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China Boat Rental Market Research Report By Propulsion Type (Fuel Powered, Sail Boat, Electric Boats), By Boat Size (Up to 20 feet, 21 to 35 feet, Above 36 to 50 feet) and By Boat Class (Luxury, Sports, Entry)- Forecast to 2035


ID: MRFR/AM/54937-HCR | 200 Pages | Author: Sejal Akre| June 2025

China Boat Rental Market Overview


As per MRFR analysis, the China Boat Rental Market Size was estimated at 1.51 (USD Billion) in 2023. The China Boat Rental Market Industry is expected to grow from 1.75(USD Billion) in 2024 to 2.74 (USD Billion) by 2035. The China Boat Rental Market CAGR (growth rate) is expected to be around 4.16% during the forecast period (2025 - 2035).


Key China Boat Rental Market Trends Highlighted


The China Boat Rental Market is experiencing notable developments driven by several factors. The country's growing interest in leisure activities, particularly water sports and tourism, is a key market driver. As urban populations increase, more individuals seek recreational options, leading to a greater demand for boat rentals on rivers, lakes, and coastal regions. Additionally, government initiatives promoting water-based recreational facilities contribute to the market's growth, as local authorities recognize the economic potential of tourism and recreation. There are also significant opportunities to explore sustainable boating practices.


With electric and hybrid boats, operators can work towards responsible tourism initiatives. Environmental awareness is rising, prompting consumers to adopt eco-friendly activities that have a minimal impact on the environment. Tourism for electric or hybrid boats necess responsible tourism initiatives. Recently, the boat rental sector has been undergoing digitization. There are mobile applications and online platforms that help with bookings and payments. Such services enable consumers to better avail themselves of services. These advancements benefit customers but also improve efficiency for rental companies.


Additionally, as cities expand their waterfronts and promote recreational spaces, boat rentals are becoming an integral part of urban lifestyles, indicating a positive trajectory for the market. Overall, the trends in the China Boat Rental Market highlight a mix of recreational growth, sustainability, and technological advancement, positioning it for continued development in the coming years.


China Boat Rental Market size


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


China Boat Rental Market Drivers


Growing Domestic Tourism in China


The rise in domestic tourism significantly impacts the China Boat Rental Market Industry. With China's domestic tourism recovering strongly post-COVID-19, the Ministry of Culture and Tourism reported that in 2022, domestic tourist trips reached approximately 3 billion, marking a 70% year-on-year increase. The resurgence of travel has led to an increase in demand for recreational activities such as boat rentals, appealing to both local and international tourists.Major cities such as Shanghai and Guangzhou are investing in waterfront developments, enhancing access to boating activities, and promoting the rental segment. This trend showcases the growing interest in leisure boating experiences, ultimately contributing to the overall growth of the China Boat Rental Market.


Increased Investment in Water-Based Recreational Infrastructure


The continued investment in water-based recreational infrastructure in China plays a crucial role in the China Boat Rental Market Industry. State and local governments have prioritized the development of lakes, rivers, and coastal areas to enhance tourism and leisure activities. According to recent reports from the National Development and Reform Commission, infrastructure investments in recreational boating areas have seen growth estimates of 15% annually between 2020 and 2025.These developments are expected to drive boat rental businesses, attracting a larger customer base and encouraging both residents and tourists to engage in boating activities.


Growing Water Sports Participation


There has been a consistent increase in water sports participation among the Chinese population, which is a significant driver for the China Boat Rental Market Industry. The General Administration of Sport of China estimates that participation in water sports has grown by approximately 30% over the last five years, with activities such as kayaking, jet skiing, and sailing gaining popularity. This trend indicates a higher demand for boat rentals as more individuals seek to experience these activities either for recreational purposes or as part of organized sports.The establishment of clubs and organizations focused on water sports further supports this growth, driving awareness and participation among young enthusiasts.


Technological Advancements in Boat Rental Services


The adoption of technological advancements is revolutionizing the China Boat Rental Market Industry. The implementation of mobile applications and online booking platforms simplifies the rental process and enhances user experience. A report from China's Ministry of Industry and Information Technology indicates that digital services in the recreational sector have seen an upward trend, with a growth rate of 20% in the use of online platforms for leisure activities since 2021.This technological integration not only streamlines operations for rental businesses but also increases accessibility for customers, thus expanding the consumer base and overall market reach in the China Boat Rental Market.


China Boat Rental Market Segment Insights:


Boat Rental Market Propulsion Type Insights


The China Boat Rental Market has experienced steady growth, and within this growth, the Propulsion Type segment plays a critical role in shaping customer preferences and operational dynamics. The varied forms of propulsion are indicative of the broader shifts towards sustainable practices and technological advancements in the region's boating sector. Fuel Powered boats have traditionally dominated the market due to their reliability, speed, and range, appealing to customers who prefer quick trips and longer excursions. However, the increasing environmental regulations in China, designed to combat pollution and promote sustainability, are driving a trend toward alternative propulsion methods. 


Sail Boats represent a more traditional approach to boating, garnering interest from eco-conscious consumers who appreciate the low environmental impact and the relaxing experience that sailing offers. The historical significance of sailing in Chinese culture adds an intrinsic value to this sub-segment, thereby maintaining its relevance in today’s market. Meanwhile, Electric Boats are emerging as a progressive alternative, gradually gaining traction due to their eco-friendliness and lower operational costs. 


Innovations in battery technologies and charging infrastructure are encouraging boat rental businesses to adopt electric propulsion to cater to a growing segment of environmentally aware consumers. This shift is further supported by government initiatives advocating for cleaner energy use in recreational activities.The ongoing transition towards Electric Boats aligns with the broader strategic goals of the Chinese government to promote green energy and sustainable tourism, creating opportunities for growth in this sub-segment. 


As a result, while Fuel Powered boats continue to hold significant market share, Electric and Sail Boats are carving out their niches through increased popularity among both local and international tourists seeking responsible travel options. This dynamic landscape within the Propulsion Type segment reflects the broader trends in the China Boat Rental Market, characterized by a blend of tradition, innovation, and sustainability that may define the future of boating in the region.


China Boat Rental Market Segment


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Boat Rental Market Boat Size Insights


The China Boat Rental Market is experiencing growth within its Boat Size segment, characterized by a diverse range of options catering to various consumer preferences. The 'Up to 20 feet' category is notable for its popularity among recreational users seeking affordability and ease of handling, making it a favored choice for novice boaters and families. Meanwhile, the '21 to 35 feet segment caters to mid-range consumers looking for enhanced comfort and amenities, often utilized for day trips and small gatherings. On the other hand, larger boats in the 'Above 36 to 50 feet' category appeal to a niche market focused on luxury experiences and longer voyages, often preferred by affluent clients or those seeking premium services.


The growth in these segments is driven by a rising interest in leisure activities and experiences among China's population, particularly in coastal regions. The increasing disposable income and a burgeoning culture of outdoor activities are further propelling modernization and innovation within the China Boat Rental Market, contributing to its evolving landscape. As traditional boating trends intersect with new experiences, the Boat Size segment remains a pivotal aspect for both operators and consumers within this dynamic industry.


Boat Rental Market Boat Class Insights


The China Boat Rental Market is witnessing growth within its Boat Class segmentation, which includes Luxury, Sports, and Entry categories. The Luxury segment is particularly favored among affluent individuals and tourists seeking exclusive experiences on the water. With China's increasing disposable income and a growing number of affluent consumers, this segment is becoming a significant player in shaping market dynamics. The Sports segment appeals to adventure enthusiasts interested in activities like sailing and water sports, reflecting a cultural shift towards experiential leisure activities driven by a younger demographic seeking thrilling experiences.


The Entry segment serves a broader audience, offering accessibility to those who may be new to boating, thereby promoting maritime activities as a popular recreational option. The diversity within the Boat Class segmentation allows the China Boat Rental Market to cater to varying consumer preferences, ultimately enhancing market growth opportunities. The overall trends indicate that as urbanization increases and interest in leisure boating escalates, these segments will play pivotal roles in driving the market forward, contributing to a vibrant boating culture in China.


China Boat Rental Market Key Players and Competitive Insights:


The China Boat Rental Market is a rapidly evolving segment within the broader tourism industry, characterized by a mix of traditional boating experiences and modern recreational offerings. As the demand for leisure activities on waterways continues to rise, competition among providers has intensified. Key players in the market are focusing on unique selling propositions, diverse service packages, and innovative marketing strategies to attract consumers. The market landscape is shaped by factors such as geographic advantages, local regulations, and consumer preferences, which create opportunities for growth and expansion. The competition is also driven by technological advancements that enhance customer experience, streamline operations, and improve safety measures.


Mao Feng has established itself as a prominent player in the China Boat Rental Market, offering a diverse range of services tailored to meet the varying needs of customers. The company emphasizes its strong presence in popular boating destinations, capitalizing on the growing interest in leisure and adventure activities. Mao Feng leverages its reputation for high-quality service and a fleet of meticulously maintained boats catering to both domestic and international tourists. The company has successfully built a loyal customer base by offering personalized packages and unique experiences, ensuring customer satisfaction. Its operational efficiency and commitment to safety further enhance its competitive advantage within the market, solidifying its position as a leading provider.


Hangzhou Sky Sailing, another significant entity in the China Boat Rental Market, is known for its premium offerings and strategic positioning in key waterfront locations. The company specializes in luxury yacht rentals and guided sailing experiences, appealing to affluent clients seeking exclusive recreational activities. Hangzhou Sky Sailing has differentiated itself with a focus on superior customer service and high-end amenities, making it a favored choice for corporate events and private gatherings. 


Additionally, the company is actively engaged in mergers and acquisitions to expand its market footprint and diversify its service portfolio. This strategic approach not only enhances its operational capabilities but also strengthens its brand presence in the competitive landscape of China's boating industry. The company continues to innovate its service offerings, ensuring it stays ahead of emerging trends and consumer demands in the boating sector.


Key Companies in the China Boat Rental Market Include:



  • Mao Feng

  • Hangzhou Sky Sailing

  • Yacht Rental Service

  • GoBoat

  • YachtChina

  • Shanghai Boat Rental

  • Zhuhai Sailing

  • Guangzhou Boat Rental

  • SailingChina

  • Ctrip

  • Boatsetter

  • YiSheng Yacht

  • Shanghai Joyful Sailing

  • Seacraft


China Boat Rental Market Industry Developments


Recent developments in the China Boat Rental Market indicate a steady growth trajectory, with companies such as Mao Feng and Hangzhou Sky Sailing expanding their fleet offerings to meet increasing consumer demand. In August 2023, YachtChina announced a partnership with Shanghai Boat Rental to enhance service delivery and expand coverage across key coastal regions. Guangzhou Boat Rental has been expanding its operations, tapping into eco-tourism as highlighted by government initiatives promoting sustainable practices in tourism, which reflects broader economic policies aimed at boosting domestic travel. 


Zhuhai Sailing reported a significant rise in customer bookings over the summer of 2023, attributed to the easing of travel restrictions and the resurgence of local tourism. However, no confirmed mergers or acquisitions involving the specified companies emerged recently, suggesting a focus on organic growth strategies. Overall, the market valuation of companies like YiSheng Yacht and GoBoat has seen enhancements driven by increasing leisure spending among consumers. In recent years, events such as the introduction of new regulations in late 2021 promoting water-based recreational activities have also influenced market dynamics.


China Boat Rental Market Segmentation Insights


Boat Rental Market Propulsion Type Outlook



  • Fuel Powered

  • Sail Boat

  • Electric Boats


Boat Rental Market Boat Size Outlook



  • Up to 20 feet

  • 21 to 35 feet

  • Above 36 to 50 feet


Boat Rental Market Boat Class Outlook



  • Luxury

  • Sports

  • Entry

 
Report Attribute/Metric Source: Details
MARKET SIZE 2018 1.51(USD Billion)
MARKET SIZE 2024 1.75(USD Billion)
MARKET SIZE 2035 2.74(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.16% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Mao Feng, Hangzhou Sky Sailing, Yacht Rental Service, YachtChina, Shanghai Boat Rental, Zhuhai Sailing, Guangzhou Boat Rental, SailingChina, GoBoat, Ctrip, Boatsetter, YiSheng Yacht, Shanghai Joyful Sailing, Seacraft
SEGMENTS COVERED Propulsion Type, Boat Size, Boat Class
KEY MARKET OPPORTUNITIES Increase in domestic tourism, Growing interest in water sports, Expansion of luxury travel experiences, Environmental tourism and eco-friendly rentals, Youth engagement through social media promotion
KEY MARKET DYNAMICS urbanization trends, increasing disposable income, rising domestic tourism, technological advancements, growing eco-consciousness
COUNTRIES COVERED China


Frequently Asked Questions (FAQ) :

The China Boat Rental Market is expected to be valued at 1.75 USD Billion in 2024.

By 2035, the market is projected to reach a value of 2.74 USD Billion.

The expected CAGR for the market during this period is 4.16%.

Fuel powered boats are projected to hold a significant share, valued at 0.83 USD Billion in 2024.

The electric boats segment is expected to grow to a value of 0.82 USD Billion by 2035.

Major players include Mao Feng, Hangzhou Sky Sailing, Yacht Rental Service, and YachtChina.

The sailboat segment of the market is projected to reach 0.65 USD Billion by 2035.

The market for fuel-powered boats is projected to grow to 1.27 USD Billion by 2035.

Increasing recreational activities and tourism are key growth drivers for the market.

Regulatory changes and environmental concerns may pose challenges for the market's growth.

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