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Artificial Intelligence Based Personalization Market Research Report Information By Type (Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization, And Others), By Technology (Machine Learning, Deep Learning, And Natural Language Processing), By Application (Travel, Retail, Media & Entertainment, And Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/10134-HCR | 100 Pages | Author: Swapnil Palwe| June 2024

Artificial Intelligence Based Personalization Market Overview


Artificial Intelligence Based Personalization Market Size was valued at USD 440.8 Billion in 2022. The Artificial Intelligence based Personalization Market industry is projected to grow from USD 461.9 Billion in 2023 to USD 672.19 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2023 - 2032). Increased unsubscribe rates for mass marketing and rising customer data generation with an increase in the use of online activities are the key market drivers enhancing market growth.


Figure1: Artificial Intelligence Based Personalization Market, 2018 - 2032 (USD Billion)


Artificial Intelligence Based Personalization Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Artificial Intelligence Based Personalization Market Trends


Growing rate of mass marketing is driving the market growth


Market CAGR for artificial intelligence based personalized is driven by the rising rate of mass marketing. The advertising of a single good or service to all final customers, irrespective of their preferences and purchase patterns, is known as mass marketing. Email, direct mail, and push notifications on mobile devices are all options for notifying recipients. There is a high order rate in mass marketing. When they receive too many tokens, a significant portion of email recipients unsubscribe from the communications. Message configuration is required due to client behavior. The necessity for message personalization and the high mass marketing subscription rate drive the demand for AI-based message personalization.


Additionally, the market for based personalization is expanding due to rising customer data creation and increased online activity utilization. As a result, businesses have greater options to use the extra data and provide their customers with more individualized experiences. By lowering the need for human labor and facilitating more focused marketing campaigns, personalization can help businesses save money.


People's lives are becoming easier as a result of the development of machine learning and artificial intelligence, as well as technological advancements. Artificial intelligence has advanced to the point that it can be integrated with the cloud and the Internet of Things (IoT), where improved connectivity between various devices enables machines to comprehend human requirements better. As the need for AI has grown in recent years for a variety of applications, investments in the technology have tripled. The availability of information across multiple industries is growing due to investments and the increasing usage of artificial intelligence, which necessitates the development of data analysis techniques. An algorithm that learns about the habits, purchasing patterns, and behavior of customers is used in machine learning to recommend ways to increase customer happiness. As a result, it is anticipated that throughout the projection period, demand for artificial intelligence based personalization will increase due to the rising rate of mass marketing. Thus driving the artificial intelligence-based Personalization market revenue.


Artificial Intelligence Based Personalization Market Segment Insights


Artificial Intelligence Based Personalization Type Insights


The global Artificial Intelligence Based Personalization market segmentation, based on type includes website personalization, display ads personalization, social media personalization, e-mail personalization, and others. The website personalization segment dominated the market, accounting for the maximum of market revenue because businesses must customize their websites to each customer's wants. The best approach to deliver tailored content to a specific audience is through website personalization, which can also effectively raise new visitor conversion rates and retention rates. The best way to advertise in the retail industry when it comes to online grocery, clothing, and accessory shopping- think shoes, belts, and sunglasses- is through websites.


Artificial Intelligence Based Personalization Technology Insights


The global Artificial Intelligence Based Personalization market segmentation, based on technology, includes machine learning, deep learning, and natural learning processing. The machine learning category generated the most income due to delivering genuinely personalized emails and messages; marketers can gather more data and analyze client preferences. It can forecast the kind of content that will interest specific people in various scenarios and generate an enticing message for each of them automatically.


Artificial Intelligence Based Personalized Application Insights


The global Artificial Intelligence Based Personalized market segmentation based on application includes, travel, retail, media & entertainment, and others. The retail segment generated the most income due to support organizations tailoring their marketing campaigns and product approvals to individual customers.


Figure 2: Global Artificial Intelligence Based Personalization Market, by Application, 2022 & 2032 (USD Billion)


Global Artificial Intelligence Based Personalization Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Artificial Intelligence Based Personalization Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Artificial Intelligence Personalization market area will dominate this market, owing to the occurrence of big data and AI technologies in the region. In addition, the various retailers and e-commerce companies use personalization solutions to develop their customer experience, which will boost market growth in this region.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: GLOBAL ARTIFICIAL INTELLIGENCE BASED PERSONALIZATION MARKET SHARE BY REGION 2022 (USD Billion)


GLOBAL ARTIFICIAL INTELLIGENCE BASED PERSONALIZATION MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Artificial Intelligence Based Personalization market accounts for the second-largest market share due to the increasing investment in digitization. Further, the German Artificial Intelligence Based Personalization market held the largest market share, and the UK Artificial Intelligence Based Personalization market was the fastest-growing market in the European region


The Asia-Pacific Artificial Intelligence Based Personalization Market is expected to grow at the fastest CAGR from 2023 to 2032 due to a high customer base and a rapidly-growing economy. Moreover, China's Artificial Intelligence Based Personalization market held the largest market share, and the Indian Artificial Intelligence Based Personalization market was the fastest growing market in the Asia-Pacific region.


Artificial Intelligence Based Personalization Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Artificial Intelligence Based Personalization market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Artificial Intelligence Based Personalization industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Artificial Intelligence Based Personalization industry to benefit clients and increase the market sector. In recent years, the Artificial Intelligence Based Personalization industry has offered some of the most significant advantages to customers. Major players in the Artificial Intelligence Based Personalization market, including Bounteous, Inc., Adobe Systems Inc., Accenture, Copyright Blueshift Labs, Inc., H2O.ai., Infinite Analytics, Amazon.com, Inc., Crownpeak Technology, Inc., Apple Inc., Alphabet Inc., and others, are attempting to increase market demand by investing in research and development operations.


AMD is the global leader in high-performance and adaptive computing, powering the products and services that help solve the world's most pressing problems. Company innovations improve embedded, PC, gaming, and data center industries going forward. When AMD was first established in 1969 as a startup in Silicon Valley, it had dozens of workers who were enthusiastic about developing cutting-edge semiconductor devices. AMD has developed into a multinational corporation that is defining the current computing standard, achieving numerous firsts for the industry and significant technological advancements along the way. In June 2023, with the launch of the AMD Instinct MI 300 Series accelerator family, which features a first look at the AMD Instinct MI300X accelerator, AMD revealed its AI Platform plan. The accelerator is designed to support workloads in generative AI by training and inferring huge language models.


Clarifai is a self-contained artificial intelligence firm specializing in computer vision, natural language processing, and audio recognition. Clarifai, one of the earliest deep learning platforms, was established in 2013 and offers an AI platform for unstructured text, audio, video, and image data. With regard to data exploration, data labeling, model training, assessment, and interference concerning picture, video, text, and audio data, its platform facilitates the entire AI lifecycles. Washington, DC, based company with workers across the US, Canada, Argentina, Estonia, and India Clarifai automatically recognizes and analyses pictures, videos, text, and audio using deep neural networks and machine learning. Users can incorporate AI technology into their products using on-premise solutions, mobile SDKs, and APIs, thanks to Clarifai. In July 2022, According to Clarifai, A free service called "Clarifai Community" will be available for everyone to share, build, and utilize the World's AI. Additionally, it revealed the creation of the "AI Lake" product category, which gathers and centralizes all of an organization's AI resources and provides mechanisms for cross-organization cooperation.


Key Companies in the Artificial Intelligence Based Personalization market include






  • Copyright Blueshift Labs




  • H2O.ai




  • Infinite Analytics




  • Amazon




  • Crownpeak Technology




  • Apple




  • Alphabet




Artificial Intelligence Based Personalization Industry Developments


January 2023: Iris.ai announced that it had secured the EIC Accelerator Blended financing, which is EIC's flagship startup investment program. The funding consists of investments from the European Investment Grant and the EIC totaling up to €12 million, in addition to a grant of €2.4 million.


April 2023: H20.ai and Geo Technologies, a Japan-based supplier of map data and position information solutions for car navigation systems, established a strategic alliance. The business has developed an AI-powered platform that uses onboard camera footage to assess pavement safety, utilizing H20.ai's H2O AI Cloud.


June 2023: IBM announced that The All England Lawn Tennis Club would be its partner for the 2023 Wimbledon Championship. During the competition, the business will use IBM Watsonx's generative AI technology to provide commentary for video highlights.


Artificial Intelligence Based Personalization Market Segmentation


Artificial Intelligence Based Personalization Type Outlook




  • Website Personalization




  • Display Ads Personalization




  • Social Media Personalization




  • E-mail Personalization




  • Others




Artificial Intelligence Based Personalization Technology Outlook




  • Machine Learning




  • Deep Learning




  • Natural Language Processing




Artificial Intelligence Based Personalized Application Outlook




  • Travel




  • Retail




  • Media & Entertainment




  • Others




Artificial Intelligence Based Personalization Regional Outlook





  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America






Report Attribute/Metric Details
Market Size 2022 USD 440.8 Billion
Market Size 2023 USD 461.9 Billion
Market Size 2032 USD 672.19 Billion
Compound Annual Growth Rate (CAGR) 4.80% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Technology, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Bounteous, Inc., Adobe Systems Inc., Accenture, Copyright Blueshift Labs, Inc., H2O.ai., Infinite Analytics, Amazon.com, Inc., Crownpeak Technology, Inc., Apple Inc., Alphabet Inc.
Key Market Opportunities Investment in new industriesDeveloping new products
Key Market Dynamics Increase unsubscribed rate for mass marketingRising customer data generation


Frequently Asked Questions (FAQ) :

The global Artificial Intelligence Based Personalization market size was valued at USD 440.8 Billion in 2022.

The global market is projected to grow at a CAGR of 4.80% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are Bounteous, Inc., Adobe Systems Inc., Accenture, Copyright Blueshift Labs, Inc., H2O.ai., Infinite Analytics, Amazon.com, Inc., Crownpeak Technology, Inc., Apple Inc., Alphabet Inc.

The machine learning category dominated the market in 2022.

The retail had the largest share in the global market.

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