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Cake Mix Market

ID: MRFR/FnB/1903-CR
115 Pages
Sakshi Gupta
February 2021

Cake Mix Market Size, Share, Industry Trend & Analysis Research Report Information By Distribution Channel (Store-Based And Non-Store-Based), By Flavor (Chocolate, Vanilla and Others), By Type (Angel Food Cake, Layer Cake, Flourless or Low-Flour Cake, Chiffon Cake, Cup Cake and Mug Cake), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Forecast Till 2035

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Cake Mix Market Summary

As per MRFR analysis, the Cake Mix Market Size was estimated at 1343.31 USD Million in 2024. The Cake Mix industry is projected to grow from 1394.78 USD Million in 2025 to 2031.51 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 3.83 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Cake Mix Market is experiencing a dynamic shift towards health-conscious and convenient options, driven by evolving consumer preferences.

  • Health-conscious options are increasingly influencing product development in the Cake Mix Market, particularly in North America.
  • The rise of home baking culture is propelling demand for traditional cake mixes, while gluten-free variants are gaining traction in Asia-Pacific.
  • Digital engagement and community building are becoming essential strategies for brands to connect with consumers in both regions.
  • Innovative flavors and sustainability trends are key drivers, as consumers seek unique experiences and cleaner labels in their baking choices.

Market Size & Forecast

2024 Market Size 1343.31 (USD Million)
2035 Market Size 2031.51 (USD Million)
CAGR (2025 - 2035) 3.83%

Major Players

General Mills (US), Betty Crocker (US), Duncan Hines (US), Pillsbury (US), King Arthur Baking Company (US), Jiffy Mix (US), Wilton (US), Duncan Hines (US)

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Cake Mix Market Trends

The Cake Mix Market is currently experiencing a dynamic evolution, driven by changing consumer preferences and an increasing inclination towards convenience in food preparation. As lifestyles become busier, individuals are gravitating towards products that offer ease of use without compromising on quality. This trend is evident in the rising popularity of ready-to-bake cake mixes, which provide a quick solution for those seeking to indulge in homemade desserts without the extensive time commitment typically associated with baking. Furthermore, the market is witnessing a growing demand for organic and gluten-free options, reflecting a broader shift towards health-conscious eating habits. Consumers are increasingly scrutinizing ingredient lists, favoring products that align with their dietary needs and ethical considerations. In addition to these shifts, the Cake Mix Market is also influenced by innovative marketing strategies and the expansion of e-commerce platforms. Brands are leveraging social media to engage with consumers, showcasing creative recipes and baking tips that inspire home bakers. This digital engagement not only enhances brand visibility but also fosters a sense of community among baking enthusiasts. As the market continues to adapt to these evolving trends, it appears poised for sustained growth, with opportunities for new entrants and established players alike to capture the attention of a diverse consumer base.

Health-Conscious Options

There is a noticeable shift towards healthier cake mix alternatives, including organic and gluten-free varieties. This trend reflects consumers' increasing awareness of nutrition and their desire for products that align with their dietary preferences.

Convenience and Time-Saving

The demand for convenience is driving the popularity of ready-to-use cake mixes. Consumers are seeking products that simplify the baking process, allowing them to enjoy homemade treats with minimal effort.

Digital Engagement and Community Building

Brands are increasingly utilizing social media platforms to connect with consumers. This trend fosters a sense of community among baking enthusiasts, encouraging sharing of recipes and baking experiences.

Cake Mix Market Drivers

Rising Demand for Convenience Foods

The Global Cake Mix Industry experiences a notable surge in demand for convenience foods, driven by the fast-paced lifestyle of consumers. As individuals increasingly seek quick and easy meal solutions, cake mixes provide a practical alternative to traditional baking. This trend is particularly evident in urban areas, where busy schedules limit time for home cooking. The market is projected to reach 1.34 USD Billion in 2024, reflecting the growing preference for ready-to-use products. This shift towards convenience is likely to propel the industry forward, as consumers prioritize efficiency without compromising on taste.

Market Segment Insights

By Application: Baking (Largest) vs. Desserts (Fastest-Growing)

The Cake Mix Market showcases a diverse application segment, with Baking being the largest contributor. This category dominates the market, appealing to both home bakers and professional patisseries alike. Cooking and Snacks also hold significant shares, yet it is the Desserts segment that exhibits rapid growth trends, indicating changing consumer preferences towards ready-to-use cake mixes for dessert-making.

Baking: (Dominant) vs. Desserts (Emerging)

The Baking application stands as the dominant force in the Cake Mix Market, driven by widespread consumer affinity for homemade baked goods, particularly cakes. This segment is characterized by a broad array of flavors and types, catering to traditional as well as modern baking preferences. Conversely, the Desserts segment is emerging rapidly, fueled by the growing trend of convenience among consumers, who seek quick and easy dessert solutions. This segment appeals especially to younger demographics, adapting to innovative product offerings that align with contemporary tastes and health consciousness, positioning it as a burgeoning market contender.

By Product Type: Traditional Cake Mix (Largest) vs. Gluten-Free Cake Mix (Fastest-Growing)

The Cake Mix Market is primarily dominated by Traditional Cake Mix, which has maintained a substantial market share over the years, appealing to consumers seeking convenience without compromising on taste. Traditional mixes are widely preferred due to their availability and familiar flavors. Meanwhile, Gluten-Free Cake Mix has emerged as a significant player, catering to the rising demand for gluten-free options among health-conscious consumers and those with dietary restrictions.

Traditional Cake Mix (Dominant) vs. Gluten-Free Cake Mix (Emerging)

Traditional Cake Mix continues to be the dominant segment in the market, characterized by its widespread availability and variety of flavors that appeals to a broad consumer base. This segment benefits from established brand loyalty and marketing strategies that resonate with traditional baking practices. In contrast, the Gluten-Free Cake Mix segment is quickly emerging, driven by increased awareness of gluten-related disorders and a preference for healthier baking alternatives. This segment is innovating rapidly, with new products that not only meet gluten-free standards but also focus on taste and nutritional value, making them appealing to a wider demographic.

By Distribution Channel: Supermarkets (Largest) vs. Online Retail (Fastest-Growing)

The distribution of cake mixes across various channels reveals that supermarkets command the largest share, attracting consumers with the convenience of one-stop shopping and promotions. In contrast, online retail is emerging rapidly as a preferred channel, fueled by the increasing trend of e-commerce and better accessibility for consumers. Specialty stores and convenience stores cater to niche markets, but their contributions are comparatively smaller in the overall market dynamics.

Supermarkets (Dominant) vs. Online Retail (Emerging)

Supermarkets play a dominant role in the cake mix market, offering a variety of brands and flavors that appeal to a broad customer base. They leverage in-store promotions and visually appealing displays to enhance shopper engagement. In contrast, online retail represents an emerging segment, characterized by the rise of digital shopping platforms. This channel offers convenience and a wider selection for consumers, often featuring exclusive deals. The growth of online wellness trends is driving more consumers to seek out cake mixes through these platforms, leading to significant increases in online sales.

By Consumer Type: Households (Largest) vs. Cafes (Fastest-Growing)

In the Cake Mix Market, the household segment dominates the consumer type landscape, driven by the increasing popularity of home baking and the convenience that cake mixes provide. This segment represents a significant portion of overall market share, as more consumers embrace baking as a leisurely activity and seek easy solutions for homemade baked goods. On the other hand, bakeries and restaurants contribute to the market but to a lesser degree, with cafes showing growth potential as they cater to evolving consumer preferences for unique and artisanal cake options.

Households (Dominant) vs. Cafes (Emerging)

The households segment is characterized by a broad base of consumers who prefer cake mixes due to their convenience and variety. This dominance reflects trends in home baking, where families and individuals enjoy the ability to create homemade desserts with minimal fuss. Conversely, cafes are emerging as a significant player in the Cake Mix Market as they innovate their offerings with premium and gourmet cake mix products. The rise of café culture and the demand for high-quality desserts among consumers position cafes as a fast-growing segment, leveraging their ability to cater to trends in personalization and unique flavor profiles.

Get more detailed insights about Cake Mix Market

Regional Insights

North America : Market Leader in Cake Mix

North America continues to lead the cake mix market, holding a significant share of 670.0M in 2024. The growth is driven by increasing consumer demand for convenience foods, coupled with a rise in home baking trends. Regulatory support for food safety and quality standards further enhances market stability. The region's robust distribution networks and innovative product offerings are key catalysts for this growth. The competitive landscape is characterized by major players such as General Mills, Betty Crocker, and Duncan Hines, which dominate the market. The U.S. remains the largest contributor, with a strong focus on product innovation and marketing strategies. The presence of established brands ensures a diverse range of options for consumers, catering to various dietary preferences and baking needs.

Europe : Emerging Trends in Baking

Europe's cake mix market is valued at 350.0M, reflecting a growing trend towards convenience and premium baking products. The rise in home baking, especially post-pandemic, has fueled demand. Regulatory frameworks in the EU promote food safety and quality, which are crucial for market growth. Additionally, the increasing popularity of organic and gluten-free options is reshaping consumer preferences, driving innovation in product offerings. Leading countries like Germany, France, and the UK are at the forefront of this market, with a competitive landscape featuring both local and international brands. Key players such as Dr. Oetker and Betty Crocker are expanding their product lines to meet diverse consumer needs. The market is witnessing a shift towards healthier options, with brands focusing on clean labels and natural ingredients, enhancing their appeal to health-conscious consumers.

Asia-Pacific : Rapid Growth in Baking Sector

The Asia-Pacific cake mix market, valued at 250.0M, is experiencing rapid growth, driven by urbanization and changing lifestyles. Increasing disposable incomes and a growing interest in baking among younger consumers are key factors propelling market demand. Regulatory bodies are also promoting food safety standards, which support market expansion. The region is seeing a rise in online sales channels, making cake mixes more accessible to consumers. Countries like China, Japan, and Australia are leading the market, with a competitive landscape that includes both local and international brands. Key players such as Wilton and Duncan Hines are capitalizing on the growing trend of home baking. The introduction of innovative flavors and convenient packaging options is attracting a diverse consumer base, further driving market growth in this dynamic region.

Middle East and Africa : Emerging Market Potential

The Middle East and Africa cake mix market, valued at 73.31M, is in its nascent stages but shows promising growth potential. Factors such as increasing urbanization, a rise in disposable incomes, and a growing interest in baking are driving demand. Regulatory frameworks are gradually evolving to ensure food safety and quality, which is essential for market development. The region's diverse culinary traditions are also influencing the types of cake mixes being introduced. Leading countries like South Africa and the UAE are at the forefront of this emerging market. The competitive landscape is characterized by a mix of local and international brands, with key players like Jiffy Mix gaining traction. As consumer preferences shift towards convenience and quality, the market is expected to expand, offering significant opportunities for growth in the coming years.

Cake Mix Market Regional Image

Key Players and Competitive Insights

The Cake Mix Market is currently characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing inclination towards convenience foods. Major players such as General Mills (US), Betty Crocker (US), and Duncan Hines (US) are strategically positioned to leverage innovation and brand loyalty. General Mills (US) has focused on expanding its product line to include gluten-free and organic options, appealing to health-conscious consumers. Meanwhile, Betty Crocker (US) emphasizes its strong brand heritage while investing in digital marketing strategies to engage younger demographics. Duncan Hines (US) has adopted a strategy of collaboration with popular food influencers, enhancing its visibility and relevance in the market. Collectively, these strategies contribute to a competitive environment that is increasingly centered around consumer engagement and product diversification.In terms of business tactics, companies are localizing manufacturing to reduce supply chain disruptions and optimize costs. This approach is particularly relevant in a moderately fragmented market where smaller players also seek to carve out niche segments. The competitive structure is influenced by the collective actions of key players, who are increasingly focused on sustainability and innovation to differentiate themselves in a crowded marketplace.


In November General Mills (US) announced a partnership with a leading plant-based ingredient supplier to develop a new line of cake mixes that cater to the growing vegan market. This strategic move not only aligns with consumer trends towards plant-based diets but also positions General Mills (US) as a forward-thinking leader in the sector. The introduction of these products is expected to attract a new customer base while reinforcing the company's commitment to sustainability.


In October Betty Crocker (US) launched an interactive online platform that allows consumers to customize their cake mix flavors and ingredients. This initiative reflects a broader trend towards personalization in food products, enabling Betty Crocker (US) to enhance customer engagement and loyalty. By leveraging technology to create a unique consumer experience, the company is likely to strengthen its market position amidst increasing competition.


In September Duncan Hines (US) expanded its distribution channels by entering into a strategic alliance with a major e-commerce platform. This collaboration aims to enhance the availability of its products in the online marketplace, catering to the growing demand for convenience shopping. By improving its online presence, Duncan Hines (US) is poised to capture a larger share of the market, particularly among younger consumers who prefer digital shopping.


As of December the Cake Mix Market is witnessing trends such as digitalization, sustainability, and the integration of AI in product development. Strategic alliances are becoming increasingly important, as companies seek to enhance their capabilities and market reach. The competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. This shift suggests that companies that prioritize these aspects will be better positioned to thrive in the future.

Key Companies in the Cake Mix Market include

Industry Developments

February 2024- A prominent cookie cutter and baking supplies manufacturer, Ann Clark, has disclosed an expansion of its products with its novel gourmet cake mix and frosting supplies. With four varieties, consumers can have fun with the ease of no-hassle recipes and gourmet bakery quality. The new mixes are comprised of quality ingredients, such as malted barley flour, buttermilk powder, unbleached artisan flour, pure cane sugar, natural vanilla and vanillin, and top-quality Dutch-process cocoa, to gain a tender baking consistency coupled with smooth frosting. Each kit only needs vegetable oil, eggs, and milk.

Ann Clark's chief executive officer, Ben Clark, said that as a baking supply company, they eat a lot of cake here at Ann Clark. She further added that when assessing distinct cake mixes on the market, they are unhappy and saw the opportunity to make something better: really gourmet cakes that taste yummy without compromising quality or convenience. The brand spared no cost or effort when manufacturing their cake recipes, and they're proud of the results.

November 2023- A division of Minneapolis-based General Mills, Inc., General Mills India, at the start of November 2023, broke ground on a new USD12 million baking plant in Nashik, Maharashtra. As per General Mill's statement, the facility will cater as the epicenter for manufacturing the company's Pillsbury baking mixes for the Indian market. The facility, which is anticipated to be functional by August 2024, will be General Mills' second Pillsbury baking mix facility in India. The adding of the plant will double General Mills' manufacturing footprint in India, the company said.

The country director for General Mills India, Anand Khurana, said that the bakery industry in India is experiencing substantial development. He further added that Beyond birthdays, cake cutting has become crucial to several occasions like anniversaries, festive gatherings, and success parties.

For Instance, November 2021 Food industry giant Cargill has acquired an edible oil refinery in Nellore, Andhra Pradesh, India, to expand its regional presence and strengthen its current supply chain there. The company stated that this would require a total investment of about $35 million (250–270 crores) to gain, modernize the facility, and significantly increase the facility's capacity to produce edible oil. Cargill's ability to supply refined palm oil, palm olein, vanaspati (hydrogenated vegetable oil), sunflower oil, and other value-added products would increase due to the recently acquired refinery.

For Instance, September 2021 Chelsea Milling Co., a family-run business that ships baking ingredients nationwide, planned to start construction on a cutting-edge, 120,000-square-foot warehouse in the spring. With its anticipated expansion, Chelsea Milling Co. will be able to keep more of such blends on hand. The City of Chelsea's Planning Commission certified the project's final site plan during its meeting on September 21 as long as the company continued to adhere to specific requirements.

Future Outlook

Cake Mix Market Future Outlook

The Cake Mix Market is projected to grow at a 3.83% CAGR from 2025 to 2035, driven by increasing consumer demand for convenience and innovative flavors.

New opportunities lie in:

  • Expansion into gluten-free and organic cake mix segments Development of ready-to-use cake mix kits for busy consumers Partnerships with online retailers for direct-to-consumer sales

By 2035, the Cake Mix Market is expected to achieve robust growth, reflecting evolving consumer preferences.

Market Segmentation

Cake Mix Market Application Outlook

  • Baking
  • Cooking
  • Desserts
  • Snacks

Cake Mix Market Product Type Outlook

  • Traditional Cake Mix
  • Gluten-Free Cake Mix
  • Organic Cake Mix
  • Sugar-Free Cake Mix

Cake Mix Market Consumer Type Outlook

  • Households
  • Bakeries
  • Cafes
  • Restaurants

Cake Mix Market Distribution Channel Outlook

  • Supermarkets
  • Online Retail
  • Specialty Stores
  • Convenience Stores

Report Scope

MARKET SIZE 2024 1343.31(USD Million)
MARKET SIZE 2025 1394.78(USD Million)
MARKET SIZE 2035 2031.51(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 3.83% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled General Mills (US), Betty Crocker (US), Duncan Hines (US), Pillsbury (US), King Arthur Baking Company (US), Jiffy Mix (US), Wilton (US), Duncan Hines (US)
Segments Covered Application, Product Type, Distribution Channel, Consumer Type
Key Market Opportunities Growing demand for gluten-free and organic options in the Cake Mix Market presents significant opportunities.
Key Market Dynamics Rising consumer preference for convenience drives innovation and competition in the cake mix market.
Countries Covered North America, Europe, APAC, South America, MEA

Market Highlights

Author
Sakshi Gupta
Research Analyst Level II

I have about two years of experience working in the consumer goods and retail industries and I am a biotech graduate.A tech-savvy analytically focused professional with a strong capabilities in identification, concept generation, and strategy evaluation. I can produce data-driven solutions while fusing unusual viewpoints with original concepts. I have been extensively working on business case studies, competitive & comparative analyses, and strategic reports. My primary areas of experience include client management, financial analysis, supply chain evaluation, market entry strategy evaluation, and estimating and forecasting market size.

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FAQs

How much is the cake mix market?

The cake mix market size was valued at USD 1.29 Billion in 2023.

What is the growth rate of the cake mix market?

The market is projected to grow at a CAGR of 3.8% during the forecast period, 2025-2034.

Which region held the largest market share in the cake mix market?

North America had the largest share in the market.

Who are the key players in the cake mix market?

The key players in the market are General Mills Inc (US), Bob's Red Mill Natural Foods Inc. (US), Continental Mills Inc (US), Associated British Foods plc (UK), Simple Mills Inc. (US), Conagra Brands Inc (US), Hain Celestial Group Inc (US), Chelsea Milling Co. (US), Miss Jones Baking Co (US), and MONIQUE LHUILLIER (PHILIPPINES).

Which type led the cake mix market?

The cupcake category dominated the market in 2023.

Which distribution channel had the largest market share in the cake mix market?

The non-store-based category had the largest share in the market.

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