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Boat Rental Market

ID: MRFR/AT/10438-HCR
128 Pages
Garvit Vyas
October 2025

Boat Rental Market Research Report Information By Propulsion Type (Fuel Powered, Sail Boat, Electric Boats), By Boat Size (Up to 20 feet, 21 to 35 feet, Above 36 to 50 feet), By Boat Class (Luxury, Sports, Entry), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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Boat Rental Market Summary

As per MRFR analysis, the Boat Rental Market Size was estimated at 17.83 USD Billion in 2024. The Boat Rental industry is projected to grow from 18.91 USD Billion in 2025 to 34.2 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.1 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Boat Rental Market is experiencing a dynamic shift towards sustainability and technological integration.

  • North America remains the largest market for boat rentals, driven by a robust leisure activity culture.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing urbanization and tourism.
  • Fuel-powered boats continue to dominate the market, while electric boats are rapidly gaining traction as a sustainable alternative.
  • Market drivers such as increased leisure activities and heightened environmental awareness are propelling growth in both segments.

Market Size & Forecast

2024 Market Size 17.83 (USD Billion)
2035 Market Size 34.2 (USD Billion)
CAGR (2025 - 2035) 6.1%

Major Players

GetMyBoat (US), Boatsetter (US), Click&Boat (FR), Sailo (US), Yachtico (DE), SamBoat (FR), Zizoo (AT), Sailo (US)

Boat Rental Market Trends

The Boat Rental Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and operational practices. The increasing interest in recreational activities on water bodies appears to be a primary catalyst for growth. As individuals seek unique experiences, the demand for boat rentals has surged, leading to a diversification of offerings. Companies are adapting by providing a range of vessels, from luxury yachts to smaller motorboats, catering to different customer segments. Furthermore, the integration of technology into the rental process, such as mobile applications for booking and payment, seems to enhance user convenience and satisfaction. In addition to recreational pursuits, the Boat Rental Market is also witnessing a rise in corporate and event-based rentals. Businesses are increasingly utilizing boat rentals for team-building activities, corporate retreats, and special events, which may indicate a shift in how companies approach employee engagement and client relations. This trend suggests that the market is not solely focused on leisure but is expanding into professional domains as well. As environmental concerns gain prominence, eco-friendly options are likely to become more prevalent, reflecting a broader societal shift towards sustainability. Overall, the Boat Rental Market appears poised for continued growth, driven by evolving consumer demands and innovative service offerings.

Technological Integration

The incorporation of advanced technology into the Boat Rental Market is transforming customer interactions. Mobile applications and online platforms facilitate seamless booking and payment processes, enhancing user experience. This trend indicates a shift towards convenience and efficiency, appealing to a tech-savvy clientele.

Diverse Offerings

The market is witnessing a diversification of rental options, catering to various consumer preferences. From luxury yachts to smaller vessels, companies are expanding their fleets to attract a broader audience. This trend suggests an increasing recognition of the varied needs of customers.

Sustainability Focus

As environmental awareness grows, the Boat Rental Market is likely to see a rise in eco-friendly options. Companies may begin to offer sustainable vessels and practices, reflecting a commitment to reducing ecological impact. This trend indicates a broader societal shift towards responsible consumption.

Boat Rental Market Drivers

Environmental Awareness

The Boat Rental Market is increasingly influenced by heightened environmental awareness among consumers. As sustainability becomes a priority, many rental companies are adopting eco-friendly practices, such as offering electric or hybrid boats. This shift aligns with the growing demand for sustainable tourism options, as consumers seek experiences that minimize their ecological footprint. Data indicates that rentals of eco-friendly boats have risen by 20% in the last year, showcasing a clear preference for environmentally responsible choices. Furthermore, the Boat Rental Market is likely to benefit from partnerships with conservation organizations, promoting responsible boating practices and contributing to the preservation of marine ecosystems. This focus on sustainability not only attracts environmentally conscious consumers but also enhances the industry's reputation.

Technological Advancements

Technological advancements play a pivotal role in shaping the Boat Rental Market. The integration of mobile applications and online booking platforms has streamlined the rental process, making it more accessible to consumers. Recent statistics suggest that over 60% of boat rentals are now booked online, reflecting a significant shift in consumer behavior. Additionally, innovations such as GPS tracking and automated systems enhance safety and convenience for renters. These technologies not only improve the user experience but also attract a younger demographic that values efficiency and ease of access. As technology continues to evolve, the Boat Rental Market is likely to see further enhancements that cater to the needs of modern consumers, potentially increasing overall market growth.

Tourism Recovery and Growth

The Boat Rental Market is poised for growth as tourism recovers and expands. With an increasing number of travelers seeking unique experiences, boat rentals offer an appealing option for exploring coastal and inland waterways. Recent statistics show that boat rentals have become a popular choice among tourists, with a reported 30% increase in rental bookings during peak travel seasons. This trend is particularly pronounced in regions known for their natural beauty and recreational opportunities. As tourism continues to rebound, the Boat Rental Market is likely to benefit from the influx of visitors looking to engage in water-based activities. This growth presents opportunities for rental companies to diversify their offerings and enhance customer experiences, further solidifying their position in the market.

Increased Leisure Activities

The Boat Rental Market experiences a notable surge in demand due to the rising interest in leisure activities. As individuals seek recreational outlets, boating emerges as a popular choice. This trend is particularly evident in coastal regions where access to water bodies is abundant. According to recent data, the number of boat rentals has increased by approximately 15% over the past year, indicating a growing consumer preference for experiential activities. The Boat Rental Market benefits from this shift, as more people opt for short-term rentals rather than ownership, allowing them to enjoy the boating experience without the associated costs of maintenance and storage. This inclination towards leisure boating is likely to continue, driven by a desire for outdoor experiences and social gatherings on the water.

Urbanization and Population Growth

Urbanization and population growth significantly impact the Boat Rental Market. As more individuals move to urban areas, the demand for recreational activities near water bodies increases. Cities with waterfronts are witnessing a rise in boat rental services, catering to both residents and tourists. Recent data indicates that urban areas with access to lakes and rivers have seen a 25% increase in boat rental businesses over the past five years. This trend suggests that as urban populations grow, so does the potential customer base for the Boat Rental Market. Additionally, urban dwellers often seek unique experiences, making boat rentals an attractive option for leisure and social activities. The industry is likely to expand further as urbanization continues to shape consumer preferences.

Market Segment Insights

By Propulsion Type: Fuel Powered (Largest) vs. Electric Boats (Fastest-Growing)

In the Boat Rental Market, the propulsion type segment is diverse, primarily dominated by Fuel Powered boats, which constitute a significant portion of the overall rentals. Sail Boats also have their place, yet they represent a smaller share compared to their fuel-powered counterparts. Electric Boats are gaining traction and gradually increasing their market share as eco-friendly alternatives become more appealing. As consumers grow more eco-conscious and regulations tighten, the share dynamics in propulsion types are shifting towards greener options.

Fuel Powered: Dominant vs. Electric Boats: Emerging

Fuel Powered boats have long held the dominant position in the boat rental market, celebrated for their versatility and performance in a range of aquatic activities. Their robust engines ensure speed and reliability, making them a favorite among thrill-seekers and casual renters alike. Conversely, Electric Boats represent the emerging trend in this segment, catering to an environmentally aware clientele seeking quieter, more sustainable options. Their operational cost-effectiveness and decreasing battery prices are likely to enhance their appeal in future rentals, marking a shift toward greener boating experiences.

By Boat Size: 20 to 35 feet (Largest) vs. Over 35 feet (Fastest-Growing)

The boat rental market is significantly influenced by boat size, with the 20 to 35 feet segment holding the largest market share. This size is favored by families and recreational users, making it ideal for various leisure activities. Meanwhile, boats over 35 feet are witnessing rapid growth, attracting larger groups and offering luxury experiences. As consumer preferences shift towards more spacious and feature-rich vessels, these larger boats are gaining prominence in the rental landscape.

20 to 35 feet (Dominant) vs. Over 35 feet (Emerging)

The 20 to 35 feet range remains the dominant choice in the boat rental market due to its versatility and affordability. It caters well to casual outings, fishing, and family trips, striking a balance between comfort and ease of handling. In contrast, boats over 35 feet are emerging as a popular choice among luxury seekers and those with larger groups. These vessels often come equipped with advanced amenities and spacious designs, appealing to customers looking for exclusive experiences. The growth of this segment is driven by increasing demand for luxury rentals and organized group activities, showcasing a shift in consumer behavior.

By Boat Class: Luxury (Largest) vs. Sports (Fastest-Growing)

The Boat Rental Market showcases a diverse array of segments, with the Luxury boat class commanding the largest market share. This segment has gained traction among affluent customers looking for high-end, premium experiences. Conversely, the Sports category, known for its dynamic and thrilling rentals, is rapidly gaining popularity, attracting a younger demographic eager for recreational activities on the water.

Luxury (Dominant) vs. Sports (Emerging)

The Luxury segment in the boat rental market is characterized by its premium offerings, including high-quality yachts and sailing vessels equipped with luxurious amenities. This segment appeals primarily to wealthy clients seeking exclusive and personalized experiences. On the other hand, the Sports segment is witnessing a surge in popularity due to an increase in leisure activities and adventure tourism. This category typically features faster, high-performance boats that cater to thrill-seekers and water sports enthusiasts. The rise in digital platforms for booking and a growing interest in water-based adventures are key drivers behind the Sports segment's rapid ascent.

Get more detailed insights about Boat Rental Market

Regional Insights

North America : Leading Market for Rentals

The North American boat rental market is driven by a growing interest in recreational boating and water sports, with the U.S. holding approximately 70% of the market share, followed by Canada at 20%. Regulatory support for recreational activities and increased disposable income are key growth drivers. The market is also bolstered by a rise in tourism and outdoor activities, particularly in coastal states and lakeside regions. The U.S. is home to major players like GetMyBoat and Boatsetter, which dominate the competitive landscape. The presence of numerous lakes and coastlines enhances the demand for boat rentals. Additionally, the market is characterized by a mix of local and national operators, providing a wide range of options for consumers. The increasing trend of peer-to-peer rentals is also reshaping the market dynamics, making it more accessible to a broader audience.

Europe : Emerging Market with Growth Potential

Europe's boat rental market is witnessing significant growth, driven by a surge in tourism and a growing preference for unique travel experiences. The region is characterized by diverse waterways and a strong maritime culture, with countries like France and Italy leading the market, holding approximately 30% and 25% of the market share, respectively. Regulatory frameworks promoting sustainable tourism are also catalyzing growth in this sector. Key players such as Click&Boat and SamBoat are expanding their services across Europe, capitalizing on the increasing demand for boat rentals. The competitive landscape is marked by a mix of established companies and new entrants, offering a variety of rental options. The rise of digital platforms is enhancing customer access and convenience, making boat rentals an attractive option for both locals and tourists. The European market is poised for further expansion as more consumers seek out boating experiences.

Asia-Pacific : Rapidly Growing Rental Sector

The Asia-Pacific boat rental market is rapidly expanding, driven by increasing disposable incomes and a growing interest in leisure activities. Countries like Australia and New Zealand are leading the market, holding approximately 40% and 25% of the market share, respectively. The region's diverse marine environments and rising tourism are significant growth drivers, supported by favorable regulations promoting water sports and recreational boating. The competitive landscape features both local and international players, with companies like Zizoo and Sailo gaining traction. The market is characterized by a growing trend of peer-to-peer rentals, which is making boating more accessible. Additionally, the rise of digital platforms is facilitating easier booking processes, attracting a younger demographic interested in unique travel experiences. The Asia-Pacific market is expected to continue its upward trajectory as more consumers embrace boating as a leisure activity.

Middle East and Africa : Untapped Potential in Rentals

The Middle East and Africa boat rental market is in its nascent stages but shows promising growth potential. The region is characterized by a rich maritime heritage and increasing interest in water-based tourism, particularly in countries like South Africa and the UAE, which hold approximately 30% and 25% of the market share, respectively. Regulatory initiatives aimed at promoting tourism and recreational activities are key drivers of market growth. The competitive landscape is evolving, with local operators beginning to emerge alongside established international players. Companies are increasingly focusing on enhancing customer experiences through innovative rental options and services. The region's unique coastal and marine environments present significant opportunities for growth, as more consumers seek out leisure activities on the water. As infrastructure improves, the boat rental market is expected to gain momentum in the coming years.

Boat Rental Market Regional Image

Key Players and Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Boat Rental Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Boat Rental industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Boat Rental industry to benefit clients and increase the market sector. In recent years, the Boat Rental industry has offered some of the most significant advantages to medicine.

Major players in the Boat Rental Market, including GetMyBoat (San Francisco, U.S.), Groupe Beneteau (Croix-de-Vie, France), Boatsetter (Florida, U.S.), Globesailor (Paris, France), Click&Boat (Paris, France), Zizoo (Berlin, Germany), Nautal (Barcelona, Spain), Sailo (Greater New York, U.S.), Incrediblue (London, U.K.), Boatjump (Valencia, Spain), and others, are attempting to increase market demand by investing in research and development operations.

GetMyBoat is an online marketplace for boat rentals and aquatic activities with headquarters in San Francisco, California. The business, which was established in 2013, serves as an online marketplace that links boat owners and renters and enables people to quickly discover, evaluate, and reserve a variety of watercraft and water-based activities. The platform was created with the intention of enhancing everyone's access to, affordability of, and convenience with regard to boat rentals. Users may browse through thousands of listings on GetMyBoat, including boats, yachts, jet skis, paddleboards, kayaks, and more, using its user-friendly interface.

GetMyBoat offers a wide variety of boats to suit a variety of tastes and price ranges.

A boat rental marketplace called Sailo is based in New York City, USA. It is a website that links boat owners with people looking to rent boats. By offering a wide selection of boats and easy booking processes, Sailo seeks to make boat rentals affordable, practical, and pleasant for clients. Adrian Gradinaru, Magda Marcu, and Bogdan Batog established Sailo in 2014 with the goal of catering to the New York City market. However, it has expanded its operations to other places in the US and even beyond, providing boat rentals in a number of well-known locales.

A variety of boats, including sailboats, motorboats, yachts, catamarans, and even luxurious boats, are available on the Sailo platform. Customers can browse the available boats and narrow down their search based on preferences such as location, boat type, price range, and more. Each boat listing contains comprehensive details about the yacht, such as technical data, amenities, and rental conditions.

Key Companies in the Boat Rental Market market include

Industry Developments

Sailo (Greater New York, U.S.)

February, 2025: Sailo announced a strategic partnership with MarineMax, a leading recreational boat and yacht retailer, to enhance its fleet offerings and expand its presence in the U.S. market.

Incrediblue (London, U.K.)

January, 2025: Incrediblue launched a new mobile application designed to streamline the yacht charter booking process, featuring real-time availability and personalized recommendations for customers.

Boatjump (Valencia, Spain)

March, 2025: Boatjump reported a 25% increase in bookings for the upcoming summer season compared to the previous year, attributing the growth to an expanded fleet and enhanced customer service initiatives.

July 10, 2024: Le Boat, the biggest boat rental company in Europe, and Groupe Beneteau, which operates under the Delphia brand in Poland, have signed a new agreement that commits Le Boat to investing over £100 million over the next ten years to expand its international fleet. The agreement offers innovation to the current charter market and guarantees that travelers will have an even wider selection of options to choose from when organizing their self-drive boating vacations.

Le Boat plans to build 400 new Delphia boats over the next ten years, of which 100 will be completed in the next three years, with at least 25 of those being built in 2025. The present Horizon range along with 34 of a high-end, brand-new, one- to two-cabin boats that will be introduced in 2025 will be combined into these orders.

Boatsetter (Florida, U.S.): January, 2024: Launch of a new mobile app feature that allows users to book rentals directly from their smartphones and Partnership with local marinas to expand inventory and offer exclusive discounts.

Future Outlook

Boat Rental Market Future Outlook

The Boat Rental Market is projected to grow at a 6.1% CAGR from 2024 to 2035, driven by increasing leisure activities, technological advancements, and eco-tourism trends.

New opportunities lie in:

  • Expansion of subscription-based rental models for frequent users.
  • Integration of AI-driven booking platforms for enhanced customer experience.
  • Development of eco-friendly boat options to attract environmentally conscious consumers.

By 2035, the Boat Rental Market is expected to achieve robust growth, positioning itself as a key player in the leisure industry.

Market Segmentation

Boat Rental Market Boat Size Outlook

  • 20 to 35 feet
  • Over 35 feet
  • Between 36 and 50 feet

Boat Rental Market Boat Class Outlook

  • Luxury
  • Sports
  • Entry

Boat Rental Market Propulsion Type Outlook

  • Fuel Powered
  • Sail Boat
  • Electric Boats

Report Scope

MARKET SIZE 202417.83(USD Billion)
MARKET SIZE 202518.91(USD Billion)
MARKET SIZE 203534.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)6.1% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of digital platforms enhances accessibility and convenience in the Boat Rental Market.
Key Market DynamicsRising consumer preference for experiential leisure activities drives growth in the boat rental market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

FAQs

What is the current valuation of the Boat Rental Market as of 2024?

The Boat Rental Market was valued at 17.83 USD Billion in 2024.

What is the projected market valuation for the Boat Rental Market in 2035?

The market is projected to reach 34.2 USD Billion by 2035.

What is the expected CAGR for the Boat Rental Market during the forecast period 2025 - 2035?

The expected CAGR for the Boat Rental Market during 2025 - 2035 is 6.1%.

Which companies are considered key players in the Boat Rental Market?

Key players include GetMyBoat, Boatsetter, Click&Boat, Sailo, Yachtico, SamBoat, and Zizoo.

How does the market segment for Fuel Powered boats compare to Electric Boats?

In 2024, Fuel Powered boats were valued at 10.5 USD Billion, while Electric Boats were valued at 2.83 USD Billion.

What is the valuation of the Boat Rental Market segment for Luxury boats in 2024?

The Luxury boat segment was valued at 5.34 USD Billion in 2024.

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