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Baked Chips Market Size

ID: MRFR//2353-HCR | 110 Pages | Author: Sakshi Gupta| May 2024

The baked chips industry is increasing rapidly due to shifting consumer preferences and an emphasis on healthy snacks. The baking chips industry is expanding due to the demand for healthier snacks over fried ones. People want chips with the crunch without the shame of oil and fat. This is because individuals are realizing how nutrition influences health. Health-conscious folks should try baked chips instead of deep-frying.
Healthy eating and eating with awareness also affect fried chip sales. Nutrition labels are becoming more important, and people want snacks with fewer calories and fat. Many consider baked chips a healthier option, therefore they meet these eating patterns. To accommodate diverse tastes and nutritional demands, the market has added potato, vegetable, and grain-based fried chips.
Strong market growth predictions indicate that consumers are purchasing more baked chips and that the industry may capitalize on shifting preferences. Business and consumer growth is driving market change, as projected figures demonstrate.
Developing innovative tastes and ingredients is crucial to the baked chip industry. Food producers are introducing nutritious ingredients like whole grains, sweet potatoes, and legumes and exploring new flavors. Customers like the flavor better and the baked chips feel more gourmet with these improvements. People are continuously trying new tastes, therefore the market changes.
The fried chip industry highlights how lifestyle choices impact purchase patterns, with an emphasis on portability and convenience. Baked chips in sealed bags are convenient to carry and distribute, making them ideal for busy individuals. Since single-serving packets are available, baked chips are even more popular for individuals who want a quick, nutritious snack at work, on the road, or resting.
Market segmentation is necessary to understand baked chip buyers' preferences. Gluten-free, organic, and non-GMO baked chips cater to niche dietary groups. By tailoring tastes and nutritional value to toddlers, adults, and elderly, the market meets their dietary needs.
Geographic factors impact the fried chip business since individuals have diverse preferences and eating patterns. In certain locations, traditional flavors are preferred, whereas others prefer spicy or unique tastes. Local shopping and environmental efforts impact the market. Customers are increasingly interested in materials and eco-friendly product production.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 28.2 Billion
Market Size Value In 2023 USD 30.03 Billion
Growth Rate 6.50% (2023-2032)

Global Baked Chips Market Overview


Baked Chips Market Size was valued at USD 30.03 Billion in 2023. The Baked Chips market industry is projected to grow from USD 31.98 Billion in 2024 to USD 49.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.67% during the forecast period (2024 - 2032). The rising consumption of nutritious snacks among the working population, as well as dietary preferences, are significant industry drivers promoting market growth.


Baked Chips Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Baked Chips Market Trends




  • Growing preference of consumer towards baked food is driving the market growth




The market CAGR for baked chip's is driven by consumers' rising preference for baked food. Consumer preference for baked foods over fried foods is a crucial factor driving market expansion. Furthermore, baked dishes are considered low-cholesterol foods compared to their fried equivalents. Furthermore, fried foods lose their nutrition because they are cooked at high temperatures. Consumer dietary patterns change dramatically as the demand for healthier food products rises. Consumers nowadays seek health-based baked snacks that can help them maintain good health while providing flavor and convenience. As a result, baked snacks are thought to be healthier and more nutritious than fried snacks. Furthermore, many consumers are willing to spend more on healthy snack items. As a result, manufacturers introduce new items to meet customer demand for baked goods.


Ancient grains are gaining popularity due to their health benefits, which raise consumer interest in grain eating. Snack products are increasing, including grains such as malt and whole grains. The market is growing due to increased healthy eating habits caused by using whole grains snacks. People are attempting to consume more whole grains. Whole grain snack foods are thought to reduce the risk of acquiring cancer and diabetes because they contain dietary fiber, protein, vitamins, and magnesium.


Furthermore, the makers introduced new items with grain ingredients in their snacks. The availability of numerous snacks in various flavors and a substantial shift in customers' eating habits drive demand for healthy food products. Consumers nowadays choose healthy snack products that can help them maintain good health while being tasty. Furthermore, the working millennial generation is driving the market for low-calorie, low-fat, gluten-free, whole wheat snacks such as savory snacks and bakery products with no chemical preservatives and flavors. Products like roasted veggie chips, roasted pita chips, and nutritious muesli bars are high in fiber, which aids in weight loss by keeping you satiated for longer. Thus, driving the Baked Chips market revenue.


Baked Chips Market Segment Insights


Baked Chips Source Insights


Based on the source, the Baked Chips market segmentation includes vegetables, fruits, cereals, grains, and others, By Functionality (Organic, Gluten-Free, Low Calories, Low Sodium, And Others). The vegetables segment dominated the market, accounting for 45% of market revenue. Iron, vitamin A, protein, fiber, and vitamin C are all found in vegetable-based chips. They have fewer calories and fat than regular potato chips. As a result, they are a favorite snack for those attempting to lose weight. Veggie chips with various colors, shapes, sizes, and textures are more aesthetically appealing and create a more thrilling crunch and chew feeling.


Baked Chips Functionality Insights


Based on functionality, the Baked Chips market segmentation includes organic, gluten-free, low calories, low sodium, and others. The organic segment dominated the market. People nowadays prefer baked chips to deep-fried chips because they choose healthier options. Customers are becoming more health conscious and seeking healthy snacks that include functional components such as fiber, vitamins, and antioxidants in their diets. This has prompted them to purchase baked chips since they are low-fat and low-calorie, which benefits their health.


Baked Chips Distribution Channel Insights


Based on distribution channels, the Baked Chips market segmentation includes store-based and non-store-based. The store-based category generated the most income (70.4%). Consumers like store-based categories because they provide a wide range of things, from food and beverages to consumer goods, all in one location. Furthermore, supermarkets are considered a convenient food alternative for acquiring frozen or fresh products because they can be conveniently stored, contributing to their quality attributes. The most popular are nuts and seeds and baked chips, highly preferred and widely available through retail channels. Furthermore, supermarkets and hypermarkets offer various options that allow customers to obtain various products.


Figure 1: Baked Chips Market, by Distribution channel, 2022 & 2032 (USD Billion)


Baked Chips Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Baked Chips Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Baked Chips market area will dominate this market due to rising demand for tastier and healthier snacks while maintaining nutritional quality and the existence of high-income consumers in the region who favor baked savory snacks for their convenience.


Hence, the main countries covered in the market report are German, Italy, The US, Canada,  Spain, China, Japan, India, France, the UK, Australia, South Korea, and Brazil.


Figure 2: BAKED CHIPS MARKET SHARE BY REGION 2022 (USD Billion)


BAKED CHIPS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe holds the second-largest market share for Baked Chips because of the growing demand for baked chips and the use of convenience foods. Snacking on social occasions or on the road is common in European countries, but more customers prefer healthier snacking options. Healthier snacks typically consumed between meals, are the greatest market for organic and natural snacks. Furthermore, the German Baked Chips market had the biggest market share, while the UK Baked Chips market was the fastest expanding market in the European region.


The Asia-Pacific Baked Chips Market is estimated to expand at the quickest CAGR between 2023 and 2032. Growing rapidly due to several factors, including consumer preferences for gluten-free products, a predisposition to try new flavors and varieties, and consumption of chips with reduced salt content. Furthermore, buyers have been actively seeking gluten-free, additive- and preservative-free baked chip foods made with a higher percentage of organic or clean-label ingredients. Furthermore, China's Baked Chips market had the greatest market share, while India's Baked Chips market was the fastest expanding market in the Asia-Pacific region.


Baked Chips Key Market Players & Competitive Insights


Leading industry companies are making significant R&D investments to diversify their product offerings, which will drive the Baked Chips market’s expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. To expand and survive in a more competitive and tough market climate, the Baked Chips industry must produce inexpensive products.


Local manufacturing to minimize operating costs is one of the key business tactics manufacturers use in the Baked Chips industry to support clients and increase the market sector. In recent years, the Baked Chips industry has offered some of the most significant advantages. Major players in the Baked Chips market, including Pringles, The Kellogg Company, General Mills Inc. and others, are attempting to increase market demand by investing in research and development operations.


Pringles is a brand of stackable potato chips created by Procter & Gamble in 1968 and branded "Pringle's Newfangled Potato Chips." Kellogg's bought the brand in 2012. Pringles are saddle-shaped potato chips. The Pringles brand has had an intriguing history and is noted for its distinctive can in which Pringles chips are sold. The chip can is meant to prevent crushing and to keep Pringles intact and uniform for the consumer. In May 2019, Kellogg's popular subsidiary "Pringles" has announced the release of a new edition dubbed "Pickle Rick Flavour." This flavor was inspired by the popular cartoon "Rick and Morty" and was created for the US market.


PeaTos is on a quest to make America's favorite snacks healthier and free of artificial ingredients. With brands such as Cheetos, Doritos, and Funyuns, PeaTos is challenging Frito Lay's current monopoly in salty chips. They utilize a combination of art and science to recreate the incredible taste and joy of traditional Junk Food, but by replacing the typical corn filler with nutrition-dense peas and lentils and removing all of the chemical muck, PeaTos has discovered a method to produce 'Junk Food WITHOUT The Junk. In June 2021, Peatos, a pea-based snack brand, introduces tortilla-style chips in three flavors: nacho cheese, zesty ranch, and fiery vegan nacho. The goods were created as a healthier alternative to Doritos.


Key Companies in the Baked Chips market include



  • Popchips (US)

  • General Mills (US)

  • Frito-Lay (US)

  • Greendot Health Foods Pvt. Ltd. (India)

  • Kettle Foods, Inc. (US)

  • Calbee North America (US)

  • Burts Potato Chips Ltd. (UK)

  • Intersnack Foods GmbH (Germany)

  • PepsiCo, Inc. (US)

  • The Campbell Soup Company (US)

  • Bare Snacks (US)

  • Hippie Snacks (Canada)

  • Kelloggs (US)


Baked Chips Industry Developments


March 2022: The footlong sandwich was first, then the footlong cookie, and now the BAKED Lay's Footlong. BAKED Lay's has revealed its latest collaboration with Subway, showcasing the world's first 12-inch crisp just in time for National Potato Chip Day. This new crunchy invention will be available exclusively at a Subway in Frisco, Texas, on Tuesday, March 14. Everything is bigger in Texas, which makes it the ideal location for Lay's and Subway to promote the BAKED Lay's Footlong.


February 2022: BRB introduced popcorn-flavored chips. Furthermore, the product line is available on the company's D2C website and Amazon.


Baked Chips Market Segmentation


Baked Chips Source Outlook



  • Vegetable

  • Fruits

  • Cereals

  • Grains

  • Others


Baked Chips Functionality Outlook



  • Organic

  • Gluten-Free

  • Low Calories

  • Low Sodium

  • Others


Baked Chips Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Baked Chips Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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