As per MRFR Analysis, the Global Organic Tissue Paper Market was valued at USD 0.036 Billion in 2023 and is projected to grow to USD 0.050 Billion by 2032, with a CAGR of 3.66% from 2024 to 2032. The market is driven by increasing personal sanitation needs and a shift towards organic products for environmental sustainability. The growing awareness of health benefits and the advantages of organic tissue paper, such as enhanced softness and natural dyes, are attracting consumers. The market is also supported by rising household demand and the expansion of e-commerce, alongside government initiatives promoting hygiene and biodegradable products.
Key trends driving the Organic Tissue Paper market include increasing consumer awareness and demand for sustainable products.
Key players include Suzano Papel e Cellulose, Daio Paper Corporation, Nouryon, Nature Fluent, GreenLine Paper Company, and others.
Source The Secondary Research, Primary Research, MRFR Database, and Analyst Review
Growing necessities for personal care and sanitation are driving the market growth..
Market CAGR for organic tissue paper is being driven by the rising necessities for personal care and sanitation. Organically procured products are attaining popularity in the modern world with the rising awareness of their environmental and health benefits. Organic tissue paper has various advantages over standard tissue paper, enhanced softness and natural dyes used to make them, and thus, this makes it more attractive to users who are opting for sustainable options.
Organic tissue paper is largely used to treat minor wounds, and cleaning spectacles and hands have also fueled the sales of organic tissue paper in recent years. The changing lifestyle with increasing awareness levels among consumers related to the products that are biodegradable also positively affects the organic tissue paper market as these organic tissue papers are manufactured with the utilization of recycled bamboo pulp. Thus, there is a growing introduction of these types of products in the market. The current trend of organic facial tissue paper, mainly in urban locations with the aim of increasing focus on skincare and hygiene, has been a crucial booster of the market growth. The emergence of the coronavirus has created several opportunities for the market players. They are increasingly availing cost-efficient products to attract more consumers. Furthermore, the digitization and expansion of the e-commerce section have helped in terms of revenue generation for the market.
The market is being fueled by the increasing pool of household buyers as there is an increasing per capita utilization of organic tissue papers. Additionally, the growing hospitality and residential infrastructural facilities will further raise the requirement for toilet and bathroom accessories. The market players are using innovations to present tissue paper products with soft and higher absorption capacity-based hygiene products. The government globally is launching hygiene and cleanliness-related promotional campaigns to expand awareness of personal hygiene. The government is also investing largely in the development of biodegradable and recyclable products in order to minimize the cutting of trees, thus minimizing the burden on the environment. The organic tissue papers are produced using renewable materials like hemp or sugar cane, and bamboo, and these can also be utilized for wrapping gifts, decorating scrapbooks or crafts, and can be alternatives for tissues. Thus, driving the Organic Tissue Paper market revenue.
Organic Tissue Paper Application Insights
The Organic Tissue Paper market segmentation, based on application, includes At Home and Away from Home. The at home segment dominates the market, accounting for the largest market revenue due to the increasing awareness about cleanliness and personal hygiene among consumers is fueling the growth of this segment. The rising usage of facial and wet wipes at home is anticipated to fuel the market growth. The increasing environmental concerns and rising requirements for sustainable products are the prevailing trends in the market. Moreover, the away-from-home segment is expected to grow during the forecast period due to the rapid urbanization of the increasing working-class population globally with rising health and hygiene awareness among consumers.
Organic Tissue Paper Distribution Channel Insights
The Organic Tissue Paper market segmentation, based on distribution channels, includes Offline and Online. The offline segment dominated the market, including supermarkets, hypermarkets, specialty stores, and independent retail stores, etc. The online segment is anticipated to grow at a rapid CAGR due to its growing utilization. The increase in the sales of tissue paper products, primarily through websites of companies and e-commerce companies, is anticipated to boost the market. The rising emergence of the smart devices and the internet is also helping the market grow.
Figure 1: Organic Tissue Paper Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database, and Analyst Review
Organic Tissue Paper Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Organic Tissue Paper market area dominates the market due to the increasing demand for biodegradable tissue paper products. The growing sales of sustainable and eco-friendly tissue paper products in the North American region, and also, it is the largest consumer of paper tissues.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: ORGANIC TISSUE PAPER MARKET SHARE BY REGION 2022 (USD Billion)
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Organic Tissue Paper market accounts for the second-largest market share due to the large production of tissue papers in this region and the increased adoption of eco-friendly tissue paper products. Further, the German Organic Tissue Paper market held the largest market share, and the UK Organic Tissue Paper market was the fastest-growing market in the European region.
The Asia-Pacific Organic Tissue Paper Market is expected to grow at a rapid CAGR from 2023 to 2032. This is due to the region being the largest producer of tissue paper owing to the enhancement in the production technology and rising organic product trend. Moreover, China’s Organic Tissue Paper market held the largest market share, and the Indian Organic Tissue Paper market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Organic Tissue Paper market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Organic Tissue Paper industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Organic Tissue Paper industry to benefit clients and increase the market sector. In recent years, the Organic Tissue Paper industry has offered some of the most significant advantages to the sanitation market. Major players in the Organic Tissue Paper market, including Suzano Papel e Cellulose, Daio Paper Corporation, Nouryon, Nature Fluent, GreenLine Paper Company, Tropicana Food and Beverages Gmbh, Shanghai Xuanjie Trade Co. Ltd, Weoca Kartonagen Gmbh, Zhangzhou Lianan Paper Co Ltd., and others, are trying to increase market demand by investing in research and development operations.
Daio Paper Corporation, a Japan-based company, is a paper, paperboard, and pulp manufacturer. The company manufactures general printing paper for catalog and magazines, office paper, newsprint, Kraft liner, corrugated materials, facial and toilet tissue paper, towels, and feminine hygiene products. The company also provides adhesives papers, operating in Japan, Chile, and the United States. The company is involved in two business segments; the paper and paper board segment and the home and personal care segment, which is involved in the production and sale of disposables, diapers, sanitary paper products, feminine care products, and wet wipes. The company also deals with timber, forestry, logistics, power sales, machinery, golf course, and real estate leasing businesses. In August 2022, the company chose Walmet as its Advantage tissue production line supplier.
Suzanne is a Brazilian company headquartered in Salvador, recognized for innovation and a revolutionary spirit over 90 years. The company is a reference in the development of products manufactured from planted eucalyptus forests and one of the biggest vertically integrated manufacturers of eucalyptus pulp and paper in Latin America. The company produces pulp and paper with its presence in over 80 countries with eight industrial units throughout the country. The company is among one of the ten largest producers of market pulp and paper. In July 2022, Suzano Papel e Cellulose, a producer of hardwood pulp, declared their intention to erect approximately 1660.5 million dollar tissue paper and a conversion factory in Brazil.
Organic Tissue Paper Industry Developments
For Instance, March 2022 KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
For Instance, January 2022 Nouryon, a leading customer solutions business providing essential and sustainable specialty chemicals, signed a long-term supply arrangement with Suzano in order to support a new eucalyptus pulp factory in Brazil.
For Instance, August 2020 A sustainable consumer goods firm, Nature Fluent launched Cottontail, an organic and premium toilet tissue paper made completely out of the bamboo pulp. Each of these toilet paper rolls has been packed in sealed and recycled carton tape.
Organic Tissue Paper Application Outlook
Organic Tissue Paper Distribution Channel Outlook
Organic Tissue Paper Regional Outlook
| Attribute/Metric | Details |
| Market Size 2023 | USD 0.036 Billion |
| Market Size 2024 | USD 0.037 Billion |
| Market Size 2032 | USD 0.050 Billion |
| Compound Annual Growth Rate (CAGR) | 3.66% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Application, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Suzano Papel e Cellulose, Daio Paper Corporation, Nouryon, Nature Fluent, GreenLine Paper Company, Tropicana Food and Beverages Gmbh, Shanghai Xuanjie Trade Co. Ltd, Weoca Kartonagen Gmbh, Zhangzhou Lianan Paper Co Ltd. |
| Key Market Opportunities | The innovation in manufacturing technologically enhanced product designs. |
| Key Market Dynamics | Increased awareness in consumers for the benefits of natural products and increasing emphasis on skincare and hygiene. |
Frequently Asked Questions (FAQ) :
The Organic Tissue Paper market size was valued at USD 0.036 Billion in 2023.
The market is foreseen to grow at a CAGR of 3.66% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are Suzano Papel e Cellulose, Daio Paper Corporation, Nouryon, Nature Fluent, GreenLine Paper Company, Tropicana Food and Beverages Gmbh, Shanghai Xuanjie Trade Co. Ltd, Weoca Kartonagen Gmbh, Zhangzhou Lianan Paper Co Ltd.
The At Home category dominated the market in 2022.
Offline had the largest share in the market.
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Research Analyst Level II I have about two years of experience working in the consumer goods and retail industries and i am a biotech graduate.a tech-savvy analytically focused professional with a strong capabilities in identification, concept generation, and strategy evaluation. i can produce data-driven solutions while fusing unusual viewpoints with original concepts. i have been extensively working on business case studies, competitive & comparative analyses, and strategic reports. my primary areas of experience include client management, financial analysis, supply chain evaluation, market entry strategy evaluation, and estimating and forecasting market size.
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