products Offered 116

11.10.4 Key Developments 116

11.10.5 SWOT Analysis 116

11.10.6 Key Strategies 116

12 Conclusion

12.1 Key Findings 118

13 List of Tables

TABLE 1 GLOBAL COFFEE MARKET, BY VARIETY, USD MILLION, (2020-2027) 13

TABLE 2 GLOBAL COFFEE MARKET, BY FORM, USD MILLION, (2020-2027) 14

TABLE 3 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, USD MILLION, (2020-2027) 15

TABLE 4 GLOBAL COFFEE MARKET, BY REGION USD MILLION, (2020-2027) 16

TABLE 5 LIST OF ASSUMPTIONS 19

TABLE 6 GLOBAL COFFEE (ARABICA) MARKET, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 7 GLOBAL COFFEE (ROBUSTA) MARKET, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 8 GLOBAL COFFEE (OTHERS) MARKET, BY REGION, 2020-2027 (USD MILLION) 39

TABLE 9 GLOBAL COFFEE (WHOLE) MARKET, BY REGION, 2020-2027 (USD MILLION) 43

TABLE 10 GLOBAL COFFEE (GROUND) MARKET, BY REGION, 2020-2027 (USD MILLION) 43

TABLE 11 GLOBAL COFFEE (STORE-BASED) MARKET, BY REGION, 2020-2027 (USD MILLION) 45

TABLE 12 GLOBAL COFFEE (NON-STORE-BASED) MARKET, BY REGION, 2020-2027 (USD MILLION) 46

TABLE 13 NORTH AMERICA: COFFEE MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 49

TABLE 14 NORTH AMERICA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 50

TABLE 15 NORTH AMERICA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 50

TABLE 16 NORTH AMERICA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 51

TABLE 17 US: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 51

TABLE 18 US: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 52

TABLE 19 US: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 52

TABLE 20 CANADA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 53

TABLE 21 CANADA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 53

TABLE 22 CANADA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 54

TABLE 23 MEXICO: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 54

TABLE 24 MEXICO: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 55

TABLE 25 MEXICO: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 55

TABLE 26 EUROPE: COFFEE MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 56

TABLE 27 EUROPE: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 57

TABLE 28 EUROPE: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 57

TABLE 29 EUROPE: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 58

TABLE 30 GERMANY: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 58

TABLE 31 GERMANY: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 59

TABLE 32 GERMANY: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 59

TABLE 33 UK: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 60

TABLE 34 UK: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 60

TABLE 35 UK: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 61

TABLE 36 FRANCE: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 61

TABLE 37 FRANCE: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 62

TABLE 38 FRANCE: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 62

TABLE 39 SPAIN: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 63

TABLE 40 SPAIN: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 63

TABLE 41 SPAIN: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 64

TABLE 42 ITALY: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 64

TABLE 43 ITALY: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 65

TABLE 44 ITALY: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 65

TABLE 45 REST OF EUROPE: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 66

TABLE 46 REST OF EUROPE: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 66

TABLE 47 REST OF EUROPE: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 67

TABLE 48 ASIA-PACIFIC: COFFEE MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 68

TABLE 49 ASIA-PACIFIC: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 69

TABLE 50 ASIA-PACIFIC: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 69

TABLE 51 ASIA-PACIFIC: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 70

TABLE 52 CHINA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 70

TABLE 53 CHINA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 71

TABLE 54 CHINA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 71

TABLE 55 INDIA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 72

TABLE 56 INDIA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 72

TABLE 57 INDIA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 73

TABLE 58 JAPAN: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 73

TABLE 59 JAPAN: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 74

TABLE 60 JAPAN: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 74

TABLE 61 AUSTRALIA & NEW ZEALAND: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 75

TABLE 62 AUSTRALIA & NEW ZEALAND: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 75

TABLE 63 AUSTRALIA & NEW ZEALAND: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 76

TABLE 64 REST OF ASIA-PACIFIC: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 76

TABLE 65 REST OF ASIA-PACIFIC: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 77

TABLE 66 REST OF ASIA-PACIFIC: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 77

TABLE 67 REST OF THE WORLD: COFFEE MARKET, BY REGION, 2020-2027 (USD MILLION) 78

TABLE 68 REST OF THE WORLD: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 79

TABLE 69 REST OF THE WORLD: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 79

TABLE 70 REST OF THE WORLD: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 80

TABLE 71 MIDDLE EAST: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 80

TABLE 72 MIDDLE EAST: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 81

TABLE 73 MIDDLE EAST: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 81

TABLE 74 AFRICA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 82

TABLE 75 AFRICA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 82

TABLE 76 AFRICA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 83

TABLE 77 SOUTH AMERICA: COFFEE MARKET, BY VARIETY, 2020-2027 (USD MILLION) 83

TABLE 78 SOUTH AMERICA: COFFEE MARKET, BY FORM, 2020-2027 (USD MILLION) 84

TABLE 79 SOUTH AMERICA: COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 84

TABLE 80 COMPETITIVE LANDSCAPING: GLOBAL COFFEE MARKET, BY DEVELOPMENT (2020-2027) 88


14 List of Figures

FIGURE 1 GLOBAL COFFEE MARKET SHARE (%), BY VARIETY (2020-2027) 13

FIGURE 2 GLOBAL COFFEE MARKET SHARE (%), BY FORM (2020-2027) 15

FIGURE 3 GLOBAL COFFEE MARKET SHARE (%), BY DISTRIBUTION CHANNEL (2020-2027) 15

FIGURE 4 GLOBAL COFFEE MARKET SHARE (%), BY REGION (2020-2027) 16

FIGURE 5 GLOBAL COFFEE MARKET: MARKET STRUCTURE 19

FIGURE 6 KEY TAKEAWAYS OF THE GLOBAL COFFEE MARKET 20

FIGURE 7 KEY BUYING CRITERIA OF GLOBAL COFFEE MARKET 20

FIGURE 8 RESEARCH PROCESS OF MRFR 22

FIGURE 9 TOP-DOWN & BOTTOM-UP APPROACHES 25

FIGURE 10 MARKET DYNAMICS OVERVIEW 27

FIGURE 11 VALUE CHAIN ANALYSIS: GLOBAL COFFEE MARKET 31

FIGURE 12 SUPPLY CHAIN ANALYSIS: GLOBAL COFFEE MARKET 33

FIGURE 13 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL COFFEE MARKET 34

FIGURE 14 GLOBAL COFFEE MARKET, BY VARIETY 2020-2027 (USD MILLION) 37

FIGURE 15 GLOBAL COFFEE MARKET, BY FORM 2020-2027 (USD MILLION) 42

FIGURE 16 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL 2020-2027 (USD MILLION) 45

FIGURE 17 GLOBAL COFFEE MARKET, BY REGION 2020-2027 (USD MILLION) 48

FIGURE 18 NORTH AMERICA COFFEE MARKET, BY COUNTRY 2020-2027 (USD MILLION) 49

FIGURE 19 EUROPE COFFEE MARKET, BY COUNTRY 2020-2027 (USD MILLION) 56

FIGURE 20 ASIA-PACIFIC COFFEE MARKET, BY COUNTRY 2020-2027 (USD MILLION) 68

FIGURE 21 REST OF THE WORLD COFFEE MARKET, BY REGION 2020-2027 (USD MILLION) 78

FIGURE 22 GLOBAL COFFEE MARKET: SHARE OF MARKET DEVELOPMENTS, BY KEY PLAYERS, 2020-2027 86

FIGURE 23 GLOBAL COFFEE MARKET: ANALYSIS OF KEY DEVELOPMENTS 87

FIGURE 24 GLOBAL COFFEE MARKET: MARKET DEVELOPMENTS, 2020-2027 88

Growing coffee culture across the emerging markets is encouraging the key players of coffee to expand their business portfolio and increase their geographical reach


Major key players listed in the coffee market include Tata Global Beverages Ltd (India), Starbucks Corporation (US), Nestlé SA (Switzerland), and the Coca Cola Company (US) among others. Coffee have an established market throughout the globe and increase in new product launches with new flavors and convenient packaging is further driving the growth of the market. Also, the growth in the marketing strategies adopted by the key players is a major driver in the global coffee market. These listed players account for the major developmental share in the global coffee market. To compete with the new players entering the coffee market, the established players follow certain strategies to sustain their consumer base.


Tata Global Beverages Ltd accounted for the highest market share in terms of development and is projected to constitute 33% of the developmental share in the global coffee market. The company delivers wide range of coffee under the various brands. The company is majorly focusing on expanding its distribution reach. For instance, the acquisition of Earth Rules Pty Ltd helped Tata Global Beverages to offer its products to the Australian market. The company is also inclined towards increasing production capacity to cater to high product demand. For instance, Tata Global Beverages opened a premium coffee extraction plant at its instant coffee manufacturing facility in Theni, Tamil Nadu (India). This was considered as a step forward to eventually increased the production capacity of the company by 30%.


Starbucks Corporation accounted for a share of 21% of the overall development in the global coffee market. This company is highly involved into corporate relationship and expand in different geographical regions. For instance; Starbucks Corporation entered into a partnership with Arlo Foods which helped the company to enter the EMEA market with its premium milk-based ready-to-drink (RTD) coffee beverages. Moreover, the company is highly investing in new product launches customized based on geographical preferences.


Nestlé and the Coca Cola Company also holds a prominent place in the market with strong focus on acquisition and geographical expansion. They both accounted for a respective share of 17% in the global coffee market during the period of 2012–2018. Major developments Nestlé underwent were acquisitions of major brands to build a stronger product portfolio, for instance, acquisition of Chameleon Cold-Brew, a leading provider of premium-crafted coffee. However, the Coca Cola Company has been equally invested in new product development and partnerships. A recent development of Coca Cola involves the acquisition of Costa, a London-based coffeehouse chain, which would ensure Coca Cola Company’s reach in the UK.


Other major manufacturers include Jacobs Douwe Egberts (Netherlands), Strauss Group Ltd (Israel), The Kraft Heinz Company (US), Unilever PLC (UK), Tchibo Coffee International Ltd (UK), and J.M. Smucker Company (US), among many others. These companies are also found to have a high focus on strategic product launch to seek consumers’ attention towards their product range. They are also involved in the strategic agreement which will further support the company to expand and reach out to consumers across the regions. Acquisitions are also made to mark the company’s presence and expand their business line. Additionally, the companies are inclined towards product promotions and strengthening their marketing base. The promotional strategy aids in retaining the existing customers and to regenerating new customer base.