• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    Away From Home Tissue Market

    ID: MRFR/PNT/39778-HCR
    111 Pages
    Snehal Singh
    October 2025

    Away From Home Tissue Market Research Report By Product Type (Facial Tissue, Toilet Paper, Paper Towels, Napkins), By Material Type (Virgin Wood Pulp, Recycled Paper, Bamboo, Non-Woven Fabrics), By End Use (Restaurants, Healthcare Facilities, Educational Institutions, Public Restrooms), By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Wholesale Distributors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Away From Home Tissue Market Infographic
    Purchase Options

    Away From Home Tissue Market Summary

    The Global Away From Home Tissue Market is projected to grow from 22.2 USD Billion in 2024 to 28.5 USD Billion by 2035.

    Key Market Trends & Highlights

    Away From Home Tissue Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 2.31 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 28.5 USD Billion, indicating steady growth.
    • In 2024, the market is valued at 22.2 USD Billion, reflecting a robust demand for tissue products in various sectors.
    • Growing adoption of sustainable practices due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 22.2 (USD Billion)
    2035 Market Size 28.5 (USD Billion)
    CAGR (2025-2035) 2.31%

    Major Players

    Napco, Albaad, Clearwater Paper, Essity, Mondi, Marcal, Kruger Products, GeorgiaPacific, Cascades, Sappi, KimberlyClark, Procter and Gamble, Sofidel, Imperial Dade, American Tissue

    Away From Home Tissue Market Trends

    The  Away From Home Tissue Market is affected by many trends which are based on the changes in consumer preferences. The increased attention to hygiene and sanitation has resulted in the growing use of tissue products in public areas such as workplaces, eateries, and clinics. Furthermore, the increasing demand for sustainable practices is compelling industries to shift their focus toward the production of environmentally friendly products in a bid to serve green consumers. The emergence of food service and as well as the creation of hospitality business further supports the requirement for away from home tissue consumption.

    There are abundant opportunities available for firms wishing to enter or grow into the market.

    The growth in the popularity of online food delivery services has generated an urgent need for tissue disposal products for people on the go. Added to that, the growing number of international tourists has increased interest in tissue products in the travel industry including airlines and hotels. Businesses can look into developing those more finely tuned products that address certain needs such as antibacterial tissues or bio-degradable options for example, thus targeting a market that is more health and eco conscious. Recent developments show a significant change in consumer choice towards bulk buying or subscription purchasing of tissues.

    This development not only improves satisfaction but also addresses the increasing consciousness with regards to economy of a business. Companies have begun to attach more significance to the ease of use of a product therefore, improvements in packages, including dispensers for example, are gaining more significance in business. In addition, the use of touchless dispensers, as an integration of technology in products, is becoming increasingly accepted as a positive trend. This along with many more changes will contribute to the shaping the future of  Away From Home Tissue Market.

    The demand for away-from-home tissue products is projected to grow as consumer preferences shift towards sustainability and hygiene in public spaces.

    U.S. Environmental Protection Agency

    Away From Home Tissue Market Drivers

    Market Growth Projections

    The Global Away From Home Tissue Market Industry is poised for growth, with projections indicating a market value of 22.2 USD Billion in 2024 and an anticipated increase to 28.5 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 2.31% from 2025 to 2035. Such figures reflect the industry's resilience and adaptability in response to evolving consumer demands and market dynamics. The upward trend in market value underscores the importance of tissue products in various sectors, including hospitality, healthcare, and food service, highlighting their integral role in maintaining hygiene and comfort.

    Rising Demand for Hygiene Products

    The Global Away From Home Tissue Market Industry experiences a notable increase in demand for hygiene products, driven by heightened awareness of health and cleanliness. This trend is particularly evident in sectors such as hospitality and food service, where maintaining sanitary conditions is paramount. As consumers prioritize hygiene, establishments are compelled to invest in quality tissue products. The market is projected to reach 22.2 USD Billion in 2024, reflecting a growing recognition of the importance of hygiene in public spaces. This shift indicates a potential long-term growth trajectory for the industry, as businesses adapt to evolving consumer expectations.

    Expansion of the Food Service Sector

    The Global Away From Home Tissue Market Industry benefits from the expansion of the food service sector, which encompasses restaurants, cafes, and catering services. As dining out becomes increasingly popular, the demand for disposable tissue products rises correspondingly. This sector's growth is supported by changing consumer lifestyles and preferences for convenience. The industry is likely to see a compound annual growth rate (CAGR) of 2.31% from 2025 to 2035, indicating sustained demand for tissue products in food service settings. This expansion not only drives sales but also encourages innovation in product offerings to meet diverse consumer needs.

    Technological Advancements in Production

    Technological advancements play a crucial role in shaping the Global Away From Home Tissue Market Industry. Innovations in manufacturing processes enhance efficiency and product quality, allowing companies to meet rising demand while minimizing costs. Automation and smart technologies streamline production, leading to faster turnaround times and reduced waste. As manufacturers invest in these technologies, they can offer a wider range of products tailored to specific market segments. This focus on innovation not only supports growth but also positions the industry to respond effectively to changing consumer preferences and market conditions.

    Sustainability Trends in Tissue Production

    Sustainability trends significantly influence the Global Away From Home Tissue Market Industry, as consumers and businesses alike seek eco-friendly products. The push for sustainable practices has led manufacturers to adopt recycled materials and environmentally responsible production methods. This shift aligns with global efforts to reduce waste and promote responsible consumption. Companies that prioritize sustainability may gain a competitive edge, appealing to environmentally conscious consumers. The industry's adaptation to these trends is likely to shape its future, as sustainability becomes a key factor in purchasing decisions, potentially impacting market dynamics and growth.

    Increased Focus on Health and Safety Regulations

    The Global Away From Home Tissue Market Industry is influenced by an increased focus on health and safety regulations across various sectors. Governments and health organizations emphasize the importance of hygiene standards, particularly in public spaces such as schools, hospitals, and workplaces. Compliance with these regulations necessitates the use of high-quality tissue products, driving demand in the market. As businesses strive to adhere to these standards, the industry is expected to witness sustained growth, with projections indicating a market value of 28.5 USD Billion by 2035. This regulatory landscape reinforces the importance of hygiene in everyday operations.

    Market Segment Insights

    Away From Home Tissue Market Segment Insights

    Away From Home Tissue Market Segment Insights

    Away From Home Tissue Market Product Type Insights 

    Away From Home Tissue Market Product Type Insights 

    The ' Away From Home Tissue Market' has shown remarkable growth within its Product Type segment, comprising diverse categories such as Facial Tissue, Toilet Paper, Paper Towels, and Napkins. As of 2024, the market is valued at 22.18 billion USD, with the potential to grow significantly by 2035. Within this segment, Toilet Paper emerges as a leading category, commanding a valuation of 8.0 billion USD in 2024 and projected to reach 10.0 billion USD in 2035, thus highlighting its importance in both commercial and institutional settings.

    Following closely is Facial Tissue, valued at 5.5 billion USD in 2024, anticipated to grow to 7.0 billion USD by 2035, indicating its essential role in hygiene and customer satisfaction within away-from-home environments.Paper Towels also hold a considerable market share, with a valuation of 6.0 billion USD in 2024, reaching 7.5 billion USD by 2035, emphasizing the growing focus on sanitation and cleanliness in public places. Meanwhile, Napkins, with a lower valuation of 2.68 billion USD in 2024, are expected to increase to 4.0 billion USD, reflecting their importance particularly in the foodservice industry.

    The majority holding of Toilet Paper, along with the significant presence of Paper Towels, showcases the expanding demand driven by heightened awareness of hygiene practices and the growing preference for disposable products.The market growth is fueled by factors such as the increasing number of foodservice outlets, rising disposable income, and changing consumer lifestyles that favor convenience and sanitation. However, challenges such as environmental concerns related to manufacturing and waste disposal may impact future growth.

    Nevertheless, innovative product development and sustainability initiatives present considerable opportunities for market expansion, indicating a dynamic landscape for the  Away From Home Tissue Market where each product type plays a pivotal role in meeting the needs of consumers in various settings.

    Away From Home Tissue Market Material Type Insights 

    Away From Home Tissue Market Material Type Insights 

    The  Away From Home Tissue Market is prominently shaped by its Material Type, which plays a pivotal role in catering to varying consumer needs and preferences. This market has been projected to reach a valuation of 22.18 USD Billion by 2024, showcasing a steady demand trajectory. Among the different materials, Virgin Wood Pulp has emerged as a significant contributor, often favored for its premium quality, while Recycled Paper reflects a growing trend towards sustainability, resonating with environmentally-conscious consumers.

    Bamboo has gained traction due to its rapid renewable attributes, aligning with current sustainability concerns, thereby marking its importance in the market.Furthermore, Non-Woven Fabrics are increasingly utilized in specialized applications, illustrating innovation within the industry. The market's growth is bolstered by rising disposable income, increasing urbanization, and an enhanced focus on hygiene, although challenges such as raw material availability and fluctuating prices may impact overall stability. In terms of market statistics, these material types collectively enhance the diversification of solutions available in the  Away From Home Tissue Market, reflecting varied consumer preferences and fostering competitive dynamics.

    Away From Home Tissue Market End Use Insights 

    Away From Home Tissue Market End Use Insights 

    The  Away From Home Tissue Market is witnessing substantial growth in its End Use segment, encompassing various sectors such as Restaurants, Healthcare Facilities, Educational Institutions, and Public Restrooms. By 2024, the market is projected to reach a valuation of 22.18 billion USD, reflecting a steady demand for tissue products across these channels. Restaurants hold a significant share due to the continuing focus on hygiene and customer experience, leading to high consumption of disposable tissues.

    Healthcare Facilities also play a crucial role, demanding a consistent supply of tissue products for both patient care and hygiene protocols, driving their importance in the market.Educational Institutions require hygiene solutions to support safe environments for students, which further bolsters the demand within this segment. Public Restrooms, as high-traffic areas, dominate the market, ensuring accessibility to tissue products, thereby highlighting their essential nature in maintaining public health standards. The interplay of these factors contributes to the overall growth of the  Away From Home Tissue Market, presenting both opportunities and challenges in meeting the demands of diverse end users.

    As the market evolves, trends such as sustainability and innovative tissue solutions are expected to shape future consumption patterns.

    Away From Home Tissue Market Distribution Channel Insights 

    Away From Home Tissue Market Distribution Channel Insights 

    The  Away From Home Tissue Market is poised for growth, with a projected valuation of 22.18 USD Billion in 2024, highlighting the significance of various distribution channels in facilitating product accessibility. The distribution channels play a pivotal role in reaching consumers, with a notable presence of online retail shaping shopping habits, particularly post-pandemic as convenience drives purchase decisions.

    Supermarkets and convenience stores also hold a substantial share, capitalizing on foot traffic and customer loyalty, thereby ensuring consistent product availability.Furthermore, wholesale distributors remain a backbone, effectively distributing products to different sectors, ensuring a steady supply to businesses like hotels, restaurants, and offices. The dynamic nature of these distribution channels reflects changing consumer preferences and shifting market trends, with each channel adapting its strategies to enhance market reach and customer engagement.

    Overall, the blend of these diverse distribution channels contributes significantly to the revenue and expansion prospects of the  Away From Home Tissue Market as it adjusts to evolving consumer demands and market challenges.

    Get more detailed insights about Away From Home Tissue Market

    Regional Insights

    The Regional segment of the  Away From Home Tissue Market shows significant value across various regions, highlighting the diversity within this industry. In 2024, North America is set to be the dominant region with a market revenue of 10.5 USD Billion, anticipated to rise to 13.0 USD Billion by 2035. This substantial valuation underscores its majority holding, driven by high demand in commercial and healthcare segments.

    Europe follows, with a market value of 6.0 USD Billion in 2024, projected to increase to 7.5 USD Billion by 2035, predominantly supported by growing hygiene awareness and sustainable products.The APAC market, valued at 3.5 USD Billion in 2024, is expected to grow to 4.5 USD Billion, reflecting increased urbanization and changing consumer preferences. In South America, the market stands at 1.8 USD Billion in 2024, indicating a significant growth opportunity as the region develops its infrastructure.

    Lastly, the MEA segment, with a smaller market valuation of 0.4 USD Billion, is expected to grow to 1.3 USD Billion, showcasing increased investment in hospitality and tourism sectors, contributing to its gradual growth. Overall, these Regional insights provide a comprehensive view of the  Away From Home Tissue Market segmentation, emphasizing varying growth dynamics and opportunities across different geographical areas.

    Away From Home Tissue Market Regional

    Key Players and Competitive Insights

    The  Away From Home Tissue Market is characterized by a diverse landscape of competitors who are continuously adapting to emerging consumer preferences and market dynamics. This market segment includes a plethora of products aimed at various away-from-home settings, such as restaurants, hotels, offices, and healthcare facilities. The competition is driven by factors such as innovation in product offerings, sustainability practices, and the ability to meet rigorous hygiene standards.

    Companies are increasingly focusing on enhancing their distribution networks while leveraging advanced manufacturing technologies to meet the growing demand for high-quality tissue products.Napco has established a significant presence in the  Away From Home Tissue Market, showcasing a robust portfolio that emphasizes innovation and customer-centric solutions. The company often capitalizes on its commitment to sustainability, producing eco-friendly tissue products that align with the increasing consumer demand for environmentally conscious options. Napco's strength lies in its strong manufacturing capabilities, coupled with a wide-reaching distribution network that ensures consistent product availability.

    The company's responsiveness to market trends and consumer needs, alongside its emphasis on quality, positions it favorably within the competitive landscape of the away-from-home tissue sector.Albaad, another key player in the  Away From Home Tissue Market, brings a unique value proposition through its diverse range of tissue products tailored for various away-from-home applications. The company's commitment to research and development allows it to introduce innovative features and packaging solutions that enhance user experience. Albaad’s strengths include a strong international presence and a focus on customization, allowing businesses to select products that meet their specific operational requirements.

    Additionally, the company's adherence to high-quality manufacturing standards ensures reliability and satisfaction among its clientele, making it a notable competitor in this growing market.

    Key Companies in the Away From Home Tissue Market market include

    Industry Developments

    The  Away From Home Tissue Market has seen notable developments, particularly as companies like Essity, Georgia-Pacific, and Kimberly-Clark continue to expand their product lines to cater to evolving consumer preferences for sustainable and high-quality tissue products. The demand for eco-friendly options has pushed companies like Sofidel and Cascades to enhance their sustainability initiatives. Additionally, mergers and acquisitions have shaped the landscape, with recent activities involving Kruger Products and American Tissue as strategic moves to bolster market position and innovation capabilities. Clearwater Paper's emphasis on technology and operational efficiency has positioned it well within the competitive framework.

    Market valuations for key players are increasing due to robust demand in sectors such as hospitality and healthcare, and driving growth for firms like Procter & Gamble and Mondi. The recent focus on hygiene amidst  health concerns continues to elevate the relevance of the away-from-home tissue market, benefiting companies that adapt quickly to market shifts. Enhanced distribution networks and targeted marketing strategies are integral as industry players aim for sustainable long-term growth in this evolving market environment.

    Future Outlook

    Away From Home Tissue Market Future Outlook

    The Global Away From Home Tissue Market is projected to grow at a 2.31% CAGR from 2024 to 2035, driven by increasing hygiene awareness and demand in the hospitality sector.

    New opportunities lie in:

    • Invest in sustainable tissue production technologies to attract environmentally conscious consumers.
    • Expand distribution channels in emerging markets to capture new customer segments.
    • Develop innovative product lines tailored for specific industries, such as healthcare and foodservice.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and industry dynamics.

    Market Segmentation

    Away From Home Tissue Market End Use Outlook

    • Restaurants
    • Healthcare Facilities
    • Educational Institutions
    • Public Restrooms

    Away From Home Tissue Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Away From Home Tissue Market Product Type Outlook

    • Facial Tissue
    • Toilet Paper
    • Paper Towels
    • Napkins

    Away From Home Tissue Market Material Type Outlook

    • Virgin Wood Pulp
    • Recycled Paper
    • Bamboo
    • Non-Woven Fabrics

    Away From Home Tissue Market Distribution Channel Outlook

    • Online Retail
    • Supermarkets
    • Convenience Stores
    • Wholesale Distributors

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 21.69(USD Billion)
    Market Size 2024 22.18(USD Billion)
    Market Size 2035 28.5(USD Billion)
    Compound Annual Growth Rate (CAGR) 2.3% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Napco, Albaad, Clearwater Paper, Essity, Mondi, Marcal, Kruger Products, GeorgiaPacific, Cascades, Sappi, KimberlyClark, Procter and Gamble, Sofidel, Imperial Dade, American Tissue
    Segments Covered Product Type, Material Type, End Use, Distribution Channel, Regional
    Key Market Opportunities Sustainable product innovations, Expansion in emerging markets, Increased sanitation awareness, Growth in hospitality sector, E-commerce distribution channels
    Key Market Dynamics Increasing hygiene awareness, Growing foodservice sector, Rising demand from healthcare, Environmental sustainability concerns, Product innovation and differentiation
    Countries Covered North America, Europe, APAC, South America, MEA

    Leave a Comment

    FAQs

    What is the expected market size of the Away From Home Tissue Market in 2024?

    In 2024, the Away From Home Tissue Market is expected to be valued at 22.18 billion USD.

    What will be the market value of the Away From Home Tissue Market in 2035?

    By 2035, the market is projected to be valued at 28.5 billion USD.

    What is the expected compound annual growth rate (CAGR) for the Away From Home Tissue Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 2.3% from 2025 to 2035.

    Which region is anticipated to have the largest market share in the Away From Home Tissue Market in 2024?

    In 2024, North America is expected to dominate the market with a valuation of 10.5 billion USD.

    What is the projected market size for the Toilet Paper segment in 2035?

    The Toilet Paper segment is expected to be valued at 10.0 billion USD in 2035.

    How much is the Paper Towels segment valued in 2024?

    The Paper Towels segment is valued at 6.0 billion USD in 2024.

    Who are the key players in the Away From Home Tissue Market?

    Notable players in the market include Georgia-Pacific, Kimberly-Clark, and Procter and Gamble.

    What is the projected market value of the Facial Tissue segment in 2035?

    In 2035, the Facial Tissue segment is expected to be valued at 7.0 billion USD.

    What is the expected market size for South America in 2035?

    The market size for South America is anticipated to reach 2.2 billion USD in 2035.

    What challenges are expected to impact the Away From Home Tissue Market growth?

    Challenges such as fluctuating raw material prices may impact market growth during the forecast period.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    Case Study
    Chemicals and Materials

    Compare Licence

    ×
    Features License Type
    Single User Multiuser License Enterprise User
    Price $4,950 $5,950 $7,250
    Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
    Free Customization
    Direct Access to Analyst
    Deliverable Format
    Platform Access
    Discount on Next Purchase 10% 15% 15%
    Printable Versions