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Away From Home Tissue Market

ID: MRFR/PCM/39778-HCR
111 Pages
Snehal Singh
February 2026

Away From Home Tissue Market Research Report By Product Type (Facial Tissue, Toilet Paper, Paper Towels, Napkins), By Material Type (Virgin Wood Pulp, Recycled Paper, Bamboo, Non-Woven Fabrics), By End Use (Restaurants, Healthcare Facilities, Educational Institutions, Public Restrooms), By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Wholesale Distributors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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Away From Home Tissue Market Summary

As per Market Research Future analysis, the Away From Home Tissue Market Size was estimated at 22.18 USD Billion in 2024. The Away From Home Tissue industry is projected to grow from 22.69 USD Billion in 2025 to 28.48 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 2.3% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Away From Home Tissue Market is experiencing a dynamic shift towards sustainability and hygiene, driven by evolving consumer preferences and industry standards.

  • North America remains the largest market for away from home tissue products, reflecting a strong demand in the hospitality sector.
  • Asia-Pacific is emerging as the fastest-growing region, propelled by increasing urbanization and changing consumer habits.
  • Toilet paper continues to dominate the market, while paper towels are witnessing rapid growth due to heightened health and hygiene awareness.
  • The rising demand in the hospitality sector and increased focus on hygiene standards are key drivers influencing market expansion.

Market Size & Forecast

2024 Market Size 22.18 (USD Billion)
2035 Market Size 28.48 (USD Billion)
CAGR (2025 - 2035) 2.3%

Major Players

Procter & Gamble (US), Kimberly-Clark (US), Georgia-Pacific (US), Essity (SE), Sofidel (IT), Metsa Group (FI), Cascades (CA), Kruger Products (CA), Hengan International (CN), Asia Pulp & Paper (ID)

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Away From Home Tissue Market Trends

The Away From Home Tissue Market is currently experiencing a notable transformation, driven by evolving consumer preferences and increasing demand for hygiene products in various sectors. This market encompasses a wide range of products, including paper towels, napkins, and toilet tissue, primarily utilized in commercial settings such as restaurants, hotels, and offices. As sustainability becomes a focal point for many businesses, manufacturers are adapting their offerings to include eco-friendly materials and production processes. This shift not only aligns with consumer expectations but also addresses regulatory pressures aimed at reducing environmental impact. Moreover, the Away From Home Tissue Market is witnessing a rise in innovation, with companies exploring advanced technologies to enhance product performance and user experience. The integration of smart features, such as touchless dispensers and moisture control, appears to be gaining traction. Additionally, the ongoing emphasis on health and safety is likely to further propel the demand for high-quality tissue products. As the market continues to evolve, stakeholders must remain vigilant to emerging trends and consumer insights to maintain competitiveness and relevance in this dynamic landscape.

Sustainability Initiatives

The Away From Home Tissue Market is increasingly prioritizing sustainability, with manufacturers focusing on eco-friendly materials and processes. This trend reflects a broader societal shift towards environmental responsibility, as businesses seek to reduce their carbon footprint and appeal to environmentally conscious consumers.

Technological Advancements

Innovation plays a crucial role in the Away From Home Tissue Market, as companies explore new technologies to improve product functionality. The introduction of smart dispensers and enhanced moisture control features indicates a growing emphasis on user experience and operational efficiency.

Health and Hygiene Focus

The heightened awareness of health and hygiene is significantly influencing the Away From Home Tissue Market. Businesses are investing in high-quality tissue products that promote cleanliness and safety, responding to consumer demands for reliable hygiene solutions in public spaces.

Away From Home Tissue Market Drivers

Expansion of Commercial Facilities

The expansion of commercial facilities, including shopping malls, airports, and entertainment venues, is driving the demand for the Away From Home Tissue Market. These facilities require substantial quantities of tissue products to cater to large volumes of visitors. The anticipated growth in the construction of such facilities is expected to contribute to a steady increase in tissue consumption. As these venues prioritize customer comfort and hygiene, the demand for high-quality tissue products is likely to rise. This trend indicates a robust opportunity for manufacturers within the Away From Home Tissue Market to innovate and provide tailored solutions that meet the specific needs of these commercial spaces.

Rising Demand in Hospitality Sector

The hospitality sector is experiencing a notable increase in demand for Away From Home Tissue Market products. As hotels, restaurants, and cafes expand their services, the need for high-quality tissue products becomes paramount. This sector is projected to grow at a compound annual growth rate of approximately 5% over the next few years. The Away From Home Tissue Market is responding to this demand by offering a variety of products tailored to enhance customer experience. The emphasis on comfort and cleanliness in dining and lodging establishments drives the need for premium tissue products, which are perceived as essential for maintaining hygiene standards. Consequently, the growth of the hospitality sector directly influences the expansion of the Away From Home Tissue Market.

Increased Focus on Hygiene Standards

The heightened awareness of hygiene standards across various sectors is significantly impacting the Away From Home Tissue Market. Institutions such as schools, hospitals, and offices are increasingly prioritizing cleanliness, leading to a surge in demand for tissue products. According to recent data, the tissue paper segment in the Away From Home Tissue Market is expected to witness a growth rate of around 6% annually. This trend is driven by the necessity for maintaining sanitary conditions in public spaces, where the use of disposable tissue products is seen as a critical measure. As organizations strive to comply with stringent health regulations, the demand for high-quality tissue products continues to rise, thereby bolstering the Away From Home Tissue Market.

Growth of E-commerce and Online Sales

The rise of e-commerce platforms is transforming the distribution landscape of the Away From Home Tissue Market. With more consumers opting for online shopping, businesses are adapting their sales strategies to include digital channels. This shift is particularly evident in the tissue products segment, where online sales are projected to grow by approximately 7% over the next few years. E-commerce provides convenience and accessibility, allowing consumers to purchase tissue products with ease. As a result, manufacturers and suppliers in the Away From Home Tissue Market are increasingly investing in online marketing and distribution strategies to capture this growing segment of the market.

Sustainability Trends in Product Development

Sustainability trends are increasingly influencing product development within the Away From Home Tissue Market. Consumers and businesses alike are becoming more environmentally conscious, prompting manufacturers to explore eco-friendly materials and production processes. The demand for recycled and biodegradable tissue products is on the rise, with a projected growth rate of around 5% in this segment. Companies that prioritize sustainability are likely to gain a competitive edge in the Away From Home Tissue Market. This shift not only aligns with consumer preferences but also addresses regulatory pressures for environmentally responsible practices, thereby shaping the future landscape of the tissue market.

Market Segment Insights

By Type: Toilet Paper (Largest) vs. Paper Towels (Fastest-Growing)

In the Away From Home Tissue Market, the segment distribution reveals that Toilet Paper holds the largest share among types. Its consistent demand is driven by essential usage in various facilities, including restaurants, hotels, and public restrooms. Facial Tissue, while important, follows in popularity and saw growth thanks to increased hygiene awareness. Paper Towels and Napkins, although smaller in market share, are gaining traction in areas focused on sustainability and convenience, providing a diverse offering to consumers and establishments alike.

Toilet Paper: Dominant vs. Paper Towels: Emerging

Toilet Paper stands as the dominant force in the Away From Home Tissue Market, favored for its reliability and extensive use in both hospitality and commercial settings. Its robust presence is attributed to the necessity for cleanliness and comfort in restrooms. On the other hand, Paper Towels are emerging rapidly, propelled by the trend towards hygiene and convenience, especially in food service and retail environments. Their versatility in cleaning and drying is becoming increasingly valued, aligning with consumer preferences for disposable and sanitary options. As businesses aim to enhance customer experiences, the shift towards using Paper Towels is growing, positioning them as a strong competitor to traditional Toilet Paper.

By Material: Virgin Wood Pulp (Largest) vs. Recycled Paper (Fastest-Growing)

In the Away From Home Tissue Market, the material segment is characterized by a diverse range of substrates. Virgin wood pulp continues to dominate, commanding a significant market share due to its high quality and performance characteristics. This material is favored for its superior absorbency and strength, making it the top choice for various applications. Recycled paper, however, is demonstrating a remarkable ascent in popularity, becoming the fastest-growing segment. As sustainability trends drive demand for eco-friendly products, recycled paper is rapidly gaining traction among manufacturers and consumers alike. Growth trends within this material segment are heavily influenced by shifting consumer preferences towards sustainability. The increasing awareness of environmental issues is prompting manufacturers to explore alternative materials such as recycled paper and bamboo. Bamboo is emerging as a sustainable option due to its rapid growth and renewability, while non-woven fabrics are gaining acceptance for their functionality. As companies strive to meet consumer expectations for eco-conscious products, investments in these materials are expected to accelerate, fueling growth in the segment over the coming years.

Virgin Wood Pulp (Dominant) vs. Bamboo (Emerging)

Virgin wood pulp remains the dominant material in the Away From Home Tissue Market, prized for its exceptional performance attributes like durability and absorbency. Its ability to meet the demanding requirements of consumers ensures its strong market presence. In contrast, bamboo is an emerging player in this segment, offering significant advantages in terms of sustainability and renewability. Bamboo's rapid growth cycle enables efficient harvesting while minimizing the environmental impact, appealing to a growing eco-conscious market. As both materials vie for market share, bamboo is positioned to attract consumers looking for greener options, potentially altering the dynamics of material usage in the industry.

By End Use: Restaurants (Largest) vs. Healthcare Facilities (Fastest-Growing)

The Away From Home Tissue Market is primarily distributed among four key end use segments: restaurants, healthcare facilities, educational institutions, and public restrooms. Restaurants dominate this market, accounting for the largest share due to the high demand for disposable tissue products for dining settings. Healthcare facilities also represent a significant portion of the market, driven by the need for sanitary products in clinical environments. Educational institutions and public restrooms, while important, hold comparatively smaller shares, emphasizing the strong influence of the food service sector on market dynamics.

Restaurants (Dominant) vs. Educational Institutions (Emerging)

Restaurants are a dominant force in the Away From Home Tissue Market, driven by their continuous need for hygiene and convenience. The fast-paced nature of the food service industry necessitates the frequent use of disposable tissues for both dining and cleaning purposes. While educational institutions represent an emerging segment, their growth is attributed to increasing health awareness and the need for cleanliness in schools. The variability in usage patterns—more frequent consumption in restaurants versus more episodic use in educational settings—highlights the distinct consumer behavior and purchasing strategies in these segments. As health guidelines strengthen, both segments are expected to evolve, impacting product offerings.

By Distribution Channel: Supermarkets (Largest) vs. Online Retail (Fastest-Growing)

In the Away From Home Tissue Market, Supermarkets represent the largest distribution channel, commanding a significant share of consumer purchases. Meanwhile, Online Retail is rapidly gaining traction, particularly as digital shopping becomes more prevalent. Convenience Stores and Wholesale Distributors also hold important positions in the market, appealing to customers seeking quick and bulk purchases, respectively. The overall landscape showcases a diverse array of channels catering to various consumer needs and shopping preferences.

Supermarkets (Dominant) vs. Online Retail (Emerging)

Supermarkets are the dominant force in the Away From Home Tissue Market due to their extensive reach and comprehensive product offerings, making them the go-to source for consumers. They leverage in-store promotions and brand visibility to influence purchasing decisions positively. In contrast, Online Retail is emerging as a strong contender, driven by the growing trend of e-commerce and the convenience it offers consumers. While Supermarkets capitalize on foot traffic and location, Online Retail appeals to a tech-savvy audience looking for ease of access, competitive pricing, and home delivery options, positioning itself as a crucial player in the evolving retail landscape.

Get more detailed insights about Away From Home Tissue Market

Regional Insights

North America : Market Leader in Tissue Products

North America is the largest market for Away From Home Tissue Market, accounting for approximately 40% of the global market share. The region's growth is driven by increasing demand in the hospitality and healthcare sectors, alongside stringent hygiene regulations that promote the use of disposable tissue products. The rise in consumer awareness regarding health and sanitation further fuels this demand, making it a pivotal market for key players. The United States and Canada are the leading countries in this region, with major companies like Procter & Gamble, Kimberly-Clark, and Georgia-Pacific dominating the landscape. These firms leverage advanced manufacturing technologies and strong distribution networks to maintain their competitive edge. The presence of established brands and a growing trend towards sustainability in product offerings are also significant factors contributing to market growth.

Europe : Emerging Sustainability Focus

Europe is witnessing a significant shift towards sustainability in the Away From Home Tissue Market, holding approximately 30% of the global share. The region's growth is propelled by increasing environmental regulations and consumer preferences for eco-friendly products. Countries like Germany and France are at the forefront, implementing policies that encourage the use of recycled materials and sustainable practices in tissue production, thus driving market expansion. Leading players in Europe include Essity, Sofidel, and Metsa Group, who are actively investing in sustainable technologies and product innovations. The competitive landscape is characterized by a mix of established brands and emerging companies focusing on green solutions. This focus on sustainability not only meets regulatory requirements but also aligns with consumer expectations, further enhancing market growth.

Asia-Pacific : Rapid Growth in Emerging Markets

Asia-Pacific is rapidly emerging as a significant player in the Away From Home Tissue Market, accounting for about 25% of the global share. The region's growth is driven by urbanization, rising disposable incomes, and an increasing focus on hygiene in countries like China and India. Regulatory support for health and sanitation standards is also a key driver, encouraging the adoption of tissue products in various sectors, including food service and healthcare. China and India are the leading countries in this region, with a growing number of local and international players like Hengan International and Asia Pulp & Paper. The competitive landscape is evolving, with companies investing in production capacity and distribution networks to meet the rising demand. The increasing penetration of modern retail channels further supports market growth, making Asia-Pacific a vital region for future investments.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa region is an emerging market for Away From Home Tissue Market, holding approximately 5% of the global market share. The growth is primarily driven by increasing urbanization, a burgeoning hospitality sector, and rising health awareness among consumers. Regulatory frameworks are gradually evolving to support hygiene standards, which is expected to boost the demand for tissue products in various sectors, including healthcare and food service. Countries like South Africa and the UAE are leading the market, with local players and international brands vying for a share. The competitive landscape is characterized by a mix of established companies and new entrants focusing on product innovation and distribution efficiency. As the region continues to develop, the demand for quality tissue products is anticipated to rise, presenting significant growth opportunities for stakeholders.

Away From Home Tissue Market Regional Image

Key Players and Competitive Insights

The  Away From Home Tissue Market is characterized by a diverse landscape of competitors who are continuously adapting to emerging consumer preferences and market dynamics. This market segment includes a plethora of products aimed at various away-from-home settings, such as restaurants, hotels, offices, and healthcare facilities. The competition is driven by factors such as innovation in product offerings, sustainability practices, and the ability to meet rigorous hygiene standards.
Companies are increasingly focusing on enhancing their distribution networks while leveraging advanced manufacturing technologies to meet the growing demand for high-quality tissue products.Napco has established a significant presence in the  Away From Home Tissue Market, showcasing a robust portfolio that emphasizes innovation and customer-centric solutions. The company often capitalizes on its commitment to sustainability, producing eco-friendly tissue products that align with the increasing consumer demand for environmentally conscious options. Napco's strength lies in its strong manufacturing capabilities, coupled with a wide-reaching distribution network that ensures consistent product availability.
The company's responsiveness to market trends and consumer needs, alongside its emphasis on quality, positions it favorably within the competitive landscape of the away-from-home tissue sector.Albaad, another key player in the  Away From Home Tissue Market, brings a unique value proposition through its diverse range of tissue products tailored for various away-from-home applications. The company's commitment to research and development allows it to introduce innovative features and packaging solutions that enhance user experience. Albaad’s strengths include a strong international presence and a focus on customization, allowing businesses to select products that meet their specific operational requirements.
Additionally, the company's adherence to high-quality manufacturing standards ensures reliability and satisfaction among its clientele, making it a notable competitor in this growing market.

Key Companies in the Away From Home Tissue Market include

Industry Developments

The  Away From Home Tissue Market has seen notable developments, particularly as companies like Essity, Georgia-Pacific, and Kimberly-Clark continue to expand their product lines to cater to evolving consumer preferences for sustainable and high-quality tissue products. The demand for eco-friendly options has pushed companies like Sofidel and Cascades to enhance their sustainability initiatives. Additionally, mergers and acquisitions have shaped the landscape, with recent activities involving Kruger Products and American Tissue as strategic moves to bolster market position and innovation capabilities. Clearwater Paper's emphasis on technology and operational efficiency has positioned it well within the competitive framework.

Market valuations for key players are increasing due to robust demand in sectors such as hospitality and healthcare, and driving growth for firms like Procter & Gamble and Mondi. The recent focus on hygiene amidst  health concerns continues to elevate the relevance of the away-from-home tissue market, benefiting companies that adapt quickly to market shifts. Enhanced distribution networks and targeted marketing strategies are integral as industry players aim for sustainable long-term growth in this evolving market environment.

Future Outlook

Away From Home Tissue Market Future Outlook

The Away From Home Tissue Market is projected to grow at a 2.3% CAGR from 2025 to 2035, driven by increasing hygiene awareness and demand in various sectors.

New opportunities lie in:

  • Expansion into eco-friendly tissue products
  • Development of subscription-based delivery services
  • Integration of smart dispensers with inventory management systems

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and innovative solutions.

Market Segmentation

Away From Home Tissue Market Type Outlook

  • Facial Tissue
  • Toilet Paper
  • Paper Towels
  • Napkins

Away From Home Tissue Market End Use Outlook

  • Restaurants
  • Healthcare Facilities
  • Educational Institutions
  • Public Restrooms

Away From Home Tissue Market Material Outlook

  • Virgin Wood Pulp
  • Recycled Paper
  • Bamboo
  • Non-Woven Fabrics

Away From Home Tissue Market Distribution Channel Outlook

  • Online Retail
  • Supermarkets
  • Convenience Stores
  • Wholesale Distributors

Report Scope

MARKET SIZE 202422.18(USD Billion)
MARKET SIZE 202522.69(USD Billion)
MARKET SIZE 203528.48(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)2.3% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledProcter & Gamble (US), Kimberly-Clark (US), Georgia-Pacific (US), Essity (SE), Sofidel (IT), Metsa Group (FI), Cascades (CA), Kruger Products (CA), Hengan International (CN), Asia Pulp & Paper (ID)
Segments CoveredProduct Type, Material Type, End Use, Distribution Channel, Regional
Key Market OpportunitiesGrowing demand for sustainable and eco-friendly products in the Away From Home Tissue Market.
Key Market DynamicsRising demand for sustainable products drives innovation and competition in the Away From Home Tissue Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

What is the projected market valuation for the Away From Home Tissue Market in 2035?

The projected market valuation for the Away From Home Tissue Market in 2035 is 28.48 USD Billion.

What was the market valuation for the Away From Home Tissue Market in 2024?

The market valuation for the Away From Home Tissue Market in 2024 was 22.18 USD Billion.

What is the expected CAGR for the Away From Home Tissue Market from 2025 to 2035?

The expected CAGR for the Away From Home Tissue Market during the forecast period 2025 - 2035 is 2.3%.

Which segment of the Away From Home Tissue Market had the highest valuation in 2024?

In 2024, the Toilet Paper segment had the highest valuation at 8.0 USD Billion.

What are the key players in the Away From Home Tissue Market?

Key players in the Away From Home Tissue Market include Procter & Gamble, Kimberly-Clark, and Georgia-Pacific.

How much is the Facial Tissue segment projected to grow by 2035?

The Facial Tissue segment is projected to grow from 3.5 USD Billion in 2024 to 4.5 USD Billion by 2035.

What is the projected valuation for the Restaurants end-use segment by 2035?

The Restaurants end-use segment is projected to reach 11.25 USD Billion by 2035.

Which distribution channel is expected to see significant growth in the Away From Home Tissue Market?

The Supermarkets distribution channel is expected to grow from 8.87 USD Billion in 2024 to 11.12 USD Billion by 2035.

What material segment is anticipated to have the highest growth rate in the Away From Home Tissue Market?

The Virgin Wood Pulp material segment is anticipated to grow from 8.87 USD Billion in 2024 to 11.25 USD Billion by 2035.

How does the projected growth of the Away From Home Tissue Market compare across different segments?

The Away From Home Tissue Market shows varied growth across segments, with Toilet Paper and Restaurants leading in projected valuations by 2035.

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