Pumpkin Candles Market

ID: MRFR/CG/8886-HCR

128 Pages

Snehal Singh

October 2025

Pumpkin Candles Market Research Report Information by Type (Beeswax, Paraffin Wax, Soy Wax, Others), by Category (Mass and Premium) and Distribution Channel {(Store-Based – Supermarkets & Hypermarkets, Convenience Store, & Others) and Non-Store Based)}, by Region - Forecast till 2035

Summary Table of Contents Segmentation Download PDF

Pumpkin Candles Market Summary

The Global Pumpkin Candles Market is projected to grow from 294.4 USD Million in 2024 to 568.3 USD Million by 2035, indicating robust growth potential.

Key Market Trends & Highlights

Global Pumpkin Candles Market Key Trends and Highlights

The market is expected to expand at a compound annual growth rate (CAGR) of 6.16% from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 568.3 USD Million, reflecting a significant increase from 294.4 USD Million in 2024.
The growth trajectory suggests a rising consumer preference for scented candles, particularly those with seasonal fragrances.
Growing adoption of eco-friendly materials due to increasing environmental awareness is a major market driver.

Market Size & Forecast

2024 Market Size	294.4 (USD Million)
2035 Market Size	568.3 (USD Million)
CAGR (2025-2035)	6.16%

Major Players

The Yankee Candle Company (US), Williams-Sonoma Inc. (US), Holly's House (UK), Gibson & Dehn (US), Anthropologie’s Boulangerie (US), S.C. Johnson & Son, Inc. (US), Bath & Body Works, LLC (US), Our Own Candle Company (Australia)

Pumpkin Candles Market Drivers

Rising Consumer Demand for Seasonal Products

The Global Pumpkin Candles Market Industry experiences a notable increase in consumer demand for seasonal products, particularly during the fall months. This trend is driven by the growing popularity of autumn-themed home decor, which includes pumpkin-scented candles. In 2024, the market is valued at approximately 294.4 USD Million, reflecting a shift in consumer preferences towards seasonal fragrances that evoke warmth and nostalgia. As consumers seek to enhance their living spaces with seasonal aromas, the market is poised for growth, indicating a potential for sustained demand in the coming years.

Key Companies in the Pumpkin Candles Market market include

Future Outlook

Pumpkin Candles Market Future Outlook

The Global Pumpkin Candles Market is projected to grow at a 6.16% CAGR from 2024 to 2035, driven by rising consumer demand for seasonal products and eco-friendly options.

New opportunities lie in:

Develop innovative scents combining pumpkin with other seasonal fragrances.
Expand distribution channels through e-commerce platforms targeting niche markets.
Introduce customizable candle options to enhance consumer engagement and personalization.

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and increased market penetration.

Market Segmentation

By Region

Rest of the World
Asia-Pacific: Asia-Pacific is anticipated to remain the fastest-growing market during the review period. The presence of some of the key manufacturers and worldwide exports of scented candles are key reasons behind the regional market growth. Increasing urbanization and disposable income, the rising number of the millennial population, and the increasing awareness of home care are further anticipated to boost the pumpkin candles market growth in the region.
Europe
North America: North America accounted for a substantial share of the global pumpkin candles in 2020, owing to the presence of some of the key manufacturers of pumpkin candles in the US. Within North America, the US dominated the pumpkin candles market, followed by Canada and Mexico. Strong seasonal demand for pumpkin candles due to the celebration of the Halloween festival also resulted in significant market growth.

By Category

Premium: The popularity of premium pumpkin candles is anticipated to remain high during the review period. Increasing disposable income has led to the growth in the purchasing power of such premium candles across the globe. Additionally, premium candles are ideally made from beeswax or soy wax that are non-toxic. Hence, the demand for pumpkin candles of such categories is anticipated to increase during the review period.
Mass

Key Players

Our Own Candle Company (Australia)
Bath & Body Works, LLC (US)
S.C. Johnson & Son, Inc. (US)
Williams-Sonoma Inc. (US)
Anthropologie’s Boulangerie (US)
Gibson & Dehn (US)
Holly's House (UK)
Williams-Sonoma Inc. (US)
The Yankee Candle Company (US)

Market Drivers

The advent of e-commerce home furnishing platforms
Growth of the organized retail sector in developing countries
Increasing disposable income across the globe
The rising number of global pandemics such as COVID-19
The increasing popularity of scented candles: Increasing popularity of scented candles owing to their various health benefits has resulted in the growth of the pumpkin candles market. Increasing application of pumpkin candles in aromatherapies has resulted in the growth of the market.

By Material Type

Others
Soy Wax
Paraffin Wax: Paraffin wax is the most common source of material used in pumpkin candles. However, paraffin wax creates highly toxic benzene and toluene when burned. Hence, the popularity of such material types is decreasing, and manufacturers are opting for more toxin-free materials.
Beeswax

Market Restraints

Counterfeit products
Availability of popular substitutes

By Distribution Channel

Store-Based: The store-based segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. Supermarkets & hypermarkets dominate the store-based distribution channels. However, the online channels are anticipated to increase the sales of pumpkin candles in the next couple of years.
Non-Store-Based

Report Scope

Report Attribute/Metric	Details
Market Size	USD 365.70 Million
CAGR	6.50%
Base Year	2020
Forecast Period	2021-2028
Historical Data	2019
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Type, Category, Distribution Channel, and Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	The Yankee Candle Company (US), Williams-Sonoma Inc. (US), Holly's House (UK), Gibson & Dehn (US),Anthropologie’s Boulangerie (US),Williams-Sonoma Inc. (US), C. Johnson & Son, Inc. (US), Bath & Body Works, LLC (US), C. Johnson & Son, Inc (US), Our Own Candle Company (Australia)
Key Market Opportunities	Strong online distribution channels, especially home furnishing sites
Key Market Drivers	The Increasing Popularity of Scented Candles, Increasing Disposable Income Across the Globe, Growth of the organized retail sector in developing countries, The advent of e-commerce home furnishing platforms

Market Highlights

Author

Snehal Singh

Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

At what CAGR is the global pumpkin candles market projected to grow in the forecast period (2021-2028)?

Pumpkin candles market is projected to grow at approximately 6.50% CAGR during the assessment period (2021-2028).

What are the segments of the global pumpkin candles market?

Material type, category, distribution channel, and region are the major segments of the pumpkin candles market.

Who are the top leading companies in the pumpkin candles industry?

The Yankee Candle Company (US), Williams-Sonoma Inc. (US), Holly's House (UK), Gibson & Dehn (US), Anthropologie’s Boulangerie (US), Williams-Sonoma Inc. (US), C. Johnson & Son, Inc. (US), Bath & Body Works, LLC (US), C. Johnson & Son, Inc (US), and Our Own Candle Company (Australia) are the top leading companies in the pumpkin candles industry.

Which region is expected to lead the pumpkin candles industry?

North America is expected to lead the pumpkin candles industry.

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