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Air Care Market Research Report Information By Product Type (Air Fresheners Sprays, Electric Air Fresheners, Car Air Fresheners, Air Freshener Gels, Candles and Others), By Distribution Channel (Store-Based and Non-Store Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) - Forecast Till 2030.

ID: MRFR/CR/3217-CR | 113 Pages | Author: Pradeep Nandi| February 2021

Global Air Care Market Overview

Air Care Market Size was valued at USD 12.02 billion in 2021. The Air Care market industry is projected to grow from USD 13.25 Billion in 2024 to USD 19.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024 - 2030). The growing hospitality sector coupled with the growing tourism sector across the world has increased the stay in hotels and restaurants which in turn is likely to increase the demand for room fresheners which in turn would fuel its market growth during the forecast period. Apart from this, the growing demand of various types of air care products such as air moisturizer, aircare dehumidifier, aircare systems, pure aircare, aircare products, aircare aurora mini, family care air purifier, best air moisturizer, clean air care, mila cares air purifier, aircare designer series, easycare air purifier, aircare aurora, green aircare, aircare valiant, aircare diffuser, air care machine, room air moisturizer, aircare system, dolphin care air sterilizer may boost its market during the upcoming years.

Air Care Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Air Care Market Trends

  • Growing Air Borne Diseases coupled with the Increasing Pollution Levels in Urban Areas

One of the biggest environmental health dangers is air pollution. Countries can lessen the burden of disease from lung cancer, stroke, heart disease, and both chronic and acute respiratory illnesses, including asthma, by reducing air pollution levels. Long-term and short-term cardiovascular and respiratory health of the population will improve with decreasing air pollution levels. 2019 saw 99% of the world's population residing in areas where the WHO's recommended air quality limits were not being fulfilled. In 2016, it was projected that ambient (outside air pollution) caused 4.2 million premature deaths globally, in both urban and rural areas. In low- and middle-income nations, with the highest percentage in the WHO South-East Asia and Western Pacific areas, premature deaths accounted for 91% of all deaths. Significant reductions in outdoor air pollution would result from policies and investments that support cleaner transportation, energy-efficient dwellings, power generation, industry, and better municipal waste management. For about 2.4 billion people who use biomass, kerosene fuels, and coal to cook and heat their houses, interior smoke poses a severe health danger in addition to outdoor air pollution.

industrialization and rapid population development have raised air pollution levels by increasing the emission of harmful gases, biological components, volatile chemicals, and fine particle matter (PM). Because of their rapid industrialization and lax compliance with pollution monitoring and control legislation, developing nations (such as China, India, Brazil, and Mexico) are more affected by the rise in carbon emission levels. In the Asia Pacific region, a significant population shift from rural to urban areas is expected to exacerbate this issue. According to the UNFPA 2020 report, Asia and the Pacific account for 40% of all foreign migrants worldwide, and two out of every five residents in the region now reside in cities. As more individuals travel to towns and cities in search of employment and better prospects, this ratio will dramatically rise over the next two decades. The number of fleets of vehicles that release a substantial amount of polluting gases has also doubled as a result of urbanization. Refrigerators are a major source of chlorofluorocarbon emissions in homes (CFCs). A huge market for portable air purifiers for improving indoor air quality and air cooling has emerged due to growing awareness of the harmful health impacts of indoor air pollution. In the next years, rising desire for a healthy lifestyle, particularly among urban young, is anticipated to significantly contribute to the expansion of this market.

Air Care Market Segment Insights

Air Care Product Type Insights

The Air Care market segmentation, based on product type, includes air fresheners sprays, electric air fresheners, car air fresheners, air freshener gels, candles and others. The air freshener sprays segment held the majority share in 2021 contributing to around ~30-35% in respect to the Air Care market revenue. This is primarily owing to the growing number of residential sectors across the region eventually increasing the demand for air fresheners sprays. For instance, in December 2024, the Government of India invested USD 5 million in the SCICAP Ventures-backed Swamih Investment Fund 1, which was usually set up under the Special Window for Affordable and Middle-Income Housing which is amongst the highest raised funds in India in the last few years.

December 2022: Dabur India, the largest manufacturer of consumer goods in India, launched "Odonil Gel Pocket," a novel gel-based air freshener that provides exceptional and long-lasting aroma. Odonil Gel Pocket has been introduced on popular e-commerce site Amazon India for a price of Rs 65 for a 10gm pack and Rs 205 for a pack of 3.

September 2018: A new automotive air freshener product was introduced on Xiaomi's crowdfunding website, Youpin. The platform listed the "vehicle air vent aromatherapy" for RMB 59 on their website (which is around Rs 600). The device is primarily designed for use in cars and can be fixed on the air vent. Plants are used to create the aroma of the car freshener.

Figure 2: Air Care Market, by Product Type, 2021 & 2030 (USD Billion)Air Care Market, by Product Type, 2021 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Air Care Distribution Channel Insights

The Air Care market data has been bifurcated by distribution channel into store-based and non-store-based. In 2021, the store-based category led the market, and it is anticipated that throughout the projection period, 2024–2030, it would expand more quickly than any other segment. Store-Based usually includes supermarket & hypermarket, convenience stores and others. A supermarket is a sizable retail establishment where items are arranged so that customers can choose what they want. Customers always load a trolley with the thing they want from the shelf and have the counter clerk bill them. The growing benefits possessed by supermarket & hypermarket such as operation on a self-service basis, offering a variety of goods discounts available on various goods, freedom of choice to the consumers and large amount of profit is set to propel its market growth.

July 2021: A leading automotive fragrance company VANZO ASIA from Malaysia launched its newest product, the New Generation Sterilizing Air Freshener, in response to the growing demand from female drivers and the uptick in their favourable reviews. English pear, freesia, and classic floral are just a few of the elements that Japan's fragrance distributor Ogawa & Co., Ltd. has offered for the New Generation Sterilizing Air Freshener.

December 2021: GSK Consumer Healthcare entered into a partnership with Otrivin Breathe Clean, a frequent use nasal wash spray, in an effort to allay growing worries about increasing air pollution as well as the rapid transmission of pathogens and particles via air. The product will be introduced by GSK in two countries for the first time: India and one of the former Eastern Bloc states.

Air Care Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. Europe Air Care market accounted for USD 4.56 billion in 2021 and is expected to exhibit an 4.2% CAGR during the study period. This is mainly owing to the increasing population in the region suffering from asthma and allergies which has eventually increased the demand for air care products market across the region.

Further, the major countries studied are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia-Pacific market accounts for the second-largest market share owing to the growing population across the region, increasing disposable income, and increasing purchasing power of consumers. For instance, according to the Ministry of Statistics and Programme Implementation (MOSPI), consumer spending in India grew from 22079.81 INR billion in the second quarter of 2024 to 22295.72 INR billion in the third quarter of 2024. Further, the India Air Care market held the largest market share, and the China Air Care market was the fastest-growing market in the Asia-Pacific region.

North America Air Care Market is expected to grow at a CAGR of 3.25% from 2024 to 2030. This is due to the presence of major players across the region such as Procter & Gamble Co. Moreover, U.S. Air Care market held the largest market share, and the Canada Air Care market was the fastest-growing market in the Asia-Pacific region

Air Care Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Air Care market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Air Care industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment

One of the primary business strategies adopted by manufacturers in the Air Care industry to benefit clients and expand the Air Care market sector is to manufacture locally to reduce operating costs. In recent years, Air Care has provided medicine with some of the most significant benefits.

Key Companies in the Air Care market includes

  • Procter & Gamble Co. (US)

  • Reckitt Benckiser Group, Plc. (UK)

  • Johnson & Son, Inc. (US)

  • Godrej Consumer Products Ltd. (India)

  • Henkel AG & Company, KGaA (Germany)

  • Church & Dwight Co., Inc. (US)

  • Farcent Enterprise Co. Ltd. (Taiwan)

  • Newell Brands (US)

  • WD-40 Co. (US)

  • Car-Freshener Corporation (US) among others

Air Care Industry Developments

August 2022: Interflora India launched Handcrafted Floral Teas And Scented Candles made from repurposed surplus flowers.

August 2022: Shefar, a Japanese direct-to-consumer fragrance brand founded by model and solo artist Noah Sato, launched a scented candle product line that includes two candles.

Air Care Market Segmentation

Air Care Product Type Outlook

  • Air Freshener Sprays

  • Electric Air Fresheners

  • Car Air Fresheners

  •  Air Freshener Gel

  • Candles

  • Others

Air Care Distribution Channel Outlook

  • Store-Based

  • Non-Store-Based

Air Care Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East & Africa

Report Attribute/Metric Details
Market Size 2021 USD 12.02 billion
Market Size 2022 USD 13.25 billion
Market Size 2030 USD 19.75 billion
Compound Annual Growth Rate (CAGR) 5.20% (2023-2030)
Base Year 2021
Forecast Period 2023-2030
Historical Data 2018 & 2020
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, Rest of Europe, China, Japan, India, Australia & New Zealand, Rest of Asia Pacific, South America, Middle East and Africa.
Key Companies Profiled Procter & Gamble Co, Reckitt Benckiser Group Plc, C. Johnson & Son Inc., Godrej Consumer Products Ltd, Henkel AG & Company KGaA, Church & Dwight Co Inc., Farcent Enterprise Co Ltd, Newell Brands, WD-40 Co and Car-Freshener Corporation.
Key Market Opportunities Growing acquisition by key players
Key Market Dynamics Growing airborne diseases Increasing population across the Urban Area

Frequently Asked Questions (FAQ) :

The Air Care market was valued USD 12.02 Billion in 2021 and is expected to grow at a CAGR of 5.20% during the forecast period.

UK Air Care market was valued USD 0.85 Billion in 2021.

The Air Care market is expected to grow at a CAGR of 5.20% during the forecast period (2024-2030).

The Europe region held the largest market share in the Air Care market in 2021.

The key players in the Air Care market are Procter & Gamble Co, Reckitt Benckiser Group Plc, C. Johnson & Son Inc., Godrej Consumer Products Ltd, Henkel AG & Company KGaA, Church & Dwight Co Inc., Farcent Enterprise Co Ltd, Newell Brands, WD-40 Co and Car-Freshener Corporation.

By product type, the air freshener spray held the largest market share in 2021.

By distribution channel, the store-based segment held the largest market share in 2021.

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